01-07-2015 - Joint Workshop City of Edgewater 104 Riverside Drive
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Meeting Agenda
City Council
Michael Ignasiak, Mayor
Christine Power, District 1
Gigi Bennington, District 2
Dan Blazi,District 3
Gary T. Conroy,District 4
Wednesday,January 7,2015 10:00 AM Council Chambers
The City Council will host the Economic Development and Planning&Zoning Boards for a joint
workshop to discuss the Comprehensive Economic Development Strategy(CEDS)Five-Year
review and update
Attachments: Powerpoint Presentation
CEDS Goals
City of Edgewater Page 1 Printed on 1213012014
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AGENDA
Welcome & Introductions
Review Accomplishments
Review CEDS - note edits and updates needed
Brainstorm Session - create new goals
Closing Remarks
Adjourn
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WELCOME
City Council
Economic Development Advisory Board
Planning & Zoning Board
Partners
Stakeholders
City Staff
1
Established and filled the Economic
Development Coordinator position
Received approval for creation of CRA from
Volusia County Council
Building distribution of City's e-newsletter
providing information to Edgewater businesses
(792on distribution list)
1
Identified needs and costs to improve bicycle and
pedestrian circulation in the City. (Resolution
2ol3-R-03 Bicycle / Pedestrian Facility Master
Plan)
Identified potential waterfront properties,
continuing to facilitate their development
Established Local Incentives Policies & Programs
Tax Abatement
Incentive Resolutions
Y-ft
1
Strengthened partnerships with Organizations:
SEV Chamber of Commerce
Team Volusia
CEO Business Alliance
Enterprise FL
Grow FL
Career Source
Volusia County Economic Development Dept.
Small Business Development Center
SCORE
Daytona State College
ONGOING 1
The following goals and objectives were identified in
2010.
Some are completed as shown in previous slides.
Remaining are ongoing and / or in-progress.
Some need to be updated / edited.
Lastly, brainstorm to create new goals.
Y-ft
... .......
.......... .. ... ....
GOAL 1
E ,,,, ESS
INDUSTRY EDGEWATER
Identify Desirable Business and Industry Targets
Market Edgewater to New Business and Industry
Provide Outreach to Existing Business and Industry
Y-ft
GOAL 1
EX P1111111 ESS
INDUSTRY EDGEWATER
Establish an Effective Internal Organizational
Structure
Establish an Effective Inter-local Coordination
Framework
Y-ft
....... .................................... .......
..........
GOAL 2""'
POSITIONING EDGEWATER FOR
ECONOMIC GROWT �H
Improve Internal Road Access and Circulation
Most Recent Improvement to Park Ave and Mission Rd
Adopted 2013-R-04 Identifying Future Transportation,
Bicycle & Pedestrian System Needs
Improve Communications Infrastructure
Promote Development of Existing Industrial
Properties
... .......
.......... .. ... ....
GOAL 2
POSITIONING EDGEWATER FOR
ECONOMIC GROWT �H
Identify and Plan New Business and Industry
Locations
Attract and Prepare the Workforce for Tomorrow's
Jobs
Scholarship Program
Edgewater Expo Inc. Business Scholarship Program
Y-ft
... .......
.......... .. ... ....
GOAL 3
ELEVATING COMMUNITY
IMAGE URBAN SERVICES
Plan & Develop a Downtown Edgewater (Vision Plan)
Plan & Develop a New Community Civic Core Area (Vision
Plan)
Expand Health Care and Medical Services
Improve Bicycle and Pedestrian Circulation (2013-R-04)
Y-ft
GOAL 4
INCREASING WATERFRONT
ACCESS
Improve Existing Public Access Facilities
Identify and Promote Development of Waterfront
Sites
... ........
..........
