03-06-2019Economic Development Board
City of Edgewater
Meeting Agenda
104 N. Riverside Drive
Edgewater, FL 32132
Council Chambers8:00 AMWednesday, March 6, 2019
We respectfully request that all electronic devices are set for no audible notification.
1. CALL TO ORDER
2. ROLL CALL
3. APPROVAL OF MINUTES
Minutes from the January 9, 2019 Economic Development Board Meeting
EDB Meeting Minutes 01-09-2019Attachments:
4. REPORTS
a. Economic Development Director Report
CEDS Report
CEDS Goals Update 2018
CEDS Action Plan 2016-2020
Attachments:
b. Southeast Volusia Chamber of Commerce Report
5. NEW BUSINESS - None at this time.
6. OTHER BUSINESS - None at this time.
7. PUBLIC COMMENTS
8. BOARD REPORTS - None at this time.
9. ADJOURN
Page 1 City of Edgewater Printed on 10/22/2021
1
March 6, 2019Economic Development Board Meeting Agenda
Pursuant to Chapter 286, F.S., if an individual decides to appeal any decision made with respect to any
matter considered at a meeting or hearing, that individual will need a record of the proceedings and
will need to ensure that a verbatim record of the proceedings is made. The City does not prepare or
provide such record.
In accordance with the Americans with Disabilities Act, persons needing assistance to participate in any
of these proceedings should contact City Clerk/Paralegal Robin L. Matusick, 104 N. Riverside Drive,
Edgewater, Florida, telephone number 386-424-2400 x 1101, 5 days prior to the meeting date. If you
are hearing or voice impaired, contact the relay operator at 1-800-955-8771
One or more members of City Council or other advisory boards may be present.
Page 2 City of Edgewater Printed on 10/22/2021
2
City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2019-4004,Version:1
BOARD AGENDA ITEM
SUBJECT :
Minutes from the January 9, 2019 Economic Development Board Meeting
DEPARTMENT: Parks & Recreation / Economic Development
SUMMARY:
RECOMMENDED ACTION:
City of Edgewater Printed on 10/22/2021Page 1 of 1
powered by Legistar™3
104 N. Riverside Drive
Edgewater, FL 32132City of Edgewater
Meeting Minutes
Economic Development Board
8:00 AM Council ChambersWednesday, January 9, 2019
1. CALL TO ORDER
Bliss Jamison, Chair of the Economic Development Board, called the meeting to order at 8:00 a.m.
2. ROLL CALL
Bliss Jamison, Donna Snow, Cecil Selman, Clarence McCloud, Debbie Dolbow and Dan
Klasel
Present 6 -
Marcia Barnett, Todd Perry and Erik Bon FleurExcused3 -
Samantha BergeronAlso Present 1 -
3. APPROVAL OF MINUTES
AR-2018-3803 Minutes from the October 3, 2018 Economic Development Board Meeting
Economic Development Board Meeting Minutes 10-03-2018Attachments:
A motion was made by Donna Snow, second by Chip Selman, to approve minutes from the
October 3, 2018 Economic Development Board Meeting. The MOTION was APPROVED
unanimously.
Yes:Bliss Jamison, Donna Snow, Cecil Selman, Clarence McCloud, Debbie Dolbow, and Dan
Klasel
6 -
Excused:Marcia Barnett, Todd Perry, and Erik Bon Fleur3 -
4. NEW BUSINESS
a.AR-2018-3957 SEVMI Website Preview
Bliss Jamison presented to the Board, the new South East Volusia Marketing Initiative website, one
of the tools in SEVMI's strategic marketing plan. SEVOLUSIA.COM was created with site selectors
in mind to feature our one economic region comprised of three unique cities and to promote our
natural resources and quality of life.
Bob Andrejkovics, of 331 Admiralty Court in Edgewater, suggested adding information about the
Lineman College to the site.
Chris Wimsatt of Team Volusia explored shared his thoughts about how to move forward effectively
utilizing the new site.
Page 1City of Edgewater Printed on 1/30/2019
4
January 9, 2019Economic Development Board Meeting Minutes
Ms. Jamison reported that Park Avenue is being widened in order to bring truck traffic to the largest
contiguous industrial area zoned in the county. This project was made possible by a public/private
partnership with the City of Edgewater, Volusia County and a private land owner and with the
assistance of Deb Denys.
b.AR-2018-3958 Scholarship Subcommittee: Honors Night, Forms, Deadlines
School Scholarship Information
Standard Scholarship Application
Scholarship Selections Form
Attachments:
Samantha Bergeron, Director of the Parks & Recreation Department and Economic Development
Coordinator, shared that students now have scholarship applications and completed applications can
be dropped by the City Clerk's office, Parks & Recreation office, e-mailed or mailed to P.O. Box 100,
Edgewater, FL 32132. Students must submit scholarship applications by March 8, 2019 and as the
April 19, 2019 deadline for scholarship selections nears, a meeting of the Scholarship Subcommittee
will be scheduled.
Ms. Bergeron told the Board that on January 14 there will be a donor's meet and greet at the high
school from 9:00 a.m. - 10:00 a.m. She also noted that the Princess & Prince Ball will be held on
February 9, close to Valentine's Day this year.
c.AR-2018-3959 Eco-Tourism Subcommittee
Public Lands or Waterways Designation Application.pdf
Public Lands or Waterways Designation FAQ.pdf
Attachments:
Ms. Bergeron suggested that a meeting of the Ecotourism Subcommittee be scheduled soon to review
and complete a paddling trails ecotourism application before the March deadline.
d.AR-2018-3961 Career Source Strategy Regarding Skill Gaps and Job Vacancies
Workforce Strategy Memo from Career Source - Robin KingAttachments:
On February 22, Career Source will host a breakfast meeting, at the Hard Rock Hotel, to talk about
workforce (skilled labor and its cost), a topic of much interest to companies looking to locate here.
Career Source is looking for representatives from a diverse group of businesses and industries such
as Healthcare, retail, hospitality, professional business, construction and manufacturing. Contact
Robin King at Career Source for more information.
Clarence McCloud shared that there is a representative from Career Source at the South Campus of
Daytona State College, on specific dates and times, to assist with processing paperwork for students
and those looking to return to the workforce.
5. OTHER BUSINESS
Donna Snow inquired about the annual Expo. Ms. Bergeron indicated that a virtual Expo is being
Page 2City of Edgewater Printed on 1/30/2019
5
January 9, 2019Economic Development Board Meeting Minutes
explored for this year.
Interim City Manager, Brenda Dewees thanked the Board for their service and stated her intention to
get up to speed on their activities so she will be able to pass that information along to the incoming
interim City Manager.
6. PUBLIC COMMENTS - None at this time.
7. REPORTS
a.AR-2018-3962 Director's Report
Ms. Bergeron reported that at the December City Council meeting, several large residential
developments went forward into the preliminary phase of their projects. These developments create
rooftops and tax base that attract additional retail businesses and manufacturing. Smaller 50' lot
sizes are featured in new developments as are green spaces.
The Department of Economic Opportunity held a conference on "Opportunity Zones". There are 427
zones in the state of Florida, with 1.9 million residents and 83,000 businesses. There is at least one
Opportunity Zone in every county. Zones were selected where there is high poverty, low educational
attainment and median income below the state average. Edgewater's Opportunity Zone is within the
boundaries of our CRA district. When investors build in an Opportunity Zone, their capital gains can
be invested into an opportunity fund and capital gains can be deferred for up to 10 years.
Ms. Bergeron suggested that next, we need to develop a prospectus including sales and
redevelopment that has occurred in the past few years in the Opportunity Zone, such as the Dollar
Store or Brilliance Healthcare. We also need to list opportunities, other pieces of property that are
available and what their use could be such as Tropical Blossom for sale, vacant lots, businesses that
are closed and vacant. Chris Wimsatt of Team Volusia offered to assist in collaborating to develop a
marketing piece.
Ms. Bergeron shared that an important part of the prospectus is having a plan such the CRA, which
is a 40 year plan, tied to the original Vision Book, which was created in 2008 with public input and
the assistance of a paid consultant. Staying the course with these long range 40-50 year plans sets
the basis and tone for things like Opportunity Zones as we move forward.
