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04-03-2017 - RegularMonday, April 3, 2017 6:00 PM Council Chambers 1. CALL TO ORDER, ROLL CALL, PLEDGE OF ALLEGIANCE, INVOCATION Present: 5 - Mayor Mike Ignasiak, Councilwoman Christine Power, Councilwoman Amy Vogt, Councilman Dan Blazi, and Councilman Gary Conroy Also Present: 3 - City Manager Tracey Barlow, City Clerk/Paralegal Robin Matusick, and City Attorney Aaron Wolfe 2. APPROVAL OF MINUTES a. AR -2017-2444 Regular Meeting - March 6, 2017 A motion was made by Councilman Blazi, second by Councilwoman Power, to approve the Regular Meeting - March 6, 2017. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy b. AR -2017-2487 Special Meeting - March 21, 2017 A motion was made by Councilman Blazi, second by Councilwoman Power, to approve the Special Meeting - March 21, 2017. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy 3. PRESENTATIONS/PROCLAMATIONS/PLAQUES/CERTIFICATES/DONATIONS a. AR -2017-2493 Proclamation designating April 2017 as Water Conservation Month This Presentation was received and filed. b. AR -2017-2441 Proclamation Designating May 2017 as Motorcycle Safety Awareness Month This Presentation was received and filed. C. AR -2017-2446 Presentation of the Comprehensive Annual Financial Report for Fiscal Year Ended September 30, 2016 This Presentation was received and filed. City of Edgewater Page I Printed on 411012017 City of Edgewater 104 N. e Drive Edgewater, FL Edgewater, FL 32132 ,s City of ��GEtWATER Meeting Minutes City Council Michael Ignasiak, Mayor Christine Power, District I Amy Vogt, District 2 Dan Blazi, District 3 Gary T. Conroy, District 4 Monday, April 3, 2017 6:00 PM Council Chambers 1. CALL TO ORDER, ROLL CALL, PLEDGE OF ALLEGIANCE, INVOCATION Present: 5 - Mayor Mike Ignasiak, Councilwoman Christine Power, Councilwoman Amy Vogt, Councilman Dan Blazi, and Councilman Gary Conroy Also Present: 3 - City Manager Tracey Barlow, City Clerk/Paralegal Robin Matusick, and City Attorney Aaron Wolfe 2. APPROVAL OF MINUTES a. AR -2017-2444 Regular Meeting - March 6, 2017 A motion was made by Councilman Blazi, second by Councilwoman Power, to approve the Regular Meeting - March 6, 2017. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy b. AR -2017-2487 Special Meeting - March 21, 2017 A motion was made by Councilman Blazi, second by Councilwoman Power, to approve the Special Meeting - March 21, 2017. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy 3. PRESENTATIONS/PROCLAMATIONS/PLAQUES/CERTIFICATES/DONATIONS a. AR -2017-2493 Proclamation designating April 2017 as Water Conservation Month This Presentation was received and filed. b. AR -2017-2441 Proclamation Designating May 2017 as Motorcycle Safety Awareness Month This Presentation was received and filed. C. AR -2017-2446 Presentation of the Comprehensive Annual Financial Report for Fiscal Year Ended September 30, 2016 This Presentation was received and filed. City of Edgewater Page I Printed on 411012017 City Council Meeting Minutes April 3, 2017 3.a. Proclamations Presented Outside Chambers - None at this time 4. CITIZEN COMMENTS Leo Towsley, 2828 Unity Tree Dr: Asked how the City was able to pull his permit. Michael Visconti, 316 Pine Breeze Dr: suggested businesses adopt a median to defray costs from City, and to beauty entrance in to Roberts Road. Rex Hoffman, 1107 Silver Creek Run, Port Orange, with Edgewater Boys and Girls Club: The Boys and Girls Club has been operating in Edgewater for 10 years, here for consideration for financial support. Mr. Barlow responded that if the City Council would like to consider a mid -year budget amendment, council agreed to do that. Joseph and Connie Palinsky, San Remo Subdivision: residents of San Remo are requesting a 3 foot buffer, on the Woodbridge Lakes Subdivision, Mr. Barlow informed them this was an agenda item. 5. APPROVAL OR CHANGES/MODIFICATIONS TO THE AGENDA per Mayor need to move 8.1. before 8. a. - Resolution 2017-R-08. 6. CITY COUNCIL REPORTS Mayor Ignasiak reported: Southeast Volusia Chamber Luncheon; Northwest Lineman's College Graduation; GO for Parks meeting; Riverfest Business Expo; Florida Roadhouse and Edgewater Public School Science Fair. Councilwoman Power commented: The TPO, has a task work order feasibility study and update on Team Volusia. Councilwoman Vogt reported.- Skywarn weather training; Team Volusia; Northwest Lineman's College Graduation; Edgewater Biz Hub Luncheon; Go for Parks meeting; Riverfest Business Expo; Ribbon Cutting for Tropical Blossom Honey. 7. CONSENT AGENDA A motion was made by Councilman Conroy, second by Councilman Blazi, to approve the Consent Agenda as written. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy a. AR -2017-2438 Enviro-Tech of America, Inc. - Authorize additional funds and associated budget adjustments to comply with Fats, Oils, and Grease (FOG) Control in the Wastewater System b. AR -2017-2475 Aqua Park Swimming pools fill assistance for the New Smyrna Beach High School CUDA Swim Team for Fiscal Year 2017 City of Edgewater Page 2 Printed on 411012017 City Council Meeting Minutes April 3, 2017 8. PUBLIC HEARINGS, ORDINANCES AND RESOLUTIONS 1. 2017-R-08 Resolution 2017-R-08 - Go for Parks Series 2017 General Obligation Note with Ameris Bank City Attorney Wolfe read Ordinance No. 2017-R-08 into the record. City Manager Barlow made a staff presentation. Mayor Ignasiak opened and closed the public hearing. A motion was made by Councilman Conroy, second by Councilwoman Power, to approve Resolution No. 2017-R-08. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy Meeting went into Recess at 6:51 p.m. Meeting Reconvened at 6:56p. m. a. 2017-0-02 2nd Reading - Ordinance No. 2017-0-02: Chapter 11 (Business Tax Receipts and Business Regulations) to include dispensing facilities in Section 11-7 (Business Tax Schedule) of the Code of Ordinances. City Attorney Wolfe read Ordinance No. 2017-0-02 into the record. City Manager Barlow made a staff presentation. Mayor Ignasiak opened and closed the public hearing. A motion was made by Councilman Blazi, second by Councilwoman Power, to approve Ordinance No. 2017-0-02. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy b. 2017-0-12 1st Reading - Ordinance No. 2017-0-12 - Repealing Chapter 7.5 (Cable Television Regulations) of the Code of Ordinances City Attorney Wolfe read Ordinance No. 2017-0-12 into the record. City Manager Barlow made a staff presentation. Mayor Ignasiak opened and closed the public hearing. A corrected motion was made by Councilwoman Power, second by Councilwoman Vogt, to approve Ordinance 2017-0-12- Repealing Chapter 7.5 (Cable Television Regulations) of the Code of Ordinances. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy City of Edgewater Page 3 Printed on 411012017 City Council Meeting Minutes April 3, 2017 C. d. C. 2017-0-13 1st Reading - Ordinance No. 2017-0-13 - Amending and restating Chapter 19 (Utilities and Services) of the Code of Ordinances in its entirety City Attorney Wolfe read Ordinance No. 2017-0-13 into the record. City Manager Barlow made a staff presentation. Mayor Ignasiak opened and closed the public hearing. A motion was made by Councilwoman Power, second by Councilman Blazi, to adopt Ordinance No. 2017-0-13- Chapter 19. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy 2017-0-14 1st Reading - Ordinance No. 2017-0-14- Amending and restating Chapter 12.5 (Parks and Recreation) of the Code of Ordinances City Attorney Wolfe read Ordinance No. 2017-0-14 into the record. City Manager Barlow made a staff presentation. Mayor Ignasiak opened and closed the public hearing. A motion was made by Councilman Blazi, 1st Reading of Ordinance No. 2017-0-14 following vote: second by Councilwoman Power, to approve The MOTION was APPROVED by the Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy 2017-0-09 2nd Reading - Ordinance No. 2017-0-09: an amendment to the Comprehensive Plan Future Land Use Map to include 2.57± acres of land located at 2010 S. Ridgewood Avenue and vacant property to the north and west as Commercial with Conservation Overlay. City Attorney Wolfe read Ordinance No. 2017-0-09 into the record. City Manager Barlow made a staff presentation. Mayor Ignasiak opened the public hearing. Joey Posey, from Glenn Storch's office, representing Brilliance Assisted Living Facility, high occupancy at sister facility and much needed for Edgewater and bigger property, more parking. Mayor Ignasiak closed the public hearing. A motion was made by Councilwoman Power, second by Councilman Blazi, to approve Ordinance No. 2017-0-09. The MOTION was APPROVED by the following vote: City of Edgewater Page 4 Printed on 411012017 City Council Meeting Minutes April 3, 2017 Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy f. 2017-0-10 2nd Reading - Ordinance No. 2017-0-10: amendment to the Official Zoning Map to include 9.09± acres of land located at west of S. Ridgewood Avenue, south of Pine Avenue, including 2010S. Ridgewood Avenue and 2018S. Ridgewood Avenue as BPUD (Business Planned Unit Development) and approval of the associated BPUD Agreement City Attorney Wolfe read Ordinance No. 2017-0-10 into the record. City Manager Barlow made a staff presentation. Mayor Ignasiak opened the public hearing. Joey Posey commented that they are not asking for any deviation for the PUD. Mayor Ignasiak closed the public hearing. A motion was made by Councilman Blazi, second by Councilwoman Power, to approve Ordinance No. 2017-0-10. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy g. 2017-0-11 1st Reading - Ordinance No. 2017-0-11: amendment to the Official Zoning Map to include 30± acres of land located south of Roberts Road and east of Indian River Elementary School as RPUD (Residential Planned Unit Development) and approval of the associated RPUD Agreement. City Attorney Wolfe read Ordinance No. 2017-0-11 into the record. City Manager Barlow made a staff presentation. Mayor Ignasiak opened the public hearing. Joseph and Connie Palinsky, San Remo Subdivision: residents of San Remo are requesting a 3 foot buffer in between the two properties. Don Sims, applicant and managing partner of Woodbridge Lakes, and Danny Johns, engineer: Mr. Sims commented that he's owned the property for 12 years and has cleaned it up and has tried to be a good neighbor, he can't make changes with the builder, it's too late. Jocelyn Larochelle, 102 San Remo Drive: not opposed to the development, there will be a two-story house behind her; her question is will there be a turning lane for San Remo and Woodbridge Lakes and the elevation between the two properties. Mr. Sims responded that there will be a four-way stop sign and an eight foot wide sidewalk the entire length of the property. Mr. Barlow commented that it will be based on the traffic analysis. City of Edgewater Page 5 Printed on 411012017 City Council Meeting Minutes April 3, 2017 Dolores Gintz, 203 Meadow Lake Drive: presented a petition that the residents of Meadow Lake Subdivision do not want the developer of Woodbridge Lakes to put his entrance in front of our subdivision; a four-way stop would be dangerous and a nuisance to our residents, the builder should locate his entrance between Meadow Lakes and the Indian River Elementary School; would like him to conform the size of his lots to the same size lots of San Remo and Meadow Lake, 75' wide; had 88 people sign her petition. William Gintz, 203 Meadow Lake Drive: addressing the traffic congestion. Henrietta Eckert, 308 Pine Breeze Drive: Roberts Road is two lanes, with two hundred more vehicles, there will be too much traffic. Mr. Conroy asked Mr. Sims about the buffer on the west side of the property, because of the school? Mr. Sims responded that it is county drainage. Mayor Ignasiak closed the public hearing. A motion was made by Councilman Blazi, second by Councilwoman Power, to approve Ordinance No. 2017-0-11. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy h. 2017-R-10 Resolution No. 2017-R-10 - FDOT Funding Agreement for Dale Avenue to 10th Street SUN Trail City Attorney Wolfe read Ordinance No. 2017-R-10 into the record. City Manager Barlow made a staff presentation. Mayor Ignasiak opened and closed the public hearing. A motion was made by Councilwoman Power, second by Councilman Blazi, to approve Resolution No. 2017-R-10 and authorize the Mayor to execute the FDOT SunTrail Funding Agreement. