04-03-2013AGENDA
CITY OF EDGEWATER
ECONOMIC DEVELOPMENT BOARD
REGULAR MEETING
APRIL 3, 2013
8:00 A.M.
COUNCIL CHAMBERS
We respectfully request that all electronic devices are set for no audible notification.
PLEASE BE ADVISED THAT ALL PUBLIC MEETINGS ARE RECORDED AND MAY BE
STREAMED ON THE CITY'S WEBSITE
1. CALL TO ORDER
2. ROLL CALL
3. APPROVAL OF MINUTES: Regular meeting of March 6, 2013
4. CITY AND OTHER REPORTS:
A. City Manager Update
B. Economic Development /Events Coordinator Update
C. Planning and Zoning Board Update
D. SEVCC Update
E. Volusia County Department of Economic Development
5. CONTINUED BUSINESS:
6. NEW BUSINESS:
7. CHAIRMAN AND BOARD MEMBER REPORTS:
8. ADJOURNMENT:
Pursuant to Chapter 286, F.S., if an individual decides to appeal any decision made with
respect to any matter considered at a meeting or hearing, that individual will need a record of
the proceedings and will need to ensure that a verbatim record of the proceedings is made. The
City does not prepare or provide such record.
In accordance with the Americans with Disabilities Act, persons needing assistance to
participate in any of these proceedings should contact City Clerk Bonnie Wenzel, 104 N.
Riverside Drive, Edgewater, Florida, telephone number 386- 424 -2400 x 1101, 5 days prior to
the meeting date. If you are hearing or voice impaired, contact the relay operator at 1- 800 -955-
8771
ksFlorida & Metro Forecast
ow 2013 -2016
t it J� &�
Institute for Economic Competitiveness
College of Business Administration
University of Central Florida
Pnblirbed Dere neGer 2012
DELTONA - DAYTONA BEACH - ORMOND BEACH
Annual Outlook for Delta na- Daytona Beach - Ormond Beach, FL
December 2012
2007 2008 2009 2010 2011 2012 2013 2014 2016 2016
Personal Income (Billions $)
Total Peraonal lncone
16.1
186
153
18.0
183
17.2
119
189
199
21.1
PC Chg Year Ago
54
2.8
-7.4
4.3
4.7
28
4.1
5.3
5.5
5.9
Wages and Salaries
61
6.0
56
57
5.9
8.0
63
66
70
7.3
Nwn age Income
10.0
10.6
93
103
10.8
112
11.6
12.3
13.0
13.7
Real Personal lncorne(05$)
153
15.2
14.1
144
147
14.9
15.3
159
16.5
17.1
PC Chg Year Ago
27
41.4
-7.5
23
2.2
10
29
37
3.9
4.0
Per Capita Income(Ths)
324
33.4
31.0
32.4
33.8
347
35.8
37.3
38.8
40.2
Reel Per Capita Income (l
303
306
28S
29.1
293
30.0
30.6
314
32.1
32.7
Aremge Annual Wage(Ths)
35.3
356
355
36.5
37.5
38.6
395
40.6
418
430
PC Chg Year Ago
38
1S
-0.9
27
2.7
29
2.5
2.8
2.8
2.9
Establishment Employment IPlace of Work, Thousands, SA)
Total Bepbymer8
1725
188.8
1573
154.5
1%A
155.1
158.2
1614
1654
169.5
PG Chg Year Ago
-0B
3.3
-5.7
-18
12
49
2.0
2.0
25
25
Menu clung
US
9.1
7.8
7.5
8.1
8.2
8.3
8.5
8.6
8.7
Pd C4lg Year Ago
-26
-122
-13.9
-3.9
8.2
1.2
12
19
1.0
1.5
Nonmanufactunng
1622
1577
1495
147.0
148.3
146.8
149.9
152-9
1568
160.8
Pd Chg Year Ago
a7
-27
-5.2
-17
08
-1.0
2.1
2.0
25
28
ConseuUan &Mlnirg
14.2
11.3
8.8
7.B
73
7.1
7.3
8.1
9.3
10.4
Pct Chg Year Ago
-104
-20.2
22.2
-11.7
5.2
-2.6
32
10.8
144
112
Trade, Trans, & WilNes
33.6
325
WA
30.0
30.2
29.9
30.4
306
310
318
PC Chg Year Ago
1.1
-33
-72
0.5
07
-0.8
14
08
1.5
23
Whdesale Trade
53
52
4.9
43
IB
4.8
4.8
49
5.1
5.3
Retail Trade
25.8
24.8
23.2
233
235
23.3
23.6
237
239
244
Trans. Wins, &Ul
2.5
24
2.1
1.9
1.8
19
1.9
20
2.0
2.1
Information
2S
26
2.3
2.0
20
20
20
21
2.1
2.2
Pd Chg Year Aga
5.2
3.6
11.9
-10.9
-12
12
1.3
1.5
3.1
28
Flwndal AttiviBee
8.0
7.7
7.1
71
7.2
73
7.4
16
7.6
T6
Pct Chg Year Aga
22
4.1
-78
03
1.3
0.4
1.6
2.2
0.6
02
Prof &Business S.M.,
18.0
17.4
175
16.9
17.2
163
tt0
178
19.1
20.0
PC Chg Year Ago
-7.1
-3.2
0.2
-3A
1.8
53
3.0
5.2
68
50
Educ &Heallh Services
30.0
31.9
31.5
31.6
323
323
33.1
33.8
34.4
35.4
PC Chg Year Ago
0.2
4.2
-1.1
0.4
2.0
00
2.5
20
21
27
Leisure &HospRelity
22.6
22.5
212
21.1
220
21.8
22.4
224
224
22.3
Pct Chg Year Ago
4.6
-0.2
4i.6
-04
4.1
-0.8
2.7
01
4A
44
Omer Services
8.1
8.2
85
8.1
7.9
7.9
80
a.1
0.1
8.2
PC Chg Year Ago
-1.7
1.0
3.1
-3.9
-32
0.1
IS
1.3
07
0.9
Federal Goeamment
14
14
14
15
1.3
1.1
1.1
1.1
11
1.1
PC Chg Year Ago
4A
00
24
58
-15.3
-11.3
-2.1
-19
-13
-05
State 8 Loral Govemmele
23.1
22.2
21.1
20.7
20.9
21.1
21.2
214
21.6
21.9
PC Chg Year Ago
1.5
40
b0
-13
07
0.9
0.7
03
10
13
Other Economic Indicators
Population (T )
498.4
497.0
441.8
494.5
494.9
496.3
500.0
505.8
513.7
523.7
PC Chg Year Ago
0.7
4) 3
-04
-0.1
0.1
03
0.7
12
1.5
1.9
labor Fprm(Thq
2533
2547
2520
251.2
254.1
2515
255.0
2566
262.5
205.9
PCChg Year Ago
2.5
0.5
-1.1
-03
12
-1.0
1.4
14
15
13
Urrempioyment Rate ( %.)
