03-03-2004
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CITY OF EDGEWATER
ECONOMIC DEVELOPMENT BOARD
REGULAR MEETING
March 3, 2004
8:00 a.m.
1. CALL TO ORDER:
Chairman Joe Martin called to order a regular meeting of the Economic Development Board at 8:01
a.m., Tuesday, March 3, 2004, in the Community Center.
2. ROLL CALL:
Chairman Joe Martin
Nora Aly
Christopher Balmer
Douglas McGinnis
Thomas Hamall
Oscar Zeller
Nancy Freeman
Kathy Leonard
Fred Fathi
Present
Present
Present
Present
Present
Present
Absent
Present
Absent
Also present were City Manager Ken Hooper, Assistant City Manager Liz McBride, Planning and
Zoning Board member Sandy Jones, Southeast V olusia Chamber of Commerce Executive Director
Steve Dennis, Lynn Bulmahn staff writer Daytona Beach News Journal, and Board Coordinator Pat
Drosten.
3. APPROVAL OF MINUTES:
The minutes from the February 4,2004 meeting were presented for approval.
MOTION bv Ms. Leonard. SECONDED bv Mr. Balmer to approve the minutes as presented:
MOTION PASSED 7-0
The minutes from the February 23,2004 special meeting were presented for approval.
MOTION bv Mr. Balmer. SECONDED bv Mr. Hamall to approve the minutes as presented.'
MOTION PASSED 7-0
4. CITY AND OTHER REPORTS:
A. City of Edgewater Updates
Mr. Hooper stated that the city has submitted this cycles Comprehensive Plan Amendments for
several properties. He also stated that the 60-acre site is expected to close in April.
The Board Coordinator distributed the SEV Chamber! SCORE Client Status Report and a prospect
list as well as a flyer from V. C. Dept ofE.D. regarding a trade mission to Mexico and an invitation
from the city to attend a Strings and Ribbons Session sponsored by V.C. MPO.
G: \planning\Pat\edb \edb-minutes\2004 \minute03 0304 .reg. .doc
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5. CONTINUED BUSINESS:
A. Program of Work
The Board reviewed to latest version of the Program of Work document provided by Chairman
Martin. After making formatting corrections and inserting missing data, they agreed upon a final
document for presentation to City Council.
MOTION hv Mr. Hamall, SECONDED hv Mr. Zeller to approve the Prollram of Work document
as corrected, for recommendation to Citv Council:
MOTION PASSED 7-0
Ms. Leonard will assist Chairman Martin in formatting the final document for presentation to City
Council.
6. NEW BUSINESS:
None at this time
7. CHAIRMAN AND BOARD MEMBERS REPORTS:
Mr. McGinnis stated that he attended a meeting to study the Williamson road extension. Some
discussion regarding a north south corridor alternate to 1-95 was discussed.
8. ADJOURNMENT:
There being no further business to come before the Board, a motion was made and approved to
adjourn. The meeting adjourned at 9:48 a.m.
Minutes respectfully submitted by:
Pat Drosten, Board Coordinator
Economic Development Board
G:\planning\Pat\edb\edb-minutes\2004\minute03 03 04 .reg. .doc
2
AGENDA REQUEST
Date: March 25, 2004
PUBLIC
HEARING RESOLUTION ORDINANCES
BOARD OTHER
APPOINTMENT CONSENT BUSINESS April 5, 2004
ITEM DESCRIPTION: Program of Work and proposed budget for the City of Edgewater Economic
Development Board.
BACKGROUND: In previous years the Board has had a budget for various tasks. In FY 2003 the budget
was deleted. The Board realizes that if it is to have a budget for achieving economic development tasks, those
tasks must be defined and include not only proposed costs and schedule, but how the results will be
measured.
The Board has been working for some months to identify tasks that it believes will be of economic benefit to
the City. Those tasks and background information were presented to Council in the Planning Document on
July 7, 2003. The Board used this document as guidance for creating a Program of Work as well as an
associated economic development schedule and budget.
It is proposed that the Program of Work be revised each FY, and more often if necessary. Each FY revision
would include an assessment of performance over the previous year, i.e. itwould generate a report card for the
Board.
BOARD RECOMMENDATION: Council approval of the Economic Development Program of Work and
favorable consideration of proposed budget for FY 2005.
ACTION REQUESTED: Motion to approve the Economic Development Program of Work and give
favorable consideration to the proposed budget for FY 2005.