GOAL 5
INVESTING I FUTURE OF
EDGEWATER
Develop New Public Financing Mechanisms
Actively Seek Federal, State, and County Financial
Support
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NEW 5 ,=YEARS
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CLOSING REMARI(S
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City of Edgewater
Comprehensive Economic Development Strategy (CEDS)
Strategic Goals, Objectives, and Action Plan Implementation for 2010
(Status Update January 7, 2015)
GOAL 1. EXPANDING B USINESS AND IND USTRYIN EDGE WATER
The City of Edgewater recognizes needs to diversify and expand its economic base by attracting
and sustaining new businesses, industries, and other economic activities that increase and
upgrade employment opportunities for local residents, that increase household incomes and
standard of living, and that increase local tax revenues needed to provide expected levels of
community services to residents and businesses. The City further recognizes the importance of
retaining existing businesses and industries and needs they may have to maintain operations and
expand. The following objectives are designed to implement this goal.
Objective 1.1. Identify Desirable Business and Industry Targets
Business and industry opportunities for Edgewater include a range of manufacturing and
service activities that relate well to existing economic activities and resources in the City
and Volusia County, as well as new and emerging services and technologies associated
with the approved projects at SR442/I-95 Interchange and redevelopment of US 1. The
following business and industry clusters are the primary targets for attraction and
retention efforts by and on behalf of the City of Edgewater:
•Boat Building and Marine Equipment, Supplies, and Services. Retention and growth
of this leading industry in Edgewater is critical to the economic future of the City.
Edgewater has a prominent regional and national role in the industry as headquarters of
the widely recognized Boston Whaler, Brunswick Commercial & Government Products,
Everglades Boats, EdgeWater Powerboats, Islamorada Boatworks and Bossman Boats
brands and as the location for several other boat builders and producers of marine
equipment and supplies.
• Recreational Equipment,Supplies, and Services. The Edgewater area has several small
firms involved in the manufacture of recreational equipment and supplies, including
surfboards and auto and motorcycle racing gear. Demand for sporting and recreational
goods will increase with a growing regional, state, and national population and growing
interest and participation in sports and recreation activities. Recreational assets and
generators of demand in the region include the planned East Central Florida Regional
Rail Trail, a multi-use trail traversing Edgewater and connecting to Brevard and West
Volusia Counties, and Edgewater's Paddling Trails and proclamation as a Blue Way
Community through Florida Paddling Trails Association. Edgewater's large presence in
the boat building industry, proximity to NASCAR's Daytona International Speedway,
and Daytona's reputation as a motorcycle capital makes Edgewater a very marketable
location for other sports and recreation related businesses and industries.
• Commercial and Industrial Products and Services. The Edgewater area has a number
of firms that produce equipment, components,parts, and supplies for and provide
services to the electronics, computer, medical, automotive, aviation, and other industries.
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The fabricated metal products, machinery, computers and electronics, and medical
products industries are leading manufacturing sectors in Volusia County. Broad segments
of these industries rely on the type of labor force found in Edgewater.
• Green Industries and Technologies. Green industries include a wide variety of energy
conservation and environmental protection and clean-up technologies,products, and
services, including consulting and design services and energy-efficient building materials
and equipment. Upcoming projects at the SR 442/I-95 Interchange, with its orientation
to the use of green technologies, is expected to put Edgewater in contention for a share of
these industries, including firms that design,produce, install, and service energy
conservation and environmental protection materials, equipment, and facilities.
•Entertainment, Recreation, and Leisure Services. Potential commercial access to the
scenic Indian River provides Edgewater with opportunities to attract and develop
commercial and marine uses of interest to tourists and that provide entertainment and
leisure activities to residents. Desirable waterfront uses include restaurants, specialty
retail shops, and marine activities such as charter fishing, sightseeing tours on the Indian
River and Intracoastal Waterway, and eco-tours of river,paddling launch areas for access
to Edgewater's Paddling Trails and marsh environments. Attraction of non-resident
visitors and spending to Edgewater is also a function of types of future commercial
development and travel-related facilities near the I-95/SR422 interchange.
