06-03-2015 City of Edgewater 104 N.Riverside Drive
Edgewater,FL 32132
Meeting Minutes
Economic Development Board
Wednesday,June 3,2015 8:00 AM Council Chambers
1. CALL TO ORDER
2. ROLL CALL
Present 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Oscar Zeller,Donna Snow,Cecil Selman,
Brandon Beck and Laura Smith
Excused I- William Wetherell
Also Present- City Manager Tracey Barlow,Finance Director John McKinney,Economic
Development/Redevelopment Coordinator Samantha Bishop, and Economic Development Board
Coordinator Mitch Honaker.
3. PRESENTATION
4. APPROVAL OF MINUTES
A motion was made by Vice Chair Barnett, second by Member Selman, to approve the
minutes for May 6,2015. The MOTION was APPROVED by the following vote:
Yes: 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Oscar Zeller,Donna Snow,Cecil Selman,
Brandon Beck,and Laura Smith
Excused: I- William Wetherell
a. AR-2015-871 Regular Meeting -May 6,2015
Attachments: 05-06-2015
5. REPORTS
Chair Jamison introduced, and thanked the following, for attending the EDB meeting: Planning &
Zoning board Member Paul Wright; Southeast Volusia Chamber of Commerce President Mike
Funaro; Councilman Dan Blazi; Councilman Gary Conroy; and County Councilwoman Deb Denys.
Chair Jamison stated the County Council approved the City's $3 million dollar request to repave,
and to three (3) lane Park Avenue from Dale Street to Old Mission Road. She discussed, the joint
efforts of the County and the City to complete the recent intersection improvement project at Old
Mission Road and Park Avenue; Park Avenue having the largest contiguous industrial zoned land in
Volusia County; thanked Councilwoman Denys for her diligence and efforts in getting the funds
approved for the Park Avenue road widening and improvement project; and for being a promoter
and supporter of Edgewater and the City's economic growth.
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Volusia County Councilwoman Deb Denys gave a brief presentation, and discussed, the County's 20
year, long range transportation plan; projects such as Park Avenue not happening in a vacuum, but
because of collaboration, and dedicated partners; the process used to bring fruition to Park Avenue
area projects; infrastructure creating jobs, and a return on investment; after including build-out, the
Parktowne Industrial complex ranking as the number one (1) industrial park in Volusia County;
economic development projects on the rise; the County's upcoming economic development workshop;
the City of Edgewater being in the spotlight; the Southeast Volusia Joint Transportation Summit -
Strength Through Connections; stated that the Park Avenue intersection improvements and road
widening projects could not of happened without the areas on both sides of Park Avenue being
owned by one property owner who was willing to step up and donate rights of ways; and discussed
the importance of public and private collaboration.
Councilwoman Denys encouraged everyone to attend a River to Sea TPO (Transportation Planning
Organization) meeting, and discussed, US I and Park Avenue improvements, and stressed the
importance of having a representative at TPO meetings to speak for the City; the SR 417 to 195
connector study, the reasons why Volusia County Council tabled the issue, and the County's two
phased plan to extend SR 442 from 195 to SR 415; stated that a sketch analysis is scheduled to be
done by FDOT (Florida Department of Transportation), Florida Turnpike Enterprise in June 2015,
and the study review process; the TPO being the way to get things done; using the last $3 million of
the County's available capital infrastructure funds to widen Park Avenue; the City of Edgewater
being a solid partner with the County Council; and stated that she looks forward to working with
Edgewater in the future.
Due to time constraints, Chair Jamison dispensed with the remainder of the reports; and with
Agenda item 6.a. "Comprehensive Economic Development Strategy(CEDS) -In Progress Report"
6. CONTINUED BUSINESS
a. AR-2015-932 Comprehensive Economic Development Strategy(CEDS) -In Progress Report
b. AR-2015-933 Proposed FY 2016 Budget
Chair Jamison read Resolution No. 97-R-05, Section 1. "Duties and Responsibilities, item B., and
stated the duties and responsibilities are also in the EDB By-Laws; discussed distributed budget
documents of "History" and "Staff Recommendation"; EDB members discussed which document to
use to review the budget; reviewed, discussed and compared last years budget line items to this
year's recommended budget line items; and called on Economic Development/Redevelopment
Coordinator Samantha Bishop to discuss budget line items with EDB members.
