2016-R-01 RESOLUTION NO.2016-R-01
A RESOLUTION OF THE CITY OF EDGEWATER,
FLORIDA, ADOPTING THE VOLUSIA COUNTY MULTI-
JURISDICTIONAL PROGRAM FOR PUBLIC
INFORMATION PLAN; PROVIDING FOR THE CITY
CLERK TO TRANSMIT TO THE COUNTY OF VOLUSIA;
REPEALING RESOLUTIONS IN CONFLICT HEREWITH
AND ESTABLISHING AN EFFECTIVE DATE.
WHEREAS, areas of the City of Edgewater are vulnerable to coastal and riverine
flooding that significantly threaten the safety of residents;and
WHEREAS, the National Flood Insurance Program (NFIP) provides federally supported
flood insurance in communities that regulate development in floodplains;and
WHEREAS,the Community Rating System (CRS)rewards communities that exceed the
minimum requirements of the NFIP that help citizens prevent or reduce flood losses; and
WHEREAS, the CRS program requirements were revised by the NFIP in 2013 to
include new credible activities, one of which is to develop and implement a Program for Public
Information (PPI) Plan, a coordinated flood hazard outreach program for the purpose of building
community resilience to flooding;and
WHEREAS, the CRS program requirements provide extra benefit for partnering with
other jurisdictions to develop and implement a PPI Plan covering a broader, multi jurisdictional
area; and
WHEREAS, the City of Edgewater joined with its neighboring CRS communities,
Volusia County, Daytona Beach, Daytona Beach Shores, Deltona, New Smyrna Beach, Ormond
Beach, Ponce Inlet, Port Orange and South Daytona, to develop the 2016 Multi-Jurisdictional
PPI Plan that provides a comprehensive,coordinated approach to improving communication with
citizens to reduce injury and damage to property from future floods;and
2016-R-01 1
WHEREAS, the City Council finds the plan consistent with its goals and objectives in
reducing the potential for personal/property losses in flood prone areas and ensuring the lowest
possible flood insurance premiums for property owners, now therefore,
NOW, THEREFORE, be it resolved by the City Council of the City of Edgewater,
Florida:
Section 1. The City Council hereby adopts the Volusia County Multi-Jurisdictional
Program for Public Information Plan.
Section 2. City Council is hereby requesting the City Clerk transmit a copy of this
Resolution to the County of Volusia.
Section 3. All resolutions or parts of resolutions in conflict herewith are hereby repealed.
Section 4. This resolution shall take effect immediately upon adoption.
After motion by .Xr2LiL rr ,i _ c.thiTht . ).1 and Second
the vote on this resolution was as follows:
AYE NAY
Mayor Michael Ignasiak
Councilwoman Christine Power
Councilwoman Gigi Bennington
Councilman Dan Blazi �►
Councilman Gary T.Conroyy
2016-R-01 2
•
PASSED AND DULY ADOPTED this day of n , 2016.
ATTEST: CITY COUNCIL OF THE
CITY OF EDGEWATER,r ORIDA
e' :&;-iiThel-1: BY:
19 / ' v.:
Robin L. Matusic Mike Ignasia
Interim City Clerk/Paralegal Mayor
For the use and reliance only by the City of Approved by the City Council of the City,of
Edgewater. Florida. Approved as to form and Edgewater at a meeting h on this Z/fh
legality by: Aaron R. Wolfe, Esquire day of , 2016
City Attorney under Agenda Item No 8 6
Doran,Sims,Wolfe&Ciocchetti
2016-R-01 3
2016 Volusia Multi-Jurisdictional
Program for Public Information
(CRS Communities of Daytona Beach, Daytona Beach Shores, Deltona, Edgewater, New
Smyrna Beach,Ormond Beach, Ponce Inlet, Port Orange, South Daytona, and
unincorporated area of Volusia County)
Prepared by:
Ormond Beach Planning Department in coordination
with the Multi-Jurisdictional PPI Committee Members
November 2015
Table of Contents
I. Background 3
II. Multi-Jurisdictional PPI Committee 5
III. Community Needs Assessment 6
A. Community Profile 6
B. Flood Hazards 7
IV. Flood Insurance Coverage Assessment 9
A. Flood Insurance Coverage by Jurisdiction 9
B. Repetitive Loss Properties 11
C. Summary 13
V. Target Audiences 13
VI. Inventory of Existing Public Information Efforts 14
VII. Messages 16
VIII. Other Public Information Initiatives 17
A. Map Information Service 17
B. Hazard Disclosure/Real Estate Agent's Brochure 17
C. Flood Protection Website 18
D. Flood Protection Assistance 18
IX. Plan Maintenance Procedures 18
X. Plan Adoption 18
Figures and Tables
Table 1: Volusia County Community Rating System Eligible Communities 3
Figure 1: Map of Communities in Volusia County Participating in the PPI 4
Table 2: Volusia Multi-Jurisdictional PPI Committee Membership 5
Table 3: 2010 and 2014 Population of Cities and Unincorporated Areas 7
Figure 2: Flood Zones in Volusia County 8
Figure 3: Flood Insurance Policies by Flood Zone 9
Table 4: Flood Insurance Data in the SFHA by Jurisdiction 10
Table 5: Percentage of Buildings Insured 10
Table 6: Total Unmitigated Repetitive Loss Properties 11
Figure 4: Repetitive Loss Claim Areas 12
Table 7: Other Public Information Efforts 14