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy i. 2017-R-13 Resolution No. 2017-R-13 - Authorizing the Memorandum of Understanding for the Maintenance of Multi -Use Trail Project Outside of FDOT Right -of -Way for the Dale Avenue to 10th Street Trail City Attorney Wolfe read Ordinance No. 2017-R-13 into the record. City Manager Barlow made a staff presentation. Mayor Ignasiak opened and closed the public hearing. A motion was made by Councilman Blazi, second by Councilwoman Power, to adopt Resolution No. 2017-R-13- Authorizing the Memorandum of Understanding for the City of Edgewater Page 6 Printed on 411012017 City Council Meeting Minutes April 3, 2017 Maintenance of Multi -Use Trail Project Outside of FDOT Right -of -Way. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy j. 2017-R-11 Resolution No. 2017-R-11 - Relating to correcting the Chain of Title as to the Indian River Boulevard Right -of -Way Extension and approve/authorize the Escrow Agreement City Attorney Wolfe read Ordinance No. 2017-R-11 into the record. City Manager Barlow made a staff presentation. Mayor Ignasiak opened and closed the public hearing. A motion was made by Councilwoman Power, second by Councilman Blazi, to approve Resolution No. 2017-R-11. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy k. 2017-R-12 Resolution No. 2017-R-12 - Authorizing a Transfer Agreement with the Florida Department of Transportation (FDOT) for portions of the State Road 442 Right -of -Way near the Interchange at I-95 City Attorney Wolfe read Ordinance No. 2017-R-12 into the record. City Manager Barlow made a staff presentation. Mayor Ignasiak opened and closed the public hearing. A motion was made by Councilwoman Power, second by Councilman Blazi, to approve Resolution No. 2017-R-12. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy In. 2017-R-14 Resolution No. 2017-R-14 - Hurricane Matthew budget amendment and investment funds request City Attorney Wolfe read Ordinance No. 2017-R-14 into the record. Assistant City Manager McKinney made a staff presentation. Mayor Ignasiak opened and closed the public hearing. A motion was made by Councilman Conroy, second by Councilwoman Power, to approve Hurricane Matthew Budget Amendment Investment Funds Request referencing Resolution No. 2017-R-14. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy City of Edgewater Page 7 Printed on 411012017 City Council Meeting Minutes April 3, 2017 9. BOARD APPOINTMENTS - None at this time 10. OTHER BUSINESS a. AR -2017-2428 Robert Cory, owner, requesting the removal of 37.8 -inch historic Live Oak tree from property located at 1727 Queen Palm Drive. City Manager Barlow made a staff presentation. Robert Cory, 1729 Queen Palm Drive: would like to build a two car garage on their adjacent lot, the tree is in the center of the lot. Council and staff discussed their options. A motion was made by Councilman Conroy, second by Councilwoman Power, to approve Robert Cory to take down his tree and reimburse the City for the Arborists Report and Permit. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy b. AR -2017-2459 ITB 17 -ES -004 Dale Avenue to 10th Street Trail Project - Thadcon, LLC City Manager Barlow made a staff presentation. Council and staff discussed history of Thadcon. A motion was made by Councilman Blazi, second by Councilwoman Vogt, to approve AR -2017-2459. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy C. AR -2017-2434 Construction Engineering & Inspection (CEI) Services for Dale Avenue to 10th Street Trail City Manager Barlow made a staff presentation. A motion was made by Councilman Blazi, second by Councilwoman Power, to approve AR -2017-2434. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy d. AR -2017-2435 Zev Cohen & Associates - Environmental Permit Compliance Services for Dale Avenue to 10th Street Trail City Manager Barlow made a staff presentation. A motion was made by Councilwoman Power, second by Councilman Blazi, to adopt AR -2017-2435. The MOTION was APPROVED by the following vote: Yes: 5 - Mayor Ignasiak, Councilwoman Power, Councilwoman Vogt, Councilman Blazi and Councilman Conroy 11. OFFICER REPORTS City of Edgewater Page 8 Printed on 411012017 City Council Meeting Minutes April 3, 2017 a. City Clerk City Clerk Robin Matusick stated: YMCA 5K coming up; the National Tourism Week luncheon, guest speaker, Bruce Turkel at the Brannon Center on May 10 from 11:30-1:15 pm, $25/per person; Crystal Apple Awards Luncheon, Wednesday, April 26 at noon at the Sugar Mill Country Club; we now have a "council invitations " calendarfor scheduling invites, to RSVP directly. b. City Attorney Mr. Wolfe discussed 107 New Hampshire, foreclosure sale set for May 9, the city's lien is $56, 000. Mr. Conroy asked about Travelers Palm. Mr. Barlow responded there is a Condemnation Hearing on May 3 and the bank has foreclosed on the property. c. City Manager Mr. Barlow discussed two initiatives, Project Red, Old Pre -Stress Concrete facility, upfront cost of $20, 000 for 3 appraisals; office space, old Babcock Building on US 1, $24, 500 for 3 appraisals and building report, aquisition timing 1-2 months. Council and staff discussed possible purchasing options. After discussion, the Council concurred to move forward with both projects. Mr. Barlow reported July 4 is on a Tuesday this year, discussed having celebration on Saturday, July 1, Council concurred,- move forward on Mango Tree Park, Council concurred,- Bike Florida 2018 for March of next year. 12. CITIZEN COMMENTS Leo Towsley, 2828 Unity Tree Dr: Asked how the City was able to pull his permit. Eric Rainbird, 2225 Fern Palm Dr: Commented on safety, especially lights, more lighting, kids are waiting for the bus in the dark. Council and staff discussed street lighting, Mr. Barlow will talk to FPL representative. 13. ADJOURN There being no further business to discuss, Mayor Ignasiak adjourned the meeting at 9:03 p.m. Minutes submitted by: Tonya Vanek, Records Clerk ATTEST.- APPROVED: Robin Matusick, City Clerk/Paralegal Mike Ignasiak, Mayor City of Edgewater Page 9 Printed on 411012017 J)rorfamatt"On 0#r e, o� 6k /tiara, - WHEREAS, water is a basic and essential need of every living creature; and WHEREAS, the State of Florida, Water Management Districts and the City of Edgewater are working together to increase awareness about the importance of water conservation; and WHEREAS, the City of Edgewater and the State of Florida has designated April, typically a dry month when water demands are most acute, Florida's Water Conservation Month, to educate citi- zens about how they can help save Florida's precious water resources; and WHEREAS, the City of Edgewater has always encouraged and supported water conservation, through various educational programs and special events; and WHEREAS, every business, industry, school and citizen can help by saving water and thus promote a healthy economy and community; and WHEREAS, the City of Edgewater, Florida is calling upon each citizen and business to help protect our precious resource by practicing water saving measures and becoming more aware of the need to save water. NOW, THEREFORE, I, Michael Ignasiak, by virtue of the authority vested in me as Mayor of the City of Edgewater, Florida do hereby proclaim, April, 2017, as: Aff 2ftnte o Wfjrreof/1taae &, eeter� Aarca'oa'caasea'de, owe &eal Done in the City of Edgewater Council Chambers in the County of Volusia, STATE (Official Seal) OF FLORIDA, this 3rd day of April in the Year of our Lord two thousand and seventeen Attest: Michael Ignasiak, Mayor Robin Matusick, City Clerk Robin Matusick From: Robin Matusick Sent: Wednesday, February 22, 2017 11:19 AM To: Brenda DeWees Cc: Jill Danigel; Tyna Hilton Subject: Re: April is Water Conservation Month - Edgewater It will be mailed after the April council meeting as that is when the mayor will execute. Sent from my iPhone On Feb 22, 2017, at 10:57 AM, Brenda DeWees <bdewees(a)CITYOFEDGEWATER.ORG> wrote: Great! Thank you! From: Robin Matusick Sent: Wednesday, February 22, 2017 10:39 AM To: Brenda DeWees Cc: Jill Danigel; Tyna Hilton Subject: Re: April is Water Conservation Month - Edgewater Already on my list! Sent from my iPhone On Feb 22, 2017, at 10:37 AM, Brenda DeWees <bdewees(a)CITYOFEDGEWATER.ORG> wrote Robin, Will you please prepare the proclamation to go before the City Council at the April 3 meeting? Thanks! And will you please send Abby a signed copy once the Mayor signs the proclamation? Thanks! Brenda From: Abby Johnson [mailto:AJohnson(a)sirwmd com] Sent: Tuesday, February 21, 2017 5:17 PM To: Brenda DeWees Cc: Robin Matusick; Jill Danigel Subject: April is Water Conservation Month - Edgewater Thank you very much for the introduction. Please, call me Abby. I look forward to working with each of you. The St. Johns River Water Management District invites all municipalities to participate in Water Conservation Month by issuing a proclamation for the month of April. We appreciate the City Council's consideration. The District will post the City of Edgewater's proclamation on social media once we receive a signed copy. The proclamation can be sent by email. Should you have any questions, please feel free to contact me. Kind Regards, Abby Johnson Intergovernmental Coordinator St. Johns River Water Management District Palm Bay Service Center 525 Community College Parkway, S.E. • Palm Bay, FL 32909 Office: (321)676-6606 Cell: (321)795-6217 Email: aiohnson@sirwmd.com Website: sirwmd.com Connect with us: Newsletter. Facebook, Twitter, YouTube <image001.gif> From: Brenda DeWees[mailto:bdewees@CITYOFEDGEWATER.ORG1 Sent: Monday, February 20, 2017 9:03 PM To: Abby Johnson <AJohnson@sirwmd.com> Cc: Robin Matusick<rmatusick@CITYOFEDGEWATER.ORG>; Jill Danigel <idanisel@CITYOFEDGEWATER.ORG> Subject: RE: Thank you Ms. Johnson, It was a pleasure to meet you as well. We are looking forward to water conservation month and the City Clerk's name is Robin Matusick. We also have a contract PR person who is Jill Danigel. I have included them in this email for your reference. If you would share the information with both of them, that would be greatly appreciated. Sincerely, Brenda Dewees Brenda L. Dewees Director of Environmental Services City of Edgewater PO Box loo Edgewater, FL 32132 386-424-2400 ext. 4007 From: Abby Johnson [mailto:AJohnsonCabsirwmd.com] Sent: Monday, February 20, 2017 3:59 PM To: Brenda DeWees Subject: Thank you Dear Ms. DeWees, Thank you very much for taking the time to introduce yourself at the Volusia Water Resources Compact Summit. It was a pleasure to meet you and I look forward to working with you. That was really an insightful discussion for a newcomer. Can you share with me the name of the clerk for the City of Edgewater? I would like to share some information about Water Conservation Month coming in April. Kind Regards. Abby Johnson Intergovernmental Coordinator St. Johns River Water Management District Palm Bay Service Center 525 Community College Parkway, S.E. • Palm Bay, FL 32909 Office: (321)676-6606 Cell: (321)795-6217 Email: alohnsonPsirwmd.com Website: slrwmd.com Connect with us: Newsletter, Facebook, Twitter YouTube <image001.gif> We value your opinion. Please take a few minutes to share your comments on the service you received from the District by clicking this link Notices • Emails to and from the St. Johns River Water Management District are archived and, unless exempt or confidential by law, are subject to being made available to the public upon request. Users should not have an expectation of confidentiality or privacy. • Individuals lobbying the District must be registered as lobbyists (§ 112.326 1, Florida Statutes). Details, applicability and the registration form are available at http://www.sjrwmd.com/lobbyist/ We value your opinion. Please take a few minutes to share your comments on the service you received from the District by clicking this link Notices • Emails to and from the St. Johns River Water Management District are archived and, unless exempt or confidential by law, are subject to being made available to the public upon request. Users should not have an expectation of confidentiality or privacy. • Individuals lobbying the District must be registered as lobbyists (§112.3261, Florida Statutes). Details, applicability and the registration form are available at htti3://www.sirwmd.com/lobbvisti <Sample_Proclamation. do c> Icity of �GEWATER 'Vruciamatiun 0## e of tie Iffar'- WHEREAS, the National Highway Traffic Safety Administration and the Motorcycle Safety Foundation have named May as Motorcycle Safety Awareness Month; and Motorcycles are increasingly used as a regular means of transportation; and Motorcycles are an energy-efficient vehicle that reduces fuel consumption, traffic, and park- ing congestion; and