Bliss Jamison noted that the City hired consultants to assist with the Vision Book as well as with the
preparation of the Comprehensive Economic Development Strategy. These plans were not created
by a group of volunteers or any single council. Professionals were hired, money was spent and plans
were set in motion. Ms. Bergeron added that the CRA plan was 7 years in the making and was
created using everything from the Economic Development Plan and the Vision Book. They are all
tied together and to go back and change anything in the CRA plan you have to go back to County
Council.
b.AR-2018-3963 Board Reports
Page 3City of Edgewater Printed on 1/30/2019
6
January 9, 2019Economic Development Board Meeting Minutes
Clarence McCloud stated that a 40 contact hour, Fiberglass Bootcamp will be starting at Daytona
State College. It will be held at the airport, 1601 Tionia Road. There is a fee but Career Source is
working with students needing financial assistance. This class will cover introduction to fiberglass
manufacturing, safety, manufacturing processes, standards, tools, equipment, lamination techniques
and inspection. Mr. McCloud added that, starting next week, the Machining program will be meeting
4 evenings per week with lecture and lab, 3 CNC machines as well as a lathe.
Ms. Jamison congratulated Dan Klasel on being appointed to the River to Sea TPO. This group
works on roads, sidewalks, bike trails, traffic in concert with public and private partnerships.
8. ADJOURN
There being no further business, the meeting adjourned at 9:06 a.m.
Page 4City of Edgewater Printed on 1/30/2019
7
City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2019-4005,Version:1
BOARD AGENDA ITEM
SUBJECT :
CEDS Report
DEPARTMENT: Parks & Recreation / Economic Development
SUMMARY: Report on 2018 CEDS progress and 2019 planning.
RECOMMENDED ACTION:
City of Edgewater Printed on 2/27/2019Page 1 of 1
powered by Legistar™8
1 | P a g e
City of Edgewater
Comprehensive Economic Development Strategy (CEDS)
Strategic Goals, Objectives, and Action Plan Implemented 2010 and Updated 2015
(Status Update January 3, 2018)
GOAL 1. EXPANDING BUSINESS AND INDUSTRY IN EDGEWATER
The City of Edgewater recognizes the need to diversify and expand its economic base by attracting and
sustaining new businesses, industries, and other economic activities that increase and upgrade
employment opportunities for local residents, that increase household incomes and standard of living, and
that increase local tax revenues needed to provide expected levels of community services to residents and
businesses. The City further recognizes the importance of retaining existing businesses and industries and
needs they may have to maintain operations and expand. The following objectives are designed to
implement this goal.
Objective 1.1. Identify Desirable Business and Industry Targets
Business and industry opportunities for Edgewater include a range of manufacturing and service
activities that relate well to existing economic activities and resources in the City and Volusia
County, as well as new and emerging services and technologies associated with the approved
projects at SR442 / I-95 Interchange and redevelopment of US1. The following business and
industry clusters are the primary targets for attraction and retention efforts by and on behalf of the
City of Edgewater:
• Boat Building and Marine Equipment, Supplies, and Services. Retention and growth of this
leading industry in Edgewater is critical to the economic future of the City. Edgewater has a
prominent regional and national role in the industry as headquarters of the widely recognized
Boston Whaler, Brunswick Commercial & Government Products, Everglades Boats, EdgeWater
Powerboats, Islamorada Boatworks and Bossman Boats brands and as the location for several
other boat builders and producers of marine equipment and supplies.
• Recreational Equipment, Supplies, and Services. The Edgewater area has several small firms
involved in the manufacture of recreational equipment and supplies, including surfboards and auto
and motorcycle racing gear. Demand for sporting and recreational goods will increase with a
growing regional, state, and national population and growing interest and participation in sports
and recreation activities. Recreational assets and generators of demand in the region include the
planned East Central Florida Regional Rail Trail, a multi-use trail traversing Edgewater and
connecting to Brevard and West Volusia Counties, and Edgewater’s Paddling Trails and
proclamation as a Blue Way Community through Florida Paddling Trails Association.
Edgewater’s large presence in the boat building industry, proximity to NASCAR’s Daytona
International Speedway, and Daytona’s reputation as a motorcycle capital makes Edgewater a very
marketable location for other sports and recreation related businesses and industries.
• Commercial and Industrial Products and Services. The Edgewater area has a number of firms
that produce equipment, components, parts, and supplies for and provide services to the
electronics, computer, medical, automotive, aviation, and other industries. The fabricated metal
products, machinery, computers and electronics, and medical products industries are leading
manufacturing sectors in Volusia County. Broad segments of these industries rely on the type of
labor force found in Edgewater.
9
2 | P a g e
• Green Industries and Technologies. Green industries include a wide variety of energy
conservation and environmental protection and clean-up technologies, products, and services,
including consulting and design services and energy-efficient building materials and equipment.
Upcoming projects at the SR 442 / I-95 Interchange, with its orientation to the use of green
technologies, is expected to put Edgewater in contention for a share of these industries, including
firms that design, produce, install, and service energy conservation and environmental protection
materials, equipment, and facilities.
• Entertainment, Recreation, and Leisure Services. Potential commercial access to the scenic
Indian River provides Edgewater with opportunities to attract and develop commercial and marine
uses of interest to tourists and that provide entertainment and leisure activities to residents.
Desirable waterfront uses include restaurants, specialty retail shops, and marine activities such as
charter fishing, sightseeing tours on the Indian River and Intracoastal Waterway, and eco-tours of
river, paddling launch areas for access to Edgewater’s Paddling Trails and marsh environments.
Attraction of non-resident visitors and spending to Edgewater is also a function of types of future
commercial development and travel-related facilities near the I-95/SR422 interchange. (Update
12-4-17 Office of Greenway and Trails currently updated FGTS Opportunity and Priority Trail
maps will appear in the 2018 – 2022 Florida Greenways and Trails System Plan, published
https://floridadep.gov/parks/ogt/content/florida-greenways-and-trails-system-publications )
• Aviation and Aerospace Equipment, Supplies, Service, Supplies and Technologies. Edgewater
is uniquely positioned to attract aviation related industries to its business parks and general
aviation airport. Massey Ranch Airpark with its proposed Aero Tech Business Park is the City’s
public-use general aviation airport. Introduction of a plan to include more aviation and aerospace
opportunities by increasing its relationship with Daytona State College, Embry Riddle
Aeronautical University, and University of Central Florida to provide technical training and
assistance. Edgewater’s skilled workforce is compatible with new technologies available through
ERAU. The high tech jobs created by these industries are high paying and will have a major
impact on the local economy. Expansion of existing sites in these businesses and new endeavors
should be actively pursued in the future. Additionally, work closely with Team Volusia,
Enterprise Florida and Space Florida to provide potential site information for site selectors related
to commercial space transportation and enabled industries as requested. Further foster open
discussion with all cities in Volusia County to encourage everyone work together to attract these
types of companies and jobs to the County. Promote “Volusia County is Open for Business”.
Actions to implement Objective 1.1 include the following:
1.1.1. (2010) Compile up-to-date lists of existing firms and their employment levels in the
Edgewater area that best represent these business and industry clusters as a basis for (a) designing
and implementing marketing initiatives to attract new firms in these clusters and (b) carrying out
business outreach activities aimed at retaining existing firms. (ONGOING)
1.1.2. (2010) Provide copies of this Strategic Plan, highlighting these target clusters, plus
information on existing industries to county, regional, and state economic development allies,
including the Volusia County Department of Economic Development, Metro Orlando Economic
Development Commission, East Central Florida Regional Planning Council, Enterprise Florida,
and other agencies and organizations that promote and facilitate economic development in the
region. (ONGOING)
10
3 | P a g e
1.1.3. (2011) Meet with major boat manufacturers in the Edgewater area, including Boston
Whaler, Brunswick, Everglades, and Edgewater Power Boats, to discuss the outlook for the
industry, opportunities to attract suppliers of equipment and parts used by these manufacturers to
Edgewater, and actions the City and others need to take to ensure the long term maintenance and
growth of the industry in Edgewater. (ONGOING)
1.1.4. (2011) Meet with representatives of the Restoration DRI to discuss opportunities to attract
and grow businesses in Edgewater related to the proposed use of energy-efficient and
environmentally-friendly “green” technologies in developing and operating the Restoration
community. (ONGOING)
1.1.5 (2011) Meet with existing “green” industry firms in the area to discuss opportunities to
expand this industry in Edgewater; coordinate with Volusia County Environmental Management
and LEED officials on industry growth opportunities and grant programs. New Dunkin Donuts is
LEED Certified
1.1.6 (2012) Investigate use of “green” technologies and new design concepts in making
housing more affordable and energy-efficient, and consider adopting land use policies and
development regulations that allow and encourage use of these technologies and concepts in the
City.
