11-03-2010 ECONOMIC DEVELOPMENT BOARD
REGULAR MEETING
AGENDA
November 3, 2010
Center 102 N. Riverside Drive
1. CALL TO ORDER: 8:00 a.m.
2. ROLL CALL:
3. APPROVAL OF MINUTES:Regular Meeting of October 6, 2010
4. CITY AND OTHER REPORTS:
A. City Manager Update
B. Planning and Zoning Board Update
C. SEVCC Update.
D. Volusia County Department of Economic Development
4. CONTINUED BUSINESS:
Work plan for CEDS goals and objectives
5. NEW BUSINESS:
6. CHAIRMAN AND BOARD MEMBER REPORTS:
7. ADJOURNMENT:
In accordance with the Americans with Disabilities Act, persons needing assistance to
participate in any of these proceedings should contact City Clerk Bonnie Wenzel, 104 N.
Riverside Drive, Edgewater, Florida, telephone number 386-424-24000 ext.1101, 5 days prior to
the meeting date. If you are hearing or voice impaired, contact the relay operator at 1-800-955-
8771.
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G:\EDB\agendas\2010\1 10310.doc
IEDGEWATER1
City of Edgewater
Comprehensive Economic Development Strategy (CEDS)
Strategic Goals, Objectives, and Action Plan Implementation for 2010
(Economic Development Board Aug& Sept. 2010)
GOAL 1. EXPANDING BUSINESS AND INDUSTRY IN EDGEWATER
The City of Edgewater recognizes needs to diversify and expand its economic base by attracting and
sustaining new businesses, industries, and other economic activities that increase and upgrade
employment opportunities for local residents, that increase household incomes and standard of living, and
that increase local tax revenues needed to provide expected levels of community services to residents and
businesses. The City further recognizes the importance of retaining existing businesses and industries and
needs they may have to maintain operations and expand. The following objectives are designed to
implement this goal.
Objective 1.1. Identify Desirable Business and Industry Targets
Business and industry opportunities for Edgewater include a range of manufacturing and service
activities that relate well to existing economic activities and resources in the City and Volusia
County, as well as new and emerging services and technologies associated with the proposed
Restoration DRI. The following business and industry clusters are the primary targets for
attraction and retention efforts by and on behalf of the City of Edgewater:
•Boat Building and Marine Equipment, Supplies, and Services. Retention and growth of this
leading industry in Edgewater is critical to the economic future of the City. Edgewater has a
prominent regional and national role in the industry as headquarters of the widely recognized
Boston Whaler brand and as the location for several other boat builders and producers of marine
equipment and supplies.
•Recreational Equipment, Supplies, and Services. The Edgewater area has several small firms
involved in the manufacture of recreational equipment and supplies, including surfboards and auto
and motorcycle racing gear. Demand for sporting and recreational goods will increase with a
growing regional, state, and national population and growing interest and participation in sports
and recreation activities. Recreational assets and generators of demand in the region include the
planned East Central Florida Regional Rail Trail, a multi-use trail traversing Edgewater and
connecting to Brevard and West Volusia Counties. Edgewater's large presence in the boat building
industry, proximity to NASCAR's Daytona International Speedway, and Daytona's reputation as a
motorcycle capital makes Edgewater a very marketable location for other sports and recreation
related businesses and industries.
• Commercial and Industrial Products and Services. The Edgewater area has a number of firms
that produce equipment, components, parts, and supplies for and provide services to the
electronics, computer, medical, automotive, aviation, and other industries. The fabricated metal
products, machinery, computers and electronics, and medical products industries are leading
manufacturing sectors in Volusia County. Broad segments of these industries rely on the type of
labor force found in Edgewater.
• Green Industries and Technologies. Green industries include a wide variety of energy
conservation and environmental protection and clean-up technologies, products, and services,
including consulting and design services and energy-efficient building materials and equipment.
The proposed Restoration DRI, with its orientation to the use of green technologies, is expected to
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put Edgewater in contention for a share of these industries, including firms that design, produce,
install, and service energy conservation and environmental protection materials, equipment, and
facilities.