States and motorcycle organizations across the country will be conducting a variety of activi- ties to promote the importance of motorcycle awareness; and The City of Edgewater, wishes to promote the safety campaign of the National Highway Traf- fic Safety Administration, and the efforts of all motorcycle organizations to ensure the safety and well being of all. NOW, THEREFORE, I, Michael Ignasiak, by virtue of the authority vested in me as Mayor of the City of Edgewater, Florida do hereby proclaim, May 2017, as: MOTORCYCLE SAFETY AWARENESS MONTH and urge all motor vehicle operators to unite in the safe sharing of roadways throughout the City of Edgewater, Votusia County, and Florida. Jit 2 tntoo Wfjrrrof / Imm k,-wto yet ,�� Aarca' a rd cauaw t/ce 0,eat Seal Done in the City of Edgewater Council Chambers in the County of Volusia, STATE_ (Official seal) OF FLORIDA, this 3rd day of April in the Year of our Lord two thousand and seventeen Attest: Robin Matusick, City Clerk Michael Ignasiak, Mayor February 14, 2017 Mayor Michael Ignasiak City of Edgewater 104 N. Riverside Drive Edgewater, FL 32132 Re: Motorcycle Awareness Month — May 2017 Dear Mayor Ignasiak, I am writing to request recognition of the attached Proclamation addressing the month of May 2017 as Motorcycle Awareness Month. This proclamation would be in conjunction with other cities and states around the country to promote motorcycle safety from our 500,000+ registered Florida riders. This also creates awareness of their presence on our roads and highways. It is important that not only vehicles, but also motorcyclists, be vigilant in their efforts to share the road in order to reduce the number of accidents and injuries occurring in our city. Our organization, Leather and Lace MC, is dedicated to motorcycle safety in all of our communities. For over 30 years our members have worked to make May, which is Motorcycle Safety Awareness Month, an opportunity to have Proclamations issued in local communities. We hope to emphasize the importance of vigilance on the road for the driver of both vehicles and motorcyclists while sharing the road. We are very appreciative that a proclamation was issued in our name last year. Our wish is that it will continue again this year as well! Sincerely, Kathryn Weldon 2408 22nd Street Edgewater, FL 34121 Leather and Lace, MC http://leatherandlacemc.com cc: Robin L. Matusick, City Clerk City of Edgewater, Florida PROCLAMATION Motorcycle Awareness Month May 2017 Leather & Lace MC WHEREAS Florida's climate and scenery make motorcycle riding an attraction in the beautiful state of Florida, and riders consider our roadways to be some of the best for riding. WHEREAS, motorcycles are increasingly used as a regular means of transportation; and WHEREAS, the motorcycle is an energy-efficient vehicle that reduces fuel consumption, traffic, and parking congestion; and WHEREAS, the motorcycle is an important form of transportation for commuting, touring, and recreations; and on Florida roadways; and WHEREAS, as a matter of safety, it is necessary to develop appropriate driving habits to handle these vehicles on Florida roadways; and WHEREAS, to prevent injuries and deaths on Florida's roadways, motorcyclists and motorists must be vigilant in their efforts to share the road and ensure the safety of everyone; and WHEREAS, Motorcycle Safety Awareness Month raises public awareness for a lifetime of safe motorcycle riding. WHEREAS, the International women's Motorcycle Club, Leather & Lace MC, is committed to increasing the safe operation of motorcycles by promoting rider safety education programs; their goal is to alert the motorists of Edgewater, Florida, to: SHARE THE ROAD and WHEREAS, Motorcycle Safety Awareness Month is designed to increase public awareness about motorcycles and to encourage their safe and proper use among motorcycle riders, NOW, THEREFORE, Michael Ignasiak, Mayor of Edgewater, in the great state of Florida, in recognition of over 591,321 registered motorcyclists statewide, and in recognition of the continued role of the Leather & Lace MC as a promoter of motorcycle safety, education, and awareness, do hereby proclaim the month of May 2017 as Motorcycle Safety Awareness Month in the city of Edgewater and ask all citizens to join in a concerted effort to promote awareness, mutual respect, and safety on our roads. Robin Matusick From: kathrynweldon@gmail.com Sent: Tuesday, February 14, 2017 4:35 PM To: City Clerk Subject: Proclamation for Motorcycle Awareness Month Attachments: Proclamation Letter to Mayor May 2017 - Edgewater.docx; Proclamation Motorcycle Awareness May 2017 - Edgewater.docx Follow Up Flag: Follow up Flag Status: Flagged Dear City Clerk Matusick, I am attaching a cover letter along with our proposed Proclamation for May as Motorcycle Awareness Month. Our organization was awarded the Proclamation last year and we would be very grateful to continue. Please feel free to contact me with any questions and I hope to see you at one of the April City Council meetings. Thank you for your assistance. 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A C=..�. s m C oaf;•; ° CL 3 a 3 N CL c M co 0 O O CL A a, .. ol v m 0 v A iR 2016 Financial Statements Statement of Financial Position $38,673 $25,535 ASSETS 2016 2015 -Audited Operating Cash & Equivalents $250,031 $318,946 Accounts & Grants Receivable 114,250 129,932 Investments 529,392 521,892 Children's Fund 935,237 875,881 Pre -paid rent for Spring Hill (30yrs) 85,000 92,545 Other Assets 50,134 29,971 Fixed Assets (Net) 291,868 284,475 Total Assets $1,676,386 $1,701,779 LIABILITIES Accounts Payable & Accrued Exp. $38,673 $25,535 Total Liabilities $38,673 $25,535 NET ASSETS $699,957 $859,577 Unrestricted $1,108,321 $1,154,352 Restricted 529,392 521,892 Total Net Assets $1,637,713 $1,676,244 Total Liabilities & Net Assets $1,676,386 $1,701,779 Ron Nowviskie Treasurer G DO 0�, Wk 1992'2017 YEARS - Statement of Activities REVENUE 2016 2015 -Audited Government Grants $699,957 $859,577 Program Revenue Fundraising/Donations 804,565 878,841 In -Kind Contributions 318,639 361,234 United Way 55,122 58,174 Other Grants 50,134 29,971 Membership Fees 120,288 94,108 Donated Facility/Improvement 42,969 117,516 Investment Investment Income 22,796 21,070 Gain (Loss) on Investments 27,346 (28,483) Total Revenue $2,141,816 $2,392,008 EXPENSES Program Services: Rossmeyer Family/ Holly Hill $236,306 $230,375 Bright House/ Spring Hill 224,550 241,066 Oretha Bell/New Smyrna Beach 202,583 166,725 Harris Saxon 201,771 185,354 Edgewater 200,334 192,980 John H. Dickerson Club 195,744 183,958 Mid FL Jeep/Lake Helen 178,944 171,820 Rymfire Elementary 174,748 188,685 In -Kind Expenses 290,439 329,245 Support Services: Management & General 158,502 175,792 Fundraising 88,226 80,786 In -Kind Expenses 28,200 31,989 Total Expenses $2,180,347 $2,178,775 Increase (Decrease) in Net Assets ($38,531) 213,233 Net Assets (Begin. of Year) 1,676,244 1,463,011 Net Assets (End of Year) 1,637,713 1,676,244 2016 Cash Costs per Club Volusia Count FLORIDA Y nDNA B[Vf0.� ' FAC �OpIQ'/ ■ Rossmeyer Family Holly Hill Club Brighthouse Spring Hill Club ■ Harris Saxon Club ■ Oretha Bell New Smyrna Beach Club ■ Edgewater Club ■ John H. Dickerson Club ■ Mid Florida Jeep Lake Helen Club ■ Rymfire Elementary Club ■ Admin/Fundraising ��a DO 04� a O o YE AV 5 Membership Card Hall of Fame Every year the Boys & Girls Club selects an outstanding individual and corporate supporter to be recognized with a membership card, like our kids used to carry, each good for 100 years. Corporate OutBack Steak House Bright House Networks Hilton Daytona Beach Florida Power & Light Southern Stone Comm. Daytona Beverages Destination Daytona LPGA International Daytona Int'I Speedway Mid -Florida Jeep Club NSB Balloon & Skyfest Publix Super Market Charities Doan Management Jay Adams Glenn Ritchey Forough Hosseini Our Youth Development Strategy A Sense of Competence The feeling that there is something boys and girls can do and do well. A Sense of Usefulness The opportunity to do something of value for other people. A Sense of Belonging A setting where young people know they "fit in" and are accepted. A Sense of Power and Influence A chance to be heard and to influence decisions. When this strategy is fully implemented, self-esteem is enhanced and an environment is created that helps girls and boys achieve their full potential, Message . ni• rrom ;,ur Chief Professional o.eio • v Nearly 25 years ago our organization began in a school cafeteria in what was then a year round elementary school. We had a $57,000 budget, one full time staff person, a few part time staff and program volunteers. We also served the youth from the middle school across the street and high school down the road. From these humble beginnings our Boys & Girls Club has expanded services to 8 sites serving more than 1,500 youth with a staff of 38, more than 300 volunteers, and a Board of 50 recognized community leaders, operating at a $2,000,000 budget. As a credit to our wonderful community, we have been able to mobilize effective leaders and great partners that have allowed us to be successful in meeting the needs of children for all of these years. I would like to Joe Sullivan recognize some of these special partners. Former Volusia County Sheriff Ben Johnson has been instrumental in Chicrrroress on,l Officer supporting our Clubs. As a Board member for 15 years Ben built the bridges necessary between public safety and the community and provided financial support and fun networking events for our kids including skating nights, basketball games, bowling and kickball. Father Jim Spencer of New Smyrna Beach adopted the Club as his youth ministry and helped to generate much needed in-kind and financial support for Club operations in the true Christian fashion of giving. Finally, Ed Lacey who has served with us for nearly 20 years, has donated nearly $300,000 to the Club and led the effort to raise the support and funding necessary for our property purchase and new building in Spring Hill. Because of his overwhelming commitment,the Board has reached a decision to rename the Spring Hill Club: The Lacey Family/ Spring Hill Boys & Girls Club. The bottom line for our organization is simple: we are here to serve the kids that need us most. In 2016 we started an alumni association that has been headed up by Dallas Durrance. This past year I have been contacted by past alumni Jaime Bracero and Gabriel and Kenny Laureano to tell me what a difference the Club made in their lives, especially when they were tempted to head down the wrong path. Finally, this past year we lost some special Club kids including Margaret, Stephanie and Steven. Two of those members were special needs children. Our Boys & Girls Club is for all kids and the hurt we all felt with the loss of these members showed what a tight knit family we are. I am very fortunate to lead such dedicated staff, committed volunteers and a wonderful organization that saves lives everyday. J m Corona o DAYTONA Community STATE COLLEGE 1{"_61e CATHOLIC CHURCH"'"'" " " ,�,:,,, UNITED _METHODISTCHURCH Individual 2005 Philip Rhodes 2006 Bruce Rossmeyer 2007 Kevin Bowler 2008 Ed Lacey/Tom Staed 2009 John Doctor 2010 Ron Nowviskie 2011 Bruce Teeters 2012 Stuart Arp 2013 Pat Northey/Gene Gizzi 2014 Jim Callender 2015 Candace Lankford 2016 Gale Lemerand 2017 Tom Wilt/John DiCesare Corporate OutBack Steak House Bright House Networks Hilton Daytona Beach Florida Power & Light Southern Stone Comm. Daytona Beverages Destination Daytona LPGA International Daytona Int'I Speedway Mid -Florida Jeep Club NSB Balloon & Skyfest Publix Super Market Charities Doan Management Jay Adams Glenn Ritchey Forough Hosseini Our Youth Development Strategy A Sense of Competence The feeling that there is something boys and girls can do and do well. A Sense of Usefulness The opportunity to do something of value for other people. A Sense of Belonging A setting where young people know they "fit in" and are accepted. A Sense of Power and Influence A chance to be heard and to influence decisions. When this strategy is fully implemented, self-esteem is enhanced and an environment is created that helps girls and boys achieve their full potential, Message . ni• rrom ;,ur Chief Professional o.eio • v Nearly 25 years ago our organization began in a school cafeteria in what was then a year round elementary school. We had a $57,000 budget, one full time staff person, a few part time staff and program volunteers. We also served the youth from the middle school across