Objective 1.2. Market Edgewater to New Business and Industry
External marketing of Edgewater by direct mail, print media, and other means to site location
consultants, corporations, and other business entities will be carried out primarily at county,
regional, and state levels, all of which have much greater marketing expertise and resources than
small municipalities. It is the responsibility of the City, however, (a) to ensure that county,
regional, and state economic development allies are made and kept aware of Edgewater, (b) to
respond to requests for information professionall y and promptly, and (c) to be adequately prepared
for visits by allies and prospects to the community.
Actions to implement Objective 1.2 include the following.
1.2.1 (2010) Establish and staff the position of Economic Development Coordinator (Manager)
with an experienced and interested professional to help organize and guide the City’s economic
development program. (COMPLETED)
1.2.2 (2010) Task the Economic Development Coordinator with responsibilities to (a) network
with county, regional, and state allies (economic development agencies) and local chambers of
commerce; (b) provide information to allies on a regular basis and answer requests for
information; and (c) help organize and host community visits by allies and prospects. (ONGOING)
2017 Chair of Team Volusia’s Practitioner’s Council
11
4 | P a g e
1.2.3 (2011) Develop an identifiable brand or theme for economic development in Edgewater
that conveys the assets and direction of the City with respect to growth of business and industry;
consider sports/recreation industries and green technologies themes. (Began a Regional Approach
with cities of New Smyrna Beach and Oak Hill to create Southeast Volusia Marketing Initiative
(SVMI) to develop a marketing plan and brand for SEV as whole. Draft Plan is complete,
Chamber of Commerce is taking the lead negotiating with Jiloty Communications and ZGraph
now for the brand, message and website).
1.2.4 (2011) Update the City of Edgewater website to include economic development as a
primary subject. Information provided on the website should include this Strategic Plan, profile of
local economic assets, request for information form, link to Envision Edgewater documents, and
links to websites for the ParkTowne Industrial Center, Massey Ranch Airpark, and other
business/industrial properties. Update the website quarterly. (COMPLETED MAY 2015 with
ONGOING UPDATES) (New updated web site live 1st Quarter of 2017, ONGOING)
1.2.5 (2011) Prepare an attractive economic development brochure containing a brief
demographic/ economic profile of the City, list of economic development targets, map showing
major community assets, and contact information. Both organizations that the City of Edgewater
has marketing / brochures that are used to promote Edgewater (Retail Strategies and Team
Volusia). These “brochures” are electronic and can be updated continuously and printed out if
necessary. (ONGOING) (July 2016 Business In Focus Magazine Created new Brochure –
available electronically on the City’s web site and available for download)
1.2.6 (2011) Distribute brochure to county, regional, and state economic dev elopment allies and
others and include with responses to requests for information.
1.2.7 (2012) Proposed plan to recruit targeted industries
A. Update and Revamp the City’s Economic Development web-site to provide a resource
for demographics, incentives, permitting and quality of life. Daytona State College’s
Marketing and Social Media classes are going to work on marketing plans for the City. The
summer marketing class will create a Marketing Plan for Ecotourism and the Social Media class
will identify how the City can harness LinkedIn to support existing City businesses and how to
promote Edgewater as an ideal location for business via Social Media and the city’s website.
(COMPLETED MAY 2015 / UPDATES CONTINUE / New site design and host completed for 1st
QTR 2017)(updated ONGOING)
B. Affiliate with an economic development organization or firm that has the financial
capabilities, expertise, resources and personnel to attend trade shows, network with site selectors
and promote Edgewater through various printed and digital media to the targeted industries.
(Contract with Team Volusia FY 2016, FY 2017, FY 2018)
C. Establish a relationship with a point of contact at FL Department of Economic Opportunity
and at Enterprise Florida to obtain leads on companies considering relocation to Florida.
(ONGOING) (Tim Johns is our current contact. City is directed to work through the County of
Volusia Economic Development Department)
D. Assign an EDB Member on an as needed basis to be an advocate for prospect who is
considering establishing a business in Edgewater and to assist in obtaining information on
incentives, local regulations, permitting and to streamline the process to cut through red tape.
12
5 | P a g e
E. (2015) Investigate and discuss any potential opportunities to work with the officials of the
cities in Southeast Volusia (New Smyrna Beach and Oak Hill) and the Southeast Volusia Chamber
of Commerce to create a regional approach to market Southeast Volusia as one market area to
include but not limited to: location, transportation (ease of access to major highways I-95, I-4,
SR528, air and ports), demographics, airports, infrastructure, communication infrastructure,
industrial parks, retail, quality of life, education and other areas that interest site selectors. This
effort will require a step by step plan, the design of a Southeast Volusia Identity and slogan or
message, budget, advertising placement and schedule, etc. This effort will not duplicate the
capabilities or efforts of Retail Strategies, Team Volusia, CEO Business Alliance, Enterprise
Florida, Southeast Volusia Advertising Authority or any other entity promoting the area. For
Example, collaborative marketing and advertising campaign in “Site Selector Magazine”, “Area
Development Magazine” or specific target industry periodicals. (Created Southeast Volusia
Marketing Initiative; each city passed Resolutions to work together to create a marketing plan and
brand; meet monthly with city ED staff and EDAB chair and Chamber of Commerce to create
marketing plan; three EDAB meet quarterly with partners and stakeholders to provide progress
report and receive feedback as to ensure that we do not duplicate efforts)(Currently, Chamber is
taking the lead working with a proposal from Jiloty and ZGraph to create brand, content and
website)
Objective 1.3. Focus on Business Retention and Expansion to Existing Business and Industry
Retention of existing business and industry in Edgewater is as important as attracting new activity;
and the time frame is more immediate than recruitment efforts. Per the NAWB (Nation
Association of Workforce Boards) conference Washington March 2015, “83% of all jobs over the
next 10 years will be created by companies of 25 employees or less”. Hence, “focus should refer
to training and assistance to small businesses”. Edgewater does enjoy the presence of large
businesses, but does also have 43% home-based businesses. It must be noted that these small
businesses and home-based businesses should be the focus on the Economic Development Board
and staff. These businesses are already vested in Edgewater, they are easier to access and we
know how to reach the decision maker. Career Source Florida board meeting it was mentioned that
90% of the jobs created in Florida were from business already here and 10% of the jobs created
were from business recruitment. The home-based businesses need education and resources to help
them grow and expand into more commercial spaces within the city. The City does have
incentives available for expanding businesses as discussed in depth in Objective 5.1. (ONGOING)
Actions to implement Objective 1.3 include the following:
1.3.1. (2010) Task the Economic Development Coordinator (Manager) with networking with
existing businesses and industries to determine and help address their concerns and needs for
assistance, including (a) technical and business planning assistance available through the local
Small Business Development Center, (b) employment and workforce development assistance
through Daytona State College and other providers, (c) financial assistance through the U.S. Small
Business Administration, and (d) assistance from the City on various code, permitting, land use,
and access issues, and (e) Team Volusia and Retail Strategies for business recruitment.
(ONGOING)
1.3.2. (2010) Encourage and support privately-organized networking activities and special
marketing events, for example: the Edgewater Expo, Inc., Southeast Volusia Chamber of
13
6 | P a g e
Commerce, SCORE, Career Source, SBDC, et al for business programs / events / job fairs, etc.