Table 8: Messages and Desired Outcomes 16
Table 9: PPI Projects and Initiatives 19
2
I. Background
The Federal Emergency Management Agency (FEMA) National Flood Insurance
Program (NFIP) provides federally supported flood insurance in communities that
regulate development in floodplains. All Volusia County communities participate in the
NFIP allowing all property owners to acquire federal flood insurance policies. The
Community Rating System (CRS) is a voluntary program under the NFIP that qualifies
participating communities for reduced rates on flood insurance policies. The rating
system is based on 19 activities that receive credit points by implementing local
mitigation, outreach, and educational activities that go well beyond minimum NFIP
requirements. Volusia County and the jurisdictions of Daytona Beach, Daytona Beach
Shores, Deltona, Edgewater, Holly Hill, New Smyrna Beach, Ormond Beach, Ponce
Inlet, Port Orange, and South Daytona currently participate in the CRS. Table 1 shows
the CRS Class for each participating community and the applicable discount potential
for properties located in a Special Flood Hazard Area and the current savings to
policyholders.
TABLE 1 —Volusia County Community Rating System Eligible Communities
AS OF MAY 1,2015
Community Name CRS Entry Current % Discount for % Discount Total Savings
Date Class properties in outside Special in Premiums
Special Flood Flood Hazard for Flood
Hazard Areas Areas Policy
Holders"'
DAYTONA BEACH 10/1/94 6 20 10 $291,865
DAYTONA BEACH SHORES 10/1/92 6 20 10 $90,061
DELTONA'" 05/1/15 9 5 5 $11,133
EDGEWATER 10/1/92 7 15 5 $26,288
HOLLY HILL 10/1/94 6 20 10 $52,633
NEWSMYRNABEACH 10/1/91 7 15 5 $354,570
ORMOND BEACH 10/1/92 6 20 10 $251,236
PONCE INLET 05/1/04 5 25 10 $136,367
PORT ORANGE"' 10/1/92 7 15 5 $162,734
SOUTH DAYTONA 10/1/92 7 15 5 $47,046
VOLUSIACOUNTY 10/1/93 5 25 10 $698,597
TOTAL SAVINGS AS OF MAY 1,2015
$2,122,530
Note:(')New CRS Community
2)Port Orange just improved to a Class 5 which will become effective May 2016.Current savings as Class 7 is
$136,367. The savings will increase to approximately$273,315 as a Class 5 community.
"'Savings are based on current policies and the Community Class Rating as of May 1,2015.
Table 1 indicates that most communities have been participating in the CRS Program
since the early 1990s. The flood policy discounts range according to the community
class rating and flood zone. The total savings for all communities that participate in the
CRS is approximately $2,122,530 based on flood policies in effect as of May 1, 2015.
Therefore, property owners benefit greatly by living in a CRS community.
Additionally, every community in Volusia County participates in the Local Mitigation
Strategy (LMS). The LMS was developed following the passage of the Disaster
3
Mitigation Act of 2000 (DMA 2000). DMA 2000 emphasizes the need for state and local
government entities to closely coordinate on mitigation planning activities as a specific
eligibility requirement for any local government applying for federal mitigation grant
funds. In order to receive federal mitigation funding, participation in the Volusia LMS is
required. The 2015 Volusia County Multi-Jurisdictional Local Mitigation Strategy is a
comprehensive document that not only includes the Hazard Mitigation Plan and the
Integrated Floodplain Management Plan but the Volusia County Flood Warning
Program as well.
The Volusia County Local Mitigation Strategy Committee meets quarterly in order to
guide the LMS planning process and review and monitor the initiatives. At the March 11,
2015, quarterly LMS meeting, the County initiated a discussion with all of the attendees
to determine interest in participating in the Program for Public Information (PPI). The
PPI was introduced by the Federal Emergency Management Agency as a new planning
tool to provide a step-by-step coordinated approach to flood hazard outreach. The PPI
can be developed and implemented by a single community or with other communities
as a multi-jurisdictional effort. The purpose is the same: to improve communication with
citizens, and to provide information about flood hazards, flood safety, flood insurance
and ways to protect property and natural floodplain functions to those who can benefit
from it. The intent of the CRS program, and the PPI, is to reduce injury and damage to
property from future floods. Coordination between jurisdictions through a Multi-
Jurisdictional Program for Public Information (MJ-PPI) further increases efficiency in
resource use and improves communication with citizens. All CRS communities realize
an opportunity in collaborating to develop a multi jurisdictional plan as a natural
progression and integration of existing programs. All of the CRS communities except
for Holly Hill were able to participate (See Figure 1 —The 10 CRS Communities).
