08-02-2017Economic Development Board
City of Edgewater
Meeting Agenda
104 N. Riverside Drive
Edgewater, FL 32132
Council Chambers8:00 AMWednesday, August 2, 2017
We respectfully request that all electronic devices are set for no audible notification.
1. CALL TO ORDER - ROLL CALL
2. APPROVAL OF MINUTES
a.Minutes for the Regular Meeting - March 1, 2017
Minutes - 03-01-2017Attachments:
b.Minutes for the Regular Meeting - April 5, 2017
Minutes - 04-05-2017Attachments:
c.Minutes from the Special Meeting - School Scholarship Sub Committee Meeting -
April 14, 2017
Minutes - Special - 04-14-2017Attachments:
3. PRESENTATION - None at this time
4. PUBLIC COMMENTS
5. REPORTS (CITY & OTHER)
a. Planning & Zoning
b. SEVCC
c. Economic Development Coordinator
6. BOARD APPOINTMENTS
a.Election of Economic Development Board Chair
b.Election of Economic Development Board Vice Chair
Page 1 City of Edgewater Printed on 7/25/2017
August 2, 2017Economic Development Board Meeting Agenda
c.Recommendation for Board Appointments
Dolbow, Debbie
Todd Perry
Attachments:
7. OTHER BUSINESS
a.Approval of EDB Proposed Budget for 2017-2018
EDB Budget DraftAttachments:
8. BOARD REPORTS
9. ADJOURN
Pursuant to Chapter 286, F.S., if an individual decides to appeal any decision made with respect to any
matter considered at a meeting or hearing, that individual will need a record of the proceedings and
will need to ensure that a verbatim record of the proceedings is made. The City does not prepare or
provide such record.
In accordance with the Americans with Disabilities Act, persons needing assistance to participate in
any of these proceedings should contact City Clerk/Paralegal Robin L. Matusick, 104 N. Riverside
Drive, Edgewater, Florida, telephone number 386-424-2400 x 1101, 5 days prior to the meeting date. If
you are hearing or voice impaired, contact the relay operator at 1-800-955-8771
One or more members of City Council or other advisory boards may be present.
Page 2 City of Edgewater Printed on 7/25/2017
City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2017-2760,Version:1
BOARD AGENDA ITEM
SUBJECT :
Minutes for the Regular Meeting - March 1, 2017
City of Edgewater Printed on 7/25/2017Page 1 of 1
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104 N. Riverside Drive
Edgewater, FL 32132City of Edgewater
Meeting Minutes
Economic Development Board
8:00 AM Council ChambersWednesday, March 1, 2017
1. CALL TO ORDER - ROLL CALL
Bliss Jamison, Marcia Barnett, Oscar Zeller, Donna Snow, Samantha Bishop, Jordan
Church, Clarence McCloud and Craig Bair
Present 8 -
Cecil Selman and Brandon BeckExcused2 -
2. APPROVAL OF MINUTES - None at this time.
3. PRESENTATIONS - None at this time.
4. PUBLIC COMMENTS
None at this time.
5. REPORTS
a. Planning and Zoning Board
Economic Development/ Redevelopment Coordinator Samantha Bishop reported the Planning and
Zoning board special meeting to approve/ review the annexation of Boston Whaler; staff as well as
individuals from Boston Whaler, visited Hacienda Del Rio H.O.A. meeting, shared with them future
conceptual ideas that Boston Whaler is considering, and received positive feedback.
b. SEVCC
Member Snow reported on the Trolley system moving forward; chamber is running very well, new
membership director, membership is increasing at a positive rate; forming a Toast Masters group;
and Southeast Volusia 5K Chamber Challenge, April 6, 2017.
Member Zeller asked how many members are a part of the the Chamber
c. City Manager/ Economic Development/ Redevelopment Coordinator
Economic Development Coordinator Samantha Bergeron report on local maufacturers are getting
involved with local schools by giving presentations.
6. CONTINUED BUSINESS
a. SEVMI - Update
Ms. Bergeron reported an update: draft of the Strategic Marketing Plan; Team Volusia has been
great support of the SEVMI; and reviewed Team Volusia's powerpoint presented at the January
Page 1City of Edgewater Printed on 4/25/2017
March 1, 2017Economic Development Board Meeting Minutes
SEVMI Executive meeting.
7. NEW BUSINESS
None at this time.
8. BOARD REPORTS
Vice Chair Barnett reported adding the EDB members to the Biz Lunch meeting email listing;
February luncheon was hosted at Florida Roadhouse, very well attended;
Ms. Bergeron also reminded the EDB of the City's new website.
Member Snow stated the Florida Roadhouse has great food and you can call ahead for waiting.
8. ADJOURN
There being no further business to discuss, Chair Jamison adjourned the meeting at 8:39 a.m.