(ONGOING)
1.3.3. (2011) In conjunction with the Southeast Volusia Chamber of Commerce, hold an annual
industry appreciation day and awards banquet to recognize the contribution of existing Southeast
Volusia industries to the local economy and community well-being. (ANNUAL) (2015)
Coordinate with the Southeast Volusia Chamber of Commerce to provide businesses with the
assistance, programming and events that will be the most helpful. At this time, a recent survey
showed that businesses want and need educational programs. With this information, the Chamber
of Commerce is partnering with Daytona State College, SCORE, and University of Central Florida
to bring educational programs to the businesses. These have been quite successful and well
attended. (ONGOING At the 2016 and 2017 Installation Banquet three businesses (1 in each city)
was awarded the “Masters of Business Award – In 2016 Advanced Heat & Air, Mullinax Ford
and Big Life) (In 2017, 30th Street, Burns Sci Tech and Florida Hospital)
1.3.4 (2011) Work with Daytona State College and others, including Chamber of Commerce,
Team Volusia, Enterprise FL, and GrowFL, to conduct meetings for small local businesses on
subjects of potential interest, including available workforce services and the GrowFL concept of
“economic gardening” for Florida-based firms with 10-50 employees and $1-$25 million in
revenues. (ONGOING)
1.3.5 (2010) Coordinate with business retention specialists with the Volusia County Department
of Economic Development on identification and implementation of best practices for fostering
retention and growth of existing business and industry. (ONGOING)
Objective 1.4. Establish an Effective Internal Organizational Structure
Successful economic development depends to a large extent on how well a community is
organized to deal with weaknesses that limit its ability to attract and retain business and to provide
marketing support to county, regional, and state economic development allies.
Actions to implement Objective 1.4 included the following:
1.4.1 (2010) As stated above under Action Item 1.2.1., establish and staff a new City of
Edgewater position of Economic Development Coordinator (Manager) who has business and/or
marketing experience and whose responsibilities will include (a) networking with county,
regional, and state allies and local chambers of commerce; (b) providing information to allies on a
regular basis, (c) answering requests for information; (d) helping organize and host community
and site visits by allies and prospects, and (e) networking with existing businesses and industries
and helping the City and other respond to their needs. (COMPLETED / ONGOING)
1.4.2 (2010) Review and update the charter and structure of the existing Economic Development
Board and renew the Board as an active group of business people in the community who meet
regularly to discuss issues affecting economic development and business vitality in Edgewater, (b)
report to and advise the City Council on these issues, and (c) who play an active role in
introducing Edgewater to firms interested in the City. (ONGOING)
1.4.3 (2010) Task the Economic Development Coordinator (Manager) to provide staff support to
the Economic Development Board. (ONGOING)
14
7 | P a g e
Objective 1.5. Establish an Effective Inter-local Coordination Framework
Successful economic development is also dependent on the extent to which local governments and
community and business organizations cooperate in addressing challenges and needs that cross
jurisdictional boundaries and those that require coordinated actions and support by the public and
private sectors.
Actions to implement Objective 1.5 include the following:
1.5.1. (2010) Develop and maintain an ongoing working relationship with Volusia County,
including the County Council, Department of Economic Development (DED), and River to Sea
(TPO), Team Volusia and Enterprise FL such that the County is well versed on economic
development and transportation needs and opportunities in Edgewater and the City is
knowledgeable of factors affecting its future. (ONGOING)
1.5.2. (2010) Develop and maintain ongoing working relationships with the adjacent Southeast
Volusia Cities of New Smyrna Beach and Oak Hill, such that the economic development and
quality of life interests of Southeast Volusia County communities are coordinated and
complementary and have optimal representation at the County level. (ONGOING)
1.5.3. (2010) Strengthen the presence of the City and Edgewater business community in the
Southeast Volusia Chamber of Commerce by increasing local participation in and support of
Chamber meetings and functions and providing facilities for holding more Chamber me etings and
functions in Edgewater. (ONGOING)
1.5.4. (2010) Maximize participation in Volusia County (DED), River to Sea TPO, and Southeast
Volusia Chamber meetings and workshops by Edgewater City Council members, City Manager,
Economic Development Board members, and/or Economic Development Coordinator (Manager).
(ONGOING)
GOAL 2. POSITIONING EDGEWATER FOR ECONOMIC GROWTH
The City of Edgewater recognizes the need to become a more competitive and attractive location for
business and industry by taking full advantage of its existing assets and by correcting or minimizing
factors that put the City at a competitive disadvantage to other communities and that may hinder its
success in attracting new business and industry and retaining existing firms.
Objective 2.1. Improve Internal Road Access and Circulation
Edgewater identified deficiencies in its internal road network and in connectivity between existing
industrial areas of the city and regional highways (e.g. I-95). Improvement of these deficiencies is
necessary to maximize the development potential of existing industrial areas.
Actions to implement Objective 2.1 included the following:
2.1.1. (2011) Coordinate with the Volusia County River to Sea TPO and Restoration DRI
developers to implement the extension of Williamson Boulevard south to SR442 in Edgewater.
(ONGOING)
15
8 | P a g e
2.1.2. (2011) Work with the Volusia County MPO and the Cities of New Smyrna Beach and Oak
Hill to include in its long range transportation plans for the County the extension of Nova Road
from Port Orange to and through Edgewater as shown on the “Conceptual Thoroughfare Plan for
Southeast Volusia County.” (REMOVED 2012)
2.1.3 (2011) Work with the Volusia County River to Sea TPO and City of New Smyrna Beach
to implement the proposed N/S Connector as shown on the Southeast Volusia Regional
Transportation Study 2025 Plan, such Connector extending south from Old Mission Road in New
Smyrna Beach through Edgewater running parallel to Airpark Road. (ONGOING)
2.1.4 (2012) Study the feasibility of a new connector road from Park Avenue to 10th Street
adjacent to Daytona State College and plan accordingly; coordinate with ParkTowne Industrial
Center Landowners area landowners, Daytona State College, and the Volusia County River to Sea
Transportation Planning Organization (TPO) as necessary. (Updated 2015 - ONGOING)
2.1.5 (2013) Work with the Volusia County River to Sea TPO to include an extension of Park
Avenue over I-95 to Williamson Boulevard on long range transportation plans for Southeast
Volusia County; coordinate with Restoration DRI developers as needed. (ONGOING)
2.1.6 (2012) In lieu of, or as part of, the proposed N/S Connector per Action 2.1.3. above,
coordinate with Volusia County on plans to improve and upgrade Airpark Road Old Mission Road
from Indian River Boulevard to Park Avenue in a significantly shorter time horizon. (Updated
2015 - ONGOING)
2.1.7 (2011) Work with the Florida DOT and Volusia County to provide a directional and
informational signage to Edgewater industrial areas at the intersections of Indian River Boulevard
and Airpark Road and Indian River Boulevard and Old Mission Road. (ONGOING)
2.1.8 (2015) Work with County and appropriate agencies for a smooth and quick completion of
the Park Avenue Widening Project to 3-lanes from Dale Street to Old Mission Road. (ONGOING)
Objective 2.2. Improve Infrastructure
Edgewater has identified deficiencies in all types of infrastructure, but services are improving.
Left uncorrected, gaps in services affect both the quality of life of residents and business
efficiency, and may limit certain businesses from considering Edgewater.
Actions to implement Objective 2.2 include the following:
2.2.1. (2010) Meet with existing service providers to determine where gaps exist; reach
agreements on an appropriate course and schedule of actions with these providers to close
remaining service gaps; do the same with wireless providers in the area to increase coverage in
Edgewater. (Internet, natural gas, reclaimed water, wireless service, and other utilities as needed –
all infrastructure) (ONGOING)
2.2.2. (2010) Study local implications and requirements for improved broadband service under
the new National Broadband Plan and develop a plan to meet requirements in concert with state,
regional, and/or county agencies having system-wide implementation responsibilities.
(REMOVED)
16
9 | P a g e
2.2.3. (2011) Study the feasibility of expanding coverage of the City’s new wireless access area
along Park Avenue from US1 to Riverside Drive to include industrial areas to the west in the Park
Avenue corridor; study advantages and costs of citywide wireless service. (REMOVED)
Objective 2.3. Promote Development of Existing Industrial Properties
It is in the interest of the City to generate jobs and increase the property tax base by promoting and
facilitating development, redevelopment, and reuse of existing vacant and underutilized industrial
properties.
