11-02-1995
"', \,~,,~) \
-..
....,
"i ..
CITY OF EDGEWATER
ECONOMIC DEVELOPMENT BOARD
REGULAR MEETING
NOVEMBER 2, 1995
6:30 p.M.
CALL TO ORDER:
Chairman Fong called to order a regular meeting of the Economic Development Board at 6:30 p.m.,
Thursday, November 2, 1995 in the Conference Room of the Department of Community
Development.
ROLL CALL:
Members present were Chairman Philip Fong, Randolph Churchill, Richard Jones, new board member
William Fair, Karl Gerwe and Dr. Charles Gebelein. Also present was Liz McBride, Board
Coordinator. Mr. Browning was recorded absent.
APPROVAL OF MINUTES:
The minutes of October 5, 1995 were presented to the Board for approval. In reference to Continued
Business item 6, American Chemical Society Exposition, Dr. Gebelein indicated the price of the expo
($1275 for a comer booth, $1125 for a non-comer booth) should have been included in the minutes,
He also said, "I made note at the time that I had talked with the head chemist at Coronado, and
they're not the least bit interested in setting up a booth of their own and having us go with them, and
perhaps that should be in the minutes as well."
Mr. Gerwe, in regard to New Business item 1, International Marine Products Exposition, made
reference to the sentence, "He said the expo was tourist oriented." He said he did not say that, or
had not intended to say that, but that the VCBDC's display was tourist oriented. There being no
further corrections or comments, Chairman Fong approved the minutes of October 5, 1995 as
corrected.
CONTINUED BUSINESS:
1. Welcome to New Board Member - Chairman Fong welcomed new Board member Bill Fair
who introduced himself
2. Quarterly Newsletter Insert - Chairman Fong asked the Board to review the draft. Mr.
Jones said the names of the members should appear in alphabetic sequence, following the Chairman
and Vice Chairman. There being no additional editing, Chairman F ong directed the Secretary to
rearrange the names and submit the article to the City Clerk for future publication.
.....
...,."
Economic Development Board
Minutes - November 2,1995
Page -2-
3. Marketing Material - Chairman Fong referred to the workshop of October 26, 1995, and
said the sample materials reviewed at that workshop are on file. Mr. Jones introduced a proposal
from K & S Printing Co., Inc. which included some sample brochures and a price list to be considered
with the other proposals. Mr. Gerwe felt they should use an Edgewater printer if they could provide
what the EDB needed. Chairman Fong said, because the present members were all at the workshop,
he did not need to give a synopses of that meeting. However, he reminded the Board of their decision
to come up with a few different formats for a brochure.
Dr. Gebelein and Mr. Fair distributed their versions of a brochure. The Board reviewed the content
of Dr. Gebelein's sample, which he said the Chamber's brochure was used as a style guide. He said
he was given an estimate of $3,000 for 15,000 copies, which would include six colored pictures
(containing four colors). Mr. Fair said he only addressed the outside of the brochure, and said his
concept was to stress the "nature" of the area. Mr. Fair said his son is in the graphics business, and
relayed a conversation he had with his son regarding the best way to present the information. He did
not have a cost estimate. Chairman Fong thanked both for their efforts.
Chairman Fong said he wanted to nail down the format. He felt the Board had all agreed on the tri-
fold style. He said Dr. Gebelein had provided good information, but he would like to simplify it and
group it. Mr. Fair then said his idea for the brochure was not original, and showed a brochure from
Titusville which displayed a nature theme. Discussion followed on what to put on the cover.
Chairman F ong then asked the Board how they should group the information. Location, quality of
life, infrastructure, education, existing business, and a map were among those mentioned. Mr. Fair
felt ifin fact the City is pro-growth, it would be a strong statement to make. Chairman Fong asked
Mr. Fair ifhis statement should be said in the form of a policy? Mr. Jones said, "we should emphasis
controlled growth." Chairman Fong reiterated the need to simplify the information, to just hear the
facts. He said, having headings makes it easier to find areas of interest. Dr. Gebelein said headings
take up a lot of space that's the problem with them, and give no information. Chairman Fong
disagreed, saying that colors could be used to make headings stand out, not the size.
Chairman Fong called a brief recess at 7:30 p.m. and resumed the meeting at 7:35 p.m.
Mr. Fair asked if the City is capable and interested in issuing Industrial Bonds for funding. Chairman
cJ F ong said the City Manager or the Finance Director would be qualified to answer that question.