EDB members and staff discussed recommending funds to support the Southeast Volusia Chamber of
Commerce; questioned expenditure of funds from last year's budget; clarified and discussed the Joint
Marketing budget line item, as outside marketing of three (3) cities in Southeast Volusia County as
one (1) economic development area, and provided examples; the amount recommended in each
budget line item being up to the EDB to decide on what they want to recommend to the City Council;
individual SEVCC budget line item amounts; services provided by SEVCC throughout the year; that
the EDB could assign $5,000 to cover all of the SEVCC budget line items; the full page ad in the
Chamber directory, and the City Clerk budget paying for that line item; taking everything that was
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supporting economic development out of all of the other department budgets and putting them into
one economic development budget.
City Manager Barlow discussed the antiquated EDB resolution needing to be rewritten; the
budgeting process, the City Manager's requirement to present the City Council with a balanced
budget, and EDB recommendations being a part of that recommended balanced budget;
transparency in government; the EDB recommending economic development budget amounts, but
not being held accountable or responsible for the budget; Retail Strategies being funds recommended
by the City staff; staff not ever standing between the EDB and any lobbying of any special projects,
such as Team Volusia; and that at the end of the day it is the City Council that has to make those
final tough decisions during the budget process.
EDB members and staff discussed, claming ways to annotate which budget recommendations come
from EDB and which ones staff recommend,- last year's Retail Strategy presentations and staffs
recommendation to add Retail Strategies to the overall economic development budget; the EDB not
being responsible for the management, or mismanagement of the budget, which for the record, does
not happen; being transparent of which budget items are not the advice of the EDB; and the budget
process being a little muddy at times, but it still being a process that works.
EDB members and staff discussed paying for services as they occur, and being a good Stewart of tax
payers dollars; trying to transition to having a more detailed accounting of services rendered to the
City, and what citizens expect of stewards of tax payers dollars; identify the dollar amount for the
SEVCC budget but not boxing the SEVCC into exact dollar amounts for each specific service, but let
Ms. Bishop work with the SEVCC on services needed at specific times; developing a budget being an
18 month process; and the great progress that the EDB has made in Edgewater's economic
development.
EDB members and staff discussed, and clarified the "City Marketing Campaign (Joint Marketing)';
line that is found in the CEDS (Comprehensive Economic Development Strategy) book, "1.2.7, letter
E.", and defined the item as working with the cities of Southeast Volusia County, and SEVCC's
economic development committee, to create a marketing plan and campaign to market the
communities of Southeast Volusia County outside of the County; and that the budget line item is
identified as above and beyond local marketing; and separate from SEVCC funding.
Mr. McKinney discussed the "Events Promotion" line item being moved out of the economic
development budget; the City hiring an event coordinator; the number of events the City is planning
on holding each year; always taking all EDB budget recommendations to the City Council; and his
budget submissions always being very detailed.
EDB members and staff discussed, adding an EDB budget workshop to next year's budget
development process; and what amount the EDB should recommend for the SEVCC budget.
Southeast Volusia Chamber of Commerce President Mike Funaro discussed, the problem with
SEVCC trying to quanta and invoice certain services; trying to invoice for in-kind services, and
everything else the SEVCC provides to a community; recommended the EDB allot $S,000 for the
SEVCC budget, inclusive of the directory, and the three (3) items that are listed on the proposed
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budget, and also other services rendered (however the EDB chose to word that portion); and that
would be what the SEVCC invoiced the City for.