Actions to implement Objective 2.3 included the following:
2.3.1. (2010) and cooperate as needed with the property owner, listing broker, Volusia County
Department of Economic Development, and Enterprise Florida to promote and facilitate reuse of
the Coronado Paint plant site on Old County Road. (ONGOING – the Former Coronado Paint
Facility located at 308 Old County Road encompassing 12 acres ad 187,000 sq. ft of buildings
was purchased in September by Dougherty Mfg. creating 120 new jobs over the next 3 years; the
former Viking Pure building located at 501 Pullman was purchased by the Northwest Lineman
College plus an additional 16 acres at 525 Pullman for their training facility – opened November
28, 2016; 1710 Florida Supply is currently being shown to industrial businesses; Loveland Groves
building is also actively being pursued)
2.3.2. (2011) Coordinate and cooperate as needed with property owners, listing brokers, and the
Volusia County Department of Economic Development to promote and facilitate development of
vacant industrial properties in the ParkTowne Industrial Center; encourage ParkTowne owners to
improve their website and link to the County economic development website; encourage
ParkTowne owners to ensure that available sites are listed on county and Enterprise Florida site
databases. (ONGOING)
2.3.3. (2011) Coordinate and cooperate as needed with owners and listing brokers to promote and
facilitate development and occupancy of other existing industrial properties and buildings,
including those in Massey Ranch Airpark and other locations. (ONGOING – Fire Marshall and
Building Official provide free walk through with potential buyers to provide feedback on buildings
as requested)
2.3.4. (2011) Determine through these coordination and cooperation efforts if there are needs for
public road and utility improvements and other urban services that would help promote and
facilitate development and reuse of existing industrial properties, including development and
restoration of rail sidings to promote rail-served industry in Edgewater. (ONGOING)
2.3.5. (2011) Work to ensure funding support for needed improvements and their inclusion, as
appropriate, in City or County capital budgets and capital improvement programs. (ONGOING)
Objective 2.4. Identify and Plan New Business and Industry Locations
There are major opportunities in Edgewater to develop new high-profile locations for business and
industry, particularly near the I-95/SR442 interchange. It is in the interest of the City to ensure
that these areas are identified, planned, and reserved for future job and tax producing business and
industry development.
17
10 | P a g e
Actions to implement Objective 2.4 included the following:
2.4.1. (2011) Work with developers and planners of the Restoration DRI to determine amounts,
general locations, and phasing of potential office and industrial development and types of
tenants/firms that are anticipated or may be targets of future marketing efforts. (ONGOING)
2.4.2. (2012) Prepare a Small Area Plan or Special Area Plan, whichever is appropriate, for an
approximate 2,500-acre area around the I-95/SR442 interchange for future development as a
Regional Employment Center, consisting primarily of planned business parks with mixes of
office, light industrial, and commercial land use; include unincorporated lands if needed and
appropriate and enlist County and property owner support for the Plan. Assess the office,
industrial, and commercial real estate markets as a basis for this Plan. (COMPLETED)
2.4.3 (2013) Adopt land use policies and regulations that reflect the type of business park
development envisioned for the area and limit less desirable and productive land uses.
(ONGOING)
2.4.4 (2014) Include in the Plan, provisions for the future improvement of Cow Creek Road as a
major collector road paralleling I-95 and extending to Park Avenue. (ONGOING)
2.4.5 (2011) Work with the Florida East Coast Railroad (FEC), Volusia County, other
jurisdictions as appropriate, and businesses and property owners adjacent to the FEC right-of-way
to identify and provide an area for a passenger rail station and associated commercial development
in connection with possible passenger rail service on the FEC rail line. (ONGOING)- the design of
the tracks at this time do not have a switch to allow passenger rail service in Edgewater
2.4.6 (2013) Contact FDOT and request assistance in developing a more comprehensive airport
zoning ordinance to prevent obstacles and incompatible development in compliance with FL
Statutes and develop an airport zone to be depicted on the official zoning map. (ONGOING)
Objective 2.5. Attract and Prepare the Workforce for Tomorrow’s Jobs
Edgewater’s traditional industrial labor force is geared to types of business and industry identified
as primary economic development targets under Goal 1, above. However, over the past five years,
there has been a shift toward more professional workers as technological advances are
continuously made in the industrial sector to speed production, reduce labor costs, and service
customers, attraction of more quantity of skilled workers and training of existing workers is
needed to keep Edgewater competitive for these and other businesses and industries.
Actions to implement Objective 2.5 include the following:
2.5.1. (2011) Continuously communicate with existing industries in Edgewater to determine
where there are deficiencies in the current labor force in terms of skills and other factors and how
those deficiencies affect their business; help to direct them to organizations that can assist them
find new skilled employees and / or assist them with training of their workers. (ONGOING) The 3
Cities are working with DSC, ATC, Volusia County Schools and local businesses to bring
vocational training back to Southeast Volusia. New Charter Middle and High School is being
planned from a group of local businesses partnering with Burns Sci Tech (SEV Sci Tech)
18
11 | P a g e
2.5.2. (2011) To the extent that external training programs are needed by or are of interest to
employers, enlist the guidance and support of Daytona State College, UCF, and Career Source and
other organizations in helping local employer meet workforce training needs. (ONGOING)
2.5.3. (2013) Coordinate with the Volusia County School Board and Daytona State College on
the concept of developing a vocational-technical skills center as a special magnet high school in
Edgewater for preparing high school students for careers in industrial trades. (ONGOING) Three
Cities and Chamber of Commerce along with area businesses have held meetings with Tom
LoBasso, President of DSC and Volusia County Schools to make vocational skills training
available to the residents in Southeast Volusia. DSC starting Fiberglass Fabrication Class in SEV
January 2018 - need a location.
2.5.4. (2011) Coordinate and cooperate as needed with Daytona State College to ensure that
adequate space, facilities, and personnel are made available at the Edgewater-New Smyrna Beach
campus so that new engineering technology programs are available locally. (ONGOING) Three
Cities and Chamber of Commerce along with area businesses have held meetings with Tom
LoBasso, President of DSC and Volusia County Schools to make vocational skills training
available to the residents in Southeast Volusia. Deb Denys Dist 3 County Council and Rep
Santiago have also met with local businesses to discuss needs.
GOAL 3. ELEVATING COMMUNITY IMAGE AND URBAN SERVICES
The City of Edgewater recognizes the close relationships between attracting and retaining business and
industry and community quality of life, and is committed to improving the living and work environment
and urban services for existing and future residents and businesses.
Objective 3.1. Plan and Develop a Downtown Edgewater
Deficiencies that Edgewater has in terms of community identity relate to the lack of a sense of
place that comes primarily from not having a definable downtown. Missing in Edgewater is a
central place with the streetscape and architectural ambiance and mix of civic and commercial
uses that characterize traditional downtowns. A strong public desire for a downtown Edgewater
was expressed through the recent Envision Edgewater community visioning process, resulting in
creation of a downtown vision involving redevelopment of the Park Avenue corridor between the
FEC Railroad and the Indian River.
Actions to implement Objective 3.1 include the following:
3.1.1. (2010) Study existing conditions in the corridor and prepare a “finding of necessary” report
demonstrating that sections of the Park Avenue and US1 corridors are eligible for designation as a
Community Redevelopment Area under Chapter 163, Florida Statutes. (COMPLETED
RESOLUTION 2014-R-08 ADOPTION OF FON RATIFYING THE CREATION OF THE
EDGEWATER COMMUNITY REDEVELOPMENT AREA PURSUANT TO CHAPTER 163, PART
III F.S.)
19
12 | P a g e
3.1.2. (2011) Prepare a Community Development Plan for the area that reflects the downtown
vision and establish a Community Redevelopment Agency with responsibility for implementing
the Plan, per Florida Statute. (COMPLETED RESOLUTION 2015-R-10 ADOPTING CRA PLAN)
3.1.3. (2011) Establish the Community Redevelopment Area as a Tax Increment Financing (TIF)
District and establish a Tax Increment Trust Fund for the collection and disbursement of tax
revenues generated by increased property values and new development generated in the District
for improvements and programs that benefit the District. COMPLETED – RESOLUTION 2015-R-
08 CREATING EDGEWATER CRA)
3.1.4. (2011) Coordinate the above actions with Volusia County and enlist County support for the
Community Redevelopment Area and Plan, and petition the County to make an exception to its
policy of withholding the County tax revenue increment from Edgewater, given that the City has
the unusual task of creating a new downtown where no definable urban core existed previously.