the street and high school down the road. From these humble beginnings our Boys & Girls Club has expanded services to 8 sites serving more than 1,500 youth with a staff of 38, more than 300 volunteers, and a Board of 50 recognized community leaders, operating at a $2,000,000 budget. As a credit to our wonderful community, we have been able to mobilize effective leaders and great partners that have allowed us to be successful in meeting the needs of children for all of these years. I would like to Joe Sullivan recognize some of these special partners. Former Volusia County Sheriff Ben Johnson has been instrumental in Chicrrroress on,l Officer supporting our Clubs. As a Board member for 15 years Ben built the bridges necessary between public safety and the community and provided financial support and fun networking events for our kids including skating nights, basketball games, bowling and kickball. Father Jim Spencer of New Smyrna Beach adopted the Club as his youth ministry and helped to generate much needed in-kind and financial support for Club operations in the true Christian fashion of giving. Finally, Ed Lacey who has served with us for nearly 20 years, has donated nearly $300,000 to the Club and led the effort to raise the support and funding necessary for our property purchase and new building in Spring Hill. Because of his overwhelming commitment,the Board has reached a decision to rename the Spring Hill Club: The Lacey Family/ Spring Hill Boys & Girls Club. The bottom line for our organization is simple: we are here to serve the kids that need us most. In 2016 we started an alumni association that has been headed up by Dallas Durrance. This past year I have been contacted by past alumni Jaime Bracero and Gabriel and Kenny Laureano to tell me what a difference the Club made in their lives, especially when they were tempted to head down the wrong path. Finally, this past year we lost some special Club kids including Margaret, Stephanie and Steven. Two of those members were special needs children. Our Boys & Girls Club is for all kids and the hurt we all felt with the loss of these members showed what a tight knit family we are. I am very fortunate to lead such dedicated staff, committed volunteers and a wonderful organization that saves lives everyday. J m Corona o DAYTONA Community STATE COLLEGE 1{"_61e CATHOLIC CHURCH"'"'" " " ,�,:,,, UNITED _METHODISTCHURCH Planned Giving r{ � Janet Martinez Vice President Lucas Haber Vice President As always, our goal is to ensure that our Boys & Girls Club has the resources it needs to operate today and into the future. We count it a privilege to serve in this capacity. The Children's Fund fiN vOoRs O '3� 1g92� � J YEA The Children's Fundis an expression of caring by farsighted individuals who share common concern for the well being of young people and the potential they hold for our future. As an Endowment Fund, gills made to The Children's Fund are kept intact, providing a recognized legacy of support that continues. The income generated from the Fund is used to provide a continued and stable source of support. CLUB MEMORIALS ADVOCATES Gifts of $300,000 commission the $25,000 to $49,000 naming of a designated Club in Florida Power & Light Company memoriam of the giver and/or Francis Gadbois Trust designee. The News -Journal Ed & Pauline Lacey Tom Staed BENEFACTORS $100,000 to $299,999 Bright House Networks Bruce Rossmeyer & Family Philip & Edith Rhodes PARTNERS $50,000 to $99,999 Ruth Cheesman Forster Trust Sarah T. Fillingame Lead Trust SPONSORS $10,000 to $24,999 Bank of America Theresa Doan In Memory of Romonte Gibson Suzanne Kosmas Bruce Teeters MEMBERS $5,000 to $9,999 David Bessette In Memory of Giovanni & Rocca DiCesare Florida Water Wendell N. Jarrard Foundation Ladies Professional Golf Association Adelaide C. Lloyd John Masiarczyk & Family Ocean Walk Prudential Insurance Company Mary Ann Richardson Glenn & Connie Ritchey Gerard Riverso Joe Sullivan Volusia County Sheriff's Office NEW 1150 W16D 'Qoi�eYeS G4'COAS�__T)yOvvi.ov WNDB COUNTR.. wiNcs • e.• e... <a�.�......io OAYiONA'SMO0.NINONLWS GHIGKEN & 815G111TS Janet Martinez Vice President Lucas Haber Vice President As always, our goal is to ensure that our Boys & Girls Club has the resources it needs to operate today and into the future. We count it a privilege to serve in this capacity. The Children's Fund fiN vOoRs O '3� 1g92� � J YEA The Children's Fundis an expression of caring by farsighted individuals who share common concern for the well being of young people and the potential they hold for our future. As an Endowment Fund, gills made to The Children's Fund are kept intact, providing a recognized legacy of support that continues. The income generated from the Fund is used to provide a continued and stable source of support. CLUB MEMORIALS ADVOCATES Gifts of $300,000 commission the $25,000 to $49,000 naming of a designated Club in Florida Power & Light Company memoriam of the giver and/or Francis Gadbois Trust designee. The News -Journal Ed & Pauline Lacey Tom Staed BENEFACTORS $100,000 to $299,999 Bright House Networks Bruce Rossmeyer & Family Philip & Edith Rhodes PARTNERS $50,000 to $99,999 Ruth Cheesman Forster Trust Sarah T. Fillingame Lead Trust SPONSORS $10,000 to $24,999 Bank of America Theresa Doan In Memory of Romonte Gibson Suzanne Kosmas Bruce Teeters MEMBERS $5,000 to $9,999 David Bessette In Memory of Giovanni & Rocca DiCesare Florida Water Wendell N. Jarrard Foundation Ladies Professional Golf Association Adelaide C. Lloyd John Masiarczyk & Family Ocean Walk Prudential Insurance Company Mary Ann Richardson Glenn & Connie Ritchey Gerard Riverso Joe Sullivan Volusia County Sheriff's Office NEW 1150 W16D 'Qoi�eYeS G4'COAS�__T)yOvvi.ov WNDB COUNTR.. wiNcs • e.• e... <a�.�......io OAYiONA'SMO0.NINONLWS GHIGKEN & 815G111TS mt- � 4 'eve s ow ;" Boa s 0 • `..tis=^t41F" . r ' �L�rJ P 1 lit �allfft�S'VS •y� y�SpC G D00 le A O 77 r19g, 2017 YE ARS Friends & Donors (Corporations/Foundations/Organizations) $50.000 and Above Mid Florida Jeep Club $20.000 to $49.000 Bright House Networks Daytona International Speedway Lacey Family Charitable Foundation NASCAR $10.000 to $19.999 Brown & Brown, Inc. Destination Daytona Edgewater Boats Halifax Health Foundation Merrill -Lynch SunTrust Foundation The CarMax Foundation $5.000 to $9.999 Boulevard Tire CR & D Developers, Inc. Martin -Andersen Gracia Andersen Popeye's Chicken St. Peter the Fisherman Episcopal Church Staed Family Associates, LTD Walmart Foundation Daytona Beach Race & Rec Hilton Daytona Beach Resort Ladies Professional Golf Association Sysco Daytona Beverages Doan Management, Inc. Florida Power & Light Hunter Foundation Publix Supermarket Charities Southern Stone Communications CompuSys Margaret & R. Parks Williams Charitable Foundation Ross Dress for Less Southern Stone Communications The Chrysalis Community Foundation, Inc. Waste Pro of Florida Government Volusia County Children & Families Department of Juvenile Justice City of New Smyrna Beach Volusia County Sheriff's Office Florida Department of Education USDA City of Daytona Beach Office of Justice Programs Flagler County City of Deltona Flagler County Schools Spring Hill CRA City of Holly Hill City of Lake Helen Private Non -Profit United Way of Volusia/Flager Counties mullinaz _ Harrison Electric Services of L "o $AUMGARy NE - Company New Smyrna Beach OR rHo $ 410,124 $ 54,092 $ 22,000 $ 25,000 $ 121,705 $ 49,037 $ 30,927 $ 35,000 $ 30,000 $ 20,000 $ 14,000 $ 11,836 $ 10,000 $ 10,000 $ 52,938 The Board Fund DO Ot s 4� O 0 • 19g2 2017 \ YEARS Founders: $10,000 and above Kevin Bowler Earl W, & Patricia B. Colvard Ed & Pauline Lacey Larry Mullinax Alec Rhodes Benefactors: $5,000 to $9,999 Stan & Gail Dembkoski Rob Gilliland Luke Haber Wayne & Robin Roberts Jack Singleton Leaders: $1,000 to $4,999 Joie Alexander Chris Baynes Clint Beaty Dave Brannon John Brooks Robert Campbell Fred Costello Todd Cranshaw Wayne Densch John Dicesare John Doctor Jessica Ekelbarger Morgan Gilreath, Jr, Reina Knox Candace Lankford Tom Leek Sharon Logan Michael Maher Janet E. Martinez Richard Mikola Leaman Miller Ronald Nowviskie Darla Otey Linda Paul John Penny Christopher Perkins Don Perry Barbara Perryman Sandra Rossmeyer Douglas & Laura Roth Greg Smith Karen Spraker Mark & Deborah Steen Elizabeth Sullivan Joe Sullivan Bruce Teeters Derek & Mary Wainscott Susie Weiss Thomas Wilt In 2016, our organization served 1,555 youth. 60% were from single parent/nontraditional homes ° 90% received free/reduced lunch 95% received academic assistance ° 95% attended prevention programs 2016 RYMFIRE EDGEWATER HARRIS SAXON HOLLYHILL LAKEHELEN NEWSMYRNABEACH JOHNH.DICKERSON SPRING HILL Total Membership Total 236 160 159 285 227 144 137 207 1,555 Cadets 5-9 112 49 65 94 75 62 63 81 601 Juniors 10-12 78 5761 95 89 38 52 65 535 Intermediates 13-14 36 28 24 60 44 35 19 48 294 Seniors 15-18 10 26 9 36 19 9 3 13 125 Total 236 Gender 160 159 285 227 144 137 207 1,555 Male 125 84 79 186 123 58 69 98 822 Female 111 76 80 99 104 86 68 109 733 Membership Total 236 160 159 285 227 144 137 207 1,555 Asian 2 0 0 0 5 0 0 0 7 Hispanic 23 15 59 25 36 1 2 16 177 Other 7 5 4 17 0 3 8 4 48 White 72 112 47 115 114 53 3 11 527 Black 125 23 40 113 53 82 121 175 732 Multi -Racial 7 5 9 15 19 5 3 1 64 Unknown 0 0 0 0 0 0 0 0 0 Total 236 160 159 285 227 144 137 207 1,555 Prevention Programs 236 160 159 204 227144 137 207 1,474 Academic Assistance 236 160 159 204 227 144 137 207 1,474 Free/Reduced Lunch 211 128 153 244 195 129 131 204 1,395 Sin le Parent Youth 122 94 91 164 12167 115 151 925 Youth Service Hours 91,394 72,835 74,199 88,567 79,975 52,494 52,636 93,579 605,679 Hours of Operation 1271 1266 1266 1286 1306 1286 1266 1326 10,273 Average Daily Attendance 73 56 49 72 68 36 41 70 465 WAkSTE 1 ' P BI �mr7T -'r _ °I _. A JNG GRDUi ComP'^Y C — t ��C' DO OSS W � 4 \O O 19g2 Z�17 �i YEARS Dedicated Leadership 2017 Executive Committee Stan Dembkoski, President Chris Tolland, President Elect Chris Perkins, Past President James Callender, Vice President - Flagler John Brooks, Vice President - Halifax Jason Larkin, Vice President - Southeast Volusia Matt Gurnow, Vice President - West Volusia Tom Wilt/Joie Alexander, Vice Presidents - Operations Candace Lankford/Bruce Teeters, Vice Presidents - Community Relations Karen Spraker/Yvette Ferrell, Vice Presidents - Resource Development John Penny/Bob Apgar, Vice Presidents - Government Relations Janet Martinez/Lucas Haber, Vice Presidents - Planned Giving Ron Nowviskie, Treasurer Rafael Ramirez, Vice Treasurer 2017 Board of Trustees Stuart Arp Gene Gizzi Oretha Bell Ben Johnson Kevin Bowler Ed Lacey Bob Coleman Gale Lemerand John DiCesare Pat Northey John Doctor David Wiggins Randy Dye 2017 Board of Directors Chris Baynes Mark Buckner Vernon J. Burton Mark Chastain Sheriff Mike Chitwood Judy Conte Ken DeForest Deb Denys Theresa Doan Dallas Durrance Lonnie Groot Heidi Herzberg Dorothy Hukill Joni Hunt Joyce Johnson Molly Justice-Wainscott R,J. Larizza Linda Paul Pamela Peer Christine Power Paula Reed Matthew Rodriguez Will Rossmeyer Jason Smith Blaine Staed-Lansberry Sheriff Rick Staly Trevor Tucker Larry Volenec Josh Wagner Dr. Willis Walter Billie Wheeler Kevin Winchell Trustee Emeritus Carl Brinkley Philip Rhodes Bruce Rossmeyer Tom Staed 170S-S-VValmar` KOHLS Bankof America �gE� °rd Merrill Lynch ire Center DRESS FOR LESS Save money. Live better. _MOIBTh8I1TIr8S 0 Offices & Clubs Administrative Office 101 N. Woodland Blvd., Suite 400 DeLand, FL 32720 Tel.: (386) 734-0555 Fax: (386) 738-2140 Website: becvfc.org Joe Sullivan, Chief Professional Officer jsullivan@becvfc.org Richard Mikola, Chief Operating Officer rmikola@becvfc.org Lisa Ryals Area Director Iryals@becvfc.org Mike Medford Area Director mmedford@becvfc.org Lori Folsom Support Services Coordinator Ifolsom@becvfc.org Darla Otey Development Director dotey@becvfc.org Suzanne Oster Data Coordinator soster@becvfc.org Lacey Family/ Spring Hill Boys & Girls Club 935 S. Adelle Avenue DeLand, FL 32720 Tel: (386) 736-8807 Unit Director: Althea Chavers achavers@becvfc.org Rymfire Elementary Boys & Girls Club 1425 Rymfire Dr. Palm Coast, FL 32164 Tel: (386) 313-1988 Unit Director: Stephanie Ecklin secklin@becvfc.org Edgewater Boys & Girls Club 211 N. Ridgewood Ave. Edgewater, FL 32132 Tel: (386) 210-4949 Unit Director: Rex Hoffman rhoffman@becvfc.org Harris Saxon Boys & Girls Club 2329 California Street Deltona, FL 32738 Tel: (386) 313-5900 Unit Director: Luz O'Neil loneil@becvfc.org ti�G D OO O S 19g2 2017 _ YE AR5 Mid Florida Jeep/Lake Helen