EDB members discussed whether or not to vote on the amount to put on the SEVCC budget line item
separately from the rest of the budget, or on the entire budget all at once; the Constant Contact
budget line item being a separate budget recommendation from the EDB; the economic development
budget being looked at as an "all inclusive" budget; staff recommending to allot funds for SCORE
sponsorship as another economic development engine; SCORES services provided to businesses and
municipalities; in past years, the City previously budgeting for SCORE sponsorship; economic
development and the economy's improvement indicators; identifying which items are recommended
by staff and the EDB, standing behind Ms. Bishops decisions, and trusting her judgment; not
hampering a department in getting their mission accomplished,- the mission of the EDB; the amount
of funds allocated for "Printing & Binding", and hiring professionals to design and produce material
that represents the City to the public; staff working on a comprehensive look for the City and joining
department budgets to accomplish the task; the "Postage"line item amount of$50.
Mr. Berner asked which portion of the budget covers Blue Water Paddling Community membership;
and promoting the opening of Edgewater's portion of the Rail to Trail, and the Rails to Trails
program. Mr. McKinney replied that both of those budget item would fall under Leisure Services;
and that he would make sure those were both on their budget. He thanked the Ecotourism Board for
the initiative to promote and move ecotourism forward in Edgewater; discussed the day to day
maintenance, operations, and services, such as signs, fall under Leisure Services; and that Mrs.
Bishop will make sure the ecotourism marketing and information is being communicated.
EDB members and staff discussed reaching a consensus on what dollar amount to recommend for the
SEVCC portion of the budget.
A motion was made by Vice Chair Barnett, second by Member Zeller to recommend
$5,000 for the Southeast Volusia Chamber of Commerce budget line item. The MOTION
was APPROVED by the following vote:
Yes: 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Oscar Zeller,Donna Snow,Cecil Selman,
Brandon Beck,and Laura Smith
Excused: 1- William Wetherell
EDB members and staff discussed Mr. McKinney updating the budget as discussed, Retail Strategies
(RS) being listed in the economic development budget; the EDB advisory board, not recommending
to fund RS, but it still needing to be in the recommended economic development budget; the City only
having one (1) economic development budget that goes before Council for approval; and claming
that the EDB did not recommend funding RS by putting in parenthesis next to the RS budget line item,
"City Initiative".
Also discussed was whether or not the recommended total budget was sufficient enough to continue
making economic development improvements in Edgewater; City staff usually being able to find
additional funds out of a 40 million dollar budget, to get important tasks accomplished, and not all
objectives and goals out of the CEDS, and recommendations from the EDB, needing to be
documented in the economic development budget.
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A motion was made by Vice Chair Barnett, second by Member Berner, to accept the
budget as just discussed; which Finance Director John McKinney will update, that gets
the budget around$60,000. The MOTION was APPROVED by the following vote:
Yes: 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Oscar Zeller,Donna Snow,Cecil Selman,
Brandon Beck,and Laura Smith
Excused: 1- William Wetherell
7. NEW BUSINESS
a. AR-2015-936 Economic Development Board Reappointment
Attachments: Zeller,Oscar
Bair,Cram
A motion was made by Vice Chair Barnett, second by Member Berner, to recommend
Member Oscar Zeller for reappointment to the Economic Development Board. The
MOTION was APPROVED by the following vote:
Yes: 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Oscar Zeller,Donna Snow,Cecil Selman,
Brandon Beck,and Laura Smith
Excused: 1- William Wetherell
b. AR-2015-934 Election of Chairman
A motion was made by Member Zeller, second by Vice Chair Barnett to reelect Bliss
Jamison for another one (1) year term as Chair of the Economic Development Board.
The MOTION was APPROVED by the following vote:
Yes: 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Oscar Zeller,Donna Snow,Cecil Selman,
Brandon Beck,and Laura Smith
Excused: 1- William Wetherell
C. AR-2015-935 Election of Vice Chairman
A motion was made by Member Zeller, second by Member Selman, to reelect Marcia
Barnett for another one (1) year term as Vice Chair of the Economic Development Board.