(COMPLETED – COUNTY COUNCIL RESOLUTION 2014-159 DELEGATION OF
AUTHORITY TO CREATE EDGEWATER CRA NOVEMBER 20, 2014)
3.1.5 (2012) Develop plans for future City Hall Complex to be located either in Downtown
Edgewater or to a new inland location… to relocate the Edgewater City Hall complex from its
existing location on Riverside Drive to a new inland location. The City Hall property can be
utilized more advantageously for waterfront commercial development and/or other communi ty
purposes anchoring the east end of the Community Redevelopment Area. (ONGOING) Fall 2016
City expressed interest to owner of property located at Air Park Rd and SR 442.
Objective 3.2. Develop a New Community Civic Core Area
Potential relocation of the Edgewater City Hall complex to an inland site away from the Indian
River presents the opportunity to plan and develop a new and expanded civic core for Edgewater,
combining governmental, civic, educational, and health-related facilities and services.
Actions to implement Objective 3.2 include the following:
3.2.1. (2012) Identify potential locations for a new civic core, considering future growth patterns
and needs for expanded urban services in a growing community. Potential locations to be
considered and evaluated include Indian River Boulevard near Airpark Road and near Old Mission
Road. Depending on the scope and scale of facilities included in the core, need for a planned
campus area of up to 100 acres should be anticipated. (ONGOING)
3.2.2. (2012) Prepare a master plan for this new public and institutional campus, to include sites
for new City administrative and public safety facilities, new civic center/meeting hall for arts,
cultural, and social activities and events, and new community hospital complex. (ONGOING)
Objective 3.3. Expand Health Care and Medical Services
Expansion of health care and medical facilities in Edgewater is a leading need and priority,
particularly for a community hospital and supporting facilities. Such a hospital would be a catalyst
for other health care facilities and services in the community, including medical offices and labs,
nursing care facilities, rehabilitation facilities, and assisted living facilities. The current and future
20
13 | P a g e
population of the Edgewater area and limited existing facilities in Southeast Volusia County are
such that planning for a new community hospital should be initiated.
Actions to implement Objective 3.3 include the following:
3.3.1. (2011) Meet with health care providers in Volusia County, including but not limited to
Florida Memorial Hospital and Halifax Health, to discuss existing and future needs and
opportunities for a community hospital and related medical facilities in Edgewater, their interest in
pursuing the concept, and actions the City should take to move the planning process forward.
(ONGOING) In 2016 City and Halifax Health created Interlocal Agreement for Emergency Room
Services. Potential Sites have been discussed. Other discussions with other health providers are
ongoing
3.3.2. (2011) Determine the extent to which major health care facilities are anticipated or planned
in the Restoration DRI. (ONGOING)
3.3.3 (2012) Present and discuss the master plan for the new community civic campus with
potential health care providers. (ONGOING)
Objective 3.4. Improve Bicycle and Pedestrian Circulation
In discussions with the Economic Development Board, it was determined that quality of life in
Edgewater would be enhanced greatly by having an adequate system of bicycle paths and
pedestrian trails and walkways. To the extent that residents are not able to walk or bicycle
conveniently and safely in and between neighborhoods and other areas of the community, needs
and costs to improve existing non-automotive circulation in the City should be studied and plans
for improvement should be prepared and implemented.
Actions to implement Objective 3.4 include the following:
3.4.1. (2012) Identify and assess needs for and costs of improved bicycle and pedestrian
circulation in the City and prepare a Bicycle and Pedestrian Master Plan that addresses needs for
new and upgraded bicycle and pedestrian paths, trails, and walkways that improve service and
connectivity throughout the community. (COMPLETED – RESOLUTION 2013-R-03
BICYCLE/PEDESTRIAN MASTER PLAN)
3.4.2. (2013) Identify priorities and develop a program to fund and make improvements over
time within available financial resources, including outside grants. (ONGOING THROUGH
GRANTS COORDINATOR)
Objective 3.5. Improve Transportation Services for Residents
During the workshop, it was determined that quality of life in Edgewater would be enhanced
greatly by having an adequate public transportation system. To the extent that residents are not
able to conveniently and safely transport themselves to Daytona State College for training,
potential jobs, healthcare facilities or shopping areas. Needs and costs to improve public
transportation circulation in the City should be studied and plans for improvement should be
prepared and implemented.
21
14 | P a g e
Action to implement Objective 3.5 include the following:
3.5.1 (2015) Identify and assess needs for and costs of improved transportation circulation in the
City and prepare a Transportation Master Plan that addresses needs for new and upgraded
transportation system including rail, water, air, highway and public transportation services that
improve service and connectivity throughout the community.
Objective 3.6. Improve Inventory of Affordable Housing, Upper Scale and Nice Apartments
During the workshop, it was determined that quality of life in Edgewater would be enhanced
greatly by having an adequate inventory of affordable housing, upper scale housing and also nice
apartments. To the extent that residents are unable to find such housing in Edgewater. Areas for
these above-mentioned needs should be identified and the City should provide this information
and identified needs to private developers of housing through networks of Commercial Realtors
and Developers.
Actions to implement Objective 3.6 include the following:
3.6.1 (2015) Identify potential properties and ideal locations throughout the City for these
different types of housing. (ONGOING)
3.6.2 (2015) Communicate the wishes and need for such development to Commercial Realtors
and such Developers (ONGOING)
3.6.3 (2015) Coordinate efforts with Development Services for ease planning and permitting
said developments. (ONGOING)
GOAL 4. INCREASING WATERFRONT ACCESS AND ACTIVITY
The City of Edgewater recognizes the importance of the Indian River making the community an attractive
place to live and work and in promoting the City as a potential visitor destination. The City further
recognizes needs to provide increased access to and enjoyment of the River and to promote and facilitate
development of certain waterfront properties for commercial and marine uses attractive and inviting to
residents and visitors alike.
Objective 4.1. Improve Existing Public Access Facilities
Edgewater is a waterfront community with extensive frontage on the Indian River wit h views over
the River and wide coastal marshlands to the barrier island beyond. Physical and visual access to
the waterfront should be maximized to benefit existing and future residents. Toward this end,
existing public access facilities, including waterfront parks, boat ramps, dockage, marina facilities,
paths and trails, and viewpoints should be inventoried, improved, and operated in such manner as
maximizes public enjoyment and public safety.
22
15 | P a g e
Actions to implement Objective 4.1 include the following:
4.1.1. (2011) Inventory and assess all existing public access facilities along the Indian River,
including roads, paths, parks, boat ramps, and vacant publicly-owned lots as to their condition and
needs for improvement. (ONGOING)
4.1.2. (2012) Develop a plan and program for improving these facilities and sites to make them
more accessible, user-friendly, and safe, including provision of adequate directional and
informational signage and surveillance. (Some in Included in CRA Plan and some areas
(ONGOING)
4.1.3. (2015) Encourage Parks & Recreation Staff and City Council when the time is right; when
the City possesses sufficient funding; to create a goal to establish a maintenance schedule and
replacement schedule with appropriate levels of funding for the amenities located in public parks.
(ONGOING)
4.1.4. (2015) At a time in the future, when there is sufficient funding available and an
opportunity arises, encourage the City to coordinate efforts to add more waterfront public access
points. (ONGOING)
Objective 4.2. Identify and Promote Development of Waterfront Sites
Edgewater has yet to take advantage of its scenic waterfront location as a commercial asset with
shops, restaurants, and marina facilities attractive to residents and visitors alike. These facilities
are common in most waterfront communities and contribute to local quality of life, as well as
providing jobs and generating tax revenues. Opportunities for compatible waterfront commercial
development should be pursued in Edgewater to provide additional recreation/leisure activities for
residents, while allowing the City to attract non-resident visitor activity and spending.