4.0
6.5
10.6
115
10.8
9 0
8.5
8 5
8.2
77
Total Housing Starts
2184.6
1400.1
601.6
720.6
1033.4
882.5
1904.1
3242.1
4310.0
48252
Single-Family
1594.6
10364
Nis
659.3
505.1
758.4
1579.0
2469.4
32990
3681.9
MulWamily
5900
3640
60.0
61.0
528 0
124.0
3250
753.0
1011 .0
1143.0
1 d E site
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City and Town (Place): Edgewater City -FL
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esril Demographic Comparison Profile
Edgewater City, FL
Edgewater city, FL (1219825)
Geography: Place
Edgewater city, FL (12198
Trends 2012 -2017
`w
Y
g
a`
Fspow n HOUSGMMS Families Owner HHS MaUI80 HH Irsome
Population by Age
c
V
Y
6
2012 Household Income
y'16
fl'K -N9K
a15N -a]M
It 6%
550K-$11K
A.8%
115K
13..
2012 Population by Race
i
115dt -r199K im
1.K%
i 'S1.9K
IK 5%
- 999K
91%
■ Area
■ state
■ usn
.2012
P 2017
80Yrta: U.S. Census Bureau, Census 2010 Summary Flies 1. Earl rOrecats 11 r W12 and 2011.
April 02, 2013
Made with Esri Business Analyst
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Executive Summary
Edgewater City, FL
Edgewater city, FL (1219825)
Geography: Place
Edgewatw city, R (12198...
Population
2000 Population
18,998
2010 Population
20,750
2012 Population
20,775
2017 Population
20,591
2000 -2010 Annual Rate
0.89%
2010 -2012 Annual Rate
0.05%
2012 -2017 Annual Rate
- 0.38%
2012 Male Population
48.5%
2012 Female Population
51.5%
2012 Median Age
47.5
In the Identified area, the current year population Is 20,775. In 2010, the Census Count in the area was 20,750.
The late of change since
2010 was D.05% annually. The five -year projection for the population in the area is 20,591 representing a change of -0.18% annually from
2012 to 2017. Currently, the population is 48.5% male and 51.5% femala.
Median Age
The median age in this area is 47.5, compared to U.S. median age of 37.3.
Ram and Ethnicity
2012 White Alone
93.9%
2012 Mark Alone
2.7%
2012 American Indian /Alaska Native Alone
0.3%
2012 Asian Alone
0.9%
2012 Pacific Islander Alone
0.0%
2012 Other Race
0.6%
2012 Two or More Races
1.6%
2012 Hispanic Origin (Any Race)
3.6%
persons of Hispanic origin represent 3.6% of the population In the Identified area Compared to 16.9% of the U.S,
population. Persons of
Hispanic Origin may be of any race. The Diversity Index, which measures the probability that two people from the same area will be from
different nre/eahnic groups, is 17.81n the Identified area, compared to 61.4 for the U.S. as a whole.
Rouaahoide
2(100 Households
7,720
2010 Households
8,786
2012 Total Households
8,791
2017 Total Households
8,727
20DID -2010 Annual Rae
130%
2010 -2012 Annual Rate
0.03%
2012 -2017 Annual Rate
y
- 0.15% TS
2012 Average Household Size
2.36
The household count in this area has changed from 8,786 in 2010 W 8,791 In the current year, a Change of 0.03% annually. The five -year
pmjection of households N 8,727, a change of -0.15% annually (turn the current year total. Avenge household she is Currently 2.36,
Compared to 2.36 In the year 2010. The number of families in the current year Is 5,813 in the specified area.
pace Noce: Income is expressed in anent donors
Sewed: U.S. Census Bureau, Census 2010 Summary Fie 1. Esn Ipmase for 2012 ant 2017. Esn convened Census 2000 data Into 2010 geography.
April 02, 2013
Made with E=_ri 6usine5= AnaHst
gam= Eai v,wr..ESn r.ri BCD 447 -9778 LYjS 11. Fa11 1 rf 2
esrix I Executive Summary
Edgewater City, FL
Edgewater city, FL (1219825)
Geography: Place
Edgewater city, R (12198...
