06-03-2015 City of Edgewater 104 Riverside Drive
Y g Edgewater, FL 32132
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Meeting Agenda
Economic Development Board
Wednesday,June 3,2015 8:00 AM Council Chambers
We respectfully request that all electronic devices are set for no audible notification.
1. CALL TO ORDER
2. ROLL CALL
3. PRESENTATION
4. APPROVAL OF MINUTES
a. AR-2015®671 Regular Meeting - May 6, 2015
Attachments: 05-06-2015
5. REPORTS
6. CONTINUED BUSINESS
a. AR-2015-962 Comprehensive Economic Development Strategy (CEDS) - In Progress
Report
b. AR-2015-966 Proposed FY 2016 Budget
7. NEW BUSINESS
a. AR-2015-966 Economic Development Board Reappointment
Attachments: Zeller, Oscar
Bair, Craig
b. AR-2015-964 Election of Chairman
C. AR-2015-965 Election of Vice Chairman
8. BOARD REPORTS
9. ADJOURN
City of Edgewater Page 1 Printed on 512912015
Economic Development Board Meeting Agenda June 3,2015
Pursuant to Chapter 286, F.S., if an individual decides to appeal any decision made with respect to any
matter considered at a meeting or hearing, that individual will need a record of the proceedings and
will need to ensure that a verbatim record of the proceedings is made. The City does not prepare or
provide such record.
In accordance with the Americans with Disabilities Act,persons needing assistance to participate in
any of these proceedings should contact City Clerk Bonnie Wenzel, 104 N. Riverside Drive, Edgewater,
Florida, telephone number 386-424-2400 x 1101, 5 days prior to the meeting date. If you are hearing
or voice impaired, contact the relay operator at 1-800-955-8771
One or more members of City Council or other advisory boards may be present.
City of Edgewater Page 2 Printed on 512912015
City of Edgewater 104 N.Riverside Drive
Edgewater,FL 32132
Meeting Minutes
Economic Development Board
Wednesday,May 6,2015 8:00 AM Council Chambers
1. CALL TO ORDER
2. ROLL CALL
Chair Jamison welcomed new board members Brandon Beck and Laura Smith to the Economic
Development Board(EDB).
Present 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Donna Snow,William Wetherell,Cecil
Selman,Brandon Beck and Laura Smith
Excused I- Oscar Zeller
Also present-Finance Director John McKinney,Economic Development Coordinator Samantha
Bishop, Southeast Volusia Chamber of Commerce Executive Vice-President Sue Williams, and
Board Coordinator Mitch Honaker.
3. APPROVAL OF MINUTES
AR-2015-848 Regular meeting of April 1,2015
Attachments: 04.01.2015
A motion was made by Member Wetherell, second by Member Selman, to approve the
minutes for April 1, 2015, as amended. The MOTION was APPROVED by the following
vote:
Yes: 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Donna Snow,William Wetherell,Cecil
Selman,Brandon Beck,and Laura Smith
Excused: 1- Oscar Zeller
4. CITY AND OTHER REPORTS
a. City Manager Update -City business will be discussed under Agenda item 4.b.
b. Economic Development Coordinator
Economic Development Coordinator (EDC) Samantha Bishop reported on some of the City's high
points from her monthly EDC report, which she uses for discussion topics at various meetings
throughout the month, stating that the report provides a snapshot of everything that is occurring
during the month in the City of Edgewater.
She also stated that she has completed the Comprehensive Economic Development Strategy; she will
email each EDB member page 71, Five-Year Action Plan, 2016-2020; asked each member to review
City of Edgewater Page 1 Printed on 512812015
Economic Development Board Meeting Minutes May 6,2015
the Goals and Objectives over the next 20 days and provide her any needed changes; and that the
goal at the next meeting would be to assign completion dates to each of the goals and objectives.
She discussed:
The pamphlet on Edgewater's Business Assistance Services that was provided to EDB members.
The brochure from Retail Strategies that was provided to EDB members, and Retail Strategies efforts
to market the City of Edgewater.