. :. Ormond Beach
A
1 ?9'; -. Z Daytona Beach
raw Daytona Beach Shores
i` .. South Daytona
` .
•
%i' Y+ • • " 6-7 ., ' Port Orange
Ponce Inlet
Volusia County
c 'i'` • _ New Smyrna Beach
Deltona „,, t, Edgewater
Figure 1- 10 CRS Communities in Volusia County "R;'`
Participating in the Program for Public Information. '
t .
t<
4
Reducing future flood damage requires a partnership with the public, and an educated
public is an important component for success. A MJ-PPI Plan can offer participating
communities the benefits of clear, coordinated messages and a more comprehensive
approach in getting information out in a consistent, cost-effective manner.
II. Multi-Jurisdictional PPI Committee
After the cities and County agreed to work together to develop and implement the PPI
plan, staff from each jurisdiction recruited active members of their communities
including representatives of the insurance, lending, and real estate agencies and
floodplain residents to serve on the MJ-PPI Committee. The County and City of Ormond
Beach emailed information to help communicate the role and expectations of committee
members and the benefits of the effort. The committee recruitment was successful and
led to a committee of 10 governmental representatives and 10 nongovernmental
stakeholders with representation as follows:
Table 2 -Volusia Multi-Jurisdictional PPI Committee Membership
Governmental Nongovernmental Community
Representative Stakeholder Representing
Kimberly Dixon Bobbi Barlow, Insurance Rep. Daytona Beach
William Rotella Bill Dryer Daytona Beach Shores
Scott McGrath David Hamstra, Engineer Deltona
Tabitha Russell Donna Snow, Lending Agency Edgewater
Becky Weedo Mary Hamilton, HOA, Floodplain Ormond Beach
Resident
Kyle Fegley Todd Perry, Insurance Rep. New Smyrna Beach
Robert Bailey Skip White Ponce Inlet
Margaret Momberger Sonya Laney Port Orange
Jeanne Willard , PIO Jim Allender, Insurance Rep. South Daytona
Larry LaHue, Floodplain Denise Hutchinson, Realtor Volusia County
Manager
The role of the committee members was to assist in developing the MJ-PPI plan by
providing feedback, from their perspective, on areas of their larger community that
should be targeted for outreach, what type of message should be delivered and how
often. Committee members were also asked to share information on any efforts related
to this work that have occurred or are occurring within their communities. County and
Ormond Beach staff members developed the agendas and facilitated the committee
meetings. Prior to setting each meeting date, the committee members were surveyed
for their availability to ensure that the committee's efforts met the attendance
requirements outlined in the new CRS manual.
The first meeting of the Multi-Jurisdictional PPI was held on June 10, 2015, at the
County Lifeguard Headquarters and Administrative Center in Daytona Beach. The
5
agenda followed steps one and two of the seven step plan outlined in the 2013 CRS
Manual, pages 330-11 through 330-19, corresponding to the "information gathering"
work on which the PPI would be based. During this meeting, a decision was first needed
to determine if the Coverage Plan from CRS Activity 370 would be included in the PPI.
The group voted approval. Next, the ten communities were provided summary
information from the Volusia County Integrated Floodplain Management Plan which
highlighted the flood hazards countywide. Basically, the flood hazards identified are
due to riverine flooding and storm surge due to coastal storm events. The flooding
primarily occurs in areas in the 100-year floodplain, but properties outside the Special
Flood Hazard Area are impacted as well. Therefore, the committee formed the
consensus that all properties in Volusia County are susceptible to flooding and are
considered target areas.
Each participating jurisdiction provided information on current public information efforts.
Some projects are community specific, but many are regional projects of which not all
communities were aware. The Committee members brainstormed on additional
opportunities for collaboration. Many great ideas were discussed and additional
outreach initiatives were identified.
The second meeting was held on September 9, 2015, at the County Lifeguard
Headquarters and Administrative Center in Daytona Beach. The agenda followed steps
three through five of the seven step plan outlined in the 2013 CRS Manual,
corresponding to the "program development" phase. During this meeting, members
reviewed the six messages of the newly revised CRS program and matched the topics
to the three target audiences, developing specific messages. This work is detailed
under the "Target Audiences" section below. The Committee informally inventoried
related efforts that were already taking place in the community, and noted where the
existing projects could fit in the PPI Plan, or how they could be modified to serve the
overall effort in a better way. The discussion shifted to program development.
Representatives from the jurisdictions and organizations discussed what actions could
be taken to deliver specific messages to the target audiences. The outcome of this work
is presented in Table 8.