FINANCIAL IMPACT: (FINANCE DIRECTOR) YES
(SPECIFY IF BUDGET AMENDMENT IS REQUIRED): YES
PREVIOUS AGENDA ITEM: YES X NO
DATE: July 7 2003 AGENDA ITEM NO. 9-A
Respectfully submitted,
Pat Drosten, Board Coordinator
Economic Development Board
,Aedba de esa\
AOL THE CITY OF EDGEWATER
POST OFFICE BOX 100 • EDGEWATER, FLORIDA 322132-0100
24 March, 2004
Honorable Donald A. Schmidt
Mayor
City of Edgewater
Dear Mayor Schmidt
On behalf of the: Economic Development Board, I am pleased to submit to you and the
City Council the accompanying Program of Work and proposed budget: for the fiscal year beginning October,
- Your Economic Development Board commends this.Program of Work to you.. Moreover,
the members of. the Board, representing a wide range of relevant backgrounds and -
experiences, ishighly qualified and committed to its. implementation. The Board's skills
base includes .higher . education and health management; finance, insurance,
manufacturing, and retail/wholesale business, marketing, strategic planning, engineering, and entrepreneurial operations. -
A great deal of time and effort has gone into the creation of this plan, The entire Board, -
-m well as a significant,number of our Economic Development Partners, have performed
the necessary Background research and met _regularly todevise the strategies as well as
the action steps outlined.
We are eager. to: implementthis Program of Work. However, this. can only be
accomplished if we have the support and financial backing of the City. - -
The Board welcomes the: opportunity to meet withyou and thecouncil to review. this
Program of Work in some detail. -
Respectfully, -
Joe D. Martin, P.E.
- Chairman
CITY OF EDGEWATER
ECONOMIC DEVELOPMENT BOARD
PROGRAM OF WORK
FY 2005
PROGRAM OF WORK
EDGEWATER ECONOMIC DEVELOPMENT BOARD
VISION STATEMENT
To be a viable partner in strengthening the economic base and the growth of commerce
and industry in the City of Edgewater leading to it's becoming a model city within the
State of Florida.
MISSION STATEMENT
It is the mission of the Economic Development Board (Board) for the City of Edgewater
to follow the dictates of the Edgewater City Council, to create a business environment
that is favorable to clean industrial and commercial development, and to serve as a
catalyst in the production of quality jobs that will result in greater financial strength for
the citizens of Edgewater and the surrounding community.
STRATEGY
In establishing a strategic approach to fulfilling its mission, the Board identified a number
of issues/items and partnership linkages that need to be considered/addressed in order to
reach its goals and measure the results.
The health, as well as the growth of existing businesses/industries is vital to the
community's future. Among the issues/items that need to be considered in developing
this program of work were: a) current restrictions, b) business expansion incentives, c) an
adequate data base about local businesses and their concerns, d) partnership linkages with
other public and private organizations/resources that support ongoing business operations
(see list in appendix A).
The Board also addressed creation/expansion of efforts to attract new business/industry
and how we can work with other local, regional and state organizations — both public and
private — to develop databases and to hone in on targeted industries, develop the
marketing tools/incentives and the linkages and mechanisms necessary to attract them.
Edgewater and the surrounding area have become a center for manufacturing in the
Southeast Volusia County area The Board has developed a program consisting of tasks
and partnership linkages to achieve the mission statement. In developing the program,
the Board considered the itemsenumerated above that affect both existing and new
business/industries. Each task of the program includes the costs and resources to
accomplish it and how to measure the results.
The Board prepared statistics and comparisons of cities using 1980, 1990, and 2000
census data and Comprehensive Annual Financial Reports (CAFR's). These statistics
illustrate how the 1990-2000 decade compares with the previous decade.
TASK NUMBER I — POTENTIAL TARGET INDUSTRIES
Developable industrial land is a limited resource and must be consumed judiciously. For
the benefit of the City taxpayers, one objective must be to use that land for industries that
generate the most ad valorem tax revenue per acre consumed. A second and equally
important objective is to use the land for industries producing more and higher paying
jobs per acre.
Table 1, Potential Targeted Industries, contains data for various industries. In part 1 of
the table, the industries are listed in column 1 and the Standard Industry Code (SIC) is
listed in column 2. Column 3 is the parcel ID for the representative industry and column
4 indicates the area of ParkTowne Industrial Center where this type of industry could be
placed. The data for the last 4 columns is obtained from public records of the Volusia
County Property Appraiser.
Part 2 of the table continues- the data for these target industries. Column 1 is the
combined value of the land, building(s), and miscellaneous improvements from part 1.
Column 3 is the tangible personal property (machinery, fixtures, tools, etc.) value
obtained from the property appraiser's records. The millage rate of $25.60 per $1,000
assessed value is applied to columns 2 and 4 to obtain the property tax per acre listed in
columns 5 and 6. The real estate tax and tangible personal property tax per acre is
combined to show the total tax per acre in column 7. Employee data, where available, is
shown in columns 8. through 11. Column 12 is the ratio of tangible personal property tax
to real estate tax. Column 13 indicates the number of single family, owner occupied,
residential units required to produce the same ad valorem tax revenue as the industry.
The assessed value of the residential units is determined by subtracting the $25,000
homestead exemption from the median value of $77,500 obtained from the 2000 census.
Finally, the last column shows the residential unit density that would be required to
produce the same ad valorem tax revenue as the industry.
Table I contains many fields that are blank. This is simply because there is incomplete
data or no data for the particular industries. However, this does not diminish the
usefulness of Table 1. Columns 7, 9 and 14 tell the story.