•Entertainment,Recreation, and Leisure Services. Potential commercial access to the scenic
Indian River provides Edgewater with opportunities to attract and develop commercial and marine
uses of interest to tourists and that provide entertainment and leisure activities to residents.
Desirable waterfront uses include restaurants, specialty retail shops, and marine activities such as
charter fishing, sightseeing tours on the Indian River and Intracoastal Waterway, and eco-tours of
river and marsh environments. Attraction of non-resident visitors and spending to Edgewater is
also a function of types of future commercial development in the Restoration DRI and future
development of other travel-related facilities near the I-95/SR422 interchange.
Actions to implement Objective 1.1 include the following:
1.1.1. Compile up-to-date lists of existing firms and their employment levels in the Edgewater area
that best represent these business and industry clusters as a basis for(a) designing and
implementing marketing initiatives to attract new firms in these clusters and (b) carrying out
business outreach activities aimed at retaining existing firms.
➢ Assigned: Robert Lott, Chamber of Commerce & Volusia County Economic Development
Timeline:
1.1.2. Provide copies of this Strategic Plan, highlighting these target clusters, plus information on
existing industries to county, regional, and state economic development allies, including the
Volusia County Department of Economic Development, Metro Orlando Economic Development
Commission, East Central Florida Regional Planning Council, Enterprise Florida, and other
agencies and organizations that promote and facilitate economic development in the region.
➢ Assigned: City Manager & City Development Services Department
Timeline:
Objective 1.2. Market Edgewater to New Business and Industry
External marketing of Edgewater by direct mail, print media, and other means to site location
consultants, corporations, and other business entities will be carried out primarily at county,
regional, and state levels, all of which have much greater marketing expertise and resources than
small municipalities. It is the responsibility of the City, however, (a) to ensure that county,
regional, and state economic development allies are made and kept aware of Edgewater, (b) to
respond to requests for information professionally and promptly, and (c) to be adequately
prepared for visits by allies and prospects to the community.
Actions to implement Objective 1.2 include the following.
1.2.1. Establish and staff the position of Economic Development Coordinator(Manager) with an
experienced and interested professional to help organize and guide the City's economic
development program.
➢ Assigned: City Manager & City Development Services Department
Timeline.
ILEDGEWATERAr
1.2.2. Task the Economic Development Coordinator with responsibilities to (a) network with
county,regional, and state allies(economic development agencies) and local chambers of
commerce; (b)provide information to allies on a regular basis and answer requests for
information; and (c) help organize and host community visits by allies and prospects.
(ONGOING)
➢ Assigned: City Manager, City Development Services Department & Volusia County
Economic Development
Timeline:
Objective 1.3. Provide Outreach to Existing Business and Industry
Retention of existing business and industry in Edgewater is as important as attracting newactivity,
as illustrated by the impact on the community of the recent closure of the Coronado Paint plant.
Although corporate downsizing and realignment is beyond the control of the City, attention to the
concerns and needs of existing firms and recognition of their contributions to community well-
being may be the difference between investing and growing at home or closing and moving
elsewhere.
Actions to implement Objective 1.3 include the following:
1.3.1. Task the Economic Development Coordinator (Manager) with networking with existing
businesses and industries to determine and help address their concerns and needs for assistance,
including (a)technical and business planning assistance available through the local Small
Business Development Center, (b) employment and workforce development assistance through
Daytona State College and other providers, (c) financial assistance through the U.S. Small
Business Administration, and (d) assistance from the City on various code, permitting, land use,
and access issues. (ONGOING)
➢ Assigned: Robert Lott & Chamber of Commerce
Timeline:
1.3.2. Encourage and support privately-organized networking activities and special marketing
events, including as examples,the B2B Expo at ParkTowne held in 11/09 and ParkTowne Expo
"Spring 2010"held in 5/10. (ONGOING)
➢ Assigned: Marcia Barnett and the Edgewater Expo Committee
Timeline:
1.3.5. Coordinate with business retention specialists with the Volusia County Department of
Economic Development on identification and implementation of best practices for fostering
retention and growth of existing business and industry. (ONGOING)
➢ Assigned: Volusia County Economic Development & Edgewater Development Services
Timeline:
Objective 1.4. Establish an Effective Internal Organizational Structure
Successful economic development depends to a large extent on how well a community is
organized to deal with weaknesses that limit its ability to attract and retain business and to provide
marketing support to county, regional, and state economic development allies.
