05-05-2021Economic Development Board
City of Edgewater
Meeting Agenda
104 N. Riverside Drive
Edgewater, FL 32132
Council Chambers8:00 AMWednesday, May 5, 2021
We respectfully request that all electronic devices are set for no audible notification.
1. CALL TO ORDER
2. ROLL CALL
3. APPROVAL OF MINUTES
Minutes from the February 3, 2021 Economic Development Board Meetinga.
EDB Meeting Minutes 2-3-2021Attachments:
Minutes from the April 7, 2021 Economic Development Board Local School Scholarship
Subcommittee Meeting
b.
EDB Scholarship Subcommittee Meeting MinutesAttachments:
4. PUBLIC COMMENTS - None at this time.
5. REPORTS
Economic Development Coordinator Reporta.
Economic Development Draft Fiscal Year 2021-2022 Budget Reviewb.
Economic Development Budget Draft FY 2022Attachments:
6. OLD BUSINESS - None at this time.
7. NEW BUSINESS
Bliss Jamison Reappointmenta.
Bliss Jamison Reappointment RequestAttachments:
Potential Board Membersb.
John Ward Board ApplicationAttachments:
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May 5, 2021Economic Development Board Meeting Agenda
Robert's Rules, Sunshine Laws and Board By-Laws Reviewc.
Robert's Rules Introduction
Florida Sunshine Laws
Economic Development Board By-Laws
Attachments:
CEDS Updated.
CEDS Goals Update January 2021Attachments:
8. BOARD REPORTS
9. ADJOURN
Pursuant to Chapter 286, F.S., if an individual decides to appeal any decision made with respect to any
matter considered at a meeting or hearing, that individual will need a record of the proceedings and
will need to ensure that a verbatim record of the proceedings is made. The City does not prepare or
provide such record.
In accordance with the Americans with Disabilities Act, persons needing assistance to participate in any
of these proceedings should contact City Clerk Bonnie Brown, CMC, 104 N. Riverside Drive,
Edgewater, Florida, telephone number 386-424-2400 x 1101, 5 days prior to the meeting date. If you
are hearing or voice impaired, contact the relay operator at 1-800-955-8771
One or more members of City Council or other advisory boards may be present.
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City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2021-5242,Version:1
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104 N. Riverside Drive
Edgewater, FL 32132City of Edgewater
Meeting Minutes
Economic Development Board
8:00 AM Council ChambersWednesday, February 3, 2021
1. CALL TO ORDER
2. ROLL CALL
Bliss Jamison, Clarence McCloud, Dan Klasel, Rebecca Crews, Debbie Dolbow and Cecil
Selman
Present 6 -
Michael KelleyExcused1 -
Samantha BergeronAlso Present 1 -
3. APPROVAL OF MINUTES
AR-2021-5208 Minutes from the January 6, 2021 Economic Development Board Meeting
EDB Meeting Minutes 1-6-2021Attachments:
A motion was made by Chip Selman, second by Dan Klasel, to approve minutes from the
January 6, 2021 Economic Development Board Meeting. The MOTION was APPROVED
unanimously.
4. PUBLIC COMMENTS - None at this time.
5. REPORTS
Economic Development Coordinator, Samantha Bergeron updated the Board on current projects
including progress with Space Commerce Overlay, Edgewater promotional video and SEVMTC.
Clarence McCloud shared information about an information and enrollment event on February 11,
2021 at Daytona State College, for their new "Upskill Now" program.
AR-2021-5228 Daytona State College - Upskill Now Event Flyer
UpSkill Now! Enrollment Event 2-11-21 .pdfAttachments:
6. OLD BUSINESS - None at this time.
7. NEW BUSINESS
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February 3, 2021Economic Development Board Meeting Minutes
AR-2021-5209 Scholarship Committee
Scholarship Information 2021Attachments:
Dan Klasel, Clarence McCloud and Rebecca Crews volunteered to be on this year's Scholarship
Committee. A meeting, to review applications and complete selections was scheduled for March 17,
2021.
8. BOARD REPORTS - None at this time.
9. ADJOURN
There being no further business, the meeting adjourned at 8:27 a.m.
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City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2021-5370,Version:1
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104 N. Riverside Drive
Edgewater, FL 32132City of Edgewater
Meeting Minutes
Economic Development Board
8:00 AM Council ChambersWednesday, April 7, 2021
ECONOMIC DEVELOPMENT ADVISORY BOARD MEETING
CANCELED FOR LACK OF QUORUM
Members of the Local School Scholarship Subcommittee
convened to make 2021 scholarship selections.
CALL TO ORDER
Bliss Jamison, Chair of the Economic Development Advisory Board, called the meeting of the Local
School Scholarship Subcommittee to order at 8:30 a.m.
ROLL CALL
Bliss Jamison, Michael Kelley, Rebecca Crews and Debbie DolbowPresent4 -
Clarence McCloud, Dan Klasel and Cecil SelmanAbsent3 -
SCHOLARSHIP SELECTIONS
AR-2021-5309 Local School Scholarship Selections
Scholarship Resolution, Criteria & TimelineAttachments:
A motion was made by Rebecca Crews, second by Debbie Dolbow to award $1,800
scholarships to each of the five applicants who met the Local School Scholarship criteria.
The MOTION was APPROVED unanimously.
Yes:Bliss Jamison, Michael Kelley, Rebecca Crews, and Debbie Dolbow4 -
Absent:Clarence McCloud, Dan Klasel, and Cecil Selman3 -
ADJOURN
There being no further business, the meeting adjourned at 8:46 a.m.
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City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2021-5328,Version:1
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City of Edgewater
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Edgewater, FL 32132
File #:AR-2021-5371,Version:1
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City of Edgewater
Economic Development Advisory Board
Proposed Budget FY 2021 -2022
ITEM / DESCRIPTION FY 2021- 2022
001-1230-552-31-10 Professional Services
Team Volusia - Manufacturing Recruitment 25,000.00$
Constant Contact Contract 840.00$
001-1230-552-40-10 Travel & Per Diem
SEV Chamber Monthly Business Luncheons 500.00$
SEV Chamber Monthly Business After Hours Events 60.00$
FRA Conference Hotel & Meals (CRA)7,585.00$
001-1230-552-41-40 Communications & Freight / Postage: 250.00$
001-1230-552-47-10 Printing & Binding: 500.00$
001-1230-552-47-20 Copier 1,250.00$
001-1230-552-48-10 Promotion / Marketing:
Southeast Volusia Chamber of Commerce Sponsorship Includes:5,500.00$
SEV Chamber of Commerce Membership ($375)
Directory Ad Full page ($1000)
Home Show Business Expo Sponsor ($1000)
Master's of Business Award (Installation) ($500)
SEV Chamber Support for the following: ($2,625)
Business Retention / Expansion Activities (surveys, visits, etc.)
Economic Development Summit
Recruitment and Economic Development Support
Events Promotion 52 weeks & Media Sponsorship Package incl Constant Contact
SEVMTC Promotional Opportunities 15,000.00$
SEVMTC Website monthly updates, Livibility Ad, Social Media Campaign
Manufacturing Video Production
001-1230-552-49-10 Other Charges / obligations
CRA Annual Report Advertisement 150.00$
001-1230-552-51-10 Office Supplies 100.00$
001-12030-552-52-10 Operating Supplies 650.00$
001-1230-552-54-10 Books, Pubs, Subs, & Memberships :
FRA Membership Dues (CRA)745.00$
DEO Special District Reporting 175.00$
001-1230-552-54-20 Educational Development:
FRA Annual Conference 2,250.00$
Total 60,555.00$
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City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2021-5351,Version:1
BOARD AGENDA ITEM
SUBJECT :
Bliss Jamison Reappointment
DEPARTMENT: Parks & Recreation Department
SUMMARY:Bliss Jamison seeks reappointment to the Economic Development Advisory Board as
her term ends May 4, 2021.
RECOMMENDED ACTION:
Recommend Bliss Jamison to City Council for reappointment to the Economic Development Advisory
Board for a 3 year term.
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From:Samantha Bergeron
Sent:Wednesday, April 07, 2021 7:38 AM
Fwd: EDAB
Follow up
Flagged
Subject:
Follow Up Flag:
Flag Status:
From: Bliss <bliss@masseyproperties.com>
Date: April 6, 2021 at 3:08:03 PM EDT
To: Samantha Bergeron <sbergeron@cityofedgewater.org>
Subject: EDAB
Samantha,
It has been a pleasure to serve on the City of Edgewater’s Economic Development Board. I
request to be re-appointed for another term.
Thank you,
Bliss
E. Bliss Jamison, Broker Associate
Massey Properties
386-427-3100
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City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2021-5322,Version:1
BOARD AGENDA ITEM
SUBJECT :
Potential Board Members
DEPARTMENT: Parks & Recreation Department
SUMMARY:Discuss potential Economic Development Advisory Board members and review
application, submitted by John Ward.
RECOMMENDED ACTION:
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City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2021-5308,Version:1
BOARD AGENDA ITEM
SUBJECT :
Robert's Rules, Sunshine Laws and Board By-Laws Review
DEPARTMENT: Parks & Recreation Department
SUMMARY: Discuss Roberts Rules of Order, Sunshine Laws and the Board's Bylaws.
RECOMMENDED ACTION:
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INTRODUCTION TO ROBERT'S RULES OF ORDER
What Is Parliamentary Procedure?