Discussion followed on how the bonds worked. The Chairman asked Mr. Fair if he would contact
Mr. McMahon or Finance Director Fred Munoz.
As the Board was unable to make any decision on the order of the topics, Chairman Fong asked the
members to work on them and they would discuss it at the next meeting.
4. American Chemical Society Exposition August 1996 - Information was distributed relating
to the exposition and a list of possible linkages for chemistry related businesses. Dr. Gebelein said
~ the exposition will be held in Orlando, and booking should beiag if we are going. Dr. Gebelein said
he spoke to Mayor Hayman to get his input. He said, "to say he was enthusiastic is putting it too
mild. He thought this was a great idea, and he would like to go himself" Dr. Gebelein talked about
......
Econorr~evelopment Board
Minutes - November 2,1995
Page -3-
the expo while the Board reviewed the information. He referenced a list of exhibitors who had
attended the 1995 expo. Chairman Fong asked Dr. Gebelein if he talked with VCBDC (to drum up
support). Dr. Gebelein said no, he wanted to wait until the Board made its decision to go first, and
explained his feelings on the matter. He also said he would like to get some support from local
industries. He said he realized there was an expense involved, i.e. about 10,000 brochures, booth
display, banner, sign, pictures, etc. Discussion followed on costs.
Although Chairman F ong felt this was a good idea, he said this might not be the right time to do a
booth. Mr. Fair felt the EDB could do it ifin fact there would be local outside support. Dr. Gebelein
said he would pursue local support after the Board made a commitment to go. He repeated that the
Mayor was very enthusiastic about this. Discussion followed concerning the availability of funds and
whether they could withdraw their application.
Chairman Fong was in support of members paying to get into the expo to meet people and distribute
materials. He was against having a booth, due to cost, expertise, and by not having additional
interested parties. Discussion followed on whether it would be permissible to distribute information
without first having purchased booth space.
Mr. Gerwe expressed concern with the professionalism of the booth. Dr. Gebelein gave his
impression of what the booth could look like.
After more discussion, Chairman Fong asked the Board if they were ready to make a decision now
or wait until the next meeting.
Dr. Gebelein proposed the EDB be put on the City Council agenda, requesting that the Board attend
the ACS exposition.
Chairman Fong said the Chemist Society is not the only industry, and that here are many convention
centers which hold expositions all year round. Dr. Gebelein and Chairman F ong debated why doing
a chemistry expo apposed to other industry was preferable. Chairman F ong said there is a motion
on the floor, and asked for a second. The Secretary asked for the motion to be clarified.
Dr. Gebelein moved "to approve doing this from our committee's stand point; go before City Council
at the next available meeting (November 20, 1996) as an agenda item, proposing that we go ahead
with this booth at the National ACS exposition in Orlando, August 26-28, 1996; and that what we
are going to Council for, is for the approval ofa commitment to get the booth for $1,125", seconded
by Mr. Jones. Motion CARRIED 4-1. Chairman Fong voted no. Mr. Fair did not vote as he left
earlier, at 8:20 p.m.
NEW BUSINESS:
1. Proclamation of Excellence
a. Boston Whaler
Chairman Fong thought it was time to recognize Boston Whaler due to their expansion. Dr. Gebelein
thought the awards would be given annually, and said if given too frequently, it would loose its merit
""'" as an award. Discussion followed on when to present the award. ~Jones agreed, now was the time
to recognize Boston Whaler due to their recent expansion and new product lines.
......
Econon....,Development Board
Minutes - November 2,1995
Page -4-
Chairman Fong said this would have to go to Council after a recommendation from the EDB to
recognize them, and asked the Board's pleasure.
Mr. Jones said to shoot for the first Council meeting in December (presentation by EDB) for
presentation (of the award) in January 1996. Mr. Gerwe moved to do such, seconded by Mr.
Churchill. Motion CARRIED 5-0.
CHAIRMAN AND BOARD MEMBERS REPORTS:
Chairman
Chairman F ong referred to the memorandum from the Chairman of the Beautification and Tree
Committee in response to the EDB's deferment of the Edgewater Pride Campaign, which was
recommended in the Right report. The committee was requesting a joint meeting or assistance from
the EDB. Chairman Fong suggested the members read the information and be prepared to discuss
this at the next meeting.
ADJOURNMENT:
There being no further business to come before the Board, a motion was made and approved to
adjourn. The meeting adjourned at 9:07 p.m.
Minutes respectfully submitted by:
Elizabeth J. McBride, Board Coordinator
Economic Development Board
c:\edb\minutes\110295