Actions to implement Objective 1.1 include the following:
and (b) eaft:ying etttbttsifies
1.1.2. Pfevide eepies of t4is Stfategie Plan, highlighting t4ese tafget eittster-S, Pitts
1.1.6. Investigate use of"green" technologies and new design concepts in making
����.���c���. housing more affordable and energy-efficient, and consider adopting land use policies
and development regulations that allow and encourage use of these technologies and
concepts in the City. Draft is started.
Objective 1.2. Market Edgewater to New Business and Industry
,
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made and kept cawat:ee of Edg€y,ate t:, (b) to tvspvtrdtoz€fjiests f",-;vrzr virnat�6a
pf:espeets to toe eemmffP,4�4.
Actions to implement Objective 1.2 include the following.
1.2.1.
,v�,ith an e�Eper-ieaeed and interested professional to help organize and guide the G4Y's
1.2.2. Task the Economic Development Coordinator with responsibilities to (a)network
with county, regional, and state allies (economic development agencies) and local
chambers of commerce; (b)provide information to allies on a regular basis and answer
requests for information; and(c)help organize and host community visits by allies and
prospects. (ONGOING)
Objective 1.3. Provide Outreach to Existing Business and Industry
Retention of existing business and industry in Edgewater is as important as attracting new
activity. Although corporate downsizing and realignment is beyond the control of the
City, attention to the concerns and needs of existing firms and recognition of their
contributions to community well-being may be the difference between investing and
growing at home or closing and moving elsewhere. (ONGOING)
Actions to implement Objective 1.3 include the following:
1.3.1. Task the Economic Development Coordinator(Manager) with networking with
existing businesses and industries to determine and help address their concerns and needs
for assistance, including (a) technical and business planning assistance available through
the local Small Business Development Center, (b) employment and workforce
development assistance through Daytona State College and other providers, (c) financial
assistance through the U.S. Small Business Administration, and (d) assistance from the
City on various code,permitting, land use, and access issues (e) Team Volusia and Retail
Strategies for business recruitment.. (ONGOING)
1.3.2. Encourage and support privately-organized networking activities and special
marketing events, including as examples, the Riverfest event coordinated by Edgewater
Expo. (ONGOING)
1.3.4. Work with Daytona State College and others, including Team Volusia, Enterprise
FL, and GrowFL, to conduct meetings for small local businesses on subjects of potential
interest, including available workforce services and the GrowFL concept of"economic
gardening" for Florida-based firms with 10-50 employees and $1-$25 million in
revenues.
1.3.5. Coordinate with business retention specialists with the Volusia County Department
of Economic Development on identification and implementation of best practices for
fostering retention and growth of existing business and industry. (ONGOING)
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Objective 1.4. Establish an Effective Internal Organizational Structure
Successful economic development depends to a large extent on how well a community is
organized to deal with weaknesses that limit its ability to attract and retain business and
to provide marketing support to county, regional, and state economic development allies.
Actions to implement Obiective 1.4 include the following:
.4.1. As stated�above z adet: 4Etionit€m 1 establish-and staff a fiew City 0
helpifig efgff-RiEe a-Rd host eeffiffiffnity a-Rd site visits by allies a-Rd Pfespeets, a-Rd (e)
1.4.2.
1.4.3. ,
Objective 1.5. Establish an Effective Interlocal Coordination Framework
Successful economic development is also dependent on the extent to which local
governments and community and business organizations cooperate in addressing
challenges and needs that cross jurisdictional boundaries and those that require
coordinated actions and support by the public and private sectors.