Median Household Income
2012 Median Household Income $38,355
2017 Median Household Income $44,749
2012 -2017 Annual Rate 3.13%
Average Household Income
2012 Average Household Income $48,068
2017 Average Household Income $54,256
2012 -2017 Annual Rate 2.45%
Per Capita Income
2012 Per Capita Income $20,362
2017 Per Capita Income $23,020
2012 -2017 Annual Rate 2.48%
Households by Income
Current median household Income is $38,355 in the area, compared to $50,157 for all U.S. households. Median household Income Is
projected to be $44,749 In five years, compared to $56,895 for all U.S. households
Current average household Income is $48,068 in this area, compared to $68,162 for all U.S households. Average household income Is
projected to b i $54,256 in five years, compared to $77,137 for all U.S. households
Current per capita Income Is $20,362 in the area, compared to the U.S. Per capita income of $26,409. The Per capita income Is projected to
be $23,020 in five years, compared to $29,BB2 for all U.S. households
Housing
2000 Total Hosing Units 8,419
2000 Owner Occupied Housing Units 6,463
2000 Owner Occupied Housing Units 1,257
2000 Vacant Housing Units 699
2010 Total Housing Units 9,929
2010 Owner Occupied Housing Units 7,003
2010 Reiner Occupied Hosing Units 1,783
2010 Vacant !busing Units 1,143
2012 Total Housing Units 9,965
2012 Owner Occupied Housing Units 6,881
2012 Renter Occupied Housing Units 1,909
2012 Vacant Hosing Units 1,174
2017 Total Housing Units 10,017
2017 Owner Occupied Housing Units 6,891
2017 Renter Occupied Housing Units 1,636
2017 Vacant Housing Units 1,290
Currently, 69.1% of the 9,965 housing units in the area are owner ocdaI 19.2 %, renter occupied; and 11.8% are vacant. Currently, In
the U.S., 56.5% of the housing units in the area are owner occupied; 32.1% are renter occupied; and 11.4% are vacant. In 2010, there
were 9,929 housing units in the area - 70.5% owner occupied, 18.0% comer ocnapieQ and 11.5% vacant. The annual ate of change in
housing units since 2010 is 0.16 %. Median hone value in the area Is $103,151, compared to a median home value of $167,749 for the U.S.
In five years, median value Is projected to charge by 2.64% annually to $117,516.
Dafa Here: Inwme is eupremed in wnent dollars
Saves: U.S. Cenws Bureau, census IDle Summary Fie 1. an romoso roc 2012 aM 2ov. Pon cmveRM ceases 2000 deb into 2010 yrog2Ppr.
April 02, 2013
Made with Esri Business Analyst
Sc - � www esri. com /bn 800-44 7 9778 TTu it Now oage 2 0 2
Household Income Profile
Edgewater City, FL
Edgewater city, FL (1219825)
Geography; Place
2012 -2017
2012 -2017
Summny
2012
2017
Change
Annual Bate
Population
20,775
20,591
-184
-0.10%
Households
8,791
8,727
-64
-0.15%
Median Age
47.5
49.1
1.6
0.66%
Average Household Size
2.36
2.36
0 CO
2012
2017
Nouaehalds by Income
Nuall
►ercant
Number
Peressot
Household
8,791
100%
8,728
100%
<$15,000
1,169
13.3%
1,079
12.4%
$15,000 - $24,999
1,280
14.6%
948
10.9%
$25,000- $34,999
1,403
16.0%
1,116
12.8%
$35,000 - $49,999
1,803
20.5%
1,661
19.3%
y
$50,000 - $74,999 ^
1,827
20.8%
2,225
25.5%
$75,000- $99,999
799
9.1%
IB"
12.3%
$100,000 - $149,999
304
3.5%
362
4.1%
$150,000- $199,999
119
1.4%
146
1.7%
$200,000+
87
1.0%
101
1.2%
Median Household Income
$38,355
$ ",749
Average Household Income
$48,068
$54,256
Per Capita income
$20,362
$23,020
WH ii Income repor ea far July 1, 2017 soonsents annual irool for me proonling ye, expressed in current (2016) dollars, including an adjurtment For inflal
eau on U.S. Census Bureau. Cenws MID Summary File 1. E96 Forecasts for 2012 aM 2017.
,2013 E,rl
Made with Esri Business Analyst
www esri. com /ba 600- 447 -9778 iry Y Now-
ApHI 02, 2013
Page I -` 3
esrie • • e
Edgewater City, FL
Edgewater city, FL (1219825)
Geography: Place
2012 Households by Income and Age of Hoc
IS -24 25 -34 35-44 45 -S4
HH Income Base 202 850 1,119 1,678
<$15,000 36 87 91 182
$15,000 - $24,999 23 106 118 191
$25,000 - $34,999 51 120 151 214
$35,000 - $49,999 39 188 230 317
$50,000 - $74,999 43 214 308 419
$75,000- $99,999 7 97 143 215
$100,000 - $149,999 3 30 47 81
$150,000 - $199,999 0 6 17 34
$200,000+ 0 2 14 25
Median HH Income $32,595 $42,477 $47,306 $45,981
Average HH Income $37,453 $49,015 $55,536 $55,822
Percent DistrOulbn
15-24 25.34 35-64 45 -54
HH Income Base 100% 100% 100% 100%
<$15,000 17.8% 10.2% 8.1% 10.8%
$15,000 - $24,999 11.4% 12.5% 10.5% 11.4%
$25,000- $34,999 25.2% 14.1% 13.5% 12.8%
$35,000- $49,999 19.3% 22.1% 20.6% 18.9%
$50,000 - $74,999 21.3% 25.2% 27.5% 25.0%
$75,000- $99,999 3.5% 11.4% 12.8% 12.8%
$100,000 - $149,999 1.5% 3.5% 4.2% 4.8%
$]50,000 - $]99,999 0.0% 0.7% 1.5% 2.0%
$200,000+ 0.0% 0.2% 1.3% 1.5%
sehelder
55.64
1,827
2n
227
247
363
385
180
82
41
25
$40,336
$51,658
SE4
100%
15.2%
12.4%
13.5%
19.9%
21.1%
9.9%
4.5%
2.2%
1.4%
6'5-74
1,661
254
175
299
392
351
107
47
16
20
$37,770
$46,517
65 -74
100%
15.3%
10.5%
18.0%
23.6%
21.1%
6.4%
2.8%
1.0%
1.2%
754
1,452
240
439
321
273
108
51
14
5
1
$26,003
$31,596
75+
100%
16.5%
30.2%
22.1%
18.8%
7.4%
3.5%
1.0%
0.3%
0.1%
data Hoae:Inwene reported 1pr luly 1, 2017 represents annual Income tame preceding year, expressed in current (2016) dollare, including an adjustment for eflal
Eaurse: U.S. census au,eau, Census 2010 summary me 1. Ea i Forecasts roc 2012 aro 2017.