Column 9 indicates that machine shop/repair provides the most employees per acre but
column 7 shows that this industry produces only 43% as much ad valorem tax revenue as
the injection molding industry. Comparing the equivalent residential units per acre for
boat building, sales and service (15.2), manufacturing — general (11.1), aircraft
manufacturing (6.4), and injection molding (36.2), the variation is easily explained. The
space requirement for boat and aircraft products is large compared to general
manufacturing and injection molding. Injection molding is more compact and automated
with more expensive machinery.
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TASK NUMBER 2 — HOW MANY OF THE 1993 BOARD GOALS HAVE
BEEN ACCOMPLISHED?
In 1993, the Economic Development Board established a series of goals. The new
Board has reviewed and evaluated these goals and has either incorporated, amended or
deleted those benchmarks based upon current economic conditions and program needs.
1.Estabhsh an industrial/economic development policy and a plan for implementing
the policy.
Response: No, but this Program of Work addresses most of these concerns.
2. Add an economic development line item to the general fund budget.
Response: This was accomplished and existed for about 4 years but was removed
again last year, due to the lack of a definitive program of work.
3. Create an. economic development trust fund. _
Response: No, neither current economic conditions nor the proposed Program of
Work require such a fund at this time.
4. Make site plan approval automatically valid for 5 years with option to apply for
extensions.
Response: No, at time of original draft of this document approval was good for 180
days, no extensions, need to reapply. Currently it is good for I year with possible 1-
year extension.
5. Make building plan approval valid for 2 years with option to apply for
extensions.
Response: No — approval is good for 6 months. Extensions are permitted for a fee
and are good for 90 days each as long as progress is being made..
6. Make concurrent site plan/building plan submittal the standard with separate
sequential submittals an option.
Response: Yes although everyone does not always do it this way. Site plan
approval must be in place before a building permit is granted.
7. Provide an optional alternative to the existing site plan approval process.
Response: No — Go by what is in land development code.
8. Shorten the existing site plan approval process.
Response: Yes —now it typically takes 60 to 90 days.
9. The city should prepare for and seek approval authority that state and county
agencies are willing to delegate as soon as practical.
Response: No — potential issue of needing area(s) of expertise that the city does not
have.
10. Allow speculative industrial site plan approval.
Response: Yes — particularly in ParkTowne Industrial Center.
11. Review and modify the land development codes that add cost to development
but are not justified as protecting the health and safety of the public.
Response: Yes — replacement trees no longer need to be 4 inch caliper, is now 2.5
inches; parking requirements are now up to Technical Review Committee using
common sense; landscape buffer can serve dual purpose. May be more changes not
uncovered when reviewed.
12. Request Edgewater area council of the SEVCC sponsor a design seminar for
city council and advisory board members.
Response: No. Had been considered but not done. Would be much easier now that
ParkTowne Industrial Center is up and running.
TASK NUMBER 3 - ECONOMIC INCENTIVES
TASK NUMBER 3.1— AD VALOREM TAX EXEMPTION
Edgewater was the fast city in Volusia County to adopt the exemption, which, by
state statute, is tied to job creation and sunsets in 10 years. The exemption expired in
2002 and was only used twice, in each case by an expanding existing business.
Following. Edgewater's lead, other cities have since adopted the exemption.
According to an article in the May 12, 2003 News-Joumal, a referendum on this
exemption is being discussed in Flagler County.
Presented below are the features of the ordinance as proposed in 1992 (92-0-13), and
a comparative evaluation of the effect of that proposed ordinance.
FEATURES OF PROPOSED ORDINANCE 92-0-13 (Appendix B)
- -- It must be approved by referendum. If approved, the authority granted to the City
Council by referendum automatically expires after 10 years.
• It applies only to new or expanding manufacturing businesses that meet the
definitions of a manufacturing business in Section 1.
• It applies to any company that meets the qualifications.
• To qualify, the company must produce 10 or more new jobs to employ 10 or more
full time employees. (Section l.a. and b.).
• To qualify, the 10 or more new fulltime employees must be paid at a median
income greater than the most current Volusia County average income. (Section
La. and b.). -
• An individual ordinance is required for each company.
Granting of exemption to each qualified company is not mandatory. The council
retains the option to deny the exemption even if the company meets the
qualification criteria. This is intended to give the City a means to react to varying
economic conditions.
At the time each individual ordinance is submitted for Council approval, a fiscal
note, including cumulative effects of prior exemptions, is provided as an integral
part of the individual ordinance. (Item 8, page 1).
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• If the exemption is granted, it does not take effect until January 1 of the following
year. (Item 9, page 2)
• If granted, the exemption is for ten years, subject to revocation. (Section 2.)
• If granted, the exemption is 100 percent of the assessed value of all improvements
and tangible personal property identified in the individual ordinance. (Section 2.).
Note that FS 196.1995 does not authorize exempting the land; therefore it
continues to generate tax revenues.
• If the exemption is granted, the company must certify annually that it is
continuing to use the exempted property for a manufacturing purpose. (Item 11,
page 2, and Section 3.).