Minutes submitted by:
Jordan Church, Board Coordinator
Page 2City of Edgewater Printed on 4/25/2017
Updated 3/13/2017 Page 1
SOUTHEAST VOLUSIA MARKETING INITIATIVE
STRATEGIC MARKETING PLAN
SECTION 1. Purpose and Scope
Purpose and Scope of Marketing Initiative
Description of Our Local Economic Community
Mission and Vision Statements
SECTION 2. Competitive Assessment
SWOT Analysis
SECTION 3. Economic Development Opportunities and Targets
Selection Criteria - Desirability, Compatibility and Resources
Suitability of Available Sites
Business and Industry Opportunities and Targets
Methodology
SECTION 4. Strategic Goals and Action Plan
Goal 1. Establish the Organizational Structure
Goal 2. Review and Revise Strategic Marketing Plan
Goal 3. Develop a Regional Identity and Brand
Goal 4. Develop a Professionally produced website along with other Social Media and
Create Detailed Marketing Products Focused on Value Proposition
Goal 5. Establish a Collaborative Approach to Prospect Relations
Goal 6. Build a Positive Relationship with Landowners, Industrial Developers and
Commercial Brokers
* Action Items with time frames are included in each goal section
Updated 3/13/2017 Page 2
SECTION 1. PURPOSE AND SCOPE
Purpose and Scope of Marketing Initiative
Southeast Volusia County is a region that is geographically, economically and socially
connected through common commercial, institutional, cultural and recreational resources. There
is one beach, one high school, one hospital, one college, one inlet, one Intracoastal Waterway,
one Mosquito Lagoon, one Flagler Avenue, one Canal Street, one Chamber and the largest
contiguous industrial area in Volusia County. The three cities in the region are truly dependent
on each other and together, they are one economic community. Separately, each city faces major
challenges in recruiting companies that provide high paying jobs, but together, many of those
challenges disappear.
When businesses are considering a community to build or re-locate a facility, they are
most interested in those factors that will lead to financial success. In addition to the resources
that directly affect the success of a company such as a qualified workforce, infrastructure, capital
costs, and the regulatory climate, many indirect factors such as schools, healthcare, housing,
cultural, recreational and other quality of life issues are also important. The quality of the local
community is far more important than city boundaries.
The governing bodies of the Cities of New Smyrna Beach, Edgewater and Oak Hill have
each recognized the importance of working together in a unified marketing effort and as a result,
passed resolutions supporting a regional initiative to create a strategic marketing plan and
definitive brand for economic development in Southeast Volusia County. The resolutions state,
in part, “the initial responsibility, would be to develop a marketing plan and brand for Southeast
Volusia, with an emphasis on manufacturing, technology, and value added businesses that would
create high paying jobs”. These resolutions set forth the authority and scope for the
development of the strategic marketing plan for the Southeast Volusia Marketing Initiative.
Description of Our Local Economic Community
Southeast Volusia
Location: Southern area of Volusia County adjacent to the Brevard County line, NASA and
Kennedy Space Center (KSC)
Who Are We?
A world class destination for surfing (National Geographic) and art (Atlantic Center for
the Arts) and Red Fish fishing in Mosquito Lagoon
Home of two STEM schools. 1. Edgewater Public, the first elementary school in the
State of Florida to become STEM Certified. 2. Burns Sci Tech Charter School is already
partnering with NASA Speakers Bureau Resource
Amazing local restaurants for foodies and everyone looking for unique dining
Updated 3/13/2017 Page 3
experiences, and many independent shops
Quality of Life Abound with Outdoor & Arts activities, beach, river, paddling trails,
biking trails, Atlantic Center for the Arts (ACA), the HUB, art galleries and weekly
events abound on our lovely, quaint downtown districts
A HUB for Manufacturing in Volusia County, including
o Over 1,000 jobs in boat manufacturing
o 60 jobs in composite manufacturing
o Steel company in Oak Hill
Positioned to attract aerospace supplier companies connected to NASA & KSC
Transportation:
Airports – We have Executive Access
o New Smyrna Beach Municipal Airport: tower, 5,000’ runway, back-up to Daytona
o Massey Ranch Airpark
o Tully RV (Private) Airstrip
o Blue Ridge Flightpark (Private) Airport
I-95 exits
SR 44 connection to I-4
US 1
Rail
Close Proximity to deep water Port Canaveral (90 miles)
Southeast Volusia
Updated 3/13/2017 Page 4
IntraCoastal Waterway
60 miles from Orlando International Airport
15 miles from Daytona Beach International Airport
Plenty of traffic arteries and connectors with improvements coming
We Have Ready Sites:
Edgewater: Largest contiguous industrial zoned area in Volusia County with ParkTowne
Industrial Center and surrounding corridor along Park Avenue. Current city-wide available
inventory includes 11 industrial buildings from 1,700 sq. ft. to 47,000 sq. ft. with additional
Industrial growth opportunities at I-95 (sewer & water avail)
Oak Hill: 10 available properties available including Southeast Volusia Business Park with 50
acres Industrial Zoned and the Unitan property with 415 acres Industrial property – with close
proximity to KSC off of Highway 3 and US1
New Smyrna Beach: Building inventory available includes several warehouse/industrial