Boys & Girls Club 493 S. Lakeview Drive Lake Helen, FL 32744 Tel: (386) 228-3634 Unit Director: Chance McElveen cmcelveen@becvfc.org Oretha Bell/ New Smyrna Beach Boys & Girls Club 813 Mary Ave. New Smyrna Beach, FL 32168 Tel: (386) 428-2422 Unit Director: Neal Coates ncoates@becvfc.org John H. Dickerson Boys & Girls Club 308 S. Martin Luther King Jr. Blvd, Daytona Beach, FL 32114 Tel: (386) 258-7910 Unit Director: Georgia Williams gwilliams@becvfc.org Rossmeyer Family/ Holly Hill Boys & Girls Club 1044 Daytona Avenue Holly Hill, FL 32117 Tel: (386) 252-1565 Unit Director: Patricia Firouzadj pfirouzadj@bgcvfc.org give kids a __L&ICK_ �S Y M E T R A ArtHaus sm!ier gjrl scout!p TOUR LPGA INTERNATIONAL IN7ERNA710NAL SPEEDWAY eo:.o m SHE , LTB ZI Dallas Durrance President I am excited to be the President of the first Boys & Girls Clubs of Volusia/Flagler Counties -Alumni and Friends Chapter established in 2015. The organization was formed with the purpose of providing encouragement and support to the local Clubs through community awareness, fundraising, service projects, and working directly with the wonderful staff and members of the Boys & Girls Clubs of Volusia/Flagler Counties. Stay tuned for our monthly meetings, social gatherings and upcoming service projects by visiting us on Facebook or emailing me at alumpres@becvfc.org. p D Join our mailing list! Scan this OR code {='IC Just send your email address by text message: r with a smart phone tWay o visit our website. Text YOUTH to 22828 to get started c Volusia-Flanler Counties dismon a Table of Contents Executive S Desired Outcomes of the Engagement 4 5 The Challenge 6 Research and Discovery 7 Stakeholder Feedback 7 Concurrent County Initiatives g SWOT Analysis 10 Strengths 10 Weaknesses Opportunities 11 12 Threats 14 Brand Positioning is Desired Outcomes 16 Objectives and Targets 17 Objectives 17 Tactics 17 Key Performance Indicators 24 2 Site Selector Rese Site Selectors Surveyed and Their Potential Impact 26 Perception within the Southeast US and the States 28 Perception ofVolusia and Daytona 30 Perception of Regional Brand Options 36 Name Enhancement Research and Analysis 37 Name Analysis Matrix 01-? Search Volume Research 39 Executive Summary Team Volusia has begun an ambitious initiative to attract businesses to the community and strengthen Volusia County's economy. Development of a cohesive business identity for Team Volusia is the foundation for the marketing strategy and tactics to engage national site selectors and company executives considering relocation. Volusia County and its cities have a diverse and attractive set of assets. Located on Central Florida's Atlantic coast, the county is next door to Greater Orlando and within proximity of Greater Jacksonville and Cape Canaveral's Brevard County. Volusia County boasts international tourism destinations: Daytona Beach and neighboring beach communities along the coast, and the Daytona International Speedway, home to the Daytona 500 and over 300 other major races, concerts and events each year. The county has over 400 small to mid-size manufacturers, and significant regional distribution, HQ/back office, aeronautical/aerospace and specialty agriculture presences. The county's four universities, two branch campuses and five technical colleges produce hundreds of skilled graduates each year. Several retail development projects are underway in and around the Speedway and the City of Daytona Beach. Volusia County is geographically large and there are significant divisions between West, East and Southeast. Team Volusia's formation and its current level of support from representatives across the county is unique and presents a major opportunity to build a cohesive identity for business that can represent and benefit all of Volusia County's cities and residents. The challenge Team Volusia faces is to take advantage of the globally recognized destinations within the community to raise awareness with site selectors and executives on a national and international level while continuing to represent the county as a whole. If Team Volusia is not successful, the county is at risk of remaining nearly invisible as a business destination, falling behind growing business communities in Central and Northeastern Florida. Team Volusia sought expertise from the place - marketing agency Atlas Advertising to provide identity recommendations, to develop a marketing strategy and create targeted campaigns. 4 This document aims to answer the following questions: o How can Team Volusia increase awareness of the county and position it as a business destination? o How can Team Volusia more effectively engage national site selectors and showcase Volusia County's assets for businesses within targeted industries? Desired Outcomes of the Engagement Based on stakeholder research, the site selector survey and multiple conversations with the business representatives, political leaders and Team Volusia, it has been determined that the outcomes of the marketing initiatives will be: o A cohesive identity as a business destination that can be leveraged by Team Volusia and its partners o Increased consideration by site selectors and executives as a business relocation destination o Raise the profile of the county within targeted industries The Challenge Volusia County has two globally recognized tourist attractions within its borders - the Daytona International Speedway and the beaches of its coastal cities, most notably in Daytona Beach. Volusia County is large, its economy is diverse and its list of assets for business is impressive. However, the perception of the county is misaligned and fractured, suppressing outside recognition and the ability to attract targeted business. Team Volusia must leverage the community's recognition as a global tourism destination and reveal the assets that make it an attractive business relocation destination while representing the whole of the county. Research and Discovery To inform strategic marketing recommendations, Atlas Advertising works closely with clients to gather background documentation of pasta nd present marketing efforts, along with interviews and online surveys with key stakeholders, partners and site selectors. Atlas blends this mix of quantitative and qualitative details with its experience and best practices in other communities to present recommendations specifically tailored to Team Volusia. In early November 2016, Atlas conducted an online survey to gauge national site selectors' perception of the area as a business relocation destination. Valuable insights were gleaned from relocation professionals responsible for hundreds of deals and thousands of newjobs each year. Atlas conducted an on -the -ground stakeholder outreach trip November 14-16, 2016 to get to know the county and its cities. The team sought to better understand the community's assets, stakeholder groups and the way they collaborate and interact. Interviews were conducted with leaders from business, government and community groups. Stakeholders provided insights and perspectives, suggesting ways to attract businesses to the area. Interviews covered a diverse group that included Team Volusia, its Executive Committee, Marketing Committee, and Practitioners Council, the Volusia County Commissioner, and leaders from Volusia County Division of Economic Development, the CEO Business Alliance, and the Daytona Regional Chamber of Commerce. Stakeholder Feedback Interviewees spoke at length about the East-West divide and its long history - how Daytona Beach and its Eastern neighbors are very different and disconnected from the Western half of the county. Deltona, Deland and other Western cities are more connected to the Greater Orlando area than the East's Speedway and coastal attractions. A division between Eastern and Southeastern beach communities was also evident, with Southeastern cites expressing competing connections with Brevard County's Space Coast. However, nearly everyone from across the county mentioned Daytona when describing where they are from. Why? Because very few people have heard of "Volusia County" outside the local area, yet "Daytona" has international recognition. A committee member said, "You can say the word Daytona in Japan and they know what you're talking about." It was clear that while there are complications with representing the entire County, "Daytona" as an identity already has power and value for citizens, cities and businesses throughout the county and the world. Finally, community members conveyed Team Volusia's important role in bringing together these disparate groups - people, governments and businesses from Western, Eastern and Southeastern Volusia County. Team Volusia is in a unique - and perhaps historic - position to unify the community around a business identity that will attract new businesses and strengthen the county's economy. Identity problems aside, many of the interviewees are optimistic about Volusia County's assets and ability to compete for new businesses. There was a high level of support for the business recruitment work Team Volusia and its partners are doing, and support forma king it more effective. While some participants were initially very vocal about the county's shortcomings, many of these people became more and more optimistic through the interview sessions, turning to generate ideas for positioning the county for business attraction, retention and expansion, as well as workforce development. Concurrent County initiatives Other planning initiatives undertaken by Team Volusia include: o "Refining Team Vol usia's Target Industries," target industry research by Site Selection Group n "Strategy for Success," Team Volusia strategic plan developed by Boyette Strategic Advisors M SWOT Analysis A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis was developed to explore how Team Volusia can best align its resources within the regional and national competitive environment. The goal of the SWOT exercise is to determine where Team Volusia can capitalize on the county's assets and advantages to establish a cohesive identity, leverage recognizable elements to raise awareness (getting Team Volusia a place at the table), and position the county as an attractive business destination. Strengths Diverse Economy With a population of just over 500,000, the county has over 400 small- to mid-size manufacturers, two major hospital/health systems, and significant regional distribution, HQ/back office, aeronautical/aerospace and specialty agriculture presences. Within the manufacturing base, there is a niche of small vehicle manufacturers producing sport and leisure watercraft, aircraft, and on- and off-road motor vehicles. The tourism sector is globally recognized, with an international racing complex that hosts over 300 events a year, and historic beach communities. Volusia County also has a significant international business presence. Behind its tourism reputation, Volusia County has an economy that is multifaceted and strong. Transportation Infrastructure The county has attractive transportation assets for relocating businesses. It sits at the intersection of 1-95 and 1-4, has an international airport in Daytona Beach, and is within proximity to the major metro areas of Orlando and Jacksonville (as well as Cape Canaveral, Brevard County to the South) with their large populations, industry, airports and deep water ports. Attractive Tax Environment and Real Estate Prices Businesses in Volusia County benefit from Florida's lack of personal income tax. The county also has high-value commercial real estate pricing. 