Actions to implement Objective 1.4 include the following:
1.4.1. As stated above under Action Item 1.2.1., establish and staff a new City of Edgewater
position of Economic Development Coordinator(Manager) who has business and/or marketing
experience and whose responsibilities will include (a) networking with county, regional, and state
allies and local chambers of commerce; (b) providing information to allies on a regular basis, (c)
4
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DGEWATERI
answering requests for information; (d) helping organize and host community and site visits by
allies and prospects, and (e) networking with existing businesses and industries and helping the
City and other respond to their needs.
➢
Assigned: City Manager
Timeline.
1.4.2. Review and update the charter and structure of the existing Economic Development Board
and renew the Board as an active group of business people in the community who (a) meet
regularly to discuss issues affecting economic development and business vitality in Edgewater, (b)
report to and advise the City Council on these issues (schedule a workshop to include the
Economic Development Board and City Council for January and July of each year), and (c) who
play an active role in introducing Edgewater to firms interested in the City.
➢ Assigned: Economic Development Board Chairperson
Timeline:
1.4.3. Task the Economic Development Coordinator(Manager) to provide staff support to the
Economic Development Board, including preparation of discussion and review materials, minutes
of meetings, and annual reports.
➢ Assigned: To be assigned at a later date
Timeline:
Objective 1.5. Establish an Effective Interlocal Coordination Framework
Successful economic development is also dependent on the extent to which local governments and
community and business organizations cooperate in addressing challenges and needs that cross
jurisdictional boundaries and those that require coordinated actions and support by the public and
private sectors. Actions to implement Objective 1.5 include the following:
1.5.1. Develop and maintain an ongoing working relationship with Volusia County, including the
County Council, Department of Economic Development (DED), and Metropolitan Planning
Organization(MPO), such that the County is well versed on economic development and
transportation needs and opportunities in Edgewater and the City is knowledgeable of factors
affecting its future. (ONGOING)
➢ Assigned: Bliss Jamison & Development Services Department
Timeline.
1.5.2. Develop and maintain ongoing working relationships with the adjacent Southeast Volusia
Cities of New Smyrna Beach and Oak Hill, such that the economic development and quality of life
interests of Southeast Volusia County communities are coordinated and complementary and have
optimal representation at the County level. (ONGOING)
➢ Assigned: Chamber of Commerce and the City Manager
Timeline.
1.5.3. Strengthen the presence of the City and Edgewater business community in the Southeast
Volusia Chamber of Commerce by increasing local participation in and support of Chamber
meetings and functions and providing facilities for holding some Chamber meetings and functions
in Edgewater. (ONGOING)
➢ Assigned: City Manager
Timeline:
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1.5.4. Maximize participation in Volusia County DED, MPO, and Southeast Volusia Chamber
meetings and workshops by Edgewater City Council members, City Manager, Economic
Development Board members, and/or Economic Development Coordinator(Manager).
(ONGOING)
➢ Assigned: Economic Development Board Chairperson and Board Coordinator
Timeline:
GOAL 2. POSITIONING EDGEWATER FOR ECONOMIC GROWTH
The City of Edgewater recognizes the need to become a more competitive and attractive location for
business and industry by taking full advantage of its existing assets and by correcting or minimizing
factors that put the City at a competitive disadvantage to other communities and that may hinder its
success in attracting new business and industry and retaining existing firms.
Objective 2.2. Improve Communications Infrastructure
Edgewater has deficiencies in fast access and wireless Internet coverage, but service is improving.
Left uncorrected, gaps in service affect both the quality of life of residents and business efficiency, and
may limit certain businesses from considering Edgewater.