It is a set of rules for conduct at meetings, that
allows everyone to be heard and to make decisions
without confusion.
Why is Parliamentary Procedure Important?
Because it's a time tested method of conducting
business at meetings and public gatherings. It can be
adapted to fit the needs of any organization. Today,
Robert's Rules of Order newly revised is the basic
handbook of operation for most clubs, organizations
and other groups. So it's important that everyone
know these basic rules!
Organizations using parliamentary procedure usually
follow a fixed order of business. Below is a typical
example:
1. Call to order.
2. Roll call of members present.
3. Reading of minutes of last meeting.
4. Officers reports.
5. Committee reports.
6. Special orders --- Important business
previously designated for consideration at
this meeting.
7. Unfinished business.
8. New business.
9. Announcements.
10. Adjournment.
The method used by members to express themselves
is in the form of moving motions. A motion is a
proposal that the entire membership take action or a
stand on an issue. Individual members can:
1. Call to order.
2. Second motions.
3. Debate motions.
4. Vote on motions.
There are four Basic Types of Motions:
1. Main Motions: The purpose of a main motion is
to introduce items to the membership for their
consideration. They cannot be made when any
other motion is on the floor, and yield to
privileged, subsidiary, and incidental motions.
2. Subsidiary Motions: Their purpose is to change
or affect how a main motion is handled, and is
voted on before a main motion.
3. Privileged Motions: Their purpose is to bring
up items that are urgent about special or
important matters unrelated to pending
business.
4. Incidental Motions: Their purpose is to provide
a means of questioning procedure concerning
other motions and must be considered before
the other motion.
How are Motions Presented?
1. Obtaining the floor
a. Wait until the last speaker has
finished.
b. Rise and address the Chairman by
saying, "Mr. Chairman, or Mr.
President."
c. Wait until the Chairman recognizes
you.
2. Make Your Motion
a. Speak in a clear and concise
manner.
b. Always state a motion affirmatively.
Say, "I move that we ..." rather than,
"I move that we do not ...".
c. Avoid personalities and stay on your
subject.
3. Wait for Someone to Second Your Motion
4. Another member will second your motion or
the Chairman will call for a second.
5. If there is no second to your motion it is lost.
6. The Chairman States Your Motion
a. The Chairman will say, "it has been
moved and seconded that we ..."
Thus placing your motion before the
membership for consideration and
action.
b. The membership then either debates
your motion, or may move directly
to a vote.
c. Once your motion is presented to
the membership by the chairman it
becomes "assembly property", and
cannot be changed by you without
the consent of the members.
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7. Expanding on Your Motion
a. The time for you to speak in favor
of your motion is at this point in
time, rather than at the time you
present it.
b. The mover is always allowed to
speak first.
c. All comments and debate must be
directed to the chairman.
d. Keep to the time limit for speaking
that has been established.
e. The mover may speak again only
after other speakers are finished,
unless called upon by the Chairman.
8. Putting the Question to the Membership
a. The Chairman asks, "Are you ready
to vote on the question?"
b. If there is no more discussion, a vote
is taken.
c. On a motion to move the previous
question may be adapted.
Voting on a Motion:
The method of vote on any motion depends
on the situation and the by-laws of policy of
your organization. There are five methods
used to vote by most organizations, they are:
1. By Voice -- The Chairman asks those in
favor to say, "aye", those opposed to say
"no". Any member may move for a exact
count.
2. By Roll Call -- Each member answers "yes"
or "no" as his name is called. This method is
used when a record of each person's vote is
required.
3. By General Consent -- When a motion is not
likely to be opposed, the Chairman says, "if
there is no objection ..." The membership
shows agreement by their silence, however
if one member says, "I object," the item
must be put to a vote.
4. By Division -- This is a slight verification of
a voice vote. It does not require a count
unless the chairman so desires. Members
raise their hands or stand.
5. By Ballot -- Members write their vote on a
slip of paper, this method is used when
secrecy is desired.
There are two other motions that are commonly used
that relate to voting.
1. Motion to Table -- This motion is often used
in the attempt to "kill" a motion. The option
is always present, however, to "take from
the table", for reconsideration by the
membership.
2. Motion to Postpone Indefinitely -- This is
often used as a means of parliamentary
strategy and allows opponents of motion to
test their strength without an actual vote
being taken. Also, debate is once again open
on the main motion.
Parliamentary Procedure is the best way to get things
done at your meetings. But, it will only work if you
use it properly.
1. Allow motions that are in order.
2. Have members obtain the floor properly.
3. Speak clearly and concisely.
4. Obey the rules of debate.
Most importantly,
BE COURTEOUS.
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Robert’s Rules of OrderHowtoplayniceinthesandboxwithothersHow to play nice in the sandbox with othersvideo19
Today’s Agenda•PartIIntroduction&BasicPrinciples•Part I –Introduction & Basic Principles•Part II –Overview of Motions•Part III –Moving the Meeting Forward•Part IV –Politics in the Sunshine•Part V ‐Questions20
PartIPart I Introduction and Basic PrinciplesRule#1‐RememberthatyouareallvolunteersandareRule #1 Remember that you are all volunteersand are here to make our community a better place. Rule #2 –If you do not like what you do…change what you do. This includes serving on boards that you do not have adequate time to prepare or participate. Rule#3–ReadYourBylawsreadyourmissionstatementRule #3 –Read Your Bylaws, read your mission statement, and talk to the people that have appointed you to the position. Rule #4 –Talk with (and listen to) your support staff. They know what's going on. 21
The Basics…continued•EstablishedbyUSArmyColonelHenryRobert•Established by U.S. Army Colonel Henry Robert (1837‐1923) while sitting on his Church Board. •TheRulesarebasedontheUSHouseofReps•The Rules are based on the US House of Reps rules but modified for use in ordinary societies. •ThefoundationofRobert’sRulesofOrderisto•The foundation of Robert’s Rules of Order is to ensure that business is conducted in a uniform courteousmannercourteous manner.•Majority rules with minority rights protected. 22
The Basics…continued•Courtesy is the essence to an effective meeting. yg•Courtesy does not mean that you agree with one another but it requires that you allow others to express their opinionsandideas.opinions and ideas.•Basic Points of Courtesy Memberssho ldberecogni edbthechairbeforespeaking–Members should be recognized by the chair before speaking. Under the rules each person has the ability to speak twice on any motion.–Directallcommentsandquestionstothechair.Direct all comments and questions to the chair.–Refer to one another by title rather than informal names(“Commissioner Bohannon” rather than “Hey Kenny”)23
The Basics…Continued•Quorummustbepresenttotransactbusiness•Quorum must be present to transact business–Most bodies requires 50% + 1 of the entire body bepresentforaquorumtobemetbe present for a quorum to be met. –Bylaws can modify this requirementWh tif?•What if no quorum?–Business is restricted to setting another meeting24
The Basics…continued•StandardorderofbusinessStandard order of business–Call to Order–Roll CallApprovalofAgenda–Approval of Agenda–Reading and approval of minutes–Officers reports–Committee reports–Special orders–Old(unfinished)businessOld (unfinished) business–New business–Adjournment 25
The Basics…continued•StructurebeginswiththeChairStructure begins with the Chair –Controls the flow of the meeting.–Ensures an equal opportunity to participate.qpp ypp–Controls members and ensures rules are observed.–You must lead by example. –Call to order, announce business, recognize members for discussion, expedite business, enforce rules, and callthequestioncall the question–Squirrel video26
The Basics…continued•Secretary:KeeperoftheRecordSecretary: Keeper of the Record–Records the motions / minutes and financial records–Minutes are a record of the “action taken” not the discussion leading up to same. •Members–Make motions / recommendations–Participate in committeesDbtdt–Debate and vote–Ambassador of the organization27
PartII:Part II:Movement Through Motions•AmotionisaformalproposalthatrecommendsaA motion is a formal proposal that recommends a course of action that the body should take. •Before discussion of the merits of any course of action, a motion must be timely submitted and seconded. •Only after a second can the floor be opened for discussiondiscussion. •Remember that a motion and a second does not necessarily mean that you agree with the course of yygaction. It may be that you believe the body needs to vet the issue. 28
Movement Through Motions…ContinuedHowtoBringaMotionHow to Bring a Motion•Member is recognized by the chair•Memberproposesmotion(“Imoveto/that”)•Member proposes motion (I move to/that…)•Another member seconds the motion (“Second”)•Chairrestatesthemotion(“Amotionto/that has•Chair restates the motion (A motion to/that…has been made”)•ThefloorisopenfordebateThe floor is open for debate•Chair calls for the vote and announces the result29
Movement Through Motions…Continued•FiveClassesofMotions•Five Classes of Motions–Main Motion•SbsidiarMotion•Subsidiary Motion•Privileged Motion•IncidentalMotionIncidental Motion–Motions that bring a question back before the body.y30
Movement Through Motions…ContinuedWhatisinamotionWhat is in a motion•What action is to be taken•What timeframe the action is to be taken in.31
Movement Through Motions…Continued•AmendingAMotionAmending A Motion–Requires a Second–Can be applied to any main motion–Is debatable–Requires a majority vote to adopt–CanbereconsideredCan be reconsidered•The Process–Insert or add words–Strike out words–Strike out and insert words32
Movement Through Motions…Continued•Common Mistakes with motions–Members making motions “out of order”–Improperly formed motions•“I move that…” should be used rather than “I make a motion that…”–Discussing motion prior to receiving a second–Chair not restating the motion as presented–MembersnotdebatingthemeritsofthemotionsMembers not debating the merits of the motions–Chair taking vote prior to end of debate•Withdraw of motions –Can be done by the person making themotionbeforeitisplacedbeforetheassemblybythethe motion before it is placed before the assembly by the chair stating the question on its acceptance without consent of the assembly.33
PartIIIPart III Moving the Meeting Forward•“Oneofthemostimportantrulesofdebateis•One of the most important rules of debate is that the proposal, not the member, is the subjecttodebate”subject to debate•City Council Detroit34