Actions to implement Objective 1.5 include the following:
1.5.1. Develop and maintain an ongoing working relationship with Volusia County,
including the County Council, Department of Economic Development(DED), and River
to Sea TPO, such that the County is well versed on economic development and
transportation needs and opportunities in Edgewater and the City is knowledgeable of
factors affecting its future. (ONGOING)
1.5.2. Develop and maintain ongoing working relationships with the adjacent Southeast
Volusia Cities of New Smyrna Beach and Oak Hill, such that the economic development
and quality of life interests of Southeast Volusia County communities are coordinated
and complementary and have optimal representation at the County level. (ONGOING)
41 usage
1.5.3. Strengthen the presence of the City and Edgewater business community in the
Southeast Volusia Chamber of Commerce by increasing local participation in and support
of Chamber meetings and functions and providing facilities for holding some Chamber
meetings and functions in Edgewater. (ONGOING)
1.5.4. Maximize participation in Volusia County DED, River to Sea TPO, Southeast
Volusia Chamber, and Team Volusia meetings and workshops by Edgewater City
Council members, City Manager, Economic Development Board members, and/or
Economic Development Coordinator(Manager). (ONGOING)
GOAL 2. POSITIONING EDGEWATER FOR ECONOMIC GROWTH
The City of Edgewater recognizes the need to become a more competitive and attractive location
for business and industry by taking full advantage of its existing assets and by correcting or
minimizing factors that put the City at a competitive disadvantage to other communities and that
may hinder its success in attracting new business and industry and retaining existing firms.
Objective 2.2. Improve Communications Infrastructure
Edgewater has deficiencies in fast access and wireless Internet coverage, but service is
improving. Left uncorrected, gaps in service affect both the quality of life of residents and
business efficiency, and may limit certain businesses from considering Edgewater.
Actions to implement Objective 2.2 include the following:
2.2.1.
2.2.2.
Objective 2.3. Promote Development of Existing Industrial Properties
It is in the interest of the City to generate jobs and increase the property tax base by
promoting and facilitating development, redevelopment, and reuse of existing vacant and
underutilized industrial properties.
Actions to implement Objective 2.3 include the following:
2.3.1. Coordinate and cooperate as needed with the property owner, listing broker,
Volusia County Department of Economic Development, Team Volusia and Enterprise
Florida to promote and facilitate reuse of the Coronado Paint plant site on Old County
Road. (ONGOING)
Actions to implement Objective 2.4 include the following:
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2.4.1.
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2.4.2. nee „ Plan et: Sped t:e Plan, v�iehevet:is to fer an
(GOMpiet°—
2.4.3.
and o edttetive land,
*2.4.6. Contact MOT and request assistance in developing a more comprehensive airport
zoning ordinance to prevent obstacles and incompatible development in compliance with
FL Statues and develop an airport zone to be depicted on the official zoning map.
Obiective 2.5. Attract and Prepare the Workforce for Tomorrow's Jobs
Edgewater's traditional blue collar industrial labor force is geared to types of business
A(We(I and industry identified as primary economic development targets under Goal 1, above.
N v 12 However, as technological advances are made in these industries to speed production,
reduce labor costs, and service customers, attraction of new skilled workers and training
of existing workers will be needed to keep Edgewater competitive for these and other
businesses and industries. (ONGOING
Actions to implement Obiective 2.5 include the following:
2.5.1. Survey a sample of existing industries in Edgewater to determine where there are
deficiencies in the current labor force in terms of skills and other factors and how those
deficiencies affect their business, determine if these employers train workers in house
and/or rely on or could benefit from external training programs. (ONGOING)
2.5.2. To the extent that external training programs are needed by or are of interest to
employers, enlist the guidance and support of Daytona State College, Career Source and
other educational institutions in East Central Florida in helping local employer meet
workforce training needs. (ONGOING)
2.5.3. Coordinate with the Volusia County School Board and Daytona State College on
the concept of developing a vocational-technical skills center as a special magnet high
school in Edgewater for preparing high school students for careers in industrial trades.
(ONGOING—PLANNED FOR DCS SOUTH CAMPUS
2.5.4. Coordinate and cooperate as needed with Daytona State College to ensure that
adequate space, facilities, and personnel are made available at the Edgewater-New
61 usage
Smyrna Beach campus so that new engineering technology programs are available
locally. (ONGOING
GOAL 3. ELEVATING COMMUNITY IMAGE AND URBAN SER VICES
The City of Edgewater recognizes the close relationships between attracting and retaining
business and industry and community quality of life, and is committed to improving the living
and work environment and urban services for existing and future residents and businesses.
