05-17-2004 - Workshop CITY COUNCIL OF EDGEWATER
WORKSHOP
MAY 17, 2004
5:30 P.M.
COMMUNITY CENTER
MINUTES
CALL TO ORDER
Mayor Schmidt called the Workshop to order at 5:30 p.m. in the
Community Center.
ROLL CALL
Mayor Donald Schmidt Present
Councilman James Brown Present
Councilman Dennis Vincenzi Arrived at 5:37 p.m.
Councilwoman Harriet Rhodes Present
Councilwoman Judith Lichter Arrived at 5:35 p.m.
City Manager Kenneth Hooper Present
City Clerk Susan Wadsworth Present
Legal Assistant Robin Matusick Present
Chairman Joe Martin Present
Kathy Leonard Present
Fred Fathi Present
Christopher Balmer Present
Thomas Hamall Present
Nancy Freeman Excused
Oscar Zeller Present
Nora Aly Present
Douglas McGinnis Present
MEETING PURPOSE
The purpose of the workshop was to discuss the Economic Development
Board's Program of Work.
Chairman Martin identified several of the Economic Development Board
members would be going through the attached Powerpoint Presentation.
Mr. Hamall started the presentation by commenting on the Steps to
Success in Economic Development with regard to Strategic Approaches
and Critical Issues.
Chairman Martin then commented on Task Number 3 - Economic Incentives.
Mayor Schmidt spoke of a conversation he had with City Manager Hooper
about doing something associated with the occupational licenses with
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Council Workshop
May 17, 2004
regard to trying to generate some funds that could be used for some
type of programs such as charging an additional fee for economic
development. Mr. Balmer felt that would be a good thing but how that
played out specifically needed to be addressed.
Mr. Fathi & Ms. Leonard then commented on Task Number 5.1 - Qualified
Work Force.
Mr. Fathi answered questions presented by Councilman Vincenzi with
regard to how flexible DBCC was to accommodate training for a new type
of business that they may not currently have training for now.
Chairman Martin commented on DBCC and Embry Riddle working together to
provide air craft sheet metal training for a company in Deland. This
has been done and has worked.
Councilwoman Lichter then commented on having a discussion with City
Manager Hooper with regard to the possibility of a road connecting the
college and the industrial park. Mr. Fathi commented on 10 Street
only being widened between the middle school and the high school and
being told there wasn't enough money to widen the rest of 10 Street.
Chairman Martin spoke of purposely not connecting 10 Street to the
industrial park because they didn't feel it was advisable to mix the
school traffic with the industrial traffic. He further commented on
the mixing of the school traffic with the industrial traffic on Old
County Road and Ocean Avenue from Edgewater Public School and Coronado
Paint.
City Manager Hooper further commented on the opening of the high
school and the turn lanes going into the high school and acceleration
lane leaving the high school, which in a short distance bottlenecks to
two lanes in each direction. He felt this would be a mess when it
opened.
There was further discussion regarding this being a County Council
function.
Mr. Balmer continued the presentation by describing Task Number 6.1 -
Trade Shows. Mr. McGinnis further commented on a Trade Show that was
coming up in late October in Orlando. Chairman Martin commented on
the Economic Development Ambassadors which involved getting some of
their local industries who go to the Trade Shows to set up a display
at their booths advertising the City and providing handouts. He
further commented on Professional Boat Builder magazine with regard to
International Boat Builders Expedition Conference having the only
international event which was being held on October 25 and October
27 in Miami Beach which attracts boat builders as well as their
support industry.
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Council Workshop
May 17, 2004
There was a discussion regarding how the existing boat builders would
feel about bringing in more boat builders and them being against this
but not being against bringing in the support industry.
There was further discussion regarding the boat builders providing the
City with a list of who their vendors are or who they would like to
see come into Edgewater.
Mr. McGinnis continued the presentation by describing Task Number 7.1
- Business in Edgewater Forum.
Councilwoman Lichter commented on the older industrial parks in
Edgewater that look rundown and are being neglected. She felt they
probably felt out of the loop and like Council was concentrating more
on new business.
Ms. Aly then commented on open communication, data gathering and
seeking incentives with regard to improving the businesses that have
been neglected.