III. Community Needs Assessment
A. Community Profile
Volusia County is located in the central portion of the Florida east coast. The land area
of Volusia County is approximately 1,210 square miles with 50 miles of Atlantic Ocean
shoreline. Along the eastern side of the County, the Halifax River and the Indian
River/Mosquito Lagoon form long, narrow estuaries which separate the County's
mainland from its barrier island. Ponce DeLeon Inlet, located near the middle of the
coastline, serves as the County's only inlet through the barrier island and the major
passage through which Atlantic tides and storm surge propagate into the estuaries. The
Tomoka River and St. Johns River are other major estuaries in the County.
6
Volusia County has a subtropical climate, with long, warm, and humid summers and
short, mild winters. The average annual precipitation is approximately 48 inches. Over
half of the rainfall occurs June 1st through November 30th, designated as the "Atlantic
hurricane season."
There are sixteen incorporated areas within Volusia County, of which Deltona is the
largest in terms of population. There are 11 CRS communities in Volusia County. The
participating jurisdictions in this plan include Daytona Beach, Daytona Beach Shores,
Deltona, Edgewater, New Smyrna Beach, Ormond Beach, Ponce Inlet, Port Orange,
South Daytona, and the unincorporated area of Volusia County (see Figure 1, p. 4).
Table 3 shows the 2010 populations of the CRS participating cities and unincorporated
area within Volusia County along with the 2014 population estimates provided by the
Bureau of Economic Business Research (BEBR), University of Florida. The change
from 2010 to 2014 represents a total growth rate of approximately one percent
compared to the State percent change of 5.8 percent.
Table 3—2010 and 2014 Population of Cities and Unincorporated Areas
Jurisdiction 2010 2014 Population Estimate
Daytona Beach 61,005 62,622
Daytona Beach Shores 4.247 4,264
Deltona 85,182 86,360
Edgewater 20,750 20,748
New Smyrna Beach 19,537 23,834
Ormond Beach 38,137 39,455
Ponce Inlet 3,032 3.039
Port Orange 56,048 57,467
South Daytona 12,252 12,373
Unincorporated 119,642 115,057
Total 358,827 362,597
B. Flood Hazards
The 2015 Volusia County Multi-Jurisdictional Local Mitigation Strategy identifies thirteen
individual hazards categorized as atmospheric, hydrologic, geologic, and other.
Flooding is the most frequent and costly natural hazard in the Volusia County area.
Flooding in Volusia County results from tidal surges associated with hurricanes,
nor'easters, and tropical storm activity and from overflow from streams and swamps
associated with rainfall runoff. Major rainfall events occur from hurricanes, tropical
storms, and thundershowers associated with frontal systems. During periods of
intensive rainfall, smaller streams tend to reach peak flood flow concurrently due to
relatively short time of concentration, with elevated tailwater conditions associated with
coastal storm surge. This greatly increases the likelihood of inundation of low-lying
areas along the coast. Areas along the Halifax River, Tomoka River, Indian River, and
Mosquito Lagoon are particularly vulnerable to this flooding. In the western part of the
County, the St. Johns River periodically causes flooding from tidal surges and major
rainfall events associated with hurricanes, tropical storms, and extended periods of
heavy rainfall, such as during the warm phase of El Nino Southern Oscillation.
Figure 2 illustrates the location and extent of currently mapped Special Flood Hazard
Areas for Volusia County based on best available FEMA Digital Flood Insurance Rate
Map (DFIRM) data. This includes Zones NAE/AH/A0 (100-year floodplain), Zone VE
(100-year coastal flood zones, associated with wave action) and Zone X (500-year
floodplain). It is important to note that while FEMA digital flood data is recognized as
best available data for planning purposes, it does not always reflect the most accurate
and up-to-date flood risk. Impacts have included flooding of hundreds of homes,
schools, and roads, including the blockage of 1-95 in Ormond Beach during a 2004 flash
flood. Flooding and flood related losses often do occur outside of delineated special
flood hazard areas.
Figure 2: Flood Zones in Volusia County
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Areas countywide can be flooded from overwhelmed rivers, creeks, coastal sources,
sheet flow, and local drainage ways. While the official FEMA Flood Insurance Rate Map
designates the deeper riverine and coastal flood prone areas as A, AE, AH or VE Zones
(shown as dark pink and dark purple in Figure 2), the Committee concluded that all
properties are subject to flooding and the PPI should strive to reach all residents and
businesses in the multi-jurisdictional Volusia County area. In addition, the PPI will
specifically target properties in the floodplain and repetitive loss areas.
8
IV. Flood Insurance Coverage Assessment
A. Flood Insurance Coverage by Jurisdiction
In order to determine the level of flood insurance coverage in the Volusia Multi-
Jurisdictional area, the most recent flood insurance policy data provided by
FEMA was used, along with GIS information. Using the data, current flood
insurance policies were plotted on a map as shown below.