The City's ad in the Southeast Volusia Chamber's magazine, which is distributed at various locations
throughout Volusia County.
e. Volusia County Department of Economic Development Update
Ms. Bishop reported speaking to Leigh Shapely, Volusia County Economic Development
Department's (VCEDD) business specialist who has been visiting businesses in Edgewater; stated
they are promoting a new program called "How to do business with government"; and that she will
be attending some of the VCEDD meetings held with Edgewater businesses.
The EDB and staff discussed emailing the "How to do business in government" information to EDB
members so they can provide to businesses that have questions; the value of having information in
digital format instead of hard copy; last years economic development reconnaissance study
conducted on Edgewater by Restorations and Retail Strategies; and the intent and purpose of the
May 18, 2015 Business workshop.
c. Planning and Zoning Board Update -No Report
d. SEVCC Update
Southeast Volusia Chamber of Commerce (SEVCC) Executive Vice-President Sue Williams reported
a ribbon cutting ceremony today for Atlas Care Management, 501 N. Ridgewood Avenue, Suite E
Stated there are currently 681 SEVCC members, with 126 members in Edgewater; and stated that
some of the largest business industry members are located in Edgewater
Discussed.-
Processes SEVCC uses to engage Edgewater businesses, like the "Business Boot Camp".
Crystal Apple Awards, and stated that the awards ceremony is scheduled for Tuesday May 19, 2015
at the Sugar Mill Country Club.
Handouts she brought for EDB members to digest.
The previous 22 Job Fairs that were available for employers since the beginning of the year; and
reaching out to see what the needs are of local employers for the job fair to be held at the New
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Economic Development Board Meeting Minutes May 6,2015
Smyrna Beach campus of Daytona State College.
The upcoming Mega-Mixer being held on June 25, 2105.
EDB members and staff discussed SEVCC membership and efforts to engage Edgewater businesses;
getting more of those businesses to join the SEVCC; the increased number of SEVCC events held in
Edgewater during the first portion of 2015; wanting to know from Edgewater businesses the ideas
they have to get more businesses involved with the SEVCC; SEVCC hiring a new sales person;
increasing SEVCC membership by resident, individual, and home based businesses; and educating
people on what the SEVCC does.
5. CONTINUED BUSINESS
a. Ecotourism Sub-Committee Report/Discussion
Chair Jamison stated that the Ecotourism Subcommittee (ETSC) has made great strides in their
mission and goals originally set forth by the EDB about one (1) year ago; and thanked the
Ecotourism Subcommittee members for all they have done to date.
Mrs. Jamison asked the Economic Development Coordinator if there was a staff recommendation.
Mrs. Bishop replied that it is ultimately the EDB's decision on how they want to go forward in
relation to the ETSC; suggested that perhaps EDB members take CEDS goals that are of personal
interest to them to work on, giving the board a more active roll, thus giving volunteers more of a
sense of accomplishment for their time and efforts spent; keeping the ETSC, but only meeting on an
"as needed" basis by calling a special meeting; many of the ETSC activities falling under Leisure
Services; depending on what they are working on, ETSC and EDB needing to coordinate with
Leisure Services and other departments; and asked for ETSC member input on what they wanted to
do in regards to the subcommittee.
EDB members and staff discussed.-
Attracting residents and businesses looking for a healthy life style, as well as promoting the concept.
Attracting more of the the 38.3 billion dollar Ecotourism business to the Edgewater area.
Helping to focus Rails to Trails and kayaking trails.
When and how often to have ETSC meetings, and reasons to have a set schedule.
Having more coordination with Leisure Services, board Liaisons, and the need to have a more
blended group.
Benefits to possibly having joint workshops between the two boards to discuss overlapping goals,
and strength in numbers.
Ideas to market and to bring visibility to Edgewater's trails.
City of Edgewater Page 3 Printed on 512812015
Economic Development Board Meeting Minutes May 6,2015
Upcoming local trail openings benchmarking off other areas trails, and the importance of marking
trails.
Finding out when the Recreation/Cultural Service board meets, and setting up a joint
workshop/meeting to discuss overlapping goals and to develop joint plans.