Moving the Meeting Forward…ContinuedInterested In Motion to UseClose debate Previous questionEnforce rules Point of orderAktitif tiPitfif tiAsk a question or request informationPoint of informationHave a committee evaluate the topic Refer (to a committee)Adjust wording of motion at hand Amend (insert, delete, substitute)Take a break without ending session RecessGet back to a scheduled agenda topic Call for the orders of the day35
Moving the Meeting Forward…Continued“VotinginFlorida”Voting in Florida•Voice Voting–Chair –“The question is on the adoption of the motion to…Those in favor of the motion, say aye. Those opposed, say no.”•RoleCallVotingRole Call Voting–Chair ‐“The question is on the adoption of the motion to…Will the secretary please call the roll.”LtibhddbiFl id•Let your voice be heard and remember, in Florida, hanging “chads” don’t count.36
MovingtheMeetingForwardContinuedMoving the Meeting Forward…Continued•“Imovetolayonthemotiononthetable”–usedforI move to lay on the motion on the table used for postponing a vote while something else is discussed. Requires majority vote.•“I move to postpone the motion until …” – used to postponeuntilatimecertainRequires2/3rdsvotepostpone until a time certain. Requires 2/3rds vote. •“Imovetopostponeindefinitely”–usedtodefeataI move to postpone indefinitely used to defeat a motion without a direct vote. Requires a majority vote.37
CommonQuestionsCommon Questions•Canthepresidentonlyvotetobreakatie?NoCan the president only vote to break a tie? No. •Is it true that, once a quorum has been established,itcontinuestoexistnomatterhowestablished, it continues to exist no matter how many members leave during the meeting? No. •How do I get an item on the agenda. At the time ggthe agenda is present you move to add an item and then a vote is take on the motion.•Can I make a motion in the negative. Yes, but it is not recommended.38
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City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2021-5330,Version:1
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City of Edgewater
Comprehensive Economic Development Strategy (CEDS)
Strategic Goals, Objectives, and Action Plan Implemented 2010 and Updated 2015
(Status Update May 5, 2021)
GOAL 1. EXPANDING BUSINESS AND INDUSTRY IN EDGEWATER
The City of Edgewater recognizes the need to diversify and expand its economic base by attracting and
sustaining new businesses, industries, and other economic activities that increase and upgrade
employment opportunities for local residents, that increase household incomes and standard of living, and
that increase local tax revenues needed to provide expected levels of community services to residents and
businesses. The City further recognizes the importance of retaining existing businesses and industries and
needs they may have to maintain operations and expand. The following objectives are designed to
implement this goal.
Objective 1.1. Identify Desirable Business and Industry Targets
Business and industry opportunities for Edgewater include a range of manufacturing and service
activities that relate well to existing economic activities and resources in the City and Volusia
County, as well as new and emerging services and technologies associated with the approved
projects at SR442 / I-95 Interchange and redevelopment of US1. The following business and
industry clusters are the primary targets for attraction and retention efforts by and on behalf of the
City of Edgewater:
• Boat Building and Marine Equipment, Supplies, and Services. Retention and growth of this
leading industry in Edgewater is critical to the economic future of the City. Edgewater has a
prominent regional and national role in the industry as headquarters of the widely recognized
Boston Whaler, Sōlace Boats, Everglades Boats, EdgeWater Powerboats, Islamorada Boatworks
and Bossman Boats brands and as the location for several other boat builders and producers of
marine equipment and supplies.
• Recreational Equipment, Supplies, and Services. The Edgewater area has several small firms
involved in the manufacture of recreational equipment and supplies, including surfboards and auto
and motorcycle racing gear. Demand for sporting and recreational goods will increase with a
growing regional, state, and national population and growing interest and participation in sports
and recreation activities. Recreational assets and generators of demand in the region include the
planned East Central Florida Regional Rail Trail, a multi-use trail traversing Edgewater and
connecting to Brevard and West Volusia Counties, and Edgewater’s Paddling Trails and
proclamation as a Blue Way Community through Florida Paddling Trails Association.
Edgewater’s large presence in the boat building industry, proximity to NASCAR’s Daytona
International Speedway, and Daytona’s reputation as a motorcycle capital makes Edgewater a very
marketable location for other sports and recreation related businesses and industries.
• Commercial and Industrial Products and Services. The Edgewater area has a number of firms
that produce equipment, components, parts, and supplies for and provide services to the
electronics, computer, medical, automotive, aviation, and other industries. The fabricated metal
products, machinery, computers and electronics, and medical products industries are leading
manufacturing sectors in Volusia County. Broad segments of these industries rely on the type of
labor force found in Edgewater.
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• Green Industries and Technologies. Green industries include a wide variety of energy
conservation and environmental protection and clean-up technologies, products, and services,
including consulting and design services and energy-efficient building materials and equipment.
Upcoming projects at the SR 442 / I-95 Interchange, with its orientation to the use of green
technologies, is expected to put Edgewater in contention for a share of these industries, including
firms that design, produce, install, and service energy conservation and environmental protection
materials, equipment, and facilities.
• Entertainment, Recreation, and Leisure Services. Potential commercial access to the scenic
Indian River provides Edgewater with opportunities to attract and develop commercial and marine
uses of interest to tourists and that provide entertainment and leisure activities to residents.
Desirable waterfront uses include restaurants, specialty retail shops, and marine activities such as
charter fishing, sightseeing tours on the Indian River and Intracoastal Waterway, and eco-tours of
river, paddling launch areas for access to Edgewater’s Paddling Trails and marsh environments.
Attraction of non-resident visitors and spending to Edgewater is also a function of types of future
commercial development and travel-related facilities near the I-95/SR422 interchange. (Update
12-4-17 Office of Greenway and Trails currently updated FGTS Opportunity and Priority Trail
maps will appear in the 2018 – 2022 Florida Greenways and Trails System Plan, published
https://floridadep.gov/parks/ogt/content/florida-greenways-and-trails-system-publications )
February 2021 Factory Direct RV & Marine purchased 4100 S. Ridgewood and surrounding
properties to build Corporate Headquaters, Sales & Service and a destination RV Park.
• Aviation and Aerospace Equipment, Supplies, Service, Supplies and Technologies. Edgewater
is uniquely positioned to attract aviation related industries to its business parks and general
aviation airport. Massey Ranch Airpark with its proposed Aero Tech Business Park is the City’s
public-use general aviation airport. Introduction of a plan to include more aviation and aerospace
opportunities by increasing its relationship with Daytona State College, Embry Riddle
Aeronautical University, and University of Central Florida to provide technical training and
assistance. Edgewater’s skilled workforce is compatible with new technologies available through
ERAU. The high tech jobs created by these industries are high paying and will have a major
impact on the local economy. Expansion of existing sites in these businesses and new endeavors
should be actively pursued in the future. Additionally, work closely with Team Volusia,
Enterprise Florida and Space Florida to provide potential site information for site selectors related
to commercial space transportation and enabled industries as requested. Further foster open
discussion with all cities in Volusia County to encourage everyone work together to attract these
types of companies and jobs to the County. Promote “Volusia County is Open for Business”. The
Three Cities and SEV Chamber of Commerce and partners like Team Volusia, have been working
together and have created Southeast Volusia Manufacturing & Technoogy Coalition – a private
not for profit formed January 2021
Actions to implement Objective 1.1 include the following:
1.1.1. (2010) Compile up-to-date lists of existing firms and their employment levels in the
Edgewater area that best represent these business and industry clusters as a basis for (a) designing
and implementing marketing initiatives to attract new firms in these clusters and (b) carrying out
business outreach activities aimed at retaining existing firms. (ONGOING)
1.1.2. (2010) Provide copies of this Strategic Plan, highlighting these target clusters, plus
information on existing industries to county, regional, and state economic development allies,
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including the Volusia County Department of Economic Development, Metro Orlando Economic
Development Commission, East Central Florida Regional Planning Council, Enterprise Florida,
and other agencies and organizations that promote and facilitate economic development in the
region. (ONGOING)
1.1.3. (2011) Meet with major boat manufacturers in the Edgewater area, including Boston
Whaler, Brunswick, Sōlace Boats, Everglades, and Edgewater Power Boats, to discuss the
outlook for the industry, opportunities to attract suppliers of equipment and parts used by these
manufacturers to Edgewater, and actions the City and others need to take to ensure the long term
maintenance and growth of the industry in Edgewater. (ONGOING)
1.1.4. (2011) Meet with representatives of the Restoration DRI to discuss opportunities to attract
and grow businesses in Edgewater related to the proposed use of energy-efficient and
environmentally-friendly “green” technologies in developing and operating the Restoration
community. (ONGOING)
1.1.5 (2011) Meet with existing “green” industry firms in the area to discuss opportunities to
expand this industry in Edgewater; coordinate with Volusia County Environmental Management
and LEED officials on industry growth opportunities and grant programs. New Dunkin Donuts is
LEED Certified
1.1.6 (2012) Investigate use of “green” technologies and new design concepts in making
housing more affordable and energy-efficient, and consider adopting land use policies and
development regulations that allow and encourage use of these technologies and concepts in the
City.
