03-05-2014 ECONOMIC DEVELOPMENT BOARD
REGULAR MEETING
March 5, 2014
8: 00 A.M.
COUNCIL CHAMBERS
MINUTES
1. CALL TO ORDER
2. ROLL CALL
Present Bliss Jamison
Steve Harrell
Oscar Zeller
Jennifer Butera
Jeff Berner
Cecil Selman
City Manager Tracey Barlow
Tabitha Russell
Excused Marcia Barnett
Donna Snow
Absent William Wetherell
Also present were Planning and Zoning Board liaison Pat Card, Economic
Development/Events Coordinator Janet Shira and Southeast Volusia
Chamber of Commerce Executive Vice-President Samantha Bishop
3. APPROVAL OF MINUTES: Regular meeting of February 5, 2014
Jeff Berner moved to approve the minutes of the regular meeting of
February 5, 2014, second by Oscar Zeller.
MOTION CARRIED 6-0-0.
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Economic Dev. Bd. Regular Mtg
March 5, 2014
4 . CITY AND OTHER REPORTS:
A. City Manager Update
City Manager Tracey Barlow informed the Board of the following
actions from the March 3, 2014 City Council meeting:
• Approval of the second reading for the annexation of property
located at 2401 Swordfish Lane.
• The second reading for the annexation of Fisherman' s Cove was
continued to the April 7, 2014 City Council meeting.
• Approval of the first reading for the Tax Abatement ordinance.
• Approval of the agreement for permitting software.
• Approval of the YMCA expansion.
He also reminded the Board of the Joint CRA Workshop with City
Council and the Planning and Zoning Board on March 12th at 6:30
p.m.
He informed the Board that there would be a joint workshop with
New Smyrna Beach and Oak Hill on March 18th at 6: 00 p.m. Topics of
discussion include CRA, the Indian River Lagoon and Rails to
Trails.
B. Economic Development/Events Coordinator Update
Janet Shira presented a slide show on Community Redevelopment
Agencies.
C. Planning and Zoning Board Update
Pat Card spoke in regards to the March 12th Planning and Zoning
Board meeting. He talked about the Capital Improvements Program
that is on the agenda for that meeting.
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March 5, 2014
D. SEVCC Update
Samantha Bishop spoke on the following:
• The Space Florida Informational meeting that was held on
February 11, 2014.
• Mark Bernier will be hosting a live show on WNDB discussing the
Shiloh Space Launch Facility. The show will be on March 25th
from 5:15 and 7: 00 p.m. at the News Journal Center.
• Chamber Challenge 5K Run
• Chamber fundraiser luncheon on April 22nd at Sugar Mill Country
Club. The guest speaker will be UCF' s Coach O' Leary.
E. Volusia County Department of Economic Development
None at this time.
5. CONTINUED BUSINESS:
A. Ecotourism Sub-Committee Report
Mr. Berner reported on the February 26th Ecotourism Sub-Committee
meeting. He stated that they had an excellent discussion with Eric
Lumbert, owner of Paddle Board New Smyrna Beach regarding the
operation at Salty Paddle Outpost in Edgewater. There was
discussion as to what could be done to make the area at the north
end of Menard-May Park more user friendly. Mr. Lumbert would like
to have a designated area for his customers that does not
interfere with the rest of the public. There is also an issue with
sandspurs in the grassy area. There was also discussion about
signage. Additional topics of discussion included blue water
trails, the process to move forward to have Edgewater designated
as a Blue Water Trail Community and existing Volusia County
Ecotourism programs.
B. Review of Goal 1 (Expanding Business and Industry in
Edgewater) , Section 5, Pages 40-46 of the EDB Organizational
Manual.
1. 1.5 - Meet with existing "green" industry firms in the
area to discuss opportunities to expand this industry in
Edgewater; coordinate with Volusia County Environmental
Management and LEED officials on industry growth
opportunities and grant programs. The City continues to try
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Economic Dev. Bd. Regular Mtg
March 5, 2014
to attract this type of industry. The Edgewater Expo at
Parktowne as well as a Rotary Club fundraiser were run off
of solar energy. The proposed Dunkin Donuts that is
currently under site plan review will be a LEED Certified
building. The City does not currently have any incentive
programs in place for Green Industries to locate here. This
objective has to be addressed.
1. 1. 6 - Investigate use of "green" technologies and new
design concepts in making housing more
affordable and energy-efficient, and consider adopting land
use policies and development regulations that allow and
encourage use of these technologies and concepts in the
City. Some has been done but it is really cost prohibitive
at this point.
Objective 1.2 Market Edgewater to New Business and Industry
External marketing of Edgewater by direct mail, print media, and
other means to site location consultants, corporations, and other
business entities will be carried out primarily at
county,regional, and state levels, all of which have much greater
marketing expertise and resources than small municipalities. It is
the responsibility of the City, however, (a) to ensure that
county,regional, and state economic development allies are made
and kept aware of Edgewater, (b) to
respond to requests for information professionally and promptly,
and (c) to be adequately prepared for visits by allies and
prospects to the community. Actions to implement Objective 1 .2
include the following.
1.2 . 1 - Establish and staff the position of Economic
Development Coordinator (Manager) with an experienced and
interested professional to help organize and guide the
City' s economic development program. Accomplished
1.2 .2 - Task the Economic Development Coordinator with
responsibilities to (a) network with county, regional, and
state allies (economic development agencies) and local
chambers of commerce; (b) provide information to allies on a
regular basis and answer requests for information; and (c)
help organize and host community visits by allies and
prospects.(ONGOING)
1.2 .3 - Develop an identifiable brand or theme for economic
development in Edgewater that conveys the assets and
direction of the City with respect to growth of business and
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Economic Dev. Bd. Regular Mtg
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industry; consider sports/recreation industries and green
technologies themes. Janet, Bliss and Councilman Emter met
with Joy Colarusso from Daytona State College to discuss
having a few of her students work with the City to come up
with an identifiable theme/brand.
1.2 . 4 - Update the City of Edgewater website to include
economic development as a primary subject. Information
provided on the website should include this Strategic Plan,
profile of local economic assets, request for information
form, link to Envision Edgewater documents, and links to
websites for the ParkTowne Industrial Center, Massey Ranch
Airpark, and other business/industrial properties . Update
the website quarterly. Janet, Bliss and Councilman Emter met
with Joy Colarusso from Daytona State College to discuss
having a few of her students work with the City to help
promote our economic development initiatives through various
social media. The City is now in the process of looking at
website templates and setting up a new website.
1.2 .5 - Prepare an attractive economic development brochure
containing a brief demographic/economic profile of the City,
list of economic development targets, map showing major
community assets, and contact information. New brochures
need to be printed but time and money are the issues .
7. CHAIRMAN AND BOARD MEMBER REPORTS:
None at this time.
City Manager Barlow reminded the Board that the Edgewater Expo
will be held next weekend. The business part of the Expo will be
Saturday from 10 :00-4: 00 . If anyone is interested in helping with
the joint booth the City has with the Chamber, he requested that
they let Tabitha know.
8. ADJOURNMENT:
There being no further business, the meeting adjourned at 9: 05 a.m.
Minutes submitted by:
Tabitha Russell / Board Coordinator
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Economic Dev. Bd. Regular Mtg
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