Considering sunsetting the Ecotourism Subcommittee and establishing a liaison to work with the
Recreation/Cultural Service Board.
Keeping the subcommittee; not scheduling any meetings; see what else the revised CEDS has in in
store to do; move forward with a few dates to hold a joint workshop with the Recreation/Cultural
Service board,- have the Liaison come back and provide a report on the workshop; see what comes
from the workshop and revised CEDS; and invite the Recreation/Cultural Service board to have a
Liaison attend EDB meetings.
Member Berner discussed trails bringing more attention to the City of Edgewater; and encouraged
all board members to take an active role in getting the word out about the economic impact of trails,
and the value that ecotourism brings to local businesses.
6. NEW BUSINESS
a. Proposed Budget-FY 2016
Chair Jamison distributed a handout on the proposed budget; stated that the new EDB members
would be getting their EDB binder shortly; and read Resolution No. 97-R-05, Section L, EDB
"Duties and Responsibilities",paragraph B. in to the minutes.
Finance Director John McKinney made a presentation on the EDB proposed budget.
During the presentation EDB members and staff reviewed, and discussed:
The EDB recommending joining Team Volusia Economic Development Corporation (TVEDC); the
board never being involved in Retail Strategies (RS); and it not being appropriate for the EDB to
recommend funds for Retail Strategies.
The finance division's budget; getting EDB member's recommended changes to the EDB budget; and
getting those recommendations approved and funded.
EDB's prior years budgets and expenditures.
Reproduction costs and next year's budget.
The "Brochures"budget line item, and funding recent entry way signs.
SEV Ad Authority (SEVAA) working with the City to advertise Ecotourism in their sporting brochure
and in their campaign media; not needing City funds dedicated to ecotourism brochures since the
SEVAA is preparing marketing materials to showcase Edgewater; and the boards responsibility to be
City of Edgewater Page 4 Printed on 512812015
Economic Development Board Meeting Minutes May 6,2015
prepared to cover items that may not be funded by other agencies.
Putting in ecotourism signs; the Leisure Services department budget; and the City's current plans to
standardize City signs.
Directional Signs, and possibly using CRA funds; way finding signs being a part of Edgewater's CRA
goals; and signage not being an EDB line item expenditure.
Changing the EDB brochures description to 'printing and binding'; and budgeting $1,000 for that
line item. Mr. McKinney stated that $1,000 will go a long way, however, if the line item expenditures
exceed $1,000he will not cut the EDB off, that he would simply come back at midyear and move
more money in to that line item code
Signage and the Council and staff always finding ways to fund EDB requests.
Increasing the Joint Marketing line item to $1,440.
There being no planned website expenditures now that the new website is up and running.
Scheduling Retail Strategies to make a presentation to the City Council, and inviting EDB members
to attend the presentation.
Scratching discussions concerning Retail Strategies from the EDB budget review conversation.
Budget line item D. Joint Marketing with New Smyrna Beach and SEV Chambers being budgeted for
$5,000 by the EDB, and approved by the City Council; the EDB only spending $500 out of the
$5,000; questions as to why the funds were originally budgeted, and then not used,- developing a
marketing brochure to use for both economic development and other City departments; offsetting
some of the SEV Chambers costs for promoting Edgefest, and the Business Expo; SEV presence and
value to the City; and the budget preparation process.
City marketing and social media such as Facebook; and deferring marketing budget funds to a City
line item.
Mr. McKinney stated that he has a marketing budget line item that he would be glad to put money in
for the SEV Chamber.
The EDB members discussed some of the line item dollar amounts in the proposed budget; budget
expenditures to date; reasons to add $440 to the Joint Marketing with New Smyrna Beach and SEV
Chamber budget line item, and $500 to the Ecotourism Brochures budget line item; and amending
the total proposed 2016 budget to $29,565.