April 02, 2013
Made with Es -ri Bu=siness Analyst
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Edgewater City, FL
Edgewater city, FL (1219825)
Geography: Place
2017 Households by Income and Age of Hal
15 -24 25-34 35-44 45 -54
HH Income Base 173 817 1,042 1,490
<$15,000 27 72 71 142
$15,000- $24,999 19 76 70 116
$25,000- $34,999 38 90 106 139
$35,000- $49,999 33 161 187 250
$50,000- $74,999 45 251 339 446
$75,000 - $99,999 8 124 177 253
$100,000- $149,999 3 34 53 83
$150,000 - $199,999 0 7 21 36
$200,000+ 0 2 18 25
Median HH Income $35,776 $50,511 $53,990 $53,440
Average HH Income $40,636 $54,520 $64,081 $63,274
Peal Distribution
15.24 25.31 55.94 M-54
HH Income Base 100% 100% 100% 100%
<$15,000 15.6% 8.8% 6.8% 9.5%
$15,000 - $24,999 11.0% 9.3% 6.7% 7.8%
$25,000 - $34,999 22.0% 11.0% 10.2% 9.3%
$35,000 - $49,999 19.1% 19.7% 17.9% 16.8%
$50,000 - $74,999 26.0% 30.7% 32.5% 29.9%
$75,000 - $99,999 4.6% 15.2% 17.0% 17.0%
$100,000 - $149,999 1.7% 4.2% 5.1% 5.6%
$150,000 - $199,999 0.0% 0.9% 2.0% 2.4%
$200,000+ 0.0% 0.2% 1.7% 1.7%
sehoider
55.09
1,634
243
154
197
332
476
250
100
52
30
$49,439
$59,680
SSE/
100%
13.2%
8.4%
10.7%
18.1%
26.0%
13.6%
5.5%
2.8%
1.6%
65-74
1,910
273
146
259
427
510
176
71
24
24
$43,328
$52,601
65 -74
100%
14.3%
7.6%
13.6%
22.4%
26.7%
9.2%
3.7%
1.3%
1.3%
75+
1,460
250
367
287
290
15B
82
18
7
1
$28,085
$34,930
75+
100%
17.1%
25.1%
19.7%
19.9%
10.8%
5.6%
1.2%
0.5%
0.1%
Gb Moh: Inwme mparteE for July 1, 2017 repreamta annual ineOme ror tae Beading year, eapnSv,d in mrmnt (2016) 40141, mdtl ding an a4justme: t rar inflation.
Starts: U.S. Cnsua Surma, Cenws 2010 summary rile 1. Eon rlrtmrb Nr 2012 aM 2017.
April 02, 2013
Made r,Kh E=_ri Business Analyst
's 201 3 Esn www_esd com /ba 800 447 -9776 Try it Now Pape 3 pf --
QPesrie Market Profile
Edgewater City, FL
Edgewater city, FL (1219825)
Geography: Place
Edgewater city, FL (12198...
2010 Population by Age
Total
20,750
0 -4
5.1%
5-9
5.1%
10-14
5.5%
15-24
10.6%
25 - 34
10.0%
35 - 44
11.6%
45-54
15.3%
55 - 64
14.7%
0-74
12.1%
75-84
7.4%
85+
2.6%
18+
80.8%
2012 Popuation by Age
Total
20,776
0 - 4
4.9%
5 - 9
5.0%
10-14
5.4%
15-24
10.3%
25-34
9.9%
35 - 44
11.0%
45 - 54
15.1%
55 - 64
15.6%
65-74
12.8%
75 - 84
7.4%
65 +
2.7%
to +
81.5%
W17 Population by Aga
Total
20,592
0 - 4
4.8%
5 - 9
4.8%
10- 14
5.3%
15 - 24
9.5%
25-34
9.8%
35 - M
10.5%
45 - 5/
13.7%
55-64
16.1%
65-74
15.1%
75 - 84
7.6%
85 +
2.8%
18 +
61.9%
2010 Population by Sex
Males
10,019
Females
10,731
2012 Population by Sex
Males
10,084
Females
10,692
2017 Population by Sex
Males
10,006
Females
10,586
Sourta: U.S. Cirri Burns, Grnue 2010 Summary RIO 1. But [werans fm 2012 and 2017. Earl oxrvene4 Census 2000 dea into 2010 geography.
April 02, 2013
Made with Esn Business Analyst
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* esria MarketPricifile
Edgewater City, FL
Edgewater city, FL (1219825)
Geography: Place
Edgewater city, FL (12198...