Objective 1.2. Market Edgewater to New Business and Industry
External marketing of Edgewater by direct mail, print media, and other means to site location
consultants, corporations, and other business entities will be carried out primarily at county,
regional, and state levels, all of which have much greater marketing expertise and resources than
small municipalities. It is the responsibility of the City, however, (a) to ensure that county,
regional, and state economic development allies are made and kept aware of Edgewater, (b) to
respond to requests for information professionally and promptly, and (c) to be adequately prepared
for visits by allies and prospects to the community. Through work with SEVMTC, have run ads
in Livability Magazine 2020 and 2021. Edgewater is also currently working with Blue Dog Video
to create a marketing video for Edgewater.
Actions to implement Objective 1.2 include the following.
1.2.1 (2010) Establish and staff the position of Economic Development Coordinator (Manager)
with an experienced and interested professional to help organize and guide the City’s economic
development program. (COMPLETED)
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1.2.2 (2010) Task the Economic Development Coordinator with responsibilities to (a) network
with county, regional, and state allies (economic development agencies) and local chambers of
commerce; (b) provide information to allies on a regular basis and answer requests for
information; and (c) help organize and host community visits by allies and prospects. (ONGOING)
2017 Chair of Team Volusia’s Practitioner’s Council
1.2.3 (2011) Develop an identifiable brand or theme for economic development in Edgewater
that conveys the assets and direction of the City with respect to growth of business and industry;
consider sports/recreation industries and green technologies themesspace commerce supply chain,
aviation, aerospace, technology and manufacturing Ongoing (SEV Manufacturing & Technology
Coalition). (Began a Regional Approach with cities of New Smyrna Beach and Oak Hill to create
Southeast Volusia Marketing Initiative (SVMI) to develop a marketing plan and brand for SEV as
whole. Draft Plan is complete, Chamber of Commerce is taking the lead negotiating with Jiloty
Communications and ZGraph now for the brand, message and website).
1.2.4 (2011) Update the City of Edgewater website to include economic development as a
primary subject. Information provided on the website should include this Strategic Plan, profile of
local economic assets, request for information form, link to Envision Edgewater documents, and
links to websites for the ParkTowne Industrial Center, Massey Ranch Airpark, and other
business/industrial properties. Update the website quarterly. (COMPLETED MAY 2015 with
ONGOING UPDATES) (New updated web site live 1st Quarter of 20172020, ONGOING)
Updated again end of 2020
1.2.5 (2011) Prepare an attractive economic development brochure containing a brief
demographic/ economic profile of the City, list of economic development targets, map showing
major community assets, and contact information. Both organizations that the City of Edgewater
has marketing / brochures that are used to promote Edgewater (Retail Strategies and Team
Volusia). These “brochures” are electronic and can be updated continuously and printed out if
necessary. (ONGOING) (July 2016 Business In Focus Magazine Created new Brochure –
available electronically on the City’s web site and available for download)
1.2.6 (2011) Distribute brochure to county, regional, and state economic development allies and
others and include with responses to requests for information.
1.2.7 (2012) Proposed plan to recruit targeted industries
A. Update and Revamp the City’s Economic Development web-site to provide a resource
for demographics, incentives, permitting and quality of life. Daytona State College’s
Marketing and Social Media classes are going to work on marketing plans for the City. The
summer marketing class will create a Marketing Plan for Ecotourism and the Social Media class
will identify how the City can harness LinkedIn to support existing City businesses and how to
promote Edgewater as an ideal location for business via Social Media and the city’s website.
(COMPLETED MAY 2015 / UPDATES CONTINUE / New site design and host completed for 1st
QTR 2017)(updated ONGOING) New Website launched January 2019. Videos being produced at
this time
B. Affiliate with an economic development organization or firm that has the financial
capabilities, expertise, resources and personnel to attend trade shows, network with site selectors
and promote Edgewater through various printed and digital media to the targeted industries.
(Contract with Team Volusia FY 2016, FY 2017, FY 2018, FY 2019, FY 2020, FY 2021)
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C. Establish a relationship with a point of contact at FL Department of Economic Opportunity
and at Enterprise Florida to obtain leads on companies considering relocation to Florida.
(ONGOING) (Tim Johns is our current contact. City is directed to work through the County of
Volusia Economic Development Department)
D. Assign an EDB Member on an as needed basis to be an advocate for prospect who is
considering establishing a business in Edgewater and to assist in obtaining information on
incentives, local regulations, permitting and to streamline the process to cut through red tape.
E. (2015) Investigate and discuss any potential opportunities to work with the officials of the
cities in Southeast Volusia (New Smyrna Beach and Oak Hill) and the Southeast Volusia Chamber
of Commerce to create a regional approach to market Southeast Volusia as one market area to
include but not limited to: location, transportation (ease of access to major highways I-95, I-4,
SR528, air and ports), demographics, airports, infrastructure, communication infrastructure,
industrial parks, retail, quality of life, education and other areas that interest site selectors. This
effort will require a step by step plan, the design of a Southeast Volusia Identity and slogan or
message, budget, advertising placement and schedule, etc. This effort will not duplicate the
capabilities or efforts of Retail Strategies, Team Volusia, CEO Business Alliance, Enterprise
Florida, Southeast Volusia Advertising Authority or any other entity promoting the area. For
Example, collaborative marketing and advertising campaign in “Site Selector Magazine”, “Area
Development Magazine” or specific target industry periodicals. (Created Southeast Volusia
Marketing Initiative, now Southeast Volusia Manufacturing and Technology Coalition; each city
passed Resolutions to work together to create a marketing plan and brand; meet monthly with city
ED staff and EDAB chair and Chamber of Commerce to create marketing plan; three EDAB meet
quarterly with partners and stakeholders to provide progress report and receive feedback as to
ensure that we do not duplicate efforts)(Currently, Chamber is taking the lead working with a
proposal from Jiloty and ZGraph to create brand, content and website) Website launched Janaury
2019. Currently working on video. 2021 SEVMTC was founded as a private not for profit entity.
Currently updating Web Site, new social media campaign, manufacturing video coming soon.
Objective 1.3. Focus on Business Retention and Expansion to Existing Business and Industry
Retention of existing business and industry in Edgewater is as important as attracting new activity;
and the time frame is more immediate than recruitment efforts. Per the NAWB (Nation
Association of Workforce Boards) conference Washington March 2015, “83% of all jobs over the
next 10 years will be created by companies of 25 employees or less”. Hence, “focus should refer
to training and assistance to small businesses”. Edgewater does enjoy the presence of large
businesses, but does also have 43% home-based businesses. It must be noted that these small
businesses and home-based businesses should be the focus on the Economic Development Board
and staff. These businesses are already vested in Edgewater, they are easier to access and we
know how to reach the decision maker. Career Source Florida board meeting it was mentioned that
90% of the jobs created in Florida were from business already here and 10% of the jobs created
were from business recruitment. The home-based businesses need education and resources to help
them grow and expand into more commercial spaces within the city. The City does have
incentives available for expanding businesses as discussed in depth in Objective 5.1. (ONGOING)
Working county wide with Volusia County Economic Development Department, SalesForce CRM
Database sharing, MOU proposed, business visits, etc.
Actions to implement Objective 1.3 include the following:
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1.3.1. (2010) Task the Economic Development Coordinator (Manager) with networking with
existing businesses and industries to determine and help address their concerns and needs for
assistance, including (a) technical and business planning assistance available thr ough the local
Small Business Development Center, (b) employment and workforce development assistance
through Daytona State College and other providers, (c) financial assistance through the U.S. Small
Business Administration, and (d) assistance from the City on various code, permitting, land use,
and access issues, and (e) Team Volusia and Retail Strategies for business recruitment.
(ONGOING)
1.3.2. (2010) Encourage and support privately-organized networking activities and special
marketing events, for example: the Edgewater Expo, Inc., Southeast Volusia Chamber of
Commerce, SCORE, Career Source, SBDC, et al for business programs / events / job fairs, etc.
(ONGOING)
1.3.3. (2011) In conjunction with the Southeast Volusia Chamber of Commerce, hold an annual
industry appreciation day and awards banquet to recognize the contribution of existing Southeast
Volusia industries to the local economy and community well-being. (ANNUAL) (2015)
Coordinate with the Southeast Volusia Chamber of Commerce to provide businesses with the
assistance, programming and events that will be the most helpful. At this time, a recent survey
showed that businesses want and need educational programs. With this information, the Chamber
of Commerce is partnering with Daytona State College, SCORE, and University of Central Florida
to bring educational programs to the businesses. These have been quite successful and well
attended. (ONGOING At the 2016 and 2017 Installation Banquet three businesses (1 in each city)
was awarded the “Masters of Business Award – In 2016 Advanced Heat & Air, Mullinax Ford
and Big Life) (In 2017, 30th Street, Burns Sci Tech and Florida Hospital) Due to COVID, Business
Award Banquet was canceled. Looking to work with new leadership of the Chamber of Commerce
to revitalize this program
1.3.4 (2011) Work with Daytona State College and others, including Chamber of Commerce,
Team Volusia, Enterprise FL, and GrowFL, to conduct meetings for small local businesses on
subjects of potential interest, including available workforce services and the GrowFL concept of
“economic gardening” for Florida-based firms with 10-50 employees and $1-$25 million in
revenues. (ONGOING)
1.3.5 (2010) Coordinate with business retention specialists with the Volusia County Department
of Economic Development on identification and implementation of best practices for fostering
retention and growth of existing business and industry. (ONGOING)
Objective 1.4. Establish an Effective Internal Organizational Structure
Successful economic development depends to a large extent on how well a community is
organized to deal with weaknesses that limit its ability to attract and retain business and to provide
marketing support to county, regional, and state economic development allies.