Objective 3.1. n tin Develop a Downtown Edgewater
Park Avenue is the "Downtown" of Edgewater. The approved Community
Redevelopment Plan states that Park Avenue is the central place. With the planned
redevelopment plan and streetscape, Park Avenue will be transformed and upgraded to
include the and architectural ambiance and mix of civic and commercial uses that
characterize traditional downtowns over the next several years. Land use and Design
Standards need to be developed so the City is ready for the future development of the
Downtown Park Avenue.
Actions to implement Objective 3.1 include the following:
3.1.1. Study existing conditions in the corridor and prepare a"finding of necessary"
report demonstrating that sections of the Park Avenue and US corridors are eligible for
designation as a Community Redevelopment Area under Chapter 163, Florida Statutes.
3.1.5. Develop plans for future City Hall Complex to be located either in Downtown
(��� ( Edgewater or to a new inland location... to t:eleeate too Edge, atet.City Hall ,.,,mplex
Nov 12
Redevelopment At:ea.
Obiective 3.2. Plan and Develop a New Community Civic Core Area
Potential relocation of the Edgewater City Hall complex to an inland site away from the
Indian
River presents the opportunity to plan and develop a new and expanded civic core for
Edgewater, combining governmental, civic, educational, and health-related facilities and
services.
Actions to implement Objective 3.2 include the following:
3.2.1. Identify potential locations for a new civic core, considering future growth patterns
and needs for expanded urban services in a _growing community. Potential locations to be
considered and evaluated include Indian River Boulevard near Airpark Road and near
Old Mission Road. Depending on the scope and scale of facilities included in the core,
need for a planned campus area of up to 100 acres should be anticipated.
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3.2.2. Prepare a master plan for this new public and institutional campus, to include sites
for new City administrative and public safety facilities, new civic center/meeting hall for
arts, cultural, and social activities and events, and new community hospital complex.
Obiective 3.3. Expand Health Care and Medical Services
Expansion of health care and medical facilities in Edgewater is a leading need and
priority,particularly needs for a community hospital and supporting facilities. Such a
hospital would be a catalyst for other health care facilities and services in the community,
including medical offices and labs, nursing care facilities, rehabilitation facilities, and
assisted living facilities. The current and future population of the Edgewater area and
limited existing facilities in Southeast Volusia County are such that planning for a new
community hospital should be initiated.
Actions to implement Objective 3.3 include the following:
3.3.3. Present and discuss the master plan for the new community civic campus with
potential health care providers.
Obiective 3.4. Improve Bicycle and Pedestrian Circulation
of bieyelo .,t s and ede-st,-;a t,uils as z ,.,! ,ays To t e extent tl,.,t,- side ts . ,t
Actions to implement Objective 3.4 include the following:
3.4.1.
GOAL 4. INCREASING WATERFRONT ACCESS AND ACTIVITY
The City of Edgewater recognizes the importance of the Indian River making the community an
attractive place to live and work and in promoting the City as a potential visitor destination. The
City further recognizes needs to provide increased access to and enjoyment of the River and to
promote and facilitate development of certain waterfront properties for commercial and marine
uses attractive and inviting to residents and visitors alike.
Objective 4.1. Improve Existing Public Access Facilities
Edgewater is a waterfront community with extensive frontage on the Indian River with
views over the River and wide coastal marshlands to the barrier island beyond. Physical
and visual access to the waterfront should be maximized to benefit existing and future
residents. Toward this end, existing public access facilities, including waterfront parks,
boat ramps,paths and trails, and viewpoints should be inventoried, improved, and
operated in such manner as maximizes public enjoyment and public safety.
81 u) a e
Actions to implement Objective 4.1 include the following:
4.1.1.