A motion was made by Member Wetherell, second by Vice Chair Barnett, to accept
the recommended budget, with an amendment to add $440 to budget line item - Joint
Marketing with New Smyrna Beach and SEV Chamber, and $500 to budget line item -
Ecotourism Brochures, for a total recommended Economic Development board
budget of$29,565. The MOTION was APPROVED by the following vote:
City of Edgewater Page 5 Printed on 512812015
Economic Development Board Meeting Minutes May 6,2015
Yes: 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Donna Snow,William Wetherell,Cecil
Selman,Brandon Beck,and Laura Smith
Excused: 1- Oscar Zeller
7. BOARD REPORTS
Chair Jamison reported attending the Aerospace Alliance Summit, April 24, 2015 at Embry-Riddle
Aeronautical University, which was a fantastic summit. The summit was attended by industry
leaders; they discussed the future of aviation, both in the world, and in Florida; Florida being
number two (2) in the United States in aviation, and Embry-Riddle being number one (1) in aviation
education, in the entire world,- future employment needs of the aviation industry; and the need to
start composite training in high schools, which she equated to the marine industry. She suggested
starting composite training with the addition of marine industry composite training in high schools;
adding aviation in as the program progresses; not waiting on others to get the program started,- and
that composite training in high schools attracts new businesses to the area.
EDB members discussed composite training; possible ways to establish a training facility, such as
public/private partnerships; program and teaching methods mentioned at the summit; and that the
key to training is to entice high school students and young adults to enroll in the program, and to
show up for the training.
& ADJOURN
There being no further business to discuss, the meeting adjourned at 9:38 a.m.
Minutes submitted by:
Mitch Honaker
Deputy City Clerk
City of Edgewater Page 6 Printed on 512812015
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104 N. Riverside Drive
City of Edgewater Edgewater, FL 32132
Legislation Text
File #: AR-2015-936, Version: 1
BOARD AGENDA ITEM
SUBJECT:
Economic Development Board reappointment
DEPARTMENT: Economic Development
SUMMARY: Oscar Zeller's term expires on June 19, 2015 and he is seeking re-appointment to the Economic
Development Board.
RECOMMENDED ACTION: Motion to recommend the City Council reappoint Oscar Zeller to the Economic
Development Board for a three (3) year term expiring on June 19, 2018.
City of Edgewater Page 1 of 1 Printed on 5/29/2015
pow[lod by I ogiFfl ar nvl
Mitch Honaker
From: Osca j <edgernach@ao|zom»
Sent: Thursday, May 38, 20153:14PK4
To: MitchHnnaker
Subject: Re: Reappointment
Yes |would like to be reappointed to the Economic Development Board for another term
Thanks
Oscar Zeller
Sent from nnyWad
On May 28, 2015, at 2:59 PM, Mitch Honaher wrote:
Mr.Zeller,
Please reply back to this email as to whether or not you are seeking reappointment to the Economic
Development Board (EDB),so I can attach this email to the EDB Agenda packet.
Sincerely,
MitcbBooakac
Deputy City Clerk
City ofEdgewater
(386)424-24O0" Ext. l]U2
Fax: (3B0)424-24lO
TO GigDUDfOr Edg8VVaf8r'S E-newsletters click
TO Like US OD F8C8bOok Click
Florida/1 56640071072841
To visit 8VFVVebSite click
'.
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ADVISORY —VOLUNTEER APPLICATION
Thank you for your interest in serving the City of Edgewater. Your completion of this
application is necessary so that the members of the City Council can thoroughly review each
application as part of their consideration for the appointment.
Please choose the Board(s) for which you wish to apply. If alpin for ore t an o e oaf
jou must number In order of lour preference.
ANIMAL CONTROL CITIZEN CODE ENFORCEMENT*
—LIBRARY POLIC.'E PENSION*
CONSTRUCTION REGULATION* RECREATION&CULTURAL SERVICES
ECONOMIC DEVELOPMENT -PLANNING&ZONING*
FIREFIGHTERS PENSION* —.—.-.—.-..,VETERANS PARK AVD.COMMIT—FEE
Members of the Boards with an asterisk( } are required to file a Financial Disclosure form
within 30 days of appointment.