Actions to implement Objective 1.4 included the following:
1.4.1 (2010) As stated above under Action Item 1.2.1., establish and staff a new City of
Edgewater position of Economic Development Coordinator (Manager) who has business and/or
marketing experience and whose responsibilities will include (a) networking with cou nty,
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regional, and state allies and local chambers of commerce; (b) providing information to allies on a
regular basis, (c) answering requests for information; (d) helping organize and host community
and site visits by allies and prospects, and (e) networking with existing businesses and industries
and helping the City and other respond to their needs. (COMPLETED / ONGOING)
1.4.2 (2010) Review and update the charter and structure of the existing Economic Development
Board and renew the Board as an active group of business people in the community who meet
regularly to discuss issues affecting economic development and business vitality in Edgewater, (b)
report to and advise the City Council on these issues, and (c) who play an active role in
introducing Edgewater to firms interested in the City. (ONGOING)
1.4.3 (2010) Task the Economic Development Coordinator (Manager) to provide staff support to
the Economic Development Board. (ONGOING)
Objective 1.5. Establish an Effective Inter-local Coordination Framework
Successful economic development is also dependent on the extent to which local governments and
community and business organizations cooperate in addressing challenges and needs that cross
jurisdictional boundaries and those that require coordinated actions and support by the public and
private sectors.
Actions to implement Objective 1.5 include the following:
1.5.1. (2010) Develop and maintain an ongoing working relationship with Volusia County,
including the County Council, Department of Economic Development (DED), and River to Sea
(TPO), Team Volusia and Enterprise FL such that the County is well versed on economic
development and transportation needs and opportunities in Edgewater and the City is
knowledgeable of factors affecting its future. (ONGOING) Work with these organizations and
City Departments to create sense of community, walkability, and connectivity for pedestrians,
upcoming trail extension on SR 442 from Air Park Road to I-95 and sidewalk S. Air Park Road
and Silver Palm to 30th Street.
1.5.2. (2010) Develop and maintain ongoing working relationships with the adjacent Southeast
Volusia Cities of New Smyrna Beach and Oak Hill, such that the economic development and
quality of life interests of Southeast Volusia County communities are coordinated and
complementary and have optimal representation at the County level. (ONGOING)
1.5.3. (2010) Strengthen the presence of the City and Edgewater business community in the
Southeast Volusia Chamber of Commerce by increasing local participation in and support of
Chamber meetings and functions and providing facilities for holding more Chamber meetings and
functions in Edgewater. (ONGOING) working with SEV Chamber for sign agreement for
Chamber to place Welcome New Business sign in front of new member businesses.
1.5.4. (2010) Maximize participation in Volusia County (DED), River to Sea TPO, and Southeast
Volusia Chamber meetings and workshops by Edgewater City Council members, City Manager,
Economic Development Board members, and/or Economic Development Coordinator (Manager).
(ONGOING)
GOAL 2. POSITIONING EDGEWATER FOR ECONOMIC GROWTH
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The City of Edgewater recognizes the need to become a more competitive and attractive location for
business and industry by taking full advantage of its existing assets and by correcting or minimizing
factors that put the City at a competitive disadvantage to other communities and that may hinder its
success in attracting new business and industry and retaining existing firms.
Objective 2.1. Improve Internal Road Access and Circulation
Edgewater identified deficiencies in its internal road network and in connectivity between existing
industrial areas of the city and regional highways (e.g. I-95). Improvement of these deficiencies is
necessary to maximize the development potential of existing industrial areas.
Actions to implement Objective 2.1 included the following:
2.1.1. (2011) Coordinate with the Volusia County River to Sea TPO and Restoration DRI
Deering Park North developers to implement the extension of Williamson Boulevard south to
SR442 in Edgewater. (ONGOING)
2.1.2. (2011) Work with the Volusia County MPO and the Cities of New Smyrna Beach and Oak
Hill to include in its long range transportation plans for the County the extension of Nova Road
from Port Orange to and through Edgewater as shown on the “Conceptual Thoroughfare Plan for
Southeast Volusia County.” (REMOVED 2012)
2.1.3 (2011) Work with the Volusia County River to Sea TPO and City of New Smyrna Beach
to implement the proposed N/S Connector as shown on the Southeast Volusia Regional
Transportation Study 2025 Plan, such Connector extending south from Old Mission Road in New
Smyrna Beach through Edgewater running parallel to Airpark Road. (ONGOING)
2.1.4 (2012) Study the feasibility of a new connector road from Park Avenue to 10th Street
adjacent to Daytona State College and plan accordingly; coordinate with ParkTowne Industrial
Center Landowners area landowners, Daytona State College, and the Volusia County River to Sea
Transportation Planning Organization (TPO) as necessary. (Updated 2015 2019 Removed-
ONGOING) County Planning on improving Mission Road from 10th to Park Ave.
2.1.5 (2013) Work with the Volusia County River to Sea TPO to include an extension of Park
Avenue over I-95 to Williamson Boulevard on long range transportation plans for Southeast
Volusia County; coordinate with Restoration DRI developers as needed. (ONGOING)
2.1.6 (2012) In lieu of, or as part of, the proposed N/S Connector per Action 2.1.3. above,
coordinate with Volusia County on plans to improve and upgrade Airpark Road Old Mission Road
from Indian River Boulevard to Park Avenue in a significantly shorter time horizon. (Updated
2015 - ONGOING)
2.1.7 (2011) Work with the Florida DOT and Volusia County to provide a directional and
informational signage to Edgewater industrial areas at the intersections of Indian River Boulevard
and Airpark Road and Indian River Boulevard and Old Mission Road. (ONGOING)
2.1.8 (2015) Work with County and appropriate agencies for a smooth and quick completion of
the Park Avenue Widening Project to 3-lanes from Dale Street to Old Mission Road. (ONGOING,
will be completed 2020)
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Objective 2.2. Improve Infrastructure
Edgewater has identified deficiencies in all types of infrastructure, but services are improving.
Left uncorrected, gaps in services affect both the quality of life of residents and business
efficiency, and may limit certain businesses from considering Edgewater.
Actions to implement Objective 2.2 include the following:
2.2.1. (2010) Meet with existing service providers to determine where gaps exist; reach
agreements on an appropriate course and schedule of actions with these providers to close
remaining service gaps; do the same with wireless providers in the area to increase coverage in
Edgewater. (Internet, natural gas, reclaimed water, wireless service, and other utilities as needed –
all infrastructure) (ONGOING)
2.2.2. (2010) Study local implications and requirements for improved broadband service under
the new National Broadband Plan and develop a plan to meet requirements in concert with state,
regional, and/or county agencies having system-wide implementation responsibilities.
(REMOVED)
2.2.3. (2011) Study the feasibility of expanding coverage of the City’s new wireless access area
along Park Avenue from US1 to Riverside Drive to include industrial areas to the west in the Park
Avenue corridor; study advantages and costs of citywide wireless service. (REMOVED)
Objective 2.3. Promote Development of Existing Industrial Properties
It is in the interest of the City to generate jobs and increase the property tax base by promoting and
facilitating development, redevelopment, and reuse of existing vacant and underutilized industrial
properties.
Actions to implement Objective 2.3 included the following:
2.3.1. (2010) and cooperate as needed with the property owner, listing broker, Volusia County
Department of Economic Development, and Enterprise Florida to promote and facilitate reuse of
the Coronado Paint plant site on Old County Road. (ONGOING – the Former Coronado Paint
Facility located at 308 Old County Road encompassing 12 acres ad 187,000 sq. ft of buildings
was purchased in September by Dougherty Mfg. creating 120 new jobs over the next 3 years; the
former Viking Pure building located at 501 Pullman was purchased by the Northwest Lineman
College plus an additional 16 acres at 525 Pullman for their training facility – opened November
28, 2016; 1710 Florida Supply is currently being shown to industrial businesses; Loveland Groves
building is also actively being pursuedCompleted Dougherty Mfg. / Sōlace Boats)
2.3.2. (2011) Coordinate and cooperate as needed with property owners, listing brokers, and the
Volusia County Department of Economic Development to promote and facilitate development of
vacant industrial properties in the ParkTowne Industrial Center; encourage ParkTowne owners to
improve their website and link to the County economic development website; encourage
ParkTowne owners to ensure that available sites are listed on county and Enterprise Florida site
databases. (ONGOING)
2.3.3. (2011) Coordinate and cooperate as needed with owners and listing brokers to promote and
facilitate development and occupancy of other existing industrial properties and buildings,
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including those in Massey Ranch Airpark and other locations. (ONGOING – Fire Marshall and
Building Official provide free walk through with potential buyers to provide feedback on buildings
as requested)
2.3.4. (2011) Determine through these coordination and cooperation efforts if there are needs for
public road and utility improvements and other urban services that would help promote and
facilitate development and reuse of existing industrial properties, including development and
restoration of rail sidings to promote rail-served industry in Edgewater. (ONGOING)
2.3.5. (2011) Work to ensure funding support for needed improvements and their inclusion, as
appropriate, in City or County capital budgets and capital improvement programs. (ONGOING)
Objective 2.4. Identify and Plan New Business and Industry Locations
There are major opportunities in Edgewater to develop new high-profile locations for business and
industry, particularly near the I-95/SR442 interchange. It is in the interest of the City to ensure
that these areas are identified, planned, and reserved for future job and tax producing business an d
industry development.