• If the company fails to file the certificate or fails to operate as a manufacturing
business, the City Manager shall revoke the exemption. in this case, the company
may request a hearing before the City Council, which shall make the final decision
on revocation. (Section 4.).
• It provides the maximum exemption permitted by the enabling legislation.
APPLICATION OF 92-0-13 TO A PROPOSED INDUSTRIAL BUILDING
In the fall of 1991, a small plastic products manufacturing company expressed an
interest in locating a new facility in Volusia County. The company would initially
provide 8 jobs and was interested in constructing about 6000 square feet of building
area with options to expand in the future.
The building and site proposed to the company is used to illustrate the application of
92-0-13 to a new manufacturing facility. Please keep in mind that this example does
not include the value of the tangible personal property, which for a manufacturing
facility could easily exceed the total value of the building and land.
The site is a corner lot fronting on West Park Avenue and consists of 1.03 acres
assessed in 1990 at $34,811. Water and sewer are available along Park Avenue. The
price for the improved site, including building, all sitework and landscaping is
$231,061.
In calculating the ad valorem tax revenues, it was assumed that inflation was constant
at 4 percent per year and that Edgewater's ad valorem tax rateremained constant at
$4.60 per $1,000. In addition, it was assumed that the developed site would be
assessed at the full $231,061 improved value.
If the property remains undeveloped over the next 20 years, it will produce for the
City a total tax revenue of $4,764 and no jobs.
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If the property had been developed as proposed, without effect of the ordinance, over
the next 20 years it would have produced for the City a total tax revenue of $31,623
and 14 jobs. These jobs consist of 8 proposed by the company (keep in mind that the
company could transfer 8 existing employees from its out of state location) and 6
additional jobs in the community, primarily in retail and service.
If the property had been developed as proposed, but with the ordinance in effect, over
the next 20 years it would have produced for the City a total tax revenue of $20,794
and 17 jobs. With a modification of Section 1 of the proposed ordinance, these jobs
would consist of 10 new jobs for 10 new employees at a specified minimum median
income and 7 additional jobs in the community, primarily in retail and service. A
year -by -year comparison is shown in Table 2 and Chart 1.
The next to last column of the table compares the cumulative gain (loss) effect of the
ordinance to the present undeveloped condition. While it is certain that the City will
incur some costs for such services as police, fire, and rescue, this analysis also does
not include the potential benefit of increases in land value due to the development
taking place.
The last column of the table compares the cumulative gain (loss) effect of the
ordinance to development without the ordinance. Over the lifetime of the analysis,
the City will realize a cumulative loss of $10,838, i.e. after the expiration of the
exemption at 10 years; the cumulative loss does not increase. This amounts to a 10-
year annual investment of $108.38 for each of the 10 new jobs created at a specified
minimum median income. In terms of 17jobs, this is a 10-year annual investment of
$63.75 for each newjob created.
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TASK NUMBER 4 — STATISTICS, COMPARISON WITH OTHER CITIES 2
In 1993, the Industrial Development Board published a report titled "INDUSTRIAL
DEVELOPMENT — THE ENGINE TO DRIVE EDGEWATER'S FUTURE
ECONOMIC GROWTH". Appendix A of that report included a comparison of
Edgewater with four other Volusia County Cities. That data, which covered the
1981-1990 decade, has been expanded to include the 1991-2000 decade, and is
presented in Tables 3 through 5
It was evident from the comparison that the increase in assessable tax base varied
inversely with rate of population growth over the 1981-1990 decade. The growth
rate varied from a low of 7 percent for DeLand to a high of 109 percent for
Edgewater. This is shown in graphic form on Chart 2.
Chart 3 shows the variation for the 1991-2000 decade for the same cities. In this
decade, the growth rate varied from a low of 21 percent for New Smyrna Beach to a
high of 31 percent for Port Orange. Although the growth rate spread is not as broad
as in the previous decade, the trend of increase in assessable tax value varying
inversely with rate of population growth is still evident.
Chart 4 shows the variation for the twenty-year period ending in the year 2000. For
this period, the growth rate varied from a low of 36 percent for DeLand to a high of
154 percent for Edgewater. The trend is still evident, i.e. the cities with the slowest
population growth experienced the highest growth in per capita tax base for the
population added.
Chart 5 presents general fund expenditures per capita in year 2000 dollars. In the
1991-2000 decade, only Ormond Beach experienced a decrease in general fund
"expenditures per capita. Chart 6 illustrates the assessed taxable value in year 2000
dollars per capita versus year. As in Chart 5, only Ormond Beach experienced a
decrease in taxable value.
Chart 7 illustrates the most significant trend for the cities, in particular Edgewater.
This chart presents the ratio of assessed taxable value (wealth) per capita, to the
general fund expenditure per capita in year 2000 dollars. It is an indication of the
-
ability of the city to provide funds for the general fund budget. If a rapid build -out of
ParkTowne Industrial Center can be achieved, the downward trend in the 1991-2000
decade may be tempered, if not reversed. Also, rapid build -out of the Consolidated
Prestress site should help since the proposed sale price of the units is over $300,000
each.