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• POL CIES
FLOOD ZONES
A •
AE
API
MN°E Figure 3—Flood Insurance Policies
M,AeooflY
by Flood Zone
N _
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Oat*PICJX15
Table 4 summarizes the two key statistics of policies in force in the Special Flood
Hazard Area and past claims by jurisdiction.
9
Table 4: Flood Insurance Data in the SFHA by Jurisdiction (as of 5/31/15)'
CID Community Name #of Insurance in $of Closed Paid Losses $of Closed Paid
Policies Force Within the SFHA Losses Outside the
within SFHA
SFHA in
force
125099 DAYTONA BEACH 2557 $476,679,500 $2.472,789.29 S7,015,899.20
125100 DAYTONA BEACH SHORES 12 $2,225.600 $41,004.28 $224,808.42
120677 DELTONA 274 $56,052,600 $101,646.34 $233,027.33
120308 EDGEWATER 215 $49,720,100 $128,314.08 $374,352.14
125132 NEW SMYRNA BEACH 3052 $651,632,300 $1,404,571.96 $2,073,440.28
125136 ORMOND BEACH 972 $243,447,800 $1,980,232.01 $2,195,323.32
120312 PONCE INLET 509 $130,655,300 $536,882.21 6264,948.80
120313 PORT ORANGE 1253 S274,309,300 $5,408,479.79 $1.969,063.85
120314 SOUTH DAYTONA 424 S94,978,600 $1,371,775.65 $2.817,071.31
125155 VOLUSIA COUNTY 3514 S798,152,000 $9,311,008.39 $3.694,913.44
Total 12,782 $2.777,853,100 S22.756,704.00 $20,862,848.09
Table 5 compares the number of policies in Table 4 with the number of buildings by
jurisdictions.
Table 5: Percentage of Buildings Insured
CID Community Name #of #of %Insured Total#of Total#of
Buildings Policies within Policies Policies
within SFHA within SFHA Outside the
SFHA SFHA
125099 DAYTONA BEACH 5,629 2,557 45% 9,156 6,599
125100 DAYTONA BEACH SHORES 2 12": NIA 5,213 5,201
120677 DELTONA 1,537 274 18% 1,256 982
120308 EDGEWATER 602 215 36% 1,119 904
125132 NEW SMYRNA BEACH 4,443 3,052 69% 7,904 4,852
125136 ORMOND BEACH 3,072 972 32% 5,135 4,163
120312 PONCE INLET 112 509r2I NiA 2,534 2,025
120313 PORT ORANGE 5.418 1,253 23% 3,357 2,104
120314 SOUTH DAYTONA 2,904 424 15% 1,336 912
125155 VOLUSIA COUNTY 4.391 3,514 80% 10,027 6,513
Total 28,110 12,782 45% 47,037 34,255
Note:(1)Daytona Beach Shores polities exceed total number of buildings. This is due to an insurance Community Code issue which is being addressed.
(2)Ponce Inlet polices exceed total number of buildings. For insurance purposes.condominium units are counted as bulldogs.For this reason.po ides
for condominium units exceed the number of buildings.
According to Tables 4 and 5, there are 12.782 flood insurance policies within the
Special Flood Hazard Area with 34,255 policies outside the floodplain. Only 45% of the
buildings within the Special Flood Hazard Areas have flood insurance coverage.
10
Flood insurance is required as a condition of federal aid or a mortgage or loan that is
federally insured for a building located in a Special Flood Hazard Area (SFHA).
Therefore, one would expect most policies to be in the AE, A, and VE Zones. The
interesting statistic in Tables 4 and 5 is that there are almost three times as many
policies outside the SFHA where flood insurance is not required. Similarly, the NFIP has
paid over $43 billion dollars in flood insurance claims and almost 50% of the dollars paid
countywide have been in the flood zones outside the SFHA. This could be explained by
two primary reasons: 1. Older, established neighborhoods are generally mapped in the
Special Flood Hazard Areas and homes may no longer carry a mortgage; and 2.
Coastal V-Zone boundary lines are primarily designated along the dune line of the
beach. Most condominium structures are built just outside the V-Zone boundary. Each
unit is considered a separate structure so there would be more policies issued in the X
Zone.
B. Repetitive Loss Properties
Although the entire county is susceptible to flooding, there are 186 buildings which are
considered unmitigated "repetitive loss" properties as defined by FEMA (having at least
two claims of $1,000 over a 10 year period). Of the 186 unmitigated repetitive loss
properties, 102 are in the Special Flood Hazard Area and 84 are outside the Special
Flood Hazard area (See Table 6).