10 Local Higher Education Institutions Each year, the community's educational institutions produce thousands of graduates ranging from skilled tradespeople to aeronautical engineers. The county boasts main campuses of four universities and colleges, two branch university campuses, and five technical colleges. Embry -Riddle Aeronautical University and two technical schools are focused on aviation and aerospace. These local higher education institutions contribute to the Volusia County workforce, however, there is still untapped potential in the high percentage of graduates leaving the area each year. Global Tourism Destination Tourism attractions are Volusia County's most unique and well-known assets. Daytona Beach and its neighboring coastal cities have been a vacation destination for nearly 100 years. Daytona International Speedway attracts hundreds of thousands of visitors each year for major races, concerts and other weekly events, like Daytona Bike Week. The headquarters of NASCAR and the International Speedway Corporation are next door to the Speedway. Combined, the update to the Speedway, called Daytona Rising, and the retail, conference and hospitality development project across the street, One Daytona, will add over $600,000 of new investment to serve visitors from outside the county. These tourism assets offer a unique coastal lifestyle for Volusia County residents that are attractive to employees and executives alike. Weaknesses Little National Awareness of "Volusia County" "Volusia County" is essentially unknown outside of Central Florida. The county is well known as "Daytona." This limits initial conversations with site selectors and executives, suppressing overall consideration. Lack of Identity for Business Neither the county nor its cities are regionally or nationally known as places to grow a business or to find a desirable job. Local tourist attractions and economic centers outside the county overshadow its many attractive assets for business. Business attraction will be difficult until site selectors and executives can see Volusia County as a viable business relocation option worth investigating. 11 Divisions within the County The county encompasses a large geographic region with several important areas, but without a distinct hub. The east and west sides of the county are divided by the "palmetto curtain" wetlands and a long history of competing and even conflicting interests. The East boasts Daytona Beach with the International Motor Speedway, NASCAR and beaches. The West includes the county seat (Deland), its largest city (Deltona) and has strong ties to the Greater Orlando area. Southeast Volusia County, anchored by New Smyrna Beach and Edgewater, is connected to Brevard County to the South, with its aerospace and port industry. These divisions block formation of a unified front for business initiatives that stand to benefit the entire community. Limited Real Estate Inventory Like most of Florida, commercial real estate is limited in Volusia County. Florida's interstates and major highways are lined with miles and miles of undeveloped land. However, the vast majority of this property lacks basic utilities and is not ready for development. Opportunities A Globally -Recognized Identity within the Community While Volusia County is essentially unknown outside of Central Florida, the word "Daytona" is recognizable all over the world. Nearly every interviewee from Volusia County uses the name Daytona in some way when describing where they are from to people outside the area, regardless of what part of the county they live in. National site selectors also see regional names that include Daytona as the most desirable for attracting businesses to the county. It is difficult to overstate how unique and valuable this opportunity is: Team Volusia can leverage this nearly one -hundred -year-old vacation and racing destination - one that receives millions of dollars of promotion every year - to recruit businesses to the county. Position the Community for Business While Volusia County - especially its beach communities - are well known for tourism, the community is a blank slate as a destination for business. There is an opportunity to build an identity for the 12 county based on them any assets as a desirable place to run a business, putting the community into play with relocating businesses at regional, national and international levels. The Will to Evolve A tenor has emerged in the community to evolve the county into something more than just a tourism economy. This evolution from a tourism -only destination into a diverse and vibrant business destination with world-renowned tourism attractions has reached a remarkable velocity. Today the level of investment and projects underway is significant, offering increasing returns for future development. Retain Skilled Graduates to Build Local Workforce Volusia's many higher education institutions produce hundreds of both trained and highly -skilled graduates each year. These graduates do not see Volusia County as a place to find a job, and businesses report heavy competition with employers in nearby regions for educated workers. Creating a business identity for Volusia County and encouraging connections between students and higher education institutions to filljob opportunities can strengthen and diversify the local workforce. Small Business Heritage Volusia County does not house large-scale employers. However, the economy has been driven by a sizeable collection of small businesses for a long time. The county's small business community is interconnected and supportive of growth for the community at large. Volusia County's small business heritage is exemplified by home-grown success stories like NASCAR, Embry -Riddle Aeronautical University and the Daytona Beach tourism brand. These are compelling examples that can be used to attract both new small businesses and large employers. Investment and Economic Momentum After decades of being slow to rebound from economic downturns, Volusia and Flagler Counties' Deltona-Daytona Beach -Ormond Beach MSA has the highest net employment outlook in the nation according to ManpowerGroup's Q12017 Employment Outlook Survey. Investment levels in and around Daytona Beach are remarkable, with a $400,000,000 renovation of Daytona International Speedway call Daytona Rising and an $800,000,000 retail and hospitality development project across 13 the street at One Daytona leading other retail development and infrastructure projects around the area. This economic momentum can be leveraged to encourage additional investment and hiring, and attract workforce and relocating businesses. Threats Moving Forward without a Unified Business Identity Pushing the Volusia County name without a significant awareness campaign and a cohesive identity for business will be difficult. Team Volusia enjoys a unique level of buy -in from elements across the county. History has shown that this is rare and can be fleeting. Unsuccessful economic development efforts put this cooperative spirit at risk, setting Volusia County back for years to come. Complacency Because of its assets and tourism attractions, the Volusia community can choose to do nothing. This is a threat because the economy can become stronger now, however, it will be increasingly difficult to attract businesses in a more challenging economy. Skilled Graduate Out -Migration Volusia County is losing the young potential members of its workforce to other areas because students and graduates don't see it as a place to find a good job. If these potential members of the workforce aren't retained, population growth will slow and the average employee age will continue to rise, which will be unattractive to businesses in the future. Competitors Continue to Grow as Business Destinations Regional competitors, like Greater Orlando, Tampa Bay Partnership and the Jacksonville Region, continue to strengthen their economies and their identities as business destinations. Without meaningful changes, Volusia County will fall further behind in the region. 14 Brand Positioning To frame marketing efforts moving forward, Atlas Advertising crafts brand positioning statements that express how a community fills the needs of its targets in ways that its competitors do not. These statements are used to identify the location's niche. Positioning statements are leveraged to formulate marketing creative and messaging. For advanced manufacturers - including aerospace, computer and electronic product, machine, medical equipment, medical supplies, and food manufacturers - companies with a focus on professional and business services, emerging technologies, and distribution & warehousing, as well as film production houses, Volusia County is a prime location in Central Florida because of its highway and rail infrastructure, its proximity to major metro areas and deep water ports, high-value real estate pricing and unique lifestyle opportunities for employees and executives alike. 15 Desired Outcomes To focus marketing efforts, the outcomes below were identified by stakeholders and agreed upon by Team Volusia and its economic development partners within the county. Means to achieve these outcomes follow as objectives for each of the identified targets. o Global business identity - Develop a cohesive and recognizable business identity for the community for the national business audience. a Amplified business development - Attract more primary employers to the community to accelerate growth and diversification of the local economy. Adding primary employers faster will counterbalance the recent major investments in tourism and retail sectors, improvingjob quality and overall quality of life in the county. 16 Objectives and Targets Objectives The core objectives are designed to meet Team Volusia's goals for Volusia County to be a recognized community for business and to entice best -fit businesses to choose to relocate to the county. To achieve these core objectives, national site selectors and executives making company relocation decisions will be targeted. Tactics The recommended tactics are specific action steps to achieve Team Volusia's objectives. Suggestions include both identity awareness and/or positioning initiatives and business attraction initiatives. Year 1 Name and Brand Recognition * Step 1: Enhance the existing name for the EDC that leverages the globally -recognized Daytona name while representing the entire county. Timing: Q1 and Q2 2017 Approximate cost: $17,500 Step 2: Enhance the existing name for the EDC that leverages the globally -recognized Daytona name while representing the entire county. Develop logo and identity system using the approved name. Use logo and branding in all business attraction efforts - digitally on the website and social channels, in print collateral and tradeshow materials. Timing: Q2 and Q3 2017 Approximate cost: Included in cost above 17 Step 3: Extend the identity system to pair the county brand with the county's major regions, including West Volusia, East Volusia and Southeast Volusia. Timing: Q2 2017, Q3 2017 and beyond Approximate cost: To be determined Website Design Design a standalone, mobile responsive website that targets site consultants and C -level executives considering relocating a business to Volusia County. Design to be implemented by Team Volusia's local website development partner. Timing: Q12017 Approximate cost. $15,000 Website Development Develop a standalone, SEO-optimized, mobile responsive website designed for site consultants and C - level executives considering relocating a business to Volusia County. Content should include information about Volusia County's available sites, transportation infrastructure, incentives, and advantages for target industries: workforce, utilities, taxes, and quality of life. Timing: Q1 and Q2 2017 Approximate cost: Website development to be determined with local vendor 18 Content and Materials Development Identify and develop content that Team Volusia can easily integrate into their existing promotional channels to catalyze interest in Volusia County, as well as high quality RFP -response materials that fit the new brand and positioning. These materials will articulate Volusia County's strategic advantages on taxes, business climate, utilities, transportation infrastructure, sites, quality of life, and workforce availability. Brand standards will be defined during materials development. Recommended materials include industry one -sheets and a pitch deck for in-person meetings. Timing: Q2 and Q3 2017 Approximate costs: U Design of five industry one sheets $7,500 o Design of pitch deck $5, 000 Social Media Campaign Timing: Q3 and Q4 2017 Approximate costs: o Social campaign setup $5,000 0 12 month content calendar $5,000 0 12 month content development $10,000 Use Twitter and Linkedln to communicate success stories of businesses located in the county as well as the community's strategic location and assets for business location. Follow local companies and businesses as well as site consultants and C -level executives within the region. Build a social media content calendar consisting of evergreen posts about strategic advantages that can be used throughout the year. Content might include information about incentives, transportation infrastructure, tax climate, quality of life, and testimonials. Analyze engagement to determine most successful content and adjust accordingly. Provide links/buttons from the website for direct access to social media accounts. 