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I TASK NUMBER 5 -EDUCATIONAL ACTIVITIES —IN COUNTY
TASK NUMBER 5.1- QUALIFIED WORK FORCE
GOAL
The goal of this task is to address issues of having a fully qualified workforce (entry —to high
skilled). This would be accomplished with the assistance of our Workforce Development,
Business Development and Education partners through the identification of available training
resources and specific job field needs.
BENEFITS
The City would benefit greatly (if the businesses, new and old), had resources to adapt to
changing market needs through both training and retraining of workforce. Prospective
businesses would know that the city and community had existing resources and mechanisms
in place to train and qualify workers to specific job needs i.e.: One -Stop Career Center
sponsored training as well as DBCC developed curricula.
EVALUATION METHODS
We should have existing businesses provide information on issues related to the specific
training needs of their employees. We can do this by survey at future business -to -business
Expos or Forums as well as by direct interview and mail questionnaires to area businesses.
We can measure the results next year with follow up interviews and questionnaires. The
results can be presented by developing a brochure featuring case studies indicating resources
within the community and appropriate statistics demonstrating business success in training a
workforce.
TEMFRAME
This task will be accomplished through ongoing efforts to inform the community about
educational activities. This wouldinclude-holding the fast in a series of High School
Academy Showcases and, a forum of successful business education partnerships at BFMC in
October 2004 for both Business and Community leaders. It would highlight benefits of
partnerships and discuss responsibilities and steps to successful training.
RESOURCES NEEDED
The Board will survey business and industry needs within the Edgewater Community on an
annual basis and develop the mechanisms to bridge the express needs of employers with the
resources of work force development groups i.e. DBCC, One Stop Career Center, etc.
IN -HIND LABOR AND MATERIAL
This task can be accomplished in part with in -kind labor and material through partnerships
with DBCC and NSBHS, and academy and work-study partners. However, money will be
needed to fund secretarial support: for brochures and survey development; marketing and
coordination of showcase and forums.
Note: the additional work staffing need might be met through the part time employment of a
senior student majoring in Public Administration enrolled at DBCC.
Direct coats to the City
Staffing
10 hr./week x 50 weeks
Cost at $20/hr.
Printed Materials
Surveys
Marketing
Other
TOTAL
500 man-hours
$10,000
$ 2,000
$ 1,500
$ 2,000
500
$16,000
1 22 1
6 - EDUCATIONAL ACTIVITIES — OUT OF
TASK 6.1- TRADE SHORE
GOAL
Actively soliciting new business opportunities for Edgewater by direct contact. Suggest four
trade show visits for first year, suggest 1) Southeast Chamber Expo, 2) Port Authority, 3)
Orange County Convention Center, 4) Enterprise Florida Expo, for their proximity.
BENEFIT
Potential new businesses locating or re -locating to Edgewater and new employment
opportunities for citizens. Over time, higher salaries created by new jobs from new
businesses and ad valorem tax base increases.
EVALUATION METHODS
Evaluate any successes from contacts, and evaluate quality of the trade shows visited by
developing a tracking and follow up program to measure inquires versus visits. Every trade
show attended should require a 30-day follow-up by phone or by mail to all of the contacts
made at the show.
ACTION ITEMS
Decide on appropriate ambassadors, appropriate trade shows. Obtain promotional materials.
Contact Enterprise Florida and Orange County Development Group to be placed on their
mailing list for upcoming trade shows and conventions.
IN -HIND LABOR
Board members and perhaps others in the Edgewater business community can devote time to
the marketing and promotion at the trade shows. Also, Edgewater businesses that are
attending the shows may be able to provide admission credentials at no cost. However, there
will be some direct costs to the city.
Direct cost to the City
taffmg
50 hours at $20/hr.
Cost at $20/hr.
$1,000
Transportation
$ 750
Admission Credential, if necessary,
$1,250
Promo CD
$1,000
Brochures
$ 500
TOTAL
$4,500
23
TASK NUMBER 7 - PROMOTIONAL ACTIVITIES - LOCAL
TASK 7.1- BUSINESS IN EDGEWATER FORUM
Date to be determined. Informal get-together of businesses doing business in Edgewater.
GOAL
Promote Edgewater's business climate and give further opportunities for media coverage as
well as promotion of upcoming activities and information exchange programs. Create
positive business atmosphere that will promote networking, build credibility and recognition
within and among Edgewater businesses.
BENEFIT
Creates business communication opportunities; also give new businesses in Edgewater a
chance to inform others about their products/services, and provides them with the
opportunity to express their needs for employees, employee training and public and private
agency services. Over time, new employment opportunities, pay scale improvements and ad
valorem tax base may be expanded.
EVALUATION METHOD
Survey and data intake at event.
TD4EFRAME
Quarterly activity. Each event needs at least 4 months of planning to create media
announcements, scheduling and media and to contact potential sponsors and participants.
PERSONNEL RESOURCES
Staff time will be required for mailing preparation, telelphone communications and
researching Edgewater's licensed businesses. Board member assistance will also be
available.
Direct cost to the City
Staffing
18 man-hours at $20/hr.