Table 6-Total Unmitigated Repetitive Loss Buildings by Jurisdiction and Flood Zone(1)
Community Total RL RL in AE, Al- RL in VE, V1- RL in B,C, X RL
Buildings 30, AO, AH, A 30, V Buildings
(Insured)
Daytona Beach 30 8 1 21 14
Daytona Beach 0 0 0 0 0
Shores
Deltona 4 1 0 3 1
Edgewater 2 0 0 2 1
New Smyrna 26 15 1 10 22
Beach
Ormond Beach 7 3 0 4 5
Ponce Inlet 2 1 0 1 2
Port Orange 35 17 0 18 24
South Daytona 7 5 0 2 4
Volusia County 73 50 0 23 40
Total 186 100 2 84 113
(I) Source: Community Information System Report by Jurisdiction as of 04/16/2015 provided by Sue
Hopfensperger, ISO/CRS Specialist.
11
Based on the statistics, 55% of the buildings classified as repetitive loss have occurred
in Special Flood Hazard areas. Also, 45% of the repetitive loss buildings are located
outside Special Flood Hazard Areas.
An interesting statistic contained in Table 6 is the number of repetitive loss buildings
currently insured equals a total of 113 or 61%. Even though the building may have
experienced flood loss, flood insurance is not being purchased probably because it is
not required. Figure 4 depicts the areas where repetitive loss claims have been paid.
Figure 4: Repetitive Loss Claim Areas
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R.L.Properties in Arse .. C
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e SEMLNOI
• 9
• 9
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Source;:FEMA.Volugia Coi.nty DEM and_urisdictions.2013
Most of the repetitive loss areas are composed of single properties along the east coast
as denoted by the green dots. The four bright pink dots represent areas where 10-20
properties have reported repetitive losses and are interestingly all located on the
mainland and inland. All four large repetitive loss areas are located in the floodplain.
12
C. Summary
Based on the information above, it is clear that the majority of property owners in the
multi-jurisdictional Volusia County area do not carry flood insurance on their buildings.
In the Special Flood Hazard Areas where flood insurance is mandatory as a condition of
federal aid or a mortgage or loan that is federally backed, only 45% of the buildings
have flood insurance coverage. Also, it is interesting that 61% of the repetitive loss
buildings are insured.
Because the percentage of properties with flood insurance coverage is generally low,
the PPI committee decided to target a variety of audiences to increase flood insurance
coverage for buildings. The target audiences are listed in Section V. The communities
of Daytona Beach, Daytona Beach Shores, Deltona, Edgewater, New Smyrna Beach,
Ormond Beach, Ponce Inlet, Port Orange, South Daytona, and Volusia County will
continue to provide outreach to the various target audiences through methods such as
mailings, ads, flyers, and the countywide website to encourage property owners to
purchase flood insurance coverage. Additionally, the participating CRS jurisdictions will
provide countywide information about flood insurance and other flood related topics at
public meetings and public events throughout the year. This consolidated outreach
should increase flood insurance coverage in the Volusia County Multi-Jurisdictional PPI
area.
V. Target Audiences
The PPI Committee concluded that target audiences will be initially focused on general
public, residents in the floodplain, repetitive loss properties and real estate, lending and
insurance agencies.
General Public in the 10 participating CRS Communities: As past flooding and flood
insurance claims indicate, residents and business owners in the cities of Daytona
Beach, Daytona Beach Shores, Deltona, Edgewater, New Smyrna Beach, Ormond
Beach, Ponce Inlet, Port Orange, South Daytona, and unincorporated areas of Volusia
County need to be aware of the flood hazard, flood insurance, and ways they can
protect themselves from flooding. Thus, the Committee concluded that the community at
large should be considered a target audience, since flooding can occur anywhere for a
variety of reasons. Flooding can occur in urban areas, through an undersized culvert or
blocked drain, and also in areas not shown on flood maps. Citizens may travel through
flooded areas and not know the proper safety precautions, or they may consider
purchasing or moving to a flood prone property.
Residents in the Floodplain: There are over 28,000 structures in the FEMA floodplain.
Because these properties have been identified as having a known flood risk, the
13
Committee believes it is important to reach out to the property owners of these buildings
to let them know about the risk of flood and the availability of flood insurance.
Repetitive loss areas: There are 186 unmitigated repetitive loss properties in the ten
CRS participating communities. These property owners, along with their neighbors,
have similar potential for flooding, should be aware of their property's risk of flooding
and the availability of flood insurance. Because the residents and business owners in
the floodplain and since repetitive loss areas are so similar, it was determined that these
two groups receive the same types of outreach.
Real estate, lending and insurance companies: These companies are the key to
conveying information about flood hazards and flood insurance. The Committee wants
to make sure that they understand and have all the information they need about these
topics.
VI. Inventory of Existing Public Information Efforts
An important part of developing a public information program is to know what other
public information activities are reaching Volusia County multi-jurisdictional property
owners. The information in Table 7 came from past projects, staff research, and PPI
Committee members. The organizations are listed in alphabetical order.
