06-15-2016 - Workshop - SEVMIWednesday, June 15, 2016
6:00 PM
Workshop - SE Volusia Marketing Initiative
1. CALL TO ORDER - Bliss Jamison
104 N. Riverside Drive
Edgewater, FL 32132
Council Chambers
Edgewater Economic Development Advisory Board Chair Bliss Jamison called the meeting to order
at 6: 00 PM.
2. ROLL CALL - INTRODUCTIONS
Edgewater Economic Development Advisory Board members: In attendance, Bliss Jamison and
Brandon Beck; Excused, Donna Snow, Jeff Berner, Oscar Zeller, Bill Wetherell; Absent, Marcia
Barnett and Chip Selman.
City of New Smyrna Beach Economic Development Advisory Board members: In attendance, Judy
Reiker, Lillian Conrad, Uli Rhen, Paul Mayer, Lee Griffith; excused, Chase Herbig; Absent Michael
Kolody.
City of Oak -Hill Economic Development Advisory Board members: In attendance, Mike Arman
Attendance: See attached sign in sheets.
3. APPROVAL OF MINUTES
a. AR-2016-1595 Regular Meeting - March 2, 2016
NSB EDAB member Lillian Conrad made a motion to approve the minutes; seconded by Oak Hill
EDAB memberMike Arman. The minutes were unanimously approved
4. WELCOME & OPENING REMARKS - Bliss Jamison
Ms. Bliss Jamison welcomed all in attendance and made introductions of elected officials and
representatives of organizations in attendance. Ms. Jamison re -stated the purpose of the meeting
"to work together, to be a united and harmonious economic development community as we work -
together to bring high paying jobs to the Southeast Volusia Region ".
5. DEB DENYS - VOLUSIA COUNTY DIST 3 REPRESENTATIVE
Ms. Denys invited the public to attend a County Council Town Hall meeting scheduled for August 15,
2016 at 5: 30 PM or 6: 00 PM to be held at the new Brannon Civic Center in New Smyrna Beach. An
update of all county projects will be provided at this meeting such as Park Avenue widening,
Turnbull Bay Bridge, Smyrna Dunes Park, Trails, etc.
City of Edgewater Page 1 Printed on 612812016
Economic Development Board Meeting Minutes June 15, 2016
6. TEAM VOLUSIA UPDATE
Keith Norden provided an overview of Team Volusia's "Strategy for Success ".
Chris Wismatt provided a further in-depth update of their work in progress including that the goal to
have a Strategic Plan in place by June 28, 2016 with metrics, goals, marketing message, marketing
strategy, advertising plan, etc. The marketing effort is planned to begin in August of 2016 that will
have two components (1) marketing strategy with brand standards that will be based on geography,
industry, workforce, quality of life, internal marketing message, external marketing message and an
investors' message; (2) a Brand.
1+'irst the data needs to be compiled and this is where the cities can be of great assistance, because
each city knows their Strengths, Weaknesses, Opportunities and Threats (SWOT Analysis) in depth.
The data will tell us what to do.
7. SOUTHEST VOLUSIA CHAMBER OF COMMERCE UPDATE
Mr. Steve Harrell, 2016 President, and Rick Hawes, 2016 Chair of' the Economic Development
Committee presented the attached PowerPoint Presentation.
a. Metrics
b. Next Steps
8. COMMENTS
Each EDAB member was provided the opportunity to make comments. New Smyrna Beach EDAB
member Lillian Conrad made a motion to collaborate our strategic marketing and branding efforts
with Team Volusia; seconded by NSB EDAB member Uli Rhen. The motion was unanimously
approved.
After discussion, there was consensus from the members of the Economic Development Advisory
Board members to meet again in two to three months for a progress report.
9. ADJOURN
New Smyrna Beach EDAB member, Judy Reiker made a motion to adjourn the meeting at 7: 00 PM;
seconded by Edgewater EDAB member, Brandon Beck; motion unanimously approved.
Respectfully Submitted,
Samantha Bishop
Economic Development/Redevelopment Coordinator
City of Edgewater Page 2 Printed on 612812016
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ROLL CALL
CITY OF EDGEWATER ECONOMIC ADVISORY BOARD MEMBERS:
Chair, Bliss Massey
Brandon Beck
Marcia Barnett
Chip Selman,a
Donna Snow — excused
Jeff Berner — excused
Oscar Zeller — excused
Bill Wetherell — excused
CITY OF NEW SMYRNA BEACH ECONOMIC DEVELOPMENT ADVISORY BOARD
Chair, Judy Reiker
Lillian Conrad
Uli Rhen
Paul Mayer
Chose Herb' WO
Michael US, 00(i
Lee Griffith
CITY OF OAK HILL ECOMOMIC DEVELOPMENT ADVISORY BOARD MEMBERS:
Mike Arman — City of Oak Hill, Economic Development Board
Linda Hyatt —City of Oak Hill Commissioner —0(P34V_
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Wednesday, March 16, 2016 6:00 PM Council Chambers
1. CALL TO ORDER
Edgewater Economic Development Board Chair Jamison called the meeting to order at 6: 00 p.m.
Attendance: See attached sign in sheets.
Chair Jamison conducted introductions; thanked everyone for attending; discussed commonalities
between Edgewater, New Smyrna Beach, and Oak Hill; and stated the purpose of the meeting is to
discuss collaborative marketing strategies for the Southeast Volusia (SEV) area.
Chair Jamison opened the floor for: presentations from each of the cities, and the Southeast Volusia
Chamber of Commerce (SEVCC); and a round table forum style of discussion, open to all those in
attendance to participate.
2. DISCUSSION
After discussion, all three cities, and the SEVCC, concurred to the following:
Creating a life style and a business profile; Branding SEV; Taking the SEV Joint Marketing concept
to each municipality's Council in a Resolution; the New Smyrna Beach City Attorney preparing a
"draft" resolution for each municipality; Creating a Joint Marketing Video campaign with the
SEVCC; reviewing, and revising, if needed, the proposed SEV Joint Marketing Mission statement;
Each City's EDB Chair being on a Joint SEV Economic Development marketing sub -committee, with
the SEVCC as the sub -committee lead; and agreed to hold the next Joint SEV Economic Development
meeting on May 25th, 2016, at the Edgewater Council Chambers, from 6: 00 p.m. to 8: 00 p.m.
3. ADJOURN
There being no further business to discuss, Chair Jamison adjourned the meeting at 7: 31 p.m.
Minutes submitted by:
Jordan Harris, Board Coordinator
City of Edgewater Page 1 Printed on 312512016
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