2010 Household, by Type
Total
8,786
Households with 1 Person
26.0%
Households with 2+ people
74.0%
Family Households
66.6%
Husband -wife Families
49.0%
With Related Children
15.4%
Other Family (No Spouse Present)
17.6%
Other Family with Male Householder
5.5%
With Related Children
13%
Other Family with Female Householder
12.1%
With Related Children
6.9%
Nonfamlly Households
7.5%
All Households with Children
26.2%
Multigeneratlonal Households
4.0%
Unmarried Partner Households
9.0%
Male - female
8.3%
Same -sex
0.8%
2010 Households by Size
Total
8,786
1 Person Household
26.0%
2 person Household
40.5%
3 Person Household
15.8%
4 Person Household
10.7%
5 Person Household
4.7%
6 Person Household
Lfi%
7 + Person Household
0.8%
2010 Households by Tenon and Mortgage Straus
Total
8,786
Owner Occupied
79.7%
Owned with a Momgage/tnan
53.2%
Owned Free and Clear
26.5%
Renter Occupied
20.3%
Data Hnle: Households with &,low indlude any households with people under ege iS. named! lir not. Munye,lerallo,al waselmlat are families wild 3 or mwe parent -
chlld relationships. Unmarred partner households are usually directed as nonramlH hamenads umess there is another memner or the Musehom related to the
householder. Multgenera6onal and ummn led partner households are reported only to the tract level. Can satimatza block grow data, which is used to estimate
pointers or non - standard geography.
Sauce: U.S. Census bureau, census 2010 Summary File 1. Bin forecasts for 2012 and! 2017. Ertl converted Census 2000 data Into 2010 geography.
C 20 L E-
Made with Esri Business Analyst
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Fate 5 Of 5
*esri " Retail-Goods andExpenditures
Edgewater City, FL
Edgewater city, FL (1219825)
Geography: Place
Top Tapestry Segments percent Demographic Summary 2011 2016
Rust0elt Retirees 62.2% Population 20,885 21,576
Senior Sun Seekers 23.6% Households 8,838 9,175
The Elders 8.2% Families 5,900 6,090
Heartland Communities 6.0% Median Age 47.0 48.7
Top Rung 0.0% Median Household Income $39,007 $47,423
Spending potential Aserage Andogen:
Index Spent Tsui
Apparel and Services 48 $1,118.78 $9,887,761
Men's 45 $201.65 $1,782,177
Women's 45 $360.60 $3,186,951
Children's 48 $187.18 $1,654,251
Footwear 34 $135.54 $1,197,914
WatcheS &Jewelry 71 $133.23 $1,177,443
Apparel Products and Services (1) 111 $100.59 $889,044
Computer
Computers and Hardware for Home Ilse 67 $123.49 $1,091,430
Software and Accessories for Home ilia 68 $18.72 $165,475
Entertainment & Recreation 75 $2,329.62 $20,589,215
Fees and Admissions 72 $430.43 $3,804,112
Membership Fees for Clubs (2) 77 $122.49 $1,082,53D
Fees for Participant Sports, excl. Trips 76 $78.98 $698,044
Admission to Movle/Theatre/Opere /Ballet 68 $100.29 $886,340
Admission to Sporting Events, red. Trips 71 $41.04 $362,744
Fees for Recreational Lessons 66 $87.18 $770,493
Dating Services 60 $0.45 $3,961
TV/Video/Audio 72 $870.97 $7,697,629
Cpnmun&y, Antenna or Cable N 77 $539.36 $4,766,856
Televisions 70 $130.86 $1,156,530
VCRs, Video Cameras, and DVD Players 66 $12.99 $114,761
VNeo Cassettes and DVDS 65 $33.07 $292,264
Video and Computer Game Hardware and Software 54 $34.59 $301
Satellite Dishes 67 $0.81 $7,182
Rental of Wee Cassettes and DVOS 63 $25.09 $221,770
Streaming /Downloaded Video 70 $0.95 $8,372
Audio (3) 62 $88.14 $778,997
Rental and Repair of TV /Radio /Sound Equipment 70 $5.11 $45,172
Pets 93 $388.20 $3,430,900
Toys and Games (4) 69 $97.68 $863,251
Recreational Vei and Fees (5) 77 $239.99 $2,121,047
SDOrts /Recreation /Exerdse Equipment (6) 55 $95.98 $848,267
Photo Equipment and Supplies (7) 69 $69.40 $613,388
Reading (8) so $120.18 $1,062,112
Catered Affairs (9) 70 $161 $148,508
Food 72 $5,377.35 $47,525,014
Food at Home 73 $3,170.67 $28,022,374
Bakery and Cereal Products 75 $431.01 $3,809,253
Meats, poultry, Iii and Eggs 73 $729.97 $6,451,480
Dairy Produl 74 $356.62 $3,151,827
Fruits and Vegetables 73 $558.26 $4,933,899
Snacks and Other Food at Home (10) 72 $1,094.81 $9,675,914
Food Away from Home 71 $2,206.68 $19,502,640
Alcoholic Beverages 70 $387.42 $3,423,973
Nonalcoholic Beverages at Hone 72 $305.03 $2,695,873
pab Nate: The Spending Paternal IrMea ($PI) Is hourehad case0, and represents the amount spent for a ph dua or servl¢ relative: to a national average of 100. Detail
may not sum to mtas due to rounding.
Sourte: and forecasts for 2011 and 2016; Conwmer Spending data are derived from the 2046 add 2007 Consumer Eape,giture Surveys, Bureau of labor Statistics.