Cost at $20/hr.
$ 360
Mailing, materials and postage
$ 300
Promotion
$ 300
Refreshments
Lin
TOTAL
$1,960
24
Resources Available to Make This Task Self-supporting:
Businesses wishing to promote their products and/or services may provide a source of
funding for this activity.
TASK NUMBER 7.2 - EDGEWATER BUSINESS TO BUSINESS EXPO
GOAL
Provide a showcase for businesses doing business in Edgewater, along with services
available to the business community; promote networking, business opportunities and
enhance communication between local businesses and the city.
BENEFIT
With the participating service organizations such as One -Stop Career Center and SCORE,
local businesses can be more informed. Contacts made at previous Expo have already
benefited Edgewater businesses. Over time, pay scale improvement, new employment
opportunties and ad valorem tax base expansion will occur. -
EVALUATION METHOD
This is a prime opportunity for local business data gathering to help plan for future
promotional and education activities. A follow-up survey will be conducted to identify and
measure results.
THVIIEEFRAME
Target time for this Expo is November 2004. Planning should be well underway by July'04
RESEARCH NEEDED
We need to compare quotes from exhibition companies, survey local food establishments (for
possible donations). Preliminary study of occupational license list to select mailing list for
Advertising the Expo also needs to be done.
PERSONNEL RESOURCES
Some staff time will be required during the research, mailing and marketing aspects of the
program. Board members, business community, Southeast Volusia Chamber of Commerce
will play prominent roles.
AVAILABLE IN -KIND LABOR AND MATERIALS
Donations of food for booth space, printing signs for booth space can be sought.
Direct coat to the City:
Staffing
40 man-hours at $20/hr.
Cost at $20/hr.
Printing approx.
YMCA Rental
Mailing costs
Expo company
Refreshments
Signage
Cleaning
TOTAL
$ 800
$ 200
$ 300
$ 444
$1,254 (pipe, drape and chairs)
$ 425
$ 250
60
$3,733
zs
Estimate 50 booths, with one for food, 49 saleable booths would cost approx. $60 each. At a
selling price of $80, $3,920 would be grossed Any sponsorship (signage, etc.) or inviting
charitable groups to sell refreshments would increase profit. Chamber resources may be
available for advertising this event.
TASK NUMBER 7.3 -
BUSINESSES
OF OUTSTANDING EDGEWATER
GOAL
Recognize and publicize outstanding achievements of Edgewater business community;
present honorees with plaques or declarations.
BENEFIT
Promotion of Edgewater's outstanding businesses; creates publicity and gamers enthusiasm
for Edgewater's business climate. -
EVALUATION METHOD - - -
Exit survey at the event. -
Media hits — local, regional - tally column inches, number of articles, etc.
TIMEFRAME
Suggest one yearly event recognizing three businesses.
RESEARCH NEEDED
Collect candidate suggestions from SEV CC and business community.
26
Some staff time will be required to prepare invitation lists, produce mailings, etc.Board
members can play a role in contacting key businesses and business related organizations for
participation..
Direct cost to the City:
Staffing
10 man-hours at $20/hr.
Cost Q $20 per hour
$200
Luncheon for 25 persons @10.00 per plate
$250
Certificates or plaques for 3 businesses
200
TOTAL
$650
Resources available to make this task self-supporting.
Possibly this can be funded with profits from 7.2 (see above).
TASK NUMBER 7.4 — BOARD EDITORIAL AND MEDIA MARKETING
CONTACTS
GOAL
Assure that media in the Southeast Volusia County area and beyond is informed of
Edgewater's economic progress and plans and enable them to carry creditable news and
feature stories to the area's general public as well as to interested individuals/companies that
monitor economic business conditions within our area.
Also, target key regional and national business and economic development related
publications and attempt to obtain coverage on ParkTowne development. -
BENENTI'
Improved visibility/understanding of the growing strengths and attractiveness of the
community's business environment and operations.
Increased inquiries regarding available employee pool, business opportunities and possible
relocation and/or expansion into the community.
27
EVALUATION METHOD
The results can be measured in a variety of ways:
1. A clipping service could be contracted with to scan print media on a local,
regional and/or national basis and provide copies of material on Edgewater printed
in newspapers, magazines, periodicals and/or specialty magazines and journals.
2. A tabulated record could be kept of written telephone and email inquiries on a
sustained basis. These could be benchmarked with media hits and by direct
prospect inquiry, i.e., "how did you learn about us?"
To be of value the tabulations would need to be ongoing.
RESEARCH NEEDED
A complete listing of all relevant media, i.e., newspapers, radio, television and periodical
contacts needs to be developed and maintained.
Local industries should be contacted and encouraged to provide information on trade journal
and other publications that they feel should receive information about Edgewater and its
businesses.
VOLUNTEERLABOR
Board members can arrange visits and plan trips to industrial parks and area businesses for
media representatives and site location consultants. However, there is considerable
background research and materials preparation that will require staff support.