Table 7: Invento of Existin. Public Information Efforts
Jurisdiction/A.enc Pro'ect Messa.e
All Jurisdictions Floodplain Management Website Various
Annual mailing to repetitive loss Information on the flood hazard,and mitigation measures
areas
Information in Phonebook Preparedness—Avoid/Minimize/Recover
Distribution of FEMA materials in Various
City Island Library
Markers attached to storm drains No Dumping-Drains to Waterway Markers
American Red Offers a Flood App for Android or Prepare—Respond—Recover
Cross Apple.
Website Educational Information Prepare—Respond—Recover
COAD Annual Hurricane Expo Emergency Preparedness
(Community
Organizations
Active in Disaster
Daytona Beach Flood Fact information brochure Various
provided to all City of DB in utility bill
and direct mail.
Distribution of City,State,and Various
FEMA brochures outside
Commission Chambers
Flood Tips PowerPoint Presentation Various
on Channel 199
Citywide Quarterly newsletter Various
Daytona Beach Citywide Quarterly newsletter Various
Shores
14
Table 7: Invento of Existing Public Information Efforts
Jurisdiction/Agency Pro.ect Messa•e
Deltona Electronic and Mailed Quarterly Various
Newsletter
Prehurricane Season Activity Preparedness—Avoid/MinimizeiRecover
Edgewater Brochures distributed at 5K Races Various
Brochures distributed at Edgewater Various
Expo booth
Brochures distributed at Various
Environmental Services Educational
presentations
Florida Department Flood Awareness Week and Severe Various
of Emergency Weather Awareness Week
Management Outreach
Hometown News Hurricane Prep Guide Preparedness—Avoid/Minimize/Recover
Insurance Agencies Letter to homeowner policy holders Flood Protection
with no flood insurance
New Smyrna Beach Brochures available in City Hall Various
Newsletters to Insurance Agency Various
office
Newsletters to Silver Sneakers Various
Group meetings
Newsletters to Citizens Academy Various
Flood Information packets at Family Various
Fun Night at Riverside Park
News-Journal& Hurricane Awareness Flyers Preparedness—Avoid/Minimize!Recover
Hometown News
Ormond Beach Flood Fact brochure and Florida Various
DEM coloring books and handouts
distributed at Annua Earth Day
event
Flood information and website link Various
provided to all City of OB in utility
bill
Flood Information brochures Various
available in Planning Department
Port Orange Flood Protection Information Flood Protection
personally distributed at Port
Orange Family Days
Postcard mailed to Lawn Keep debris and trash out of streams and ditches
Maintenance companies and at City
Booth during Family Days
City Quarterly Newsletters Various
Flood Insurance PSA on WOFL-35 Flood Insurance
(FOX)
Brochure at kiosks at City Hall& Flood Protection
Public Works
Facebook and Twitter reminders Flood Insurance
that flood insurance usually take 30-
days to become effective
South Daytona City Newsletter Flood Protection
SJRWMD brochures distributed at Flood Protection
Publix
Flood information distributed in City Various
Hall
St.John's River Flood Information on website Various
Water Management Distribution of brochures Flood Protection and Assistance and Stormwater
District Systems
15
Table 7: Inventory of Existin• Public Information Efforts
Jurisdiction/A.enc Pro'ect Messa•e
Volusia County Approximately 100 different Various
presentations to Professional and
Citizen Groups
Volusia Magazine segments Various
VII. Messages
After reviewing the Community Needs Assessment, the PPI Committee identified the
following as the priority messages for 2016. The first six are the same as the six priority
messages for the CRS. Two more were added by the Committee as seen in Table 8.
Table 8. Messa'es and Desired Outcomes
Message Outcome
A:Know your risk of flooding. A: More map information inquiries and flood
determination requests.
B: You should buy flood insurance. Flood B: Increase in the number of flood insurance
Insurance is available anywhere in Volusia policies.
County.
C: Follow proper safety precautions and Turn C: No water rescues or police citations for ignoring
around, don't drown. barricades after a flood event.
D: Keep debris and trash out of streams and D: Reduced number of calls related to stream
ditches. obstruction.
E: Get a permit before you build. E: Increase number of elevation certificates on file,
and structures repaired with permits.
F:Keep your waterway clean. Limit use of F: Water quality maintained.
fertilizers and pesticides.
G: You can protect your house from flooding. G: Increased number of requests for flood
protection information.
H: Check with your agent to see if you are fully H: Increase in the number of flood policies in the X
insured. zone.
The overall strategy is to make information more readily available to the target
audiences in a manner that will equip and encourage these audiences to adopt
behaviors to improve preparedness and decrease future flood damage. The PPI
Worksheet (Table 9) provides a comprehensive list of the program elements organized
by target audience and message.
Table 9 also includes projects created specifically to increase the number of flood
insurance coverage policies in the participating communities denoted as "CP" projects.
In addition to projects that are implemented every year, the PPI Committee
recommends projects that will be implemented during and after a flood. These projects
will be drafted and made ready for reproduction and dissemination after a flood warning.
Such projects are listed at the end of Table 9 as "FRP" projects.