April 02, 2013
M,de with Esi Fusiness Analyst
f2013 Esri www esri. oral 800 -447 -9778 Try it Novel Page I of J
i I 1
Edgewater City, FL
Edgewater city, FL (1219825)
Geography: Place
Financial
Investments
Vehicle Loans
Health
Nonprescription Drugs
Prescription Drugs
Eyeglasses and Contact Lenses
Nome
Mortgage Payment and Basics (11)
Maintenance and Remodeling Services
Maintenance and Remodeling Materials (12)
Utilities, Fuel, and Public Services
Household Furnishings and Epuipment
Household Teimles (13)
Furniture
Floor Coverings
Major Appliances (14)
Housewares (15)
Small Appliances
Wggage
Telephones and Accessories
Household Operations
Child Care
Lawn and Garden (16)
Moving /Storage /Freight Express
Housekeeping Supplies (17)
Insurance
Owners and Renters Insurance
Vehicle Insurance
Ufe/Otlrer Insurance
Health Insurance
Personal Care Products (18)
School Books and Supplies (19)
Smoking Products
Transportation
Vehicle Purchases (Net Outlay) (20)
Gasoline and Motor Oil
Vehicle Maintenance and Repairs
Travel
Airline Fares
lodging on Trips
Auto/rmck/Van Rental on Trips
Food and Drink on Trips
Spending Potential
Average Ameuad
Ind"
Spent
Total
83
$1,398.06
$12,356,052
70
$3,347.62
$29,586,730
82
$81.86
$723,472
92
$444.79
$3,931,050
79
$58.63
$518,171
74
$6,741.17
$59,578,435
81
$1,553.50
$13,729,801
78
$279.55
$2,470,684
78
$3,408.99
$30,128,621
73
$94.11
$831,707
70
$407.31
$3,599,815
83
$60.30
$532,919
78
$228.84
$2,022,489
62
$52.11
sell
77
$24.48
$216,384
70
$6.31
$55,751
44
$18.04
$159,398
60
$266.95
$2,359,288
83
$337.27
$2,980,816
66
$38.90
$343,752
76
$515.59
$4,556,814
86
$385.23
$3,404,6T7
75
$843.11
$7,451,366
82
$332.60
$2,939,538
88
$1,651.48
$14,595,794
72
$279.12
$2,466,846
62
$64.56
$570,614
73
$301.84
$2,667,625
72
$3,048.16
$26,939,630
73
$2,030.31
$17,913,841
74
$674.09
$5,957,603
71
$314.53
$2,779,851
76
$319.23
$2,821,363
69
$24.68
$218,099
74
$312.43
$2,761,262
Dora Nate: The Spending Potential index (SPI) is household -bzseq and represents the amount spent for a product or service relative ro a national average of Soo. Detail
may not sum to totals due to houndhp.
Seu ax: terl foremns for 2011 and 2016; Consumer Spending data are denved from the 2006 antl 2007 consumer Expenditure Surveys, Bureau of labor Steinke.
s CI_r
Made with Esri Business Analyst
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APNI02,2013
page 2 of
ill: alle
Edgewater City, FL
Edgewater city, FL (1219825)
Geography: place
(q Apparel Products and BerN¢a includes material par making closes, sewing pattems and when, shoe repair and other SM1De service s, apparel sundry and dry
cleaning, attainder, repair and tailoring of apparel, clothing rental and stomps, and watch and jewelry repair.
(2) MennbeMip F. for (Juba Includes membership lees for soclal, regMU.nal, and uvlc data
(3) Atndb inclutles satellite hi service, am M components and syst ems, digital audio asters, records, CDs, audio mass, streaming /dpwnimded audlo, tape recunders,
radix, musical instruments and accountants, and rental and repair of musicel instruments.
(4) Toys and Cameo includes pays, gamin, arts and craps, trlmcles, playground muipmept, arezde games, and online entertalament and games.
(5) Recma4onal Vehicles a Foes inclutles docking and landing fees for boats and planes, purchase and rental of RVs or poets, and camp fees.
(6) $perta /ReveaOdr /Ea Equipment includes eve¢ISe equipment and gear, game Wki bicycles, damping equipment, hurting and fishing equipment, winter
sports equipment, water sports equipment, other sports equipment, and rental/repair of spor[s/retrea[ion /aertiae mupenert.
(l) Moto Equipment and Wpplle; includes film, Olin precessing, photographic equipment, rental and repdr d plldo equipment, and photographer foes.
(8) Nebbsp includes maps and newspaper subscriptions, e g a copies of magazines and newspapers, and banks.
(9) Caters d Bf alts includes egrertses associated MM live entertainment and metal of party supplies,
(10) Snatla and Other EgoE M Herne Includes randy, clrewing gum, sugar, andficial swedeneq jam, jelly, preserves, mayaMq fet, oil, salad dresmq, nondairy cream
and milk, peanut butter, frozen peparetl find, potafo chips, nuts, salt, laces, Nand gz, olives, pickles, anedres, maces, gravy, other condiments, soup, prepared salad,
prepared dessert, baby load, miscellaneous prepared food, and monalcbbblic beverages.
(11) Mortgage psymasrt and Mato includes mortgage interest, mortgage principal, Property saes, Mmmard rs Insurance, and ground nerd-
(12) Melnterunce and RemeOtllrq Materials iMludes ine,dies¢pblefequlpment for painting and wallpapering, plumbing supplies and equipment, tleGriml /heabng/AC
supplies, materials fat herd surface flooring, materials for roofing gutters, matends for plaster /ponel/slding, material for pafio/fence/bcltlt work, landscaping materials, and
insulation materials for owned homes.
'• l) Mwtlald TetMes includes NObmm linens, bedrbbm linens, kitchen linens, doing roam linens, other linens, contains, properties. slipebvem, commove pillows, and
scaly for ahpcovene and Mains.
(la) Meer Appile. includes dishwashers, disposals, refirgembrs, freers, wsshers, dryers, dead, pavers, miwwaves, window air conditioners, elector Poor clearing
eWlpment, seeing machines, and mis allareaus appliTK6.
(15) Haupewaea includes plastic dinnerware, chips, flatware, glassware, serving p:am, nonelectric cookware, and tableware.
(10) lawn and Csrtlen includes lawn and garden supplies, equipment and can service, indoor plants, fresh flowers, and repair /rental of lawn and garden equipment.
(17)H*uM ping Supplies includes soaps and laundry electrical clearing products, eager tissue, paper towels, napkins, paper /plashafoil products, stationery, giftwrap
Suppf s, portage, and delivery services.