IN -HIND LABOR AND MATERIAL
Some of the promotional/informational materials developed and printed by the state and
county economic development agencies and some private agencies can be utilized. However,
specific local materials will need to be developed, e.g., an informational videotape, local
maps, and brochures for use in presentations before media groups, prospects, etc.
Direct cost to the City
Staffing- 5 man hours/week x 50 weeks
Cost at $50/br.
Materials Preparation
250 man-hours
$12,500
$1,500 Clipping
Service
Promotional Video
Researched Media Lists
Printing
TOTAL
Note: video, media lists and printed materials
promotional tasks and costs would be shared.
$2,000
$7,000 - $10,000
$1,500
2 500
$27,000430,000
will be used in conjunction with other
2a
TASK NUMBER 7.5 — SE VOLUSIA CHAMBER OF COMMERCE BUSINESS
EXPO
GOAL
Promote the City of Edgewater to the public and business community of Southeast Volusia
County. Support SE Volusia Chamber of Commerce in their activities.
BENEFIT
Promoting Edgewater's unique business/economic development opportunities, partcularly
ParkTowne, which may draw new businesses here. SE Volusia residents will receive an
overview of Edgewater's businesses and business climate. Over time, some new
employment opportunities may be generated.
EVALUATION METHOD
Survey collected at Expo. Followup inquiries from companies/public.
TBvIEFRAME
September 2004.
PERSONNEL RESOURCES
EDB board members, other City board members.
IN -KIND LABOR AND MATERIALS
The City has a variety of expositional materials available.
Direct coat to the City
Staffing.
24 man-hours -
Cost at $20/hr. $480
Booth rental $235
Electricity - $ 15
New promo materials 3$ 00
TOTAL $1,030
APPENDIX "A„
Partnership Linkages
The Economic Development Board has developed — and will continue to enhance — solid
working relationshipstpartnerships with a wide range of public and private agencies and
organizations that share the Board's goals for quality economic development in
Edgewater and Southeast Volusia County.
Each of these organizations has a complementary role(s) to play in the implementation of
the various tasks outlined within the Program of Work.
Bert Fish Medical Center
Cape Canaveral Port Authority
Daytona Beach Community College
Daytona Beach International Airport
Enterprise Florida
Florida Chamber of Commerce
New Smyrna Beach Economic Development Department
Port Orange Economic Development Department
New Smyrna Beach High School Academies
Southeast Volusia Chamber of Commerce
Volusia County Department of Growth Management
Volusia County Economic Development Department
Volusia Manufacturers' Association
Work Force Development Board — One Stop Center
The Board is meeting with these organizations on a regular basis and/or is initiating
contact in the development of strategies to improve transportation routes, education and
work place training as well as to implement marketing and prospecting with and among
targeted industrial and commercial organizations/corporations:
The full development of these outreach efforts can/will produce significant tangible
improvement in Edgewater's economic health.
APPENDIX'B"
ORDINANCE NO.92-0-13
AN ORDINANCE OF THE CITY OF EDGEWATER, FLORIDA
AUTHORIZING A MANUFACTURING DEVELOPMENT AD VALOREM TAX
EXEMPTION FOR 30CM; PROVIDING FOR ELIGIBILITY FOR EXEMPTION;
PROVIDING FOR PROOF OF ELIGIBILITY FOR EXEMPTION; PROVIDING FOR
CONFLICTING PROVISIONS AND SEVERABILITY; PROVIDING AN EFFECTIVE
DATE AND ADOPTION.
WHEREAS, the City Council of the City of Edgewater, Florida, has made the following
determinations:
1. Local economic vitality is an essential ingredient of the total economic environment.
2. The citizens of Edgewater deserve the opportunity to improve their standard of living.
3. Actions taken by the City to promote industrial growth enhance the ability of its
citizens to improve their standard of living.
4. The proper type of industrial growth is an effective means to temper the rate of
growth in ad valorem taxes.
5. Subject to certain conditions, Section 196.1995, Florida Statutes, authorizes the City
to exempt both new and expanding businesses from ad valorem taxes on real and tangible
personal property. 6. It is in the best interest of the City to assist its citizens by providing
opportunities to achieve a higher standard of living.
7. Pursuant to Section 196.1995, Florida Statutes, XXXXX has applied for an ad
valorem tax exemption.
8. The Volusia County Property Appraiser has reported as follows:
a. The total revenue available to the City for the current fiscal year
from ad valorem tax sources is $
b. There has been a $ annual gross gain (loss)
of revenue to the City for the current fiscal year by virtue of exemptions previously granted
pursuant to Section 196.1995, Florida Statutes.
C. There is a projected $ gross annual gain of
revenue to the City by virtue of previous improvements to real property and previous
acquisition of tangible personal property that were facilitated pursuant to Section
StF"E 41F8 passages we deleted.
Underlined passages are added.
92-0-13
APPENDIX `B"
196.1995, Florida Statutes, after expiration of grantedexemptions to date.
d. That the annual gain of ad valorem tax revenue to the City after expiration of this
exemption based on current millage rate applied to the property described in Exhibit A would be
approximately $
9. The granting of the tax exemption to the Company will not be effective until January 1,
199X.
