05-04-2016City of Edgewater
it
ATEI? Meeting Minutes
Economic Development Board
Wednesday, May 4, 2016
1. CALL TO ORDER, ROLL CALL
8:00 AM
104 N. Riverside Drive
Edgewater, FL 32132
Council Chambers
Present 6 - Jeff Berner, Marcia Barnett, Oscar Zeller, Donna Snow, Cecil Selman and Brandon Beck
Excused 1 - Bliss Jamison
Absent 1 - William Wetherell
Also present: 3 - Board Coordinator Jordan Harris, Economic Development Coordinator Samantha
Bishop, & Assistant City Manager John McKinney.
2. APPROVAL OF MINUTES
a. AR-2016-1595 Regular Meeting - March 2, 2016
A motion was made by member Selman, second by member Berner, to approve the
Minutes of March 2, 2016. The MOTION was APPROVED by the following vote:
Yes: 6 - Jeff Berner, Marcia Barnett, Oscar Zeller, Donna Snow, Cecil Selman, and Brandon Beck
Excused: 1 - Bliss Jamison
Absent: 1 - William Wetherell
3. PRESENTATIONS
a. Retail Strategies
Retail Development Director Clay Craft gave a presentation on: City of Edgewater demographic
profile; Economic development goals to increase tax revenue, attract business, improve quality of
life, and creat jobs; Current major employers; Millennials make up the largest consumer group;
Omni channeling is extremely popular right now through selling goods on websites; Retail Strategies
works in a four step process - market analysis, data reports, "boots on ground", proactive retail
recruitment; Runs reports for Economic Development Coordinator on demand for business
demographics and provides results same day; and stated retailers do not look at City boundaries,
they focus on drive times when looking for potential retail locations.
City of Edgewater Page I Printed on 512612016
Economic Development Board Meeting Minutes May 4, 2016
Advisory board members and audience questioned.- Retail strategies scouting out Industrial
Businesses to bring into our City; What is the process of finding property for potential businesses;
How big does the demographic have to be to attract a large store such as target; Why do you show
average versus median; Do you have polls on what the residents in Edgewater are willing to drive to
New Smyrna Beach and Port Orange for; Does Edgewater have any interested Omni Channel
Retailers within the 18 to 36 month window ; and is R.S. doing anything to retain current businesses
in the area.
Clay Craft responded.- Retail Strategies does not target Industrial recruitment, but if contacted and
interested they will help find location and information for potential business; They have an idea on a
property to fit needs for the potential recruitment, and also rely on Samantha Bishop for her
resources; Roughly 100 thousand in population to attract a store such as Target; R.S. uses median
and averages to satisfy what the retailer is looking for; No, R.S does not have a poll of what the
residents are willing to drive for; R.S. does not maintain established businesses, If R.S. has a good
relationship with the retailer they will check in from time to time; and a few Omni channel retailers
say the market is a fringe at this time.
Vice Chair Barnett asked to defer the remainder of the meeting to a future date.
4. PUBLIC COMMENTS -
5. REPORTS
a. Planning and Zoning Board
b. SEVCC
c. City Manager/ Economic Development/ Redevelopment Coordinator
6. CONTINUED BUSINESS
7. NEW BUSINESS
8. BOARD REPORTS
8. ADJOURN
The remainder of the meeting was postponed until following meeting June 1st, 2016
Minutes submitted by:
Jordan Harris
Board Coordinator
City of Edgewater Page 2 Printed on 512612016
RESOLUTION NO.2016-R-20
A RESOLUTION OF THE CITY OF EDGEWATER,
FLORIDA SUPPORTING THE IMPLEMENTATION OF A
SOUTH EAST VOLUSIA JOINT MARKETING PLAN FOR
ECONOMIC DEVELOPMENT; AUTHORIZING THE
CHAIR OF THE ECONOMIC DEVELOPMENT ADVISORY
BOARD TO SERVE EX OFFICIO ON THE JOINT
SOUTHEAST VOLUSIA ECONOMIC DEVELOPMENT
MARKETING SUBCOMMITTEE; PROVIDING FOR
CONFLICTING RESOLUTIONS; AND PROVIDING AN
EFFECTIVE DATE.
WHEREAS, the County of Volusia, through its Economic Development Department,
Team Volusia and the CEO Business Alliance support business recruitment on a county -wide
basis; and
WHEREAS, the Southeast Volusia Chamber of Commerce and the Cities of Edgewater,
New Smyrna Beach and Oak Hill all are making concerted efforts to foster economic
development in their communities; and
WHEREAS, the Southeast Volusia area is geographically and economically identifiable
as a unified community affording opportunities for business creation, expansion and
diversification; and
WHEREAS, to augment the county -wide and the three cities efforts, a joint initiative to
market the development opportunities which will benefit the Southeast Volusia area is desirable
and feasible; and
WHEREAS, the Southeast Volusia Chamber of Commerce is prepared to lead a sub-
committee including economic development representatives from the three cities, the County and
other organizations; and
WHEREAS, the initial responsibility of the sub -committee would be to develop a
marketing Plan for Southeast Volusia with an emphasis on manufacturing, technology, and value
added businesses that would create high paying jobs; and
WHEREAS, there are resources with marketing expertise such as, but not limited to
Southeast Volusia Advertising Authority, colleges, universities, Team Volusia, Volusia County
Economic Development Division, CEO Business Alliance, SCORE and professional marketing
firms that could aid in drafting the Marketing Plan; and
WHEREAS, this Plan shall be presented to the three cities for their consideration of
approval.
2016-R-20 1
PASSED AND DULY ADOPTED this 6th day of June, 2016.
ATTEST:
Robin L. Matusick
City Clerk/Paralegal
For the use and reliance only by the City of
Edgewater, Florida. Approved as to form and
legality by: Aaron R. Wolfe, Esquire
City Attorney
Doran, Sims,Wolfe & Ciocchetti
CITY COUNCIL OF THE
CITY OF EDGEWATER, FLORIDA
Mike Ignasiak
Mayor
Approved by the City Council of the City of
Edgewater at a meeting held on this 6th day of
June, 2016 under Agenda Item No 8
2016-R-20
City of Edgewater
Economic Development Board
Budget vs Actual FY 2015 - 2016
ITEM / DESCRIPTION
Actual as of
March 31, 2016
FY 2015 -
2016 Budget
Professional Services & Contracts
Team Volusia (Manufacturing Recruitment)
$
25,000
$
25,000
Retail Strategies (Retail Recruitment)
$
20,000
$
20,000
Southeast Volusia Chamber of Commerce:
$
5,000
Membership
$
625
Directory Ad Full page
$
940
Home Show Business Expo Sponsor
$
500
SEV Chamber Support for the following:
$
2,435
Business Retention / Expansion Activities
Recruitment and Economic Development Support
Events Promotion 52 weeks & Media Sponsorship Package
Constant Contact Subscription
$
250
$
250
S.C.O.R.E. Sponsorship
$
1,000
Promotion / Marketing
Printing & Binding
$
1,500
Printing
$
419
Marketing Materials Economic Development Board
$
1,500
SEV Map Advertisement
$
730
Paddling Brochure
$
360
Economic Development Summit Nov. 14, 2015
$
234
Economic Development City Marketing Campaign
$
5,000
Joint meeting name cards
$
16
Postage
$
50
Total
$
51,509
$
59,300
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