Actions to implement Objective 2.4 included the following:
2.4.1. (2011) Work with developers and planners of the Restoration DRI Deering Park North to
determine amounts, general locations, and phasing of potential office and industrial development
and types of tenants/firms that are anticipated or may be targets of future marketing efforts.
(ONGOING)
2.4.2. (2012) Prepare a Small Area Plan or Special Area Plan, whichever is appropriate, for an
approximate 2,500-acre area around the I-95/SR442 interchange for future development as a
Regional Employment Center, consisting primarily of planned business parks with mixes of
office, light industrial, and commercial land use; include unincorporated lands if needed and
appropriate and enlist County and property owner support for the Plan. Assess the office,
industrial, and commercial real estate markets as a basis for this Plan. (COMPLETED)
2.4.3 (2013) Adopt land use policies and regulations that reflect the type of business park
development envisioned for the area and limit less desirable and productive land uses.
(ONGOING)
2.4.4 (2014) Include in the Plan, provisions for the future improvement of Cow Creek Road as a
major collector road paralleling I-95 and extending to Park Avenue. (ONGOING)
2.4.5 (2011) Work with the Florida East Coast Railroad (FEC), Volusia County, other
jurisdictions as appropriate, and businesses and property owners adjacent to the FEC right-of-way
to identify and provide an area for a passenger rail station and associated commercial development
in connection with possible passenger rail service on the FEC rail line. (ONGOING)- the design of
the tracks at this time do not have a switch to allow passenger rail service in Edgewater 2019
move out five years
2.4.6 (2013) Contact FDOT and request assistance in developing a more comprehensive airport
zoning ordinance to prevent obstacles and incompatible development in compliance with FL
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Statutes and develop an airport zone to be depicted on the official zoning map. (ONGOING
Completed – updated continually)
Objective 2.5. Attract and Prepare the Workforce for Tom orrow’s Jobs
Edgewater’s traditional industrial labor force is geared to types of business and industry identified
as primary economic development targets under Goal 1, above. However, over the past five years,
there has been a shift toward more professional workers as technological advances are
continuously made in the industrial sector to speed production, reduce labor costs, and service
customers, attraction of more quantity of skilled workers and training of existing workers is
needed to keep Edgewater competitive for these and other businesses and industries.
Actions to implement Objective 2.5 include the following:
2.5.1. (2011) Continuously communicate with existing industries in Edgewater to determine
where there are deficiencies in the current labor force in terms of skills and other factors and how
those deficiencies affect their business; help to direct them to organizations that can assist them
find new skilled employees and / or assist them with training of their workers. (ONGOING) The 3
Cities are working with DSC, ATC, Volusia County Schools and local businesses to bring
vocational training back to Southeast Volusia. New Charter Middle and High School is being
planned from a group of local businesses partnering with Burns Sci TechDaytona State College
(SEV Sci Tech)
2.5.2. (2011) To the extent that external training programs are needed by or are of interest to
employers, enlist the guidance and support of Daytona State College, UCF, and Career Source and
other organizations in helping local employer meet workforce training needs. (ONGOING)
2.5.3. (2013) Coordinate with the Volusia County School Board and Daytona State College on
the concept of developing a vocational-technical skills center as a special magnet high school in
Edgewater for preparing high school students for careers in industrial trades. (ONGOING) Three
Cities and Chamber of Commerce along with area businesses have held meetings with Tom
LoBasso, President of DSC and Volusia County Schools to make vocational skills training
available to the residents in Southeast Volusia. DSC starting Fiberglass Fabrication Class in SEV
January 2018 - need a location.located secured.
2.5.4. (2011) Coordinate and cooperate as needed with Daytona State College to ensure that
adequate space, facilities, and personnel are made available at the Edgewater-New Smyrna Beach
campus so that new engineering technology programs are available locally. (ONGOING) Three
Cities and Chamber of Commerce along with area businesses have held meetings with Tom
LoBasso, President of DSC and Volusia County Schools to make vocational skills training
available to the residents in Southeast Volusia. Deb Denys Dist 3 County Council and Rep
Santiago have also met with local businesses to discuss needs. Daytona State College South
Campus is very helpful and assists with bringing specialized training to accommodate businesses
in Southeast Volusia Region and partnering with the proposed SEV Sci-Tech Middle and High
School to co-locate at the South Campus of DSC.
GOAL 3. ELEVATING COMMUNITY IMAGE AND URBAN SERVICES
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The City of Edgewater recognizes the close relationships between attracting and retaining business and
industry and community quality of life, and is committed to improving the living and work environment
and urban services for existing and future residents and businesses.
Objective 3.1. Plan and Develop a Downtown Edgewater
Deficiencies that Edgewater has in terms of community identity relate to the lack of a sense of
place that comes primarily from not having a definable downtown. Missing in Edgewater is a
central place with the streetscape and architectural ambiance and mix of ci vic and commercial
uses that characterize traditional downtowns. A strong public desire for a downtown Edgewater
was expressed through the recent Envision Edgewater community visioning process, resulting in
creation of a downtown vision involving redevelopment of the Park Avenue corridor between the
FEC Railroad and the Indian River.
Actions to implement Objective 3.1 include the following:
3.1.1. (2010) Study existing conditions in the corridor and prepare a “finding of necessary” report
demonstrating that sections of the Park Avenue and US1 corridors are eligible for designation as a
Community Redevelopment Area under Chapter 163, Florida Statutes. (COMPLETED
RESOLUTION 2014-R-08 ADOPTION OF FON RATIFYING THE CREATION OF THE
EDGEWATER COMMUNITY REDEVELOPMENT AREA PURSUANT TO CHAPTER 163, PART
III F.S.)
3.1.2. (2011) Prepare a Community Development Plan for the area that reflects the downtown
vision and establish a Community Redevelopment Agency with responsibility for implementing
the Plan, per Florida Statute. (COMPLETED RESOLUTION 2015-R-10 ADOPTING CRA PLAN)
3.1.3. (2011) Establish the Community Redevelopment Area as a Tax Increment Financing (TIF)
District and establish a Tax Increment Trust Fund for the collection and disbursement of tax
revenues generated by increased property values and new development generated in the District
for improvements and programs that benefit the District. COMPLETED – RESOLUTION 2015-R-
08 CREATING EDGEWATER CRA)
3.1.4. (2011) Coordinate the above actions with Volusia County and enlist County support for the
Community Redevelopment Area and Plan, and petition the County to make an exception to its
policy of withholding the County tax revenue increment from Edgewater, given that the City has
the unusual task of creating a new downtown where no definable urban core existed previously.
(COMPLETED – COUNTY COUNCIL RESOLUTION 2014-159 DELEGATION OF
AUTHORITY TO CREATE EDGEWATER CRA NOVEMBER 20, 2014) Updated to losen up 50%
requirement for capital projects December 2020.
3.1.5 (2012) Develop plans for future City Hall Complex to be located either in Downtown
Edgewater or to a new inland location… to relocate the Edgewater City Hall complex from its
existing location on Riverside Drive to a new inland location. The City Hall property can be
utilized more advantageously for waterfront commercial development and/or other community
purposes anchoring the east end of the Community Redevelopment Area. (ONGOING) Fall 2016
City expressed interest to owner of property located at Air Park Rd and SR 442. Ongoing,
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discussions with Miami Corporation via Glenn Storch Esq. to include new city hall and facilities
in Deering Park North in the future.
Objective 3.2. Develop a New Community Civic Core Area
Potential relocation of the Edgewater City Hall complex to an inland site away from the Indian
River presents the opportunity to plan and develop a new and expanded civic core for Edgewater,
combining governmental, civic, educational, and health-related facilities and services. Working
with Miami Corporation to build in Deering Park North
Actions to implement Objective 3.2 include the following:
3.2.1. (2012) Identify potential locations for a new civic core, considering future growth patterns
and needs for expanded urban services in a growing community. Potential locations to be
considered and evaluated include Indian River Boulevard near Airpark Road and near Old Mission
Road Deering Park North . Depending on the scope and scale of facilities included in the core,
need for a planned campus area of up to 100 acres should be anticipated. (ONGOING)
3.2.2. (2012) Prepare a master plan for this new public and institutional campus, to include sites
for new City administrative and public safety facilities, new civic center/meeting hall for arts,
cultural, and social activities and events, and new community hospital complex. (ONGOING)
Objective 3.3. Expand Health Care and Medical Services
Expansion of health care and medical facilities in Edgewater is a leading need and priority,
particularly for a community hospital and supporting facilities. Such a hospital would be a catalyst
for other health care facilities and services in the community, including medical offices and labs,
nursing care facilities, rehabilitation facilities, and assisted living facilities. The current and future
population of the Edgewater area and limited existing facilities in Southeast Volusia County are
such that planning for a new community hospital should be initiated.