4.1.2. Develop a plan and pfegfam fef impfeving t4ese f4eilities and sites to make t4efn
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infefmati6 �-..d stt c "ee-(ONGOING4
Objective 4.2. Identify and Promote Development of Waterfront Sites
Edgewater has yet to take advantage of its scenic waterfront location as a commercial
asset with shops, restaurants, and marina facilities attractive to residents and visitors
alike. These facilities are common in most waterfront communities and contribute to
local quality of life, as well as providing jobs and generating tax revenues. Opportunities
for compatible waterfront commercial development should be pursued in Edgewater to
provide additional recreation/leisure activities for residents, while allowing the City to
attract non-resident visitor activity and spending. (ONGOING)
Actions to implement Objective 4.2 include the following:
4.2.1. As part of the Community Redevelopment Plan for downtown Edgewater,
including potential relocation of the City Hall complex, make a determination of how the
City Hall property can be reused and plan for and promote development accordingly.
(ONGOING)
4.2.2. For any of the waterfront sites at the south end of the City, meet with interested
property buyers to discuss their intentions and expectations for the property and the
interest of the City in seeing the property developed with a mix of commercial and
residential uses as a waterfront destination area, including shops, restaurants, and marine
facilities providing for boat storage and access, fishing charters, sightseeing tours, and
water-based eco-tours as well. Approach apropriate parties as to whether they would be
interested in a public/private partnership with the City. (ONGOING)
4.2.3. "
4.2.4.
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GOAL 5. INVESTING IN THE FUTURE OF EDGEWATER
The City of Edgewater understands that extensive private capital is needed to acquire and
develop existing industrial sites, to acquire and develop new commercial and industrial sites, to
redevelop downtown and waterfront properties, and to start new business ventures. The City
further recognizes needs to be competitive with other communities and areas and to seek and
provide incentives, financial and otherwise, to attract and leverage private investment, and will
do so within the limits of available resources.
Obiective 5.1. Establish Local Incentive Policies and Pro,-rams
Incentives have become common at all levels of government in attracting new business
and industry to an area or community. Most incentives are employer-driven,particularly
those at the state level and funded by government grants, in that they are based on the
number of jobs created and averages wages of those jobs, generally in relation to the
average wage level or median household income in the area. Local incentives, which
typically are in the form of property tax rebates for a period of years, generally are more
flexible, in that they can be both developer driven and employer-driven. (ONGOING)
Actions to implement Objective 5.1 include the following:
5.1.2.
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Obiective 5.2. Develop New Public Financin,-Mechanisms
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Actions to implement Objective 5.2 include the following:
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Objective 5.3.Actively Seek Federal,State, and County Financial Support
Funding is available from Federal and state sources for community economic
development projects, including the U.S. Economic Development Administration (EDA),
U.S. Department of Housing and Urban Development(HUD), Rural Development
Program of the U.S. Department of Agriculture, and Florida Office of Trade, Tourism,
and Economic Development(OTTED). Additional funding support for needed public
projects is provided by the Florida Department of Transportation and Volusia County
Council. The City should actively seek financial support from these sources to promote
economic development in Edgewater. (ONGOING)
Actions to implement Obiective 5.3 include the following:
5.3.1. Develop and annually update a list of needed and otherwise desirable economic
development projects, including public infrastructure projects that provide and improve
access and utility services to existing and potential business/industrial areas.
(ONGOING)
5.3.2. Meet initially and periodically with the East Central Florida Regional Planning
Council to present and discuss the Edgewater Economic Development Strategic Plan and
potential projects needed,present an annual list of projects for consideration for funding
under their Comprehensive Economic Development Strategy (CEDS), and discuss the
eligibility of Edgewater projects for EDA funding and associated application requirement
and procedures. (ONGOING)
5.3.3. Review eligibility criteria for USDA/Rural Development funding and determine if
Edgewater is an eligible jurisdiction and if individual projects qualify for funding; follow
up accordingly. (ONGOING)
5.3.4. Review eligibility criteria for Florida OTTED funding and determine if Edgewater
is an eligible jurisdiction and if individual projects qualify for funding; follow up
accordingly. (ONGOING)
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