19 SEM / Digital Media Campaign Target site selectors and executives with search engine and digital media campaigns, driving traffic to Team Volusia's website. Implement by performing keyword research, developing digital media plan, setting up content network and display advertising, with AdWords and display ad optimization, and designing effective digital ads. Track performance with monthly reporting and adjust campaign to hit targets. Timing: Upon launch of website in Q2 2017 Approximate costs: a SEM campaign setup $5,000 o Cost of media spend o $1,200 monthly management and optimization Marketing Automation Consolidate and track all digital marketing efforts including email campaigns, site visits, and social media activities leveraging a single tool such as HubSpot. Consider tools like LeadlQ, a proprietary tracking tool from Community Systems, to more closely monitor website activity and gather highly detailed profiles of specific companies. Timing: Upon launch of digital media campaign in Q2 2017 Approximate costs: o HubSpotsetup and coordination $8,000 a Design and development of up to 12 HubSpot landing pages, 12 CTAS and 12 emails $10,000 o HubSpot blog template design and implementation for one concept $1,200 o Recurring annual third -party HubSpot fee $8,000 Awards and Accolades Determine selection criteria and develop plan to compete for community (MSA) rankings such as Business Facilities' "Metro, Global Rankings," Site Selection Magazine's Top Metropolitan Areas list, Brookings' Metro Monitor and Area Development's annual assessment of Top MSAs. Work with Team Volusia and its business membership to secure recognition for best -fit categories, like lowest cost of business, economic growth potential, quality of life, best cost of living, and logistics leaders. Timing: Q3 2017 Approximate costs: We recommend that this be performed by Team Volusia Year 2 Community Package Extend the brand guidelines to include co -branding for the three major sections of the county: East Volusia, West Volusia and Southeast Volusia. The expanded brand package will include the main logo with community differentiation and co -branded content highlighting the competitive strengths of the three parts of the county. Timing: Q3 2017 Approximate costs: To be determined Targeted Email Campaigns Develop targeted email campaigns to key audiences and industries, driving qualified traffic to industry -specific landing pages and offers. Timing: Q12018 Approximate costs: To be determined based on scope 21 Focused Industry Conference Plan Reevaluate Team Volusia's industry conference activity to focus on events that yield significant results. Develop a meeting -setting plan document and develop a meeting evaluation matrix to evaluate tradeshow activity and performance. Timing: Q2 2018 Approximate costs: To be determined Business Champions Initiative Identify C -leve[ executives whose businesses are located in the county. Educate these business leaders about the new positioning and messaging so that they can become advocates for the community's business climate. Develop testimonials that can be used in marketing efforts such as the website, targeted emails, advertisements, billboards, local signage, videos, and pitch presentations. Each testimonial should speak to one or more of the county's strategic advantages for business. Ensure that these videos reflect the look and feel of the community's updated brand. These testimonials may include executive experts from leading businesses in the county, such as DuvaSawko, B. Braun Medical Inc. and the Trader Joe's regional distribution center. Timing: Q1 and Q2 2018 Approximate costs: To be determined Refocused, Independent Site Consultant Outreach Host an inbound consultant FAM tour to build relationships with site selectors. FAM tour to be structured so that the selectors tour investment opportunities, see local businesses and meet with industry executives. Timing: Q2 through Q4 2018 Approximate costs: To be determined based on scope 22 Evaluate Partnership Opportunities Gauge the value of new or deeper partnerships with the CEO Business Alliance, manufacturers associations, technical colleges, Central Florida Marketing Partnership and local marketing groups to increase business attraction impact. Timing: Q3 2018 Approximate costs: To be determined * Additional Volusia County Awareness Campaign Without a name change that leverages the recognition of "Daytona," we recommend an additional awareness campaign for Team Volusia in year two. 23 Key Performance Indicators While implementing the strategy and plan, Atlas and Team Volusia will use key performance indicators to determine if marketing efforts are on track to meet strategic objectives. o Increased number of inquiries received o Increased number of consultant meetings o Increased number of deals won u Increased numberofjobs created 24 Appendix Site Selector Research Based on a survey to 100 top site selectors, Atlas gauged the perception of the Volusia and Daytona names. 25 Site Selectors Surveyed and Their potential Impact "In the past 72 months, how many deals have you done?" other M 5-10 5-10 1-5 P11 ••• "Now manyjobs have those cleals resulted in?" 21500-51000 15000-2,500 >55000 1-50 500-1,000 50-100 100-250 250-500 27 Perception vii -thin the Southeast US and the States • • "What are the top business destinations that come to mind when considering a relocation in the Southeast US?" Georgia: 29% North Carolina: 28% Florida: 17% South Carolina: 17% Alabama: 9% 28 "What are the top Florida relocation destinations that come to mind?" Tampa: 27% Orlando: 23% Jacksonville: 22% Miami: 8% • TALLAHASSEE Gainesville: 6% Daytona: 5% Tallahassee: 5% Other: 4% • JACKSONVILLE • GAINESVILLE • DAYTONA • ORLANDO • TAMPA • MIAMI 29 Perception of Volusia and Daytona (000 "lave you heard of Volusia County, Florida?" No Yes all Q "/-leve you workecl a prorject that considered Volusia County, FL?" No Yes 31 soda 70% 60% s0% 40% 30% 20% 10% 0% "What's your perception of Volusia County, FL as a business location destination?" VERYWEAK WEAK NEUTRAL STRONG VERYSTRONG 32 30% 25% 20% 15% 10% 5% 0% "What would you consider as Volusia County's strengths?" 33 O � L 01�� 0 PAI��LO 00 L 33 "' "What kind of projects would you consider Vol usia County for?" 30% 25% 2000 15% 10% 5% 0% FPO�J�\� P��OhQP �J �Q P Q. J PSP P 34 hOF S�P� 34 "What's your perceptions of Daytona FL as a business location destination?" 80% 70% 600,'0 509'0 40% 30% 209'0 109'0 09'0 VERY WEAK WEAK NEUTRAL STRONG VERYSTRONG 35 Perception of Regional Brand Options "From a regional branding perspective, which are the strongest?" 30% 25% _ 20% 15% 10% 5% 0% P C� O� QP QQ. _ 0% 36 co 5 �O 36 Name Enhancement Research and Analysis Atlas analyzed a variety of name enhancement options that have the potential to make Team Volusia more recognizable to national site selectors and executives, and therefore more successful attracting businesses to the county. Atlas performed URL availability and search engine volume research and evaluated each name based on a range of criteria, including its value in describing the geography of the county, its level of anticipated local recognition and acceptance, and how it leverages high-value brands in the county that are recognizable to national site selectors. 37 Name Analysis Matrix 38 Anticpated Leverage High - Region Name Total Geographic Google Search URLAvailable Local Recognition/ value Internal Description Volume Brands i---- Acceptance DaytonaArea 3 3 I 3 2 —_-- 3 Daytona Area Business Corridor 13 3 2 3—.--,- 2 — 3 -- - Daytona Region 12 3 1 3 2 3 Daytona Volusia Partnership 12 ,.�3 1 3 2 — 3 Greater Daytona 12 3 1 3 2 _ 3 Greater Daytona Area 12 3 _ 1 3 2 _ 3 Daytona Beach Region 11 3 1 3 1 3 __ Daytona Business Corridor 11 2 1 3 2 3 Daytona Business Hub 11 2 1 3 2 I 3 Florida's Central Commerce Coast (0) 11 2 3 I 3 2 1 Greater Daytona Business Corridor 11 3 0 3 2 3 Volusia Daytona Area 11 3 1 3 1 3 _I Volusia Daytona Region 11 3 1 3 1 3 Greater Daytona Volusia 10 3 0 3 1 3 Greater Daytona Volusia Region 10 3 0 3 1 3 Team Daytona Volusia 10 2 i 1 3 1 3 Team Volusia 10 2 1 3 3 1 Team Volusia Daytona 10 2 1 3 1 ; 3 Volusia Area 10 2 1 3 3_ 1 Volu sia Business Corridor 10 2 1 3 3 1 Central Florida Business Corridor 9 1 2 3 2 1 Daytona Volusia Area 9 I 3 1 3 1 1 Daytona Volusia County 9 3 1 3 Da tuna Volusia Region 9 __ 3 1 3 Team Volusia Greater Daytona 9 2I 3 1 3 America's Original Coast 8 1 2 3 2 _0_ _ Central Florida Coast 8 1 2 I 3 1 1 Halifax Area 6 jj 1 j 3 ! 1 1 0 Fun Coast 5 1 2 1 1 �— 0 38 Search Volume Research Region Name Halifax Area Florida's Central Commerce Coast (0) Daytona Area Fun Coast Central Florida Coast America's Original Coast Central Florida Business Corridor Daytona Area Business Corridor Daytona Business Corridor Greater Daytona Area Daytona Volusia Partnership Daytona Beach Region Daytona Volusia Area Daytona Volusia Region Volusia Daytona Region Volusia Daytona Area Team Volusia Volusia Area Daytona Volusia County Team Daytona Volusia Daytona Region Team Volusia Daytona Volusia Business Corridor Greater Daytona Daytona Business Hub Team Volusia Greater Daytona Greater Daytona Volusia Greater Daytona Volusia Region Greater Daytona Business Corridor Google Search Search volume Volume tier 40,700,000 3 35,700,000 3 27,000,000 3 6,960,000 2 4,850,000 2 3,360,000 2 2,340,000 2 1,810,000. 2 870,000 1 625,000 1 604,000 1 576,000 1 526,000 1 524,000 1 519,000 1 509,000 1 494,000 1 472,000 1 468,000 1 449,000 1 445,000 1 413,000 1 406,000 1 366,000 1 210,000 1 64,100 — — 0 55,400 0 35,500 0 32,400 0 URL Available 1 3 3 1 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 u 3 3 3 3 3 3 3 Halifax PA and Canada place higher than the area in FL Too long and doesn't specify which side of the state Maximum opportunity and value Not geographically specific — could be anywhere Doesn't specify east or west side of the state Not geographically specific — could be anywhere Doesn't specify which side of the state Too wordy Uses the name of a single city in the county Too wordy Too wordy —_-------------------- Too wordy wordy 39 Meadow Lake Subdivision Re: Meeting Regarding Roberts Road Subdivision Location: Town Hall, 104 Riverside Ave. To All Residents Good Day to all, A City Council Meeting is scheduled for April 3, 2017 at 6 p.m. regarding the proposed subdivision across from the Meadow Lake entrance on Roberts Road. They proposed to place the main entrance of this development directly across from the Meadow Lake entrance. In addition to this, it is proposed the lot size width be reduced from 80 feet to 50 feet to allow more homes. This is going to have an adverse effect on our neighborhood. It is recommended that all residences from Meadow Lake Subdivision join forces and attend this meeting to express their concerns regarding these issues. Following is a suggested compromise: Residents of San Remo Subdivision are requesting a 3 foot green space buffer for noise and visual abatement from/at Woodbridge Lakes At Edgewater proposed subdivision where the property lines adjoin. Please note that according to the provided print proposal, the school property line already has a planned green space buffer. We, as adjoining residents and significant tax payers, are only asking for equal treatment. PETITION We the undersigned residents of the Meadow Lake subdivision do not want the developer of Woodbridge Lakes RPUD to put his entrance in front of our subdivision. A four (4) way stop would be dangerous and a nuisance to our residents. The builder should locate his entrance between Meadow Lakes and the Indian River Elementary School. We would also like the size of his building lots to conform to the San Remo and Meadow Lake subdivision with a minimum of 75' wide. 0 i 8 �6j Llnrt)0C-T CT 7/ PETITION We the undersigned residents of the Meadow Lake subdivision do not want the developer of Woodbridge Lakes RPUD to put his entrance in front of our subdivision. A four (4) way stop would be dangerous and a nuisance to our residents. The builder should locate his entrance between Meadow Lakes and the Indian River Elementary School. We would also like the size of his building lots to conform to the San Remo and Meadow Lake subdivision with a minimum of 75' wide. PRINT NAME SIGNATURE + ADDRESS ?l z - Y�� d � Lr 1K bS /S " /) V-2 _ f 0 ctc` Co I �� PETITION We the undersigned residents of the Meadow Lake subdivision do not want the developer of Woodbridge Lakes RPUD to put his entrance in front of our subdivision. A four (4) way stop would be dangerous and a nuisance to our residents. The