(18) personal Care pmtlueb Includes halt dare prMURS, nonelerMC aNCles roe help wags, Misplaces, oral hygiene praduQ; shaving needs, padume, automatics, skinmre,
bath produces, nail products, deodorant, families hygiene products, and personal ore appliances.
(19) Stlwal Supplies and Supplies inclutles school books and supplies he college, demerudry spred, Mph srhod, and practical.
(20) Vehicle purtAa as (Net Outcry) Includes net repay for new and used cars, trucks, vans, mdorrydes, and motor acod¢rs.
Data Nots: The Spending Poten4al Index (Sal) Is househdd -bxeE, and represents the amount spent par a product or service restive to a national avenge d 100. Detdl
may not sum b [rids due to rounding.
Snrce: sort forecasts for 2DI3 and 2016; CMsanw r Spending tlata are derived from me 2006 and 2007 Consumer Eapondipare Surveys, Bureau of tabor statistics,
April 02, 2013
Made with Esri Business Analyst
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ANNUAL REPORT 2012
Division of Strategic Business Development
Department of Economic Opportunity
With input from:
Enterprise Florida, Inc.
VISIT FLORIDA®
Workforce Florida, Inc.
Space Florida
Florida Housing Finance Corporation
Florida Institute for the Commercialization of Public Research
December 14, 2012
107 East Madison Street DE4)
Caldwea Buildivg
Tallahassee, Florida 37399
w .Boridajobs.org FLORIDA DEPARTMENTd
ECONOMIC OPPORTUNITY
CHAPTER 2
THE FLORIDA STRATEGIC PLAN FOR ECONOMIC
DEVELOPMENT
Figure 6. Core Components of the Florida Strategic Plan for Economic Dev°lopment
Vision oFlotida will have the nation's top pedomaing economy and be recognized as the world's best place to
Ire, Team, play, work and do business.
Goals oIrad the nation in global competitiveness as a location for business, invesrment, talent, nuiovation and visitors.
olzad the nation in ecowmic growth and prosperity.
"Lead the nation in quality of life.
Objectives olmprove employment in Florida. o Foster opportura ues for prosperity. o Grow businesses.
-Expand global commetoe. o Insrease Florida's attractiveness to workers, re_sidenls and visitors.
Closts-Cutting Strategies
I. Steen the t collaboration and alig ®teat among snare, regional and lood entiticx Wa M the snare's xonom¢ viawn.
2. Develop and implement a assumm le naair . develop regional mint and uanmmfn. chetea using global best paid-
3. Conned economic develop..., talent. INrastrveture, housing, pannerhips and other n ®ounces within and across regiom to build Florida
as a globally competitive megaaegion
4. Position Flotida as o global hub for trade, visha s, nakn, buaovatian and im.—,
Ms.S,ri x, surnies
Island supply&
I....&
acanarnic
-&
Died. Died. Climate&
Civic&
o1er no
PAUtatiot
De ila nn nr
hip
Comp.itiv ..
s
5. Mignedumtion
9. steuehen
13. Cootdinatedecisio
18. Renovate
24. Support
27. Creanand
and worldorce
Hands's hadeahip
making anal investments
permiti,, dcvdopmen,
and sustain
suamin safe,
deadupmenrp.grata
in expanding and
for i,caaanudk
and other re ulatory
statewide
vibnan,heahhv
w toner employment
emerging naknt and
developmen, land usq
'.ceases..eel
and regio.d
unfin
aM.aties and
innasaanion dunera
tisseoneri.q
Changing burin... needs
puvienldpa
that.. .1
dead, and nemin
dad help.stain..
inhaewemm, la—ins,
and pn,,uk a predictable
to
worker,
nknted worker with
eamblulbed cluster
venter, energy, nam.l
legal and nigulatory
amomplbh
Iasi....,
the an". to men
sa.r emw
ea,w .ae and
en \unnmem.
Florida's
raidenta and
,anent and futsn
markets.
comrnunity development
19. F.r. arc stn., m6^ond
eronomic
visirore.
emplwm needs.
10. (imw, sultan
ar U. eunriA&I no...I
and 1-1 agrnuas Pr ale
and quality
28. 1 ......
Q Dc dop an
and integrate efhms
sand 1.1 leads.
mllaMntive soMru,
of Rh L
g° '
Rondo's
inn. icJ pteK Ih.ush
mb.d. vuvnh
14. Dnek,p anJ maintvn
rent and rime],
25. Ingmrrc
rwunrnt and
cer.d— naney.
and Jmxl.pmr.5
mulumahl, intc.emncCxN
maromrxenicc.
th.efborncv
quah"'WIA..
tap yam emdent for
r J .. k, tan f
rode anal unnar.rradon
businvna and nor .m
and
suaei -d and
becoming succas(W
and
'. ne suppurr a
zo. Redure bWsa m
effedvrnr,
a .rod by
w.rken or rnryrt curs.
wmmetCiakvwon
pnnP nas, 0 -InIly
81^aR /^°^°try bunnax and
of
laene grown],
]. I.cad the ration al
and mpinl m tie.
emrya.tiriv.smmny.
mmprrncvnal growth.
gm.Cr.a,nl
plvu and
ecMO4,g,
nmmm anJ c.yvM
t5N Develop and maintain
ag.dr at all
Jcrelopmrnt
rngn¢nrig and
mmnvadnn buJ„tecs.
a
21. liganl.�porwtuum
levels.
deosinns.
mvnh.h. (Sllihty
11. the
mleca ... tiom
(m amesa m.ryal for
26. Invrl
29. Prnm,te,
rna& h"danionand
41.1
n.MnoFl 11.,
infmtmc.m.
Wunxascs tluoughout thnr
kfecycle
navacegic
Jnel.p,'rote]
nnd:en.reL:.- anttCFmical
busirirxes selling
16. Fsuure the trove.
xtarrnvide an .I
ad In'Crage
skills.
goods ands.,.
oral of water
ate. wry.