Actions to implement Objective 3.3 include the following:
3.3.1. (2011) Meet with health care providers in Volusia County, including but not limited to
Florida Memorial Hospital AdventHealth and Halifax Health, to discuss existing and future needs
and opportunities for a community hospital and related medical facilities in Edgewater, their
interest in pursuing the concept, and actions the City should take to move the planning process
forward. (ONGOING) In 2016 City and Halifax Health created Interlocal Agreement for
Emergency Room Services. Potential Sites have been discussed. Other discussions with other
health providers are ongoing
3.3.2. (2011) Determine the extent to which major health care facilities are anticipated or planned
in the Restoration DRI. (ONGOING)
3.3.3 (2012) Present and discuss the master plan for the new community civic campus with
potential health care providers. (ONGOING)
Objective 3.4. Improve Bicycle and Pedestrian Circulation
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In discussions with the Economic Development Board, it was determined that quality of life in
Edgewater would be enhanced greatly by having an adequate system of bicycle paths and
pedestrian trails and walkways. To the extent that residents are not able to walk or bicycle
conveniently and safely in and between neighborhoods and other areas of the community, needs
and costs to improve existing non-automotive circulation in the City should be studied and plans
for improvement should be prepared and implemented. Proposed Trail Extension by FDOT on SR
442 from Air Park Road to I-95 Fall of 2021 to begin. Also TPO for a sidewalk on S. Air Park
Road and Silver Palm to 30th Street and FDOT Trail Extension from 3A to 30th Street through
Florida Shores to tie into the trail head at Rotary Park.
Actions to implement Objective 3.4 include the following:
3.4.1. (2012) Identify and assess needs for and costs of improved bicycle and pedestrian
circulation in the City and prepare a Bicycle and Pedestrian Master Plan that addresses needs for
new and upgraded bicycle and pedestrian paths, trails, and walkways that improve service and
connectivity throughout the community. (COMPLETED – RESOLUTION 2013-R-03
BICYCLE/PEDESTRIAN MASTER PLAN)
3.4.2. (2013) Identify priorities and develop a program to fund and make improvements over
time within available financial resources, including outside grants. (ONGOING THROUGH
GRANTS COORDINATOR) 2021 Open Position to hire a grants administrator
Objective 3.5. Improve Transportation Services for Residents
During the workshop, it was determined that quality of life in Edgewater would be enhanced
greatly by having an adequate public transportation system. To the extent that residents are not
able to conveniently and safely transport themselves to Daytona State College for training,
potential jobs, healthcare facilities or shopping areas. Needs and costs to improve public
transportation circulation in the City should be studied and plans for improvement should be
prepared and implemented.
Action to implement Objective 3.5 include the following:
3.5.1 (2015) Identify and assess needs for and costs of improved transportation circulation in the
City and prepare a Transportation Master Plan that addresses needs for new and upgraded
transportation system including rail, water, air, highway and public transportation services that
improve service and connectivity throughout the community.
Objective 3.6. Improve Inventory of Affordable Housing, Upper Scale and Nice Apartments
During the workshop, it was determined that quality of life in Edgewater would be enhanced
greatly by having an adequate inventory of affordable housing, upper scale housing and also nice
apartments. To the extent that residents are unable to find such housing in Edgewater. Areas for
these above-mentioned needs should be identified and the City should provide this information
and identified needs to private developers of housing through networks of Commercial Realtors
and Developers.
Formatted: Superscript
Formatted: Superscript
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Actions to implement Objective 3.6 include the following:
3.6.1 (2015) Identify potential properties and ideal locations throughout the City for these
different types of housing. (ONGOING)
3.6.2 (2015) Communicate the wishes and need for such development to Commercial Realtors
and such Developers (ONGOING)
3.6.3 (2015) Coordinate efforts with Development Services for ease planning and permitting
said developments. (ONGOING)
GOAL 4. INCREASING WATERFRONT ACCESS AND ACTIVITY
The City of Edgewater recognizes the importance of the Indian River making the community an attractive
place to live and work and in promoting the City as a potential visitor destination. The City further
recognizes needs to provide increased access to and enjoyment of the River and to promote and facilitate
development of certain waterfront properties for commercial and marine uses attractive and inviting to
residents and visitors alike.
Objective 4.1. Improve Existing Public Access Facilities
Edgewater is a waterfront community with extensive frontage on the Indian River with views over
the River and wide coastal marshlands to the barrier island beyond. Physical and visual access to
the waterfront should be maximized to benefit existing and future residents. Toward this end,
existing public access facilities, including waterfront parks, boat ramps, dockage, marina facilities,
paths and trails, and viewpoints should be inventoried, improved, and operated in such manner as
maximizes public enjoyment and public safety.
Actions to implement Objective 4.1 include the following:
4.1.1. (2011) Inventory and assess all existing public access facilities along the Indian River,
including roads, paths, parks, boat ramps, and vacant publicly-owned lots as to their condition and
needs for improvement. (ONGOING)
4.1.2. (2012) Develop a plan and program for improving these facilities and sites to make them
more accessible, user-friendly, and safe, including provision of adequate directional and
informational signage and surveillance. (Some in Included in CRA Plan and some areas
(ONGOING) Kennedy Park improvements completed October 2020.
4.1.3. (2015) Encourage Parks & Recreation Staff and City Council when the time is right; when
the City possesses sufficient funding; to create a goal to establish a maintenance schedule and
replacement schedule with appropriate levels of funding for the amenities located in public parks.
(ONGOING) South Boat Ramps and Park planned for 4155 S. Ridgewood for 5 boat ramps, 100
boat trailer parking areas. FWC FBIP grant submitted April 6, 2021 for permitting & design.
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4.1.4. (2015) At a time in the future, when there is sufficient funding available and an
opportunity arises, encourage the City to coordinate efforts to add more waterfront public access
points. (ONGOING)
Objective 4.2. Identify and Promote Development of Waterfront Sites
Edgewater has yet to take advantage of its scenic waterfront location as a commercial asset with
shops, restaurants, and marina facilities attractive to residents and visitors alike. These facilities
are common in most waterfront communities and contribute to local quality of life, as well as
providing jobs and generating tax revenues. Opportunities for compatible waterfront commercial
development should be pursued in Edgewater to provide additional recreation/leisure activities for
residents, while allowing the City to attract non -resident visitor activity and spending.
Actions to implement Objective 4.2 include the following:
4.2.1. (2011) As part of the Community Redevelopment Plan for downtown Edgewater,
including potential relocation of the City Hall complex, make a determination of how the City
Hall property can be reused and plan for and promote development accordingly. (ONGOING)
4.2.2. (2011) For the 60-acre former waterfront industrial site at the end of the City; any of the
waterfront sites at the south end of the City; meet with interested property buyers to discuss their
intentions and expectations for the property. Express to those potential buyers the interest of the
City in seeing the property developed with a mix of commercial and residential uses as a
waterfront destination area. (Including but not limited to: retail shops, restaurants, marine facilities
providing for boat storage and access, fishing charters, sightseeing tours, and wat er-based eco-
tours, etc.). Approach appropriate parties as to whether they would be interested in a public/private
partnership with the City. (ONGOINGCompleted. Purchased by Boston Whaler. City has 5 acres
of usable property at this site for future boat ramp and park area)
4.2.3. (2012) Review existing “mixed-use” land use and zoning designations for the property and
determine if such designations and policies and standards that implement the designations are
appropriate to this particular property and reflect its development opportunity; amend land
use/zoning classifications, land use policies, and development standards as needed to better reflect
redevelopment visions for the property. (ONGOING)
4.2.4. (2013) Identify other vacant and developed properties that may have potential for
waterfront redevelopment and facilitate their development as needed. (ONGOING) Edgewater
Marina at Boston Road and S. Riverside Drive.
GOAL 5. INVESTING IN THE FUTURE OF EDGEWATER
The City of Edgewater understands that extensive private capital is needed to acquire and develop
existing industrial sites, to acquire and develop new commercial and industrial sites, to redevelop
downtown and waterfront properties, and to start new business ventures. The City further recognizes
needs to be competitive with other communities and areas and to seek and provide incentives, financial
and otherwise, to attract and leverage private investment, and will do so within the limits of available
resources.
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Objective 5.1. Establish Local Incentive Policies and Programs
Incentives have become common at all levels of government in attracting new business and
industry to an area or community. Most incentives are employer-driven, particularly those at the
state level and funded by government grants, in that they are based on the number of jobs created
and averages wages of those jobs, generally in relation to the average wage level or median
household income in the area. Local incentives, which typically are in the form of property tax
rebates for a period of years, generally are more flexible, in that they can be both developer -
driven and employer-driven.
