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05-06-2015 City of Edgewater 104 N.Riverside Drive Edgewater,FL 32132 Meeting Minutes Economic Development Board Wednesday,May 6,2015 8:00 AM Council Chambers 1. CALL TO ORDER 2. ROLL CALL Chair Jamison welcomed new board members Brandon Beck and Laura Smith to the Economic Development Board(EDB). Present 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Donna Snow,William Wetherell,Cecil Selman,Brandon Beck and Laura Smith Excused I- Oscar Zeller Also present-Finance Director John McKinney,Economic Development Coordinator Samantha Bishop, Southeast Volusia Chamber of Commerce Executive Vice-President Sue Williams, and Board Coordinator Mitch Honaker. 3. APPROVAL OF MINUTES AR-2015-848 Regular meeting of April 1,2015 Attachments: 04.01.2015 A motion was made by Member Wetherell, second by Member Selman, to approve the minutes for April 1, 2015, as amended. The MOTION was APPROVED by the following vote: Yes: 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Donna Snow,William Wetherell,Cecil Selman,Brandon Beck,and Laura Smith Excused: 1- Oscar Zeller 4. CITY AND OTHER REPORTS a. City Manager Update -City business will be discussed under Agenda item 4.b. b. Economic Development Coordinator Economic Development Coordinator (EDC) Samantha Bishop reported on some of the City's high points from her monthly EDC report, which she uses for discussion topics at various meetings throughout the month, stating that the report provides a snapshot of everything that is occurring during the month in the City of Edgewater. She also stated that she has completed the Comprehensive Economic Development Strategy; she will email each EDB member page 71, Five-Year Action Plan, 2016-2020; asked each member to review City of Edgewater Page 1 Printed on 512812015 Economic Development Board Meeting Minutes May 6,2015 the Goals and Objectives over the next 20 days and provide her any needed changes; and that the goal at the next meeting would be to assign completion dates to each of the goals and objectives. She discussed: The pamphlet on Edgewater's Business Assistance Services that was provided to EDB members. The brochure from Retail Strategies that was provided to EDB members, and Retail Strategies efforts to market the City of Edgewater. The City's ad in the Southeast Volusia Chamber's magazine, which is distributed at various locations throughout Volusia County. e. Volusia County Department of Economic Development Update Ms. Bishop reported speaking to Leigh Shapely, Volusia County Economic Development Department's (VCEDD) business specialist who has been visiting businesses in Edgewater; stated they are promoting a new program called "How to do business with government"; and that she will be attending some of the VCEDD meetings held with Edgewater businesses. The EDB and staff discussed emailing the "How to do business in government" information to EDB members so they can provide to businesses that have questions; the value of having information in digital format instead of hard copy; last years economic development reconnaissance study conducted on Edgewater by Restorations and Retail Strategies; and the intent and purpose of the May 18, 2015 Business workshop. c. Planning and Zoning Board Update -No Report d. SEVCC Update Southeast Volusia Chamber of Commerce (SEVCC) Executive Vice-President Sue Williams reported a ribbon cutting ceremony today for Atlas Care Management, 501 N. Ridgewood Avenue, Suite E Stated there are currently 681 SEVCC members, with 126 members in Edgewater; and stated that some of the largest business industry members are located in Edgewater Discussed.- Processes SEVCC uses to engage Edgewater businesses, like the "Business Boot Camp". Crystal Apple Awards, and stated that the awards ceremony is scheduled for Tuesday May 19, 2015 at the Sugar Mill Country Club. Handouts she brought for EDB members to digest. The previous 22 Job Fairs that were available for employers since the beginning of the year; and reaching out to see what the needs are of local employers for the job fair to be held at the New City of Edgewater Page 2 Printed on 512812015 Economic Development Board Meeting Minutes May 6,2015 Smyrna Beach campus of Daytona State College. The upcoming Mega-Mixer being held on June 25, 2105. EDB members and staff discussed SEVCC membership and efforts to engage Edgewater businesses; getting more of those businesses to join the SEVCC; the increased number of SEVCC events held in Edgewater during the first portion of 2015; wanting to know from Edgewater