16
VIII. Other Public Information Initiatives
A. Map Info
Volusia County and Daytona Beach, Daytona Beach Shores, Deltona, Edgewater, New
Smyrna Beach, Ormond Beach, Ponce Inlet, Port Orange, and South Daytona provide
map information in several ways. The most common method is the County flood map
viewer website at: http://www.volusia.orq/services/public-protection/emergency-
management/types-of-disasters/floods/flood-maps.stml. Customers enter the address
of the property in question and can view on the map if the property is in a Special Flood
Hazard Area or not. Map information can also be obtained from most of the other CRS
community websites.
All CRS communities provide map information through inquiries by phone, by email, or
in person through the customer service counter. This service is advertised annually to
real estate agents, lenders, and insurance agents, as well as properties in the floodplain
and repetitive loss properties. The PPI Committee agreed to continue these
procedures. Volusia County will update the County's website to include all of the other
CRS communities' contact information and web links in order to make flood
determinations easier.
B. Hazard Disclosure/Real Estate Agents
Effective February 19, 2014, the FEMA Flood Insurance Rate Maps (FIRMs) were
updated for all communities within Volusia County. Volusia County has published the
new flood maps on its website and encourages the public to review the flood zones.
Now that the information is available, real estate agents and brokers, and sellers have a
duty to disclose to buyers (or to make sure buyers are aware) of the flood risks
associated with a particular piece of property.
One protection for buyers in Florida is the requirement that any property located in a
Special Flood Hazard Area, where the purchase is financed with a federally-backed
loan, must be covered with flood insurance. Whether or not a private mortgage will
demand flood insurance coverage depends upon that lender. It should be noted that if a
buyer purchases a property with cash, then the buyer will not be required to purchase
flood insurance so the flood zone may or may not be disclosed.
All real estate agents can access the State of Florida Seller's Disclosure of Property
Conditions form and disclose whether a property is located in a floodplain. Real estate
agents can obtain the flood zone by using the methods described above in the Map
Information Service section.
17 ---
C. Flood Protection Website
The Volusia County website will be updated to include information for all eight of the
priority topics listed in Table 7. Additional information related to outreach projects will
be included on the website with links to all CRS participating communities. In addition,
the County's website will be updated to have a more current look and have a more
prominent location on the County's main webpage.
D. Flood Protection Assistance
All of the participating CRS communities offer flood protection assistance including
property protection advice (PPA), advice after a site visit (PPV), and financial assistance
advice (FAA). These types of assistance are advertised in the annual mailing to
floodplain and repetitive loss property owners. Other types of advertising will be
considered for a countywide opportunity such as the Home Show, Volusia Magazine,
and other presentations to civic and professional groups.
IX. Plan Maintenance Procedures
The Multi-Jurisdictional PPI Committee will meet annually to evaluate the Plan and
incorporate any needed revisions. The evaluation will cover:
• A review of the projects that were completed
• Progress toward the desired outcomes
• Recommendations regarding projects not completed
• Changes in the target audiences
The CRS Community Assessment will be refreshed every year as part of the Annual
Evaluation. The County will coordinate and facilitate this meeting, and afterward,
provide a summary and updated PPI worksheet (see Table 8) reflecting the
Committee's decisions. The Annual Evaluation Report will be prepared each year as
part of the CRS annual recertification with copies to the County, Daytona Beach,
Daytona Beach Shores, Deltona, Edgewater, New Smyrna Beach, Ormond Beach, Ponce
Inlet, Port Orange, and South Daytona governments, State of Florida NFIP Coordinator, and
local media.
X. Plan Adoption
This document will not become effective until the Plan is adopted by Volusia County
Council, Daytona Beach City Commission, Daytona Beach Shores City Council, Deltona
City Commission, Edgewater City Council, New Smyrna Beach City Commission,
Ormond Beach City Commission, Ponce Inlet Town Council, Port Orange City Council,
and South Daytona City Council by resolution.
18
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11LED GElorida ATER
II
January 7,2016
•
Patricia White, CFM
Volusia Prepares Coordinator
Volusia County Emergency Management
3825 Tiger Bay Road, Suite#102
Daytona Beach, FL 32124
Re: City of Edgewater
Resolution#2016-R-01 (PPI Plan)
Dear Ms. White:
During the City Council meeting held on January 4, 2016, Council approved the above-
referenced Resolution which approves/adopts the Volusia County Multi-Jurisdictional Program
for Public Information Plan. A copy of Resolution #2016-R-01 is enclosed for your
information/files.
Sincerely,
Robin L. Matusick
City Clerk/Paralegal
rmatusick@cityofedgewater.org
Mm
Enclosure
Copy to: Development Services, PPI Coordinator
w/attachment
Office of the City Clerk/Paralegal
P.O.Box 100•Edgewater,FL 32132-0100
(386)424-2400,Ext. 1101 •Fax(386)424-2410
www.citvofedgewater.org
(Clerk%Ltr-2016-001)