Ms. Aly continued the presentation by describing Task Number 7.2 -
Edgewater Business to Business Expo.
There was then a discussion regarding the Business Expo that was done
three years ago being a success and ways that it could be improved.
Ms. Aly then commented on Task Number 7.3 - Recognition of Outstanding
Edgewater Business.
Mr. McGinnis continued the presentation by describing Task Number 7.5
- SE Volusia Chamber of Commerce Business Expo. He also mentioned the
need for some exhibition materials.
Mr. Hamall further commented on Task 7.1, 7.2 and 7.3 giving them the
opportunity to interface with a broad variety of businesses and
industries that are located in our community.
Mr. Hamall continued the presentation by commenting on Task Number 7.4
- Board Editorial and Media Marketing Contacts, Task Number 1 -
Potential Target Industries and Proposed Budget Sum of All Tasks.
Chairman Martin read a letter that came in that afternoon from Rick
Michael, Volusia County Economic Development Department to City
Manager Hooper about sharing the cost of the materials with regard to
Edgewater moving forward to apply additional dollars for a more
concentrated effort to support economic development efforts in the
City by offering to aid the efforts by providing design and planning
cost support for any jointly collateral materials that they would like
to develop to further promote the City's economic or industrial
development assets.
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Council Workshop
May 17, 2004
Councilwoman Lichter commented on volunteers as part of this. She
referred to the team that get - e , nom ge the newsletter ready to
be mailed out. Chairman Martin spoke of providing a breakdown at a
previous meeting of what was volunteer labor and what was staff labor
and the cost on each one of those tasks.
Councilwoman Lichter made mention of JoAnne Sikes, City Historian, and
her having articles about some of the historical businesses that are
located in the City.
Mr. Balmer commented on the Summary of Development that was put
together by City Manager Hooper and his staff identifying what
development had occurred in Edgewater. He spoke of forwarding that
information to site selection organizations being important.
Councilwoman Lichter spoke of getting Edgewater `ion the map" and
referred to placemats she has seen at restaurants in Port Orange that
have the layout of the City and things of interest identified on the
placemat.
Mayor Schmidt suggested devoting a page in the newsletter specifically
for Economic Development to include things such as businesses of the
quarter, unique businesses that are in the City and fun facts about
existing Edgewater businesses.
Mr. McGinnis commented on a lot of it being effort, money and staff
time but also cultivating editorial resources. He further spoke of
the expensive cost to run an ad in a publication.
City Manager Hooper further commented on the staff hours. He spoke of
contacting New Smyrna and requesting a portion of their Business
Development Director's time, about 30 %. He thought the City was in
the process of agreeing to that for about 600 -700 hours of
professional time that she could help this board reach the goals they
had identified which would accomplish a major portion of what was
described for the Council. He further identified 2/3 of the proposed
budget was salary for a professional person.
Councilwoman Lichter had questions in terms of budget in regard to the
$58,000 and not knowing some of the fixed costs coming in and there
being things they can't factor in. City Manager Hooper explained the
budget process had started. He thought he had pretty good direction
from Council that that was a target they were looking for. He spoke
of Mayor Schmidt mentioning using occupational licenses as a revenue
source and also commented on the offer from the County, which would
offset some of the cost.
Chairman Martin felt putting something in the City newsletter was an
excellent idea, which they also did many years ago. Mr. Hamall
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Council Workshop
May 17, 2004
offered to work with City staff on a monthly basis to make sure they
have a page in the City newsletter. Mr. Balmer mentioned
incorporating a quarterly report into the newsletter. Ms. Aly
suggested they come up with a motto encouraging businesses to get to
know their neighbor.
City Manager Hooper identified City Clerk Wadsworth as doing the
newsletter and the deadline being July 21 for the next newsletter
that would go out at the end of July.
Mayor Schmidt suggested the deadline date for the newsletter be
included on the Economic Development Board agenda.
ADJOURNMENT
There being no further business to discuss, Mayor Schmidt adjourned
the meeting. The meeting adjourned at 6:43 p.m.
Minutes submitted by:
Lisa Bloomer, CMC
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Council Workshop
May 17, 2004
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