10. The intent of Section 196.1995, Florida Statutes, is not satisfied unless the Company
continues to utilize the real property and improvements which are the subject of the granted
exemption for a manufacturing purpose as defined in Section 1 of this ordinance during the entire
period for which the exemption has been granted.
11. This ordinance insures that the intent of Section 196.1995, Florida Statutes, will be
satisfied by providing procedures for the revocation of the granted tax exemption if during the
tax exemption period the Company fails to utilize the real property and improvements for a
manufacturing purpose m defined in Section 1 of this ordinance.
NOW, THEREFORE, BE IT ENACTED by the People of the City of Edgewater,
Florida:
Section 1. Definitions
At New manufacturing business - A business which manufactures, processes,
compounds, fabricates, or produces for sale items of tangible personal property at a fixed
location and establishes 10 or more jobs to employ 10 or more fulltime,employees at.a median
income greater than the Volusia County average income based on the most current information
available from the Florida Department of Labor and Employment Security at the time of review.
b. Expansion of an existing manufacturing business - A business which manufactures,
processes, compounds, fabricates, or produces for sale items of tangible personal property at a
fixed location and establishes 10 or more additional jobs to employ 10 or more additional
fulltime employees at a median income greater than the Volusia County average income based on
the most current information available from the Florida Department of Labor and Employment
Stfuek threugh passages are deleted.
Underlined passages are added.
92-0-13
APPENDIX " B"
Security at the time of review.
Section 2. An ad valorem tax exemption is hereby granted to XXX for a period of
ten (10) years subject to the Council's right of revocation provided herein and commencing
January 1, 199X, upon one hundred percent (100%) of the assessed value of all improvements to
the real property and all tangible personal property described in Exhibit A which is attached
hereto and incorporated by reference.
Section 3. Before January 1, 199X, and annually thereafter during the time period
of the granted ad valorem tax exemption the Company shall file with the City Manager a
certificate that affirmatively states that the property described in Exhibit A is being used for a
manufacturing purpose pursuant to Section i of this ordinance and that the representations made
by the Company in its application are currently true and correct as of each certification.
Section 4. If the Company fails to file the certificate as required in Section 3 or at
any time during the exemption period established by this ordinance fails to operate as a
manufacturing business pursuant to Section 1, the City Manager shall provide notice to the
Company by certified mail return receipt requested of the Council's intent to revoke the ad
valorem tax exemption. Such notice shall include a brief statement of the facts and the basis for
revoking the exemption. If the Company disputes the facts provided in the notice or the
proposed revocation, the Company shall within ten (10) days of receipt of the notice request in
writing hearing before the Council. If the Company fails to timely request a hearing, the
exemption shall be deemed revoked. If the Company timely requests a hearing, the Council shall
schedule a hearing at the next available Council meeting to review the proposed revocation and
hear such relevant matters as may be presented by the Company. The hearing shall be conducted
in a manner designed to obtain all relevant information. The formal rules of civil procedure and
evidence shall not apply, however the hearing shall be conducted in a fair and impartial manner
with each party having an opportunity to be heard and present information. Thereafter, the
Council shall determine whether the exemption should be revoked. The decision of the Council
passages are deleted.
Underlined passages are added.
92-0-13
APPENDIX'B„
shall be in writing and provided to the Company. Nothing herein shall prohibit the Company or
its successor in interest from reapplying for an ad valorem tax exemption in the future.
Section 5. All conflicting ordinances and resolutions, or parts thereof, in conflict with this
ordinance, are hereby superseded by this ordinance to the extent of such conflict.
Section 6. If any portion of this ordinance is for any reason held or declared to be
unconstitutional, inoperative, or void, such holding shall not affect the remaining portions of this
ordinance. If this ordinance or any provision thereof shall be held to be inapplicable to any
person, property, or circumstances, such holding shall not affect its applicability to any other
person, property, or circumstance.
Section 7. This ordinance shall take effect on XX.
After Motion by XXX and Second by XXX, the vote on the first reading of this ordinance
held on XX, was as follows:
Mayor Tanya B. Wessler XXX
Councilman Kirk Jones XXX
Councilperson Louise Martin XXX
Councilperson NoraJane Gillespie XXX
Councilman Michael Hays XXX
After Motion by XX and Second by XX, the vote on the second reading of this
ordinance was as follows:
Mayor Tanya B. Wessler XXX
Councilman Kirk Jones XXX
Councilperson Louise Martin XXX
Councilperson NomJane Gillespie XXX
Swale threagh passages are deleted.
Underlined passages are added.
92-0-13
APPENDIX'B„
Councilman Michael Hays
PASSED ANDDULY ADOPTED this XX day of XX, 1992.
ATTEST:
Susan J. Wadsworth
City Clerk
94uek thEaugh passages are deleted.
Underlined passages are added.
KMA
CITY COUNCIL OF THE
CITY OF EDGEWATER, FLORIDA
By:
Tanya B. Wessler
Mayor
APPROVED FOR FORM
AND CORRECTNESS;
Krista A. Storey
City Attorney
92-0-13
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