The MOTION was APPROVED by the following vote:
Yes: 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Oscar Zeller,Donna Snow,Cecil Selman,
Brandon Beck,and Laura Smith
Excused: 1- William Wetherell
8. BOARD REPORTS
Member .Leff Berner stated that he received an email from the Rails to Trails Conservancy
concerning the State of Florida considering cutting the budget for trails; he forwarded the email to
Chair Jamison for distribution, and encouraged everyone to contact their State legislature to make
sure that does not happen. He discussed the progress being made on current rail to trail projects;
needing to connect East to the West trails; the importance of making sure the legislature knows, and
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understands how important trail funding is; discussed instructions and hyperlinks in the email about
how to contact members of the State legislature; and EDB members discussed other ways that the
information in the email could be disseminated.
Vice Chair Barnett stated that she feels the EDB is doing good,- she is so happy with the membership,
and with the job the board coordinator is doing; but, to set the EDB meetings to just one (1) hour a
month is just too short; a lot of times the board cannot fit everyone in; some of the best discussions
the EDB has are towards the end of the meeting; discussed changing the EDB meetings to an hour
and a half, so members are prepared to stay for an hour and a half; and asked EDB members how
they feel about her suggestion.
A motion was made by Vice Chair Barnett, second by Member Beck, that Economic
Development Board meetings going forward are 90 minutes.
Yes: 8- Jeff Berner,Bliss Jamison,Marcia Barnett,Oscar Zeller,Donna Snow,Cecil Selman,
Brandon Beck,and Laura Smith
Excused: 1- William Wetherell
Councilman Dan Conroy discussed, adding a spot to the EDB agenda for "Citizen Comments"; that
he would like to respond to some of Councilwoman Denys comments; stated that he is the City's voice
on the TPO, and he is very vocal; discussed the make up of the TPO board,- Volusia County having
more than one seat because of their size; and stated that the TPO Chair is also a member of Volusia
County Council.
He stated that as far as the connector study, the TPO unanimously voted to send forward the message
that the TPO wants the connector study done; that he is both disappointed, and confused, because
members of the Volusia County Council, and the TPO Chair, County Councilman Pat Patterson, are
on the TPO board, and they all voted yes at the TPO meeting that they wanted the connector study;
he stated that he is very disappointed in the County Council's decision; provided a brief history of the
connector study funding; discussed, extending SR 442, economic development, and having an
evacuation route for disasters; due dilligence as a Councilman, and that he intends to meet with
FDOT, Congressman Mica, and whoever else he can, to keep the pressure on concerning the
connector study; various boards, and making sure the City is represented by an elected official at
each meeting,- discussed some of the comments made by Volusia County Council in regards to the
connector study; and stated that banter and debates are good, and are the way things get done.
EDB members and Councilman Conroy discussed, how long the study would take, and finding out
from FDOT; the allotted funds possibly not being enough to complete the study, but would definitely
get the project started,- Councilman Conroy invited EDB members to attend future TPO meetings;
stated that Seminole County has their portion of the SR 417 connector study done; provided the
address and start time for TPO meetings; and discussed Volusia County's "Mark your Sessions"
long term planning and the importance of being in front of the curve.
Chair Jamison discussed the importance of having an Edgewater resolution in support of the
connector study, and the weight a City resolution carries; and the TPO being a confusing process.
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Councilman Conroy discussed, attending the upcoming Volusia County economic development
meeting, and encouraged EDB members to do the same; more Council members attending Advisory
board meetings, and the new statement at the bottom of all City agenda, as it relates to Council
member attendance and the Sunshine Law; the importance of being at the table at all meetings; and
thanked the EDB for their time.
9. ADJOURN
There being no further business to discuss, the meeting adjourned at 9:59 a.m.
Minutes submitted by:
Mitch Honaker
Deputy City Clerk
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