PERSONAL INFORMATION
Name C
Address ' r
Home Phone 0 Business/Cell Phone ' 4 . mmm "
Occupation - Are you a resident of Edgewater 'how long
Is your principal place of employment " Edgewater_ Mm
At the present time, do you serve on any other City Boards or Commissions 0 if yes,please
list each
Have you ever s on any Boards, agencies or committees ��r if yes,please list each
711=
T ?,
REFERENCES Please list three business and/or erso l
Name, address and phone
Name, address and phone
, R C&-,,,6e-,1 "
Name, address and phone
1I
EDUCATION
High School 4"o-S6.,
College
Degree(s)AL-
WORK EXPERIENCE re-5:
INTEREST/ACTIVITIES
COMMUNITY INVOLVEMENT 5 E.V CA,.
WHY DO YOU DESIRE TO SERVE ON THIS/THESE BOARD(S)? =,2_ Aff it
LJ I kiA a-CV AV .4A rZ V
EXPERIENCE/QUALIFICATIONS RELATED TO BOARD(S) APPLYING FOR_
4-
I, co�-111-1
A resume or separate sheet with additional information may be included with your application.
I understand the responsibilities associated with being a board member, and I have adequate time
to serve if appointed.
ApplicantSignata�re Date
Please return this application to Bonnie Wenzel, City Clerk, City of Edgewater, P.O. Box 100,
Edgewater FL 32132 or drop off in the City Clerk's Of 104 N. Riverside Drive, Edgewater
FL 32132. If you have any questions please call 386-424-2400.
OFFICE USE ONLY
Date Application Received
Date Appointed to Board
Board Appointed to
Date Resigned from Board
21
Craig A. Bair, APR
143 Crescent Boulevard, Sanford, FL 32771
C407-538-4322/ H407-330-1583/seabair @aol.com
EXPERIENCE
BERT FISH MEDICAL CENTER— December 2012— Present
401 Palmetto St., New Smyrna Beach, FL 32168
Marketing Director/President Bert Fish Medical Center Foundation
Responsible for marketing, public relations, physician relations, Bert Fish Medical Center Foundation.
ORLANDO HEALTH —September 2008— November 2012
555 State Road 434, Longwood, FL 32750
Director of Marketing Community Hospitals
Responsible for marketing, community relations, and physician relations for South Seminole Hospital,
Longwood, and Dr. P. Phillips Hospital, Orlando. Managed all market and event planning, advertising,
physician sales activities.
CENTRAL FLORIDA REGIONAL HOSPITAL—October 2000—September 2008
1401 W. Seminole Boulevard, Sanford, FL 32771
Director of Marketing/Public Relations
Responsible for marketing and public relations for 226 bed hospital, implementation and management of
hospital website, management of H2U membership program(Health &Wellness program), Volunteer Services,
facilitator of Good Government Group (employee-based PAC)
KESSLER-REHAB MANAGEMENT SYSTEMS, INC. —January 1997—October 2000
600 El Paseo, Lakeland, FL 33803
Marketing/Public Relations Director
Responsible for management of marketing and public relations operations for Kessler Rehab Management
Systems. Company provides physical rehabilitation services at 29 locations in Florida, Georgia, Alabama and
North Carolina.
COLUMBIA MARKETING SOURCE
COLUMBIA/HCA HEALTHCARE CORPORATION, SW FL DIVISION, July 1995 - December 1996
2727 Winkler Avenue, Ft. Myers, FL 33901
Communications/Research Director
A member of an internal marketing agency providing services to three hospitals, 70 physicians, and two surgery
centers in Southwest Florida. Agency was created from the consolidation of three individual hospital-based
marketing departments following the merger of Columbia/HCA and HealthTrust. Primary responsibilities include
management of division electronic and print communications, market research and print advertising placement.
Also responsible for product line marketing for surgical services, rehab services, skilled nursing facilities, pain
clinics and sleep disorders.
EAST POINTE HOSPITAL (HEALTHTRUST), January 1995-July 1995
1500 Lee Boulevard, Lehigh Acres, FL 33936
Marketing/Public Relations Director
Managed hospital marketing and public relations operations. Position merged into Columbia Marketing Source.