businesses the ideas they have to get more businesses involved with the SEVCC; SEVCC hiring a new sales person; increasing SEVCC membership by resident, individual, and home based businesses; and educating people on what the SEVCC does. 5. CONTINUED BUSINESS a. Ecotourism Sub-Committee Report/Discussion Chair Jamison stated that the Ecotourism Subcommittee (ETSC) has made great strides in their mission and goals originally set forth by the EDB about one (1) year ago; and thanked the Ecotourism Subcommittee members for all they have done to date. Mrs. Jamison asked the Economic Development Coordinator if there was a staff recommendation. Mrs. Bishop replied that it is ultimately the EDB's decision on how they want to go forward in relation to the ETSC; suggested that perhaps EDB members take CEDS goals that are of personal interest to them to work on, giving the board a more active roll, thus giving volunteers more of a sense of accomplishment for their time and efforts spent; keeping the ETSC, but only meeting on an "as needed" basis by calling a special meeting; many of the ETSC activities falling under Leisure Services; depending on what they are working on, ETSC and EDB needing to coordinate with Leisure Services and other departments; and asked for ETSC member input on what they wanted to do in regards to the subcommittee. EDB members and staff discussed.- Attracting residents and businesses looking for a healthy life style, as well as promoting the concept. Attracting more of the the 38.3 billion dollar Ecotourism business to the Edgewater area. Helping to focus Rails to Trails and kayaking trails. When and how often to have ETSC meetings, and reasons to have a set schedule. Having more coordination with Leisure Services, board Liaisons, and the need to have a more blended group. Benefits to possibly having joint workshops between the two boards to discuss overlapping goals, and strength in numbers. Ideas to market and to bring visibility to Edgewater's trails. City of Edgewater Page 3 Printed on 512812015 Economic Development Board Meeting Minutes May 6,2015 Upcoming local trail openings benchmarking off other areas trails, and the importance of marking trails. Finding out when the Recreation/Cultural Service board meets, and setting up a joint workshop/meeting to discuss overlapping goals and to develop joint plans. Considering sunsetting the Ecotourism Subcommittee and establishing a liaison to work with the Recreation/Cultural Service Board. Keeping the subcommittee; not scheduling any meetings; see what else the revised CEDS has in in store to do; move forward with a few dates to hold a joint workshop with the Recreation/Cultural Service board,- have the Liaison come back and provide a report on the workshop; see what comes from the workshop and revised CEDS; and invite the Recreation/Cultural Service board to have a Liaison attend EDB meetings. Member Berner discussed trails bringing more attention to the City of Edgewater; and encouraged all board members to take an active role in getting the word out about the economic impact of trails, and the value that ecotourism brings to local businesses. 6. NEW BUSINESS a. Proposed Budget-FY 2016 Chair Jamison distributed a handout on the proposed budget; stated that the new EDB members would be getting their EDB binder shortly; and read Resolution No. 97-R-05, Section L, EDB "Duties and Responsibilities",paragraph B. in to the minutes. Finance Director John McKinney made a presentation on the EDB proposed budget. During the presentation EDB members and staff reviewed, and discussed: The EDB recommending joining Team Volusia Economic Development Corporation (TVEDC); the board never being involved in Retail Strategies (RS); and it not being appropriate for the EDB to recommend funds for Retail Strategies. The finance division's budget; getting EDB member's recommended changes to the EDB budget; and getting those recommendations approved and funded. EDB's prior years budgets and expenditures. Reproduction costs and next year's budget. The "Brochures"budget line item, and funding recent entry way signs. SEV Ad Authority (SEVAA) working with the City to advertise Ecotourism in their sporting brochure and in their campaign media; not needing City funds dedicated to ecotourism brochures since the SEVAA is preparing marketing materials to showcase Edgewater; and the boards responsibility to be City of Edgewater Page 4 Printed on 512812015 Economic Development Board Meeting Minutes May 6,2015 prepared to cover items that may not be funded by other agencies. Putting in