Actions to implement Objective 4.2 include the following:
4.2.1. (2011) As part of the Community Redevelopment Plan for downtown Edgewater,
including potential relocation of the City Hall complex, make a determination of how the City
Hall property can be reused and plan for and promote development accordingly. (ONGOING)
4.2.2. (2011) For the 60-acre former waterfront industrial site at the end of the City; any of the
waterfront sites at the south end of the City; meet with interested property buyers to discuss their
intentions and expectations for the property. Express to those potential buyers the interest of the
City in seeing the property developed with a mix of commercial and residential uses as a
waterfront destination area. (Including but not limited to: retail shops, restaurants, marine facilities
providing for boat storage and access, fishing charters, sightseeing tours, and water-based eco-
tours, etc.). Approach appropriate parties as to whether they would be interested in a public/private
partnership with the City. (ONGOING)
4.2.3. (2012) Review existing “mixed-use” land use and zoning designations for the property and
determine if such designations and policies and standards that implement the designations are
appropriate to this particular property and reflect its development opportunity; amend land
23
16 | P a g e
use/zoning classifications, land use policies, and development standards as needed to better reflect
redevelopment visions for the property. (ONGOING)
4.2.4. (2013) Identify other vacant and developed properties that may have potential for
waterfront redevelopment and facilitate their development as needed. (ONGOING)
GOAL 5. INVESTING IN THE FUTURE OF EDGEWATER
The City of Edgewater understands that extensive private capital is needed to acquire and develop
existing industrial sites, to acquire and develop new commercial and industrial sites, to redevelop
downtown and waterfront properties, and to start new business ventures. The City further recognizes
needs to be competitive with other communities and areas and to seek and provide incentives, financial
and otherwise, to attract and leverage private investment, and will do so within the limits of available
resources.
Objective 5.1. Establish Local Incentive Policies and Programs
Incentives have become common at all levels of government in attracting new business and
industry to an area or community. Most incentives are employer -driven, particularly those at the
state level and funded by government grants, in that they are based on the number of jobs created
and averages wages of those jobs, generally in relation to the average wage level or median
household income in the area. Local incentives, which typically are in the form of property tax
rebates for a period of years, generally are more flexible, in that they can be both developer-
driven and employer-driven.
Actions to implement Objective 5.1 include the following:
5.1.1. (2011) Continually communicate to stay up to date with local economic development
incentive policies and programs in other Volusia County communities and other comparable
communities to determine best practices in competitive communities. (ONGOING)
5.1.2. (2012) Be open to add to or change the existing programs and incentives policies for
Edgewater to ensure that the City is competitive with its peers and can be implemented within
available resources that may include an economic development tool that will allow a deferment of
taxes to be paid back to the City with interest at a later date. (ONGOING)
5.1.3. (2015) Promote the Ad Valorem Tax Abatement incentive program to attract new business
and the expansion of existing businesses in Edgewater. (ONGOING)
Objective 5.2. Develop New Public Financing Mechanisms
Tax increment financing is an invaluable tool for funding improvements and programs that
directly benefit Community Redevelopment Areas, including use of these funds as financial
incentives to property owners, developers, and businesses for facade improvements, new
construction, and working capital, among other uses. The tax increment financing concept can
also be adapted for other uses, as recommended below.
Actions to implement Objective 5.2 include the following:
24
17 | P a g e
5.2.1. (2011) Per Action Item 3.1.3. above, establish a Tax Increment Financing (TIF) District for
the downtown Community Redevelopment Area, as permitted by Florida Statute, to raise property
tax revenues from increased property values and new development in the Redevelopment Area for
the purpose of reinvesting these funds in the Redevelopment Area for various public
improvements, incentives, and programs that directly benefit the Redevelopment Area.
(COMPLETED 1ST QTR 2015 Resolutions and Ordinances 2015 -0-04, 2015-R-10, 2015-R-08,
2015-R-09)
5.2.2. (2012) Consider development and implementation of a targeted funding program under
which a percentage of annual local property tax revenues generated by the Restoration DRI and
other future DRI-scale developments (a minimum of 25 percent is recommended) would be
allocated for transportation projects and other public improvements that improve access and
services to and within existing and potential employment areas in Edgewater, including use of
these targeted funds to help leverage county and state funds for needed improvements.
(REMOVED)
Objective 5.3. Actively Seek Federal, State, and County Financial Support
Funding is available from Federal and state sources for community economic development
projects, including the U.S. Economic Development Administration (EDA), U.S. Department of
Housing and Urban Development (HUD), Rural Development Program of the U.S. Department of
Agriculture, and Florida Office of Trade, Tourism, and Economic Development (OTTED).
Additional funding support for needed public projects is provided by the Florida Department of
Transportation and Volusia County Council. The City is actively seeking financial support from
these sources to promote economic development in Edgewater.
Actions to implement Objective 5.3 include the following:
5.3.1. (2010) Develop and annually update a list of needed and otherwise desirable economic
development projects, including public infrastructure projects that provide and improve access and
utility services to existing and potential business/industrial areas. (ONGOING)
5.3.2. (2010) Meet initially and periodically with the East Central Florida Regional Planning
Council to present and discuss the Edgewater Economic Development Strategic Plan and potential
projects needed, present an annual list of projects for consideration for funding under their
Comprehensive Economic Development Strategy (CEDS), and discuss the eligibility of Edgewater
projects for EDA funding and associated application requirement and procedures. (ONGOING)
5.3.3. (2011) Review eligibility criteria for USDA/Rural Development funding and determine if
Edgewater is an eligible jurisdiction and if individual projects qualify for funding; follow up
accordingly. (Not eligible – City Limits of Edgewater)
5.3.4. (2011) Review eligibility criteria for Florida OTTED funding and determine if Edgewater
is an eligible jurisdiction and if individual projects qualify for funding; follow up accordingly.
5.3.5. (2011) Work with the Volusia County River to Sea TPO to include Edgewater economic
development road projects in the long-range transportation plan and short-term work program; and
enlist support of the Volusia County Council in financing County road improvements in the
Edgewater area. (ONGOING)
25
18 | P a g e
Objective 5.4. Focus on Annexing Enclaves (per Comprehensive Plan)
Identify enclaves within the City limits and develop a plan to educate and communicate to those
property owners the benefits of annexing into the City.
Actions to implement Objective 5.4 include the following:
5.4.1 (2015) Coordinate efforts with GIS and Development Services to identify enclaves
throughout the City and develop a map and list of property and owners. (ONGOING- Interlocal
Service Boundary Agreement with Volusia County to Annex; Annexation fees lifted temporarily)
5.4.2 (2015) Develop informational/educational talking points that can be used to prove to the
property owners the benefits of annexing into the City. (Completed – on the web site)
5.4.3 (2015) With the above-mentioned talking points, develop a notification/educational
program or plan to the targeted property owners and educate the City staff, elected officials, and
volunteers alike so that the message is consistent. Program can use a combination of p rint and/or
electronic media venues. For example, in recent years, Edgewater taxes have decreased to be
comparative to County taxes; hence if the property is annexed into the City, the owner receives
more services for the same amount of money. (Completed – ongoing – worksheets are created
using individual tax bill, services cost, and fire insurance to show savings by annexing into
Edgewater)
Objective 5.5 Support and Manage the Redevelopment Plan – Edgewater CRA
May 5, 2014 the Finding of Necessity was approved with Resolution 2014-R-08. The Delegation
of Authority was granted by the County Council November 20, 2014 with Resolution 2014 -159.
As of June 1, 2015, the City completed all the requirements to create th e CRA Agency Resolution
2015-R-08, Appoint the CRA Governing Board Resolution 2015-R-09, Approve the CRA Plan
Resolution 2015-R-10 and Create the CRA Trust Fund Ordinance 2015-R-04. Moving forward,
the challenge will be; how to successfully complete the redevelopment projects outlined in the
CRA Plan with such a short time frame of 20 years as mandated by the County of Volusia. All the
projects identified in the Plan total more than $57 Million over 40 years. By year 20, the
estimated Revenue Projections total $6.9 Million. Creative funding sources will be needed to
accomplish the goals set forth.
Actions to implement Objective 5.5 include the following:
5.5.1 (2015) Communicate and coordinate redevelopment efforts as outlined in the Community
Redevelopment Plan. Work together with property owners within the CRA District to provide
information, resources and assistance for redevelopment efforts. (Please refer to CRA Plan).
5.5.2 (2015) Provide information to the public regarding the plan, budget, annual reports, and all
other reporting and documentation as required by F.S. 163 Part III. (Complete and constantly
updated)
5.5.3 (2015) Coordinate efforts with City’s Grant Coordinator for opportunities with other grant
programs that may subsidize CRA TIFF collections in order to complete redevelopment projects
as outlined in the CRA Plan. (ONGOING)
26
19 | P a g e
Objective 5.6. Review Comprehensive Plan for Land Use, Zoning, and Consider Design Standards for
CRA District and SR442
If taxable values of properties within the CRA district improve and Community Redevelopment
Area (CRA) funds are collected, it will be imperative that the City is ready for not only new
development but also redevelopment of key areas. The City staff and residents need to be assured
that the City is ready to manage the influx of land development and redevelopment when it occurs.