CAPE CORAL HOSPITAL, April 1986 -December 1994
636 Del Prado Boulevard, Cape Coral, FL 33909
Marketing/Public Relations Director
Managed marketing, public relations and physician referral operations. Served as media crisis manager during
upper management dismissals and massive staff downsizing.
DDI Facilitator Manager
Managed the implementation of Cape Coral Hospital's change to a re-engineered "empowered teams" patient-
focused-care environment. Managed DDI leadership development training and implementation for all hospital
staff.
Community Relations Director
Managed public relations activities and office staff. Created the Courtesy Care HealthCard membership
program providing a network of healthcare services and discounts. Created hospital's employee newsletter,
public speaker's bureau and community outreach programs. Also managed hospital's media/press relations.
HCA EAST POINTE HOSPITAL, March 1985-April 1986
1500 Lee Boulevard, Lehigh Acres, FL 33936
Public Relations and Development Coordinator
Managed all hospital public relations activities, special events, public speaking, and employee newsletter.
Manager, East Pointe Medical Office
Responsible for management of hospital's medical office building and support services. Also served as
physician services liaison.
POLK REHABILITATION & DEVELOPMENT CENTER, INC., September 1982-January 1985
Winter Haven, FL
Business Manager and Vice President
Managed business operations for company providing outpatient physical rehabilitation.
UNITED STATES AIR FORCE, August 1978 to August 1982. - Honorable Discharge
- Meritorious Service medal for outstanding service- 1981
- Air Force Pacific Theatre Airman of the Year- 1980
EDUCATION
Healthcare Advisory Board -Crimson Marketing Advantage, 2012
Bachelor of Science, August 1981
University of Florida, Gainesville, FL
Major: Journalism/Public Relations
Certified Facilitator of DDI Leadership Education -2002
AFFILIATIONS/PROFESSIONAL ASSOCIATIONS/AWARDS
Rotary Club of New Smyrna Beach -2013- Present; Vice President
Rotary Club of Lake Mary - 2008-2012; President 2010
Rotary Club of Sanford -2000-2008. President 2004-2005
Rotary Club of Marianna- 1997-2000
Leadership/Envision Seminole-2003-2012; Inaugural Chairman 2003; Chairman 2010
Leadership Seminole Executive Council -Class of 2002/ Board of Governors 2002-2004; 2008-2012
Seminole County Regional Chamber of Commerce Board of Directors-2007-2008
Foundation for Seminole County Public Schools-2000-2007. Chairman -2002-2003
Sanford /Seminole Chamber of Commerce Board of Directors-2002-2004
Helen Stairs Theatre - Board Member 2002-2004
American Cancer Society- Relay for Life Chairman -2004, 2005
American Heart Association -Community Board Member-2003-2006
Florida Hospital Association - Florida Society for Hospital Public Relations and Marketing - 1986 -
Present
-Treasurer 1991-1994 / Board Member 1990-1994
Florida Public Relations Association
- Member-Volusia/Flagler Chapter-2013 - Present
- President- Southwest Florida Chapter- 1991
-Vice President (state board)for Golden Image Awards- 1992
- Certified as Accredited Public Relations Professional (APR)- 1991
- Southwest Florida Chapter Public Relations Professional of the Year- 1989, 1994
North Fort Myers Chamber of Commerce - President- 1994
Lehigh Acres Chamber of Commerce - Board of Directors- 1995-1997
Lehigh Acres Community Services - Board of Directors- 1995-1997
Craig Bair Day- Proclamation issued by City of Cape Coral, FL, on October 2, 1992, in recognition of
outstanding service to community.
North Fort Myers Kiwanis Club - President 1989
North Fort Myers Community Ad Hoc Committee, Inc. - President 1988-1991, 1993
Artificial Reef Committee (Edison Bridge Reef Project) - President- 1991-1993
Caloosa Dive Club - President- 1991
Boy Scouts of America- Eagle Scout 1971
Personal interests: Cycling, fishing, hunting, scuba diving, boating, surfing, paddleboarding