22. Wrak with iradusrry to
n,,m
n.ndasrem.l,
S. t acaas m
imamatiwally vrd
ro nett Florida's ccawmic
O1 are property and health
cwnom `
an and odm.l
and
cJumtron anal reining
diversify the narked
and qualir of kk gosh,
,mwruse nams ate
dR'dop,mn'
asaCl.. n a
pmgw. nor mlmt m
Ihey senr.
r u etasve with other large
prinrhiea.
sus mirubk
Jism. Weavkcu.
12. thud nu
17. Develop anal mai„uin
a..,.
nm�.
eonsistttl,.eukcr
dive... reliabl., and tan
23.
1,y_., vthebat
s tine
'slapagmtmxnt
er..ewmrmthat
.rote fm bmirsrs.
1mumexred
'sus
alas to nd Florida's
eneo.agn busimxs growth
an.e:e an
and Jm- .lopm.nt
goals.
Florida Deportment ofFmnoar Opps#graty, AnmralReposr2012, Deamder 14, 2012 Page 11 of 63
2.1 An Overview
During the 2011 Legislative Session, per Florida Statute 20.60, the Florida Department of Economic
Opportunity (DEO) was created and tasked with developing a five -year statewide strategic plan to
guide the future of Florida's economy. This planting effort contributes to the creation of an
integrated statewide vision for addressing economic development, land use, infrastructure,
environmental stewardship, talent cultivation and community development over a 50 -year period
Additionally, in partnership with the Florida Department of Transportation, this planning effort has
been designed to serve as the initial work of the Statewide Vision development for the next 50 years.
The plan is being developed by DEO in partnership with the Executive Office of the Governor,
Enterprise Florida, Inc. (EFI), Workforce Florida, Inc. (WFI) and the Florida Department of
Transportation (FDOT). Leadership for plan development has been provided by:
10 The Governor and his executive staff.
0 The Secretary of Commerce and President and Chief Executive Officer of Enterprise
Florida, Inc.
Q The President and Chief Executive Officer of Workforce Florida, Inc.
Q The Executive Director of the Florida Department of Economic Opportunity.
Many venues have been used in this process to obtain input from and build consensus among
economic development partners, including more than 48 meetings and a website for public
comment. One statewide summit, hosted by Collaborative Labs of St. Petersburg College, produced
the consensus -built initial vision, goals and objectives for economic development in Florida. Ten
regional forums were hosted in partnership with Florida's 11 regional planning councils. The Florida
Chamber of Commerce hosted five international town halls across Florida. Additionally, the
Chamber hosted one of the statewide meetings focusing on small and minority businesses. The
Department of Management Services hosted a second meeting focusing on small and minority
businesses. Opportunity Florida hosted a statewide summit focused on rural issues. The Florida
Association of Counties and Florida League of Cities also hosted workshops on the plan as part of
their annual conferences. Staff members in the Executive Office of the Governor, the Senate and
the House of Representatives provided valuable direction, guidance and support throughout the
planning process.
Almost 3,000 partners, stakeholders, business representatives and members of the public have been
brought to the table to collaborate and develop the plan. Extensive input was provided by Florida's
state agencies, local and regional economic development organizations, regional planning councils,
local governments, state and local elected officials, the business community, educational institutions
and the public. The planning process also included a synthesis of the Governors 7 -7 -7 Plan and
more than 30 existing statewide plans related to economic development, as well as over 20 regional
plans and visions. Data on economic trends, best practices for economic development and historic
economic climate and conditions in Florida, the U.S. and internationally were considered and used
as a part of the plan development.
The next step for plan development is the creation of a companion appendix that will detail agency
efforts and measures for plan implementation. The appendix is scheduled for completion in early
2013.
12 of 63 Fonda Dep m eul afEwo mre Oppom wty, Amval Hepan2012, Deamber 14, 2012
Using the Florida Chamber Foundation's Six Pillars of Florida's Future EconomyTm, ire plan
establishes the strategic framework for coordinated action by the DEO, EFI, WFI and other state
agencies to improve Florida's economic competitiveness and create jobs for Floridians. The plan
provides direction and support to regional and local partners in the public, private and civic sectors
as they work to strengthen Florida's economy in each region of the state.
Florida's economic vision is to become the nation's top performing economy and be recognized
globally as the premier place to live, learn, play, work and do business. This is a bold vision, which
we cats accomplish as several converging mends offer great promise for Florida over the neat few
decades:
0 U.S. population and economic growth are shifting to the South and West, placing Florida in
the fastest growing part of the nation.
Global trade is surging, particularly through the Panama Canal and the Caribbean region.
ID Personal and business travel continues to expand.
Emerging industries such as life sciences, sustainable agriculture and simulation have a
strong foothold in Florida today.
a An increasingly mobile workforce that may select to locate anywhere in the world to do
business is choosing places with a high quality of fife such as Florida.
Florida will accomplish its economic vision by pursuing goals of leading the nation in three areas
over the next five ,years and beyond:
O Global competitiveness, as a location for business, investment, trade, talent, innovation and
visitors.
Economic growth and prosperity, setting the pace for growth in jobs, income, and business
sales.
13 Quality of life, attracting workers, residents and visitors.
These goals are supported by five specific, measurable objectives, which call for Florida to:
Create jobs to put unemployed Floridians back to work and support growth in Florida's
labor force.
Q Create opportunities for Florida's workers to increase wage and income levels.
ID Grow Florida's business activity and help create, expand, retain and attract businesses.
ID Expand Florida's global trade and investment.
10 Increase Florida's attractiveness as a location for workers, tridents and visitors.
Flwida DrpanmentofEw..k Opportrnity, Aanxalliepen 2012, Deambv 14, 2012 Page 13 of 63