ecotourism signs; the Leisure Services department budget; and the City's current plans to standardize City signs. Directional Signs, and possibly using CRA funds; way finding signs being a part of Edgewater's CRA goals; and signage not being an EDB line item expenditure. Changing the EDB brochures description to 'printing and binding'; and budgeting $1,000 for that line item. Mr. McKinney stated that $1,000 will go a long way, however, if the line item expenditures exceed $1,000he will not cut the EDB off, that he would simply come back at midyear and move more money in to that line item code Signage and the Council and staff always finding ways to fund EDB requests. Increasing the Joint Marketing line item to $1,440. There being no planned website expenditures now that the new website is up and running. Scheduling Retail Strategies to make a presentation to the City Council, and inviting EDB members to attend the presentation. Scratching discussions concerning Retail Strategies from the EDB budget review conversation. Budget line item D. Joint Marketing with New Smyrna Beach and SEV Chambers being budgeted for $5,000 by the EDB, and approved by the City Council; the EDB only spending $500 out of the $5,000; questions as to why the funds were originally budgeted, and then not used,- developing a marketing brochure to use for both economic development and other City departments; offsetting some of the SEV Chambers costs for promoting Edgefest, and the Business Expo; SEV presence and value to the City; and the budget preparation process. City marketing and social media such as Facebook; and deferring marketing budget funds to a City line item. Mr. McKinney stated that he has a marketing budget line item that he would be glad to put money in for the SEV Chamber. The EDB members discussed some of the line item dollar amounts in the proposed budget; budget expenditures to date; reasons to add $440 to the Joint Marketing with New Smyrna Beach and SEV Chamber budget line item, and $500 to the Ecotourism Brochures budget line item; and amending the total proposed 2016 budget to $29,565. A motion was made by Member Wetherell, second by Vice Chair Barnett, to accept the recommended budget, with an amendment to add $440 to budget line item - Joint Marketing with New Smyrna Beach and SEV Chamber, and $500 to budget line item - Ecotourism Brochures, for a total recommended Economic Development board budget of$29,565. The MOTION was APPROVED by the following vote: City of Edgewater Page 5 Printed on 512812015 Economic Development Board Meeting Minutes May 6,2015 Yes: 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Donna Snow,William Wetherell,Cecil Selman,Brandon Beck,and Laura Smith Excused: 1- Oscar Zeller 7. BOARD REPORTS Chair Jamison reported attending the Aerospace Alliance Summit, April 24, 2015 at Embry-Riddle Aeronautical University, which was a fantastic summit. The summit was attended by industry leaders; they discussed the future of aviation, both in the world, and in Florida; Florida being number two (2) in the United States in aviation, and Embry-Riddle being number one (1) in aviation education, in the entire world,- future employment needs of the aviation industry; and the need to start composite training in high schools, which she equated to the marine industry. She suggested starting composite training with the addition of marine industry composite training in high schools; adding aviation in as the program progresses; not waiting on others to get the program started,- and that composite training in high schools attracts new businesses to the area. EDB members discussed composite training; possible ways to establish a training facility, such as public/private partnerships; program and teaching methods mentioned at the summit; and that the key to training is to entice high school students and young adults to enroll in the program, and to show up for the training. & ADJOURN There being no further business to discuss, the meeting adjourned at 9:38 a.m. Minutes submitted by: Mitch Honaker Deputy City Clerk City of Edgewater Page 6 Printed on 512812015 u u P, �I a.> IIWD m IIIII IIIII CD 0 aft A CD cu e..... aft Ifs m Lo > a a C' a 4llS 4llS 4llS co CD CD cu CD ul u co CD 0 E %E: N t Q 25 III E C� :3 r 0 CN I, Z5 11 a u �•.. co af� 0 ..� o (6 co •a CU CU co U a CU 0 �a I.J �".. ¢ 4f� 46 11,,,16,,,, x... 4`F.... u II w afx w �a•x :,; w....... fax a I ... m w „ f7f 4"ro .. 7 �x 1111 c� n...q bJJ bJJ w ; r w 0 x ::I C4 ° C r4 r�C r. �, „ W r ESQ �,; r "� U) 7� 7. 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