This will ensure that the City has a unique quaint small town charm as distinctly identified as a
goal of the Vision Book while managing the growth in a fair, consistent and sustainable manner.
Actions to implement Objective 5.6 include the following:
5.6.1 (2015) Communicate and coordinate with Community Development Services to the review
the Comprehensive Plan, Land Use and Zoning Codes. Ask the Planning and Zoning Board to
work with the Economic Development Board to consider Design Standards for the CRA District
for both land development and redevelopment. Work together with departments and boards to
ensure that all rules and regulations meet the goals of the community while also being consistent,
fair, and sustainable. (ONGOING)
5.6.2 (2015) After the Economic Development Board has reviewed the above -mentioned rules
and regulations and sure that the City is ready for the influx of growth and can manage the growth,
develop a plan to communicate this to the residents and businesses in the City. This will help to
diminish the fears and concerns of many of the longtime residents and also prove to the businesses
community, that the City of Edgewater is truly open for business.
Objective 5.7. Investigate Opportunities for ECHO (Environmental, Cultural, Historic and Outdoor)
Recreational Projects
As we review feedback from companies that encompass the targeted industries outlined within this
document, it is clear that Quality of Life features are very important not only to existing
businesses planning to expand, but especially important to companies that we try to recruit.
Council members have also identified certain projects as goals for their tenure on the Council. To
better define these projects, we utilize the already established Volusia County terminology; ECHO
(Environmental, Cultural, Historic, Outdoor) Recreation Projects. Not only do these types of
projects add to Quality of Life, but more importantly for this Economic Development Board, these
projects create economic drivers worth Billions of dollars of new money into the community.
Additionally, these types of projects encompass clean, green industry and promote healthy
lifestyles, thus attracting young, educated professionals to our community.
Actions to implement Objective 5.7 include the following:
5.7.1 (2015) Determine the need for unique self-sustaining ECHO (Environmental, Cultural,
Historic and Outdoor) related recreational projects that are not already available in the Southeast
Volusia area. Once these projects are identified, initiate a focus group to create a business plan for
the project to include (not limited to): statement of need, development plan, sustainability plan,
interested partners, marketing and advertising plan, management plan, financial forecast, etc.
(ONGOING) (Received ECHO Grant for Whistle Stop Park Project)
5.7.2 (2015) Identify and calculate the associated risks and potential returns for proposed ECHO
projects so that the City can fully make strategic decisions with fully vetted proposed projects.
Ideally, proposed project(s) will be self-sustaining and sustainable; not a burden on the tax payers.
(ONGOING)
27
Economic Development Strategic Plan, City of Edgewater, Florida 76 Table 9. Economic Development Strategic Plan, City of Edgewater, Florida -- Five-Year Action Plan, 2016-2020 Goals and Objectives Action Item 2016 2017 2018 2019 2020 Goal 1. Expanding Business and Industry in Edgewater Objective 1.1. Identify Desirable Business and Industry Targets 1.1.1 1.1.1, 1.1.5 1.1.1,1.1.6 1.1.1 1.1.1 Objective 1.2. Market Edgewater to New Business and Industry 1.2.2, 1.2.3, 1.2.7A,C,D,E 1.2.2, 1.2.5, 1.2.6, 1.2.7B 1.2.2 1.2.2 1.2.2 Objective 1.3. Provide Outreach to Existing Business and Industry 1.3.1, 1.3.2, 1.3.4, 1.3.5 1.3.1, 1.3.2, 1.3.4, 1.3.5 1.3.1, 1.3.2, 1.3.4,1.3.5 1.3.1, 1.3.2, 1.3.4, 1.3.5 1.3.1, 1.3.2, 1.3.4, 1.3.5 Objective 1.5. Establish an Effective Interlocal Coordination Framework 1.5.1, 1.5.2, 1.5.3, 1.5.4 1.5.1, 1.5.2, 1.5.3, 1.5.4 1.5.1, 1.5.2, 1.5.3, 1.5.4 1.5.1, 1.5.2, 1.5.3, 1.5.4 1.5.1, 1.5.2, 1.5.3, 1.5.4 Goal 2. Positioning Edgewater for Economic Growth Objective 2.1. Improve Internal Road Access and Circulation (ongoing) 2.1.3, 2.1.4 2.1.3, 2.1.4 2.1.3, 2.1.4, 2.1.6 2.1.3, 2.1.4, 2.1.5 2.1.3, 2.1.4, 2.1.7 Objective 2.2. Improve Infrastructure 2.2.1 Objective 2.3. Promote Development of Existing Industrial Properties (ongoing) 2.3.1, 2.3.2, 2.3.3, 2.3.4, 2.3.5 2.3.1, 2.3.2, 2.3.3, 2.3.4, 2.3.5 2.3.1, 2.3.2, 2.3.3, 2.3.4, 2.3.5 2.3.1, 2.3.2, 2.3.3, 2.3.4, 2.3.5 2.3.1, 2.3.2, 2.3.3, 2.3.4, 2.3.5 Objective 2.4. Identify and Plan New Business and Industry Locations (ongoing) 2.4.3 2.4.5 2.4.4 Objective 2.5. Attract and Prepare Workforce for Tomorrow’s Jobs 2.5.1, 2.5.2, 2.5.3, 2.5.4 2.5.1, 2.5.2, 2.5.3, 2.5.4 2.5.1, 2.5.2, 2.5.3, 2.5.4 2.5.1, 2.5.2, 2.5.3, 2.5.4 2.5.1, 2.5.2, 2.5.3, 2.5.4 Goal 3. Elevating Community Image and Urban Services Objective 3.1. Develop a Downtown Edgewater 3.1.5 Objective 3.2. Develop a New Community Civic Core 3.2.1, 3.2.2 Objective 3.3. Expand Health Care and Medical Services 3.3.3 Objective 3.5. Improve Transportation Services for Residents 3.5.1 Objective 3.6. Improve Inventory of Affordable Housing, and Apartments 3.6.1, 3.6.2, 3.6.3 3.6.1, 3.6.2, 3.6.3 3.6.1, 3.6.2, 3.6.3 3.6.1, 3.6.2, 3.6.3 3.6.1, 3.6.2, 3.6.3 Goal 4. Increasing Waterfront Access and Activity Objective 4.1. Improve Existing Public Access Facilities 4.1 4.1 4.1 4.1 4.1 Objective 4.2. Identify and Promote Development of Waterfront Sites 4.2.2 4.2.2 4.2.2 4.2.2 4.2.1, 4.2.2 Goal 5. Investing in the Future of Edgewater Objective 5.1. Establish Local Incentive Policies and Programs 5.1.1, 5.1.2, 5.1.3 5.1.1, 5.1.2, 5.1.3 5.1.1, 5.1.2, 5.1.3 5.1.1, 5.1.2, 5.1.3 5.1.1, 5.1.2, 5.1.3 Objective 5.3. Actively Seek Federal, State, and County Funding Support 5.3.5 5.3.1, 5.3.2, 5.3.4, 5.3.5 5.31.1, 5.3.2, 5.3.4, 5.3.5 5.31.1, 5.3.2, 5.3.4, 5.3.5 5.31.1, 5.3.2, 5.3.4, 5.3.5 Objective 5.4. Focus on Annexing Enclaves 5.4.1 5.4.2 5.4.3 Objective 5.5. Support and Manage Redevelopment Plan (CRA) 5.5.1, 5.5.2, 5.5.3 5.5.1, 5.5.2, 5.5.3 5.5.1, 5.5.2, 5.5.3 5.5.1, 5.5.2, 5.5.3 5.5.1, 5.5.2, 5.5.3 Objective 5.6. Consider Design Standards for CRA District and SR 442 5.6.1 5.6.2 Objective. 5.7. Investigate Opportunities for ECHO Recreational Projects 5.7.1 5.7.1, 5.7.2 5.7.1, 5.7.2 5.7.1, 5.7.2 28