Actions to implement Objective 2.2 include the following:
2.2.1. Meet with existing Internet service providers to determine where gaps in fast access DSL
and cable broadband services exist; reach agreement on an appropriate course and schedule of
actions with these providers to close remaining service gaps; do the same with wireless providers
in the area to increase wireless coverage in Edgewater.
➢ Assigned: Robert McIntosh
Timeline:
2.2.2. Study local implications and requirements for improved broadband service under the new
National Broadband Plan and develop a plan to meet requirements in concert with state, regional,
and/or county agencies having systemwide implementation responsibilities.
➢
Assigned: Robert McIntosh
Timeline:
Objective 2.3. Promote Development of Existing Industrial Properties
It is in the interest of the City to generate jobs and increase the property tax base by promoting and
facilitating development, redevelopment, and reuse of existing vacant and underutilized industrial
properties.
Actions to implement Objective 2.3 include the following:
2.3.1. Coordinate and cooperate as needed with the property owner, listing broker, Volusia County
Department of Economic Development, and Enterprise Florida to promote and facilitate reuse of
the Coronado Paint plant site on Old County Road. (ONGOING)
➢ Assigned: Bliss Jamison, Oscar Zeller and Marcia Barnett
Timeline:
GOAL 3. ELEVATING COMMUNITY IMAGE AND URBAN SERVICES
The City of Edgewater recognizes the close relationships between attracting and retaining business and
industry and community quality of life, and is committed to improving the living and work environment
and urban services for existing and future residents and businesses.
ILEDG aATER
Objective 3.1. Plan and Develop a Downtown Edgewater
Deficiencies that Edgewater has in terms of community identity relate to the lack of a sense of
place that comes primarily from not having a definable downtown. Missing in Edgewater is a
central place with the streetscape and architectural ambiance and mix of civic and commercial
uses that characterize traditional downtowns. A strong public desire for a downtown Edgewater
was expressed through the recent Envision Edgewater community visioning process, resulting in
creation of a downtown vision involving redevelopment of the Park Avenue corridor between the
FEC Railroad and the Indian River.
Actions to implement Objective 3.1 include the following:
3.1.1. Study existing conditions in the corridor and prepare a"finding of necessary"report
demonstrating that sections of the Park Avenue and US 1 corridors are eligible for designation as a
Community Redevelopment Area under Chapter 163, Florida Statutes.
➢ Assigned: Development Services Department
Timeline.
GOAL 5. INVESTING IN THE FUTURE OF EDGEWATER
The City of Edgewater understands that extensive private capital is needed to acquire and develop
existing industrial sites, to acquire and develop new commercial and industrial sites, to redevelop
downtown and waterfront properties, and to start new business ventures. The City further recognizes
needs to be competitive with other communities and areas and to seek and provide incentives, financial
and otherwise,to attract and leverage private investment, and will do so within the limits of available
resources.
Objective 5.3.Actively Seek Federal, State, and County Financial Support
Funding is available from Federal and state sources for community economic development
projects, including the U.S. Economic Development Administration (EDA), U.S. Department of
Housing and Urban Development(HUD), Rural Development Program of the U.S. Department of
Agriculture, and Florida Office of Trade, Tourism, and Economic Development (OTTED).
Additional funding support for needed public projects is provided by the Florida Department of
Transportation and Volusia County Council. The City should actively seek financial support from
these sources to promote economic development in Edgewater.
Actions to implement Objective 5.3 include the following:
5.3.1. Develop and annually update a list of needed and otherwise desirable economic
development projects, including public infrastructure projects that provide and improve access and
utility services to existing and potential business/industrial areas. (ONGOING)
➢
Assigned: Economic Development Board Chairperson and Development Services
Department
Timeline:
5.3.2. Meet initially and periodically with the East Central Florida Regional Planning Council to
present and discuss the Edgewater Economic Development Strategic Plan and potential projects
needed, present an annual list of projects for consideration for funding under their Comprehensive
Economic Development Strategy (CEDS), and discuss the eligibility of Edgewater projects for
EDA funding and associated application requirement and procedures. (ONGOING)
➢ Assigned: City Manager and Robert McIntosh
Timeline:
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