Actions to implement Objective 5.1 include the following:
5.1.1. (2011) Continually communicate to stay up to date with local economic development
incentive policies and programs in other Volusia County communities and other comparable
communities to determine best practices in competitive communities. (ONGOING)
5.1.2. (2012) Be open to add to or change the existing programs and incentives policies for
Edgewater to ensure that the City is competitive with its peers and can be implemented within
available resources that may include an economic development tool that will allow a deferment of
taxes to be paid back to the City with interest at a later date. (ONGOING)
5.1.3. (2015) Promote the Ad Valorem Tax Abatement incentive program to attract new business
and the expansion of existing businesses in Edgewater. (approved and ONGOING)
Objective 5.2. Develop New Public Financing Mechanisms
Tax increment financing is an invaluable tool for funding improvements and programs that
directly benefit Community Redevelopment Areas, including use of these funds as financial
incentives to property owners, developers, and businesses for facade improvements, new
construction, and working capital, among other uses. The tax increment financing concept can
also be adapted for other uses, as recommended below.
Actions to implement Objective 5.2 include the following:
5.2.1. (2011) Per Action Item 3.1.3. above, establish a Tax Increment Financing (TIF) District for
the downtown Community Redevelopment Area, as permitted by Florida Statute, to raise property
tax revenues from increased property values and new development in the Redevelopment Area for
the purpose of reinvesting these funds in the Redevelopment Area for various public
improvements, incentives, and programs that directly benefit the Redevelopment Area.
(COMPLETED 1ST QTR 2015 Resolutions and Ordinances 2015-0-04, 2015-R-10, 2015-R-08,
2015-R-09)
5.2.2. (2012) Consider development and implementation of a targeted funding program under
which a percentage of annual local property tax revenues generated by the Restoration DRI and
other future DRI-scale developments (a minimum of 25 percent is recommended) would be
allocated for transportation projects and other public improvements that improve access and
services to and within existing and potential employment areas in Edgewater, including use of
these targeted funds to help leverage county and state funds for needed improvements.
(REMOVED)
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Objective 5.3. Actively Seek Federal, State, and County Financial Support
Funding is available from Federal and state sources for community economic development
projects, including the U.S. Economic Development Administration (EDA), U.S. Department of
Housing and Urban Development (HUD), Rural Development Program of the U.S. Department of
Agriculture, and Florida Office of Trade, Tourism, and Economic Development (OTTED).
Additional funding support for needed public projects is provided by the Florida Department of
Transportation and Volusia County Council. The City is actively seeking financial support from
these sources to promote economic development in Edgewater.
Actions to implement Objective 5.3 include the following:
5.3.1. (2010) Develop and annually update a list of needed and otherwise desirable economic
development projects, including public infrastructure projects that provide and improve access and
utility services to existing and potential business/industrial areas. (ONGOING)
5.3.2. (2010) Meet initially and periodically with the East Central Florida Regional Planning
Council to present and discuss the Edgewater Economic Development Strategic Plan and potential
projects needed, present an annual list of projects for consideration for funding under their
Comprehensive Economic Development Strategy (CEDS), and discuss the eligibility of Edgewater
projects for EDA funding and associated application requirement and procedures. (ONGOING)
5.3.3. (2011) Review eligibility criteria for USDA/Rural Development funding and determine if
Edgewater is an eligible jurisdiction and if individual projects qualify for funding; follow up
accordingly. (Not eligible – City Limits of Edgewater)
5.3.4. (2011) Review eligibility criteria for Florida OTTEDOffice of Tourism, Trade and Economic
Development (OTTED) funding and determine if Edgewater is an eligible jurisdiction and if
individual projects qualify for funding; follow up accordingly. Edgewater Opportunity Zone
created 2018. Promoted OZ Prospectus to Team Volusia, County, HUD Developers List.
Ongoing
5.3.5. (2011) Work with the Volusia County River to Sea TPO to include Edgewater economic
development road projects in the long-range transportation plan and short-term work program; and
enlist support of the Volusia County Council in financing County road improvements in the
Edgewater area. (ONGOING)
Objective 5.4. Focus on Annexing Enclaves (per Comprehensive Plan)
Identify enclaves within the City limits and develop a plan to educate and communicate to those
property owners the benefits of annexing into the City. Ongoing
Actions to implement Objective 5.4 include the following:
5.4.1 (2015) Coordinate efforts with GIS and Development Services to identify enclaves
throughout the City and develop a map and list of property and owners. (ONGOING- Interlocal
Service Boundary Agreement with Volusia County to Annex; Annexation fees lifted temporarily)
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5.4.2 (2015) Develop informational/educational talking points that can be used to prove to the
property owners the benefits of annexing into the City. (Completed – on the web site)
5.4.3 (2015) With the above-mentioned talking points, develop a notification/educational
program or plan to the targeted property owners and educate the City staff, elected officials, and
volunteers alike so that the message is consistent. Program can use a combination of print and/or
electronic media venues. For example, in recent years, Edgewater taxes have decreased to be
comparative to County taxes; hence if the property is annexed into the City, the owner receives
more services for the same amount of money. (Completed – ongoing – worksheets are created
using individual tax bill, services cost, and fire insurance to show savings by annexing into
Edgewater)
Objective 5.5 Support and Manage the Redevelopment Plan – Edgewater CRA
May 5, 2014 the Finding of Necessity was approved with Resolution 2014-R-08. The Delegation
of Authority was granted by the County Council November 20, 2014 with Resolution 2014-159.
As of June 1, 2015, the City completed all the requirements to create the CRA Agency Resolution
2015-R-08, Appoint the CRA Governing Board Resolution 2015-R-09, Approve the CRA Plan
Resolution 2015-R-10 and Create the CRA Trust Fund Ordinance 2015-R-04. Moving forward,
the challenge will be; how to successfully complete the redevelopment projects outlined in the
CRA Plan with such a short time frame of 20 years as mandated by the County o f Volusia. All the
projects identified in the Plan total more than $57 Million over 40 years. By year 20, the
estimated Revenue Projections total $6.9 Million. Creative funding sources will be needed to
accomplish the goals set forth.
Actions to implement Objective 5.5 include the following:
5.5.1 (2015) Communicate and coordinate redevelopment efforts as outlined in the Community
Redevelopment Plan. Work together with property owners within the CRA District to provide
information, resources and assistance for redevelopment efforts. (Please refer to CRA Plan).
5.5.2 (2015) Provide information to the public regarding the plan, budget, annual reports, and all
other reporting and documentation as required by F.S. 163 Part III. (Complete and constantly
updated)
5.5.3 (2015) Coordinate efforts with City’s Grant Coordinator for opportunities with other grant
programs that may subsidize CRA TIFF collections in order to complete redevelopment projects
as outlined in the CRA Plan. (ONGOING)
Objective 5.6. Review Comprehensive Plan for Land Use, Zoning, and Consider Design Standards for
CRA District and SR442
If taxable values of properties within the CRA district improve and Community Redevelopment
Area (CRA) funds are collected, it will be imperative that the City is ready for not only new
development but also redevelopment of key areas. The City staff and residents need to be assured
that the City is ready to manage the influx of land development and redevelopment when it occurs.
This will ensure that the City has a unique quaint small town charm as distinctly identified as a
goal of the Vision Book while managing the growth in a fair, consistent and sustainable manner.
Actions to implement Objective 5.6 include the following:
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5.6.1 (2015) Communicate and coordinate with Community Development Services to the review
the Comprehensive Plan, Land Use and Zoning Codes. Ask the Planning and Zoning Board to
work with the Economic Development Board to consider Design Standards for the CRA District
for both land development and redevelopment. Work together with departments and boards to
ensure that all rules and regulations meet the goals of the community while also being consistent,
fair, and sustainable. (ONGOING)
5.6.2 (2015) After the Economic Development Board has reviewed the above-mentioned rules
and regulations and sure that the City is ready for the influx of growth and can manage the growth,
develop a plan to communicate this to the residents and businesses in the City. This will help to
diminish the fears and concerns of many of the longtime residents and also prove to the businesses
community, that the City of Edgewater is truly open for business.
Objective 5.7. Investigate Opportunities for ECHO (Environmental, Cultural, Historic and Outdoor)
Recreational Projects
As we review feedback from companies that encompass the targeted industries outlined within this
document, it is clear that Quality of Life features are very important not only to existing
businesses planning to expand, but especially important to companies that we try to recruit.
Council members have also identified certain projects as goals for their tenure on the Council. To
better define these projects, we utilize the already established Volusia County terminology; ECHO
(Environmental, Cultural, Historic, Outdoor) Recreation Projects. Not only do these types of
projects add to Quality of Life, but more importantly for this Economic Development Board, these
projects create economic drivers worth Billions of dollars of new money into the community.
Additionally, these types of projects encompass clean, green industry and promote heal thy
lifestyles, thus attracting young, educated professionals to our community. (Ongoing)
Actions to implement Objective 5.7 include the following:
5.7.1 (2015) Determine the need for unique self-sustaining ECHO (Environmental, Cultural,
Historic and Outdoor) related recreational projects that are not already available in the Southeast
Volusia area. Once these projects are identified, initiate a focus group to create a business plan for
the project to include (not limited to): statement of need, development plan, sustainability plan,
interested partners, marketing and advertising plan, management plan, financial forecast, etc.
(ONGOING) (Received ECHO Grant for Whistle Stop Park Project) ECHO Program voted in by
the voters November 2020 election. County is currently revising program.
5.7.2 (2015) Identify and calculate the associated risks and potential returns for proposed ECHO
projects so that the City can fully make strategic decisions with fully vetted proposed projects.
Ideally, proposed project(s) will be self-sustaining and sustainable; not a burden on the tax payers.
(ONGOING)
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