builder should locate his entrance between Meadow Lakes and the Indian River Elementary School. We would also like the size of his building lots to conform to the San Remo and Meadow Lake subdivision with a minimum of 75' wide. PRINT NAME SIGNATURE Na' % &a'— 13u C-,� 5� i�fJ�`l ADDRESS C,- 0- ! GIS N/, oJo eL Cz�%�c c �'fa1Ai J Z I I �� C�9 Q C? IG u a ► ► ME6>P G W i1�1Lt �(2 - e1>Co�ly I �R rz 2- X2717 0 PETITION We the undersigned residents of the Meadow Lake subdivision do not want the developer of Woodbridge Lakes RPUD to put his entrance in front of our subdivision. A four (4) way stop would be dangerous and a nuisance to our residents. The builder should locate his entrance between Meadow Lakes and the Indian River Elementary School. We would also like the size of his building lots to conform to the San Remo and Meadow Lake subdivision with a minimum of 75' wide. PRINT NAME NATURE ADDRESS 4A,C I (- e-71�1 �;✓ I /A- zl;a-ac JDA IN Flu L t/,"s 3 3 j A Al—(21 �� x 0 Pie PETITION We the undersigned residents of the Meadow Lake subdivision do not want the developer of Woodbridge Lakes RPUD to put his entrance in front of our subdivision. A four (4) way stop would be dangerous and a nuisance to our residents. The builder should locate his entrance between Meadow Lakes and the Indian River Elementary School. We would also like the size of his building lots to conform to the San Remo and Meadow Lake subdivision with a minimum of 75' wide. PRINT NAME SIGN ADDRESS 0 909 PETITION We the undersigned residents of the Meadow Lake subdivision do not want the developer of Woodbridge Lakes RPUD to put his entrance in front of our subdivision. A four (4) way stop would be dangerous and a nuisance to our residents. The builder should locate his entrance between Meadow Lakes and the Indian River Elementary School. We would also like the size of his building lots to conform to the San Remo and Meadow Lake subdivision with a minimum of 75' wide. PRINT T NAME SIGNATURE ck(,�,; S 1 o } "nom Lc,`c, vI-2 , R u 0 16 1! 0 ADDRESS ZZ -Pl oi,,e 13 19 -1+ 31(,4 1 Pr 2-3 z, a n, 3L1�/ i2 r 63 Meadow Lake Subdivision Re: Meeting Regarding Roberts Road Subdivision Location: Town Hall, 104 Riverside Ave. To All Residents Good Day to all, A City Council Meeting is scheduled for April 3, 2017 at 6 p.m. regarding the proposed subdivision across from the Meadow Lake entrance on Roberts Road. They proposed to place the main entrance of this development directly across from the Meadow Lake entrance. In addition to this, it is proposed the lot size width be reduced from 80 feet to 50 feet to allow more homes. This is going to have an adverse effect on our neighborhood. It is recommended that all residences from Meadow Lake Subdivision join forces and attend this meeting to express their concerns regarding these issues. Following is a suggested compromise: Residents of San Remo Subdivision are requesting a 3 foot green space buffer for noise and visual abatement from/at Woodbridge Lakes At Edgewater proposed subdivision where the property lines adjoin. Please note that according to the provided print proposal, the school property line already has a planned green space buffer. We, as adjoining residents and significant tax payers, are only asking for equal treatment. 03.31.17 San Remo abutters to Woodbridge Lakes project: Ron &Jocelyn Larochelle 102 San Remo Driveziy�.[/ name date 11 pc�v�a�s�-z,- , Tim and Heather Slater 104 San Remo Drive name �,� '� C date Joe and Connie Palinsky +cwt o "P— L,t 106 San Remo Drive name � date'. David Keazirian 10d 108 San Remo Drive name r date Louis and Charlene Giovanniello 110 San Remo Drive name date 1-4 Frank Evangelista 112 San Remo Drive 4 name % a �� date Tom and Norma Weir 114 San Remo Drive name ,;% zi�v��IG �ldate Mitch and Maggie Kovacs ANT 116 San Remo Drive name date Charles and Sharon Conner 118 San Remo Drive name �date Laura Bracken 120 San Remo Drive name date 1 :iQ4 Carole Carter 122 San Remo Drive name / / date Scott and Suzanne Lawrie L 21cl—U 124 San Remo Drive name date Nancy Overfelt 126 San Remo Drive Joseph and Julie Carpenter 128 San Remo Drive name date s.L. name date orj AL. ) cLvwl ivl I QX M �,� '� C �� 13 sAn7 +cwt o "P— L,t '711 It 141�,a- D70 N O OD C QL (Q CD C rol m D CD 3 0- -7 Ln I CD 011 No 0 Ln 0 N I G N WN O n C O D c nc/)nJ� N Q Q Q ten. C 7C5 --o Q ND Q Q C_ Q. 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O N CD 3 Q CD�, O C � CQ N CD �F N N N 7O V O Q_ Q rf n O ,H m O O O 3 rn (D CD CD Q Q oA` Q C N O O_ !p =(D 0 000 O N C !D 00 00 00 O Q () `G (D N O � fD y 3 Q C° y CL 3 o < Q N 0 0o n Q ,H .v .v 0 C CITY CLERK REPORT — April 3, 2017 ITEM #11.a. --"41) Halifax Health -Southeast Volusia YMCA 5K on Saturday, April 22, 2017 at 8:00 am at Cow Creek Road Trail Connection 2) National Tourism Week Luncheon with Guest Speaker Bruce Turkel at the Brannon Center on May 10, 2017 from 11:30 - 1:15 pm - $25.00/person 3) Crystal Apple Awards Luncheon on Wednesday, April 26, 2017 at noon at the Sugar Mill Country Club - $25/person 4) We have created a "council invitations" calendar that you will be receiving email/appointments from for scheduling invites like those we just discussed - so you can rsvp right on the calendar instead of me having to remind you... (Clerk/Council/Clerk Reports/01-09-2017) & FAMILY V FUN RUN/WALK 011L HALIFAXiii HEALTH 'OB CORPORATE CUP SATURDAY, APRIL 22, 2017 1 5:00 AM RACE LOCATION: AT THE EDGEWATER CONNECTOR OF THE RAILS TO TRAILS, 2200 COW CREEK ROAD, EDGEWATER ENTRY FEESREGISTRATION PACKET PICK-UP $27 through April 21, 2017 Visit vfymca.org or Friday, April 21 $32 at packet pick-up runnershighracing.com 4:00 - 6:30 pm and on race day. INCLEMENT WEATHER POLICY Southeast Volusia Family YMCA With every paid adult entry, one kid 12 or under can run FREE This event will be rain or shine. In extreme circumstances the YMCA reserves the right to cancel event with no refunds possible. 148 West Turgot Avenue, Edgewater, FL CO URSE SPECIAL THANKS TO OUR SPONSORS: 1, Race is at Edgewater RICE#LAW HALIFAX COMPUsys�� HrAITH Race shirt and goodie bag to all Connector of the Rails to Trails FIRM racers. Race shirt and size only 2200 Cow Creek Road, Edgewater Located at the southwest corner Chanfrau w� ) Chanfrau guaranteed to registrations received by April 8. of Cow Creek Road & S.R. 442-- 'a� For more information, sponsorship opportunities or to volunteer for this event contact Mica Lill at mlill@vfymca.org or call 386-405-9889 SOUTHEAST VOLUSIA FAMILY YMCA 148 West Turgot Avenue, Edgewater, FL 32132 1 P 386.409.9622 1 F 386.428.8033 1 vfymca.org TOGETHER WE ARE BUILDING A BETTER US Y-R _�-•� � W .�ar�. 1111': t . �._...� .:.�.�.,._,,. ar NEW Sll YRNA REACH AREA VISITORS BUREAU ...........1.11 1 . presents NATI NAL TOURISM WEEK, LUNCHEON .................................. ....1111 ........................... May 10, 2017 11:30am - '1:15pm BRANNON CIVIC CENTER 105 S. Riverside Drive New Smyrna Beach, FL 32168 Join us for a celebration of National Tourism Week, learn more about our area statistics and view a presentation on Southeast Voiusia's area visitors profile. We will also be revealing the updated New Smyrna Beach brand. Guest Speaker: _ BRUC E TURKEL Bruce Turkel, is a four -time author an3d fou ncier of TURXEL Brands. Bruce has worked with alike, Hilton, and HBO: spoken at Harvard .an,d MIT: appeared on CM. FOX, and NPP: and has been featured in Fast Cora7pwy and The Now 'coni Times. Attendees will receive a copy of Bruce's latest book, AJ) About Them_ Stay for our first Advertising Fair which will take place following the main event and lunch (until 3pm). Explore various media outlets and sign up for armazlng co-op opportunl#les. ...... 5 plated lunch Please make your check payable to: Southeast Volusia .Ad-wertising .Authority To RSVP, email Vivian Swartz at vi via n,4.svisitnsbflaxom 26th :annual Crystal Appy Awards Celebrating Southeast `'olusia County's finestcommunity minded educators. Join us in recognizing and thanking Uva educators for their communitylnvolvelnent, creativil.y Kind cotitributlons to education In 5oiitheast Alolusla. Awards Luncheon Wednesday, April 28th, 2017 12, 00 noon �S Sugar Mill Country Club 100 Clubhouse Circle, New Smyrna Beach $28 per person RSVP and payment in advance is required. A separate email will be sent with the link for you to register arid pay Please respond by April 18th 388-428-2449 Tliank lcru Sponsors! FLORIDA 1-10SPITAL NM SMYRNA Hol11_AM.,y�,.. . Sincerely, Sue Williams 2 UCF L)AllU NA LWA" 1\1BI NIS JOURNAL i� J 0 \ Q ® / -a n / c G a O ] \ = Ln z z 2 jo jo \ \ a ('D \ / A < c . 10 m § / M J r+CL / \ \ � § M q c c_ c 2 q q Q 0 n q 3 q \ r) r) 0 k 0 2 o 2 2 \ k k \ 2 0 n g 2 7 0 w § z Q 2 O � e z o � w > w 0 2 / + m w , _ = w © % \ \ 0 $ 0 ( Ln 0 un \ 0 \ 0Ln ] 2 / 2 - ± § / \ \ \ > / f � / / m 0 § / Gm J ] 7 o § zT/ / m 0 �_ @ \ k » f 2 EP \ « / J E / ® ? \ \ / Ll 9 \ 2 � / f r y � 0 \ Q ® / -a n / c G a O ] \ = Ln 0 ] ] § / :3 ~ LA R / o § co o- M 3 / E \ \ ] ® \ / \ a ('D \ / A < . � / ou \ f \ & m § / M J r+CL / \ \ � § � 9 \ 2 . U TO: Mayor and Council THRU: Tracey T. Barlow, City Manager' FROM: John McKinney, Assistant City Manager ` DATE: April 3, 2017 SUBJECT: Project Office Space Over the past eight years the City has saved $807,749 for a future City Hall. Staff wishes to receive Council approval to begin negotiations to lease or purchase property located at 311 S. Ridgewood Ave (Old Babcock Building), PARCEL ID: 7452-04-00-0040 for a new City Hall Complex. Currently, the City Hall Complex provides us with approximately 11,654 square feet of space that is not all useable. The proposed building provides us with 16,000 square feet of space that designed by an Architect would be able to provide plenty of growth for the next 20 to 30 years under one roof for all administrative functions of the City. At the current time, we have not received a purchase price from the Seller. Per Statute we will be required to obtain three separate appraisals prior to any final negotiations on the cost of the property. The Cost of the required appraisals with the assistance of The Triece Company will cost us approximately $20,000 with an additional $4,500 for a Building Engineer Report from CPH for an amount not to exceed $24,500. The acquisition and construction of a New City Hall Complex would be funded by annual revenues of the operating funds of the City. With consensus given, we would be able to begin with the assistance of the Triece Company negotiations with the property owner lease / purchase terms to come back before Council at the June 5, 2017 Council meeting. At this meeting we could even provide a conceptual rendering of what the layout of the interior space of a Future City Hall might look like. Office of the City Manaizer P.O. Box 100 a Edgewater, FL 32132-0100 (386) 424-2400 Ext. 1201 * Fax (386) 424-2421 www.cityofedgewater.org TO: Mayor and Council THRU: Tracey T. Barlow, City Manager/X FROM: John McKinney, Assistant City Manager DATE: April 3, 2017 SUBJECT: Project Red "Old Concrete Pre -Stress Plant" Over the past nine years the City has reviewed several redevelopment proposals of how to utilize the 60 acres of the Old Concrete Pre -Stress Plant PARCEL ID: 8538-01-00-0100. The owners of Boston Whaler have approached the City to purchase 27.335 acres to be used for a future park and boat ramp. At the current time, we have not received a purchase price from the Seller. Per Statute we will be required to obtain three separate appraisals prior to any final negotiations on the cost of the property. The Cost of the required appraisals with the assistance of The Triece Company will cost us approximately $20,000 for an amount not to exceed $20,000. The acquisition of the 27.335 acres would be through a lease purchase agreement that would allow for the City to go after grant opportunities to fund the overall acquisition. The annual lease payments would be funded through the ad valorem proceeds generated from the annexation of the property to the North and South of this parcel. The future construction of the park would be funded through a potential City / County partnership and various grant opportunities. With consensus given, we would be able to begin with the assistance of the Triece Company negotiations with the property owner lease / purchase terms to come back before Council at the June 5, 2017 Council meeting. Office of the City Manager P.O. Box 100 • Edgewater, FL 32132-0100 (386) 424-2400 Ext. 1201 • Fax (386) 424-2421 www.cityofedgewater.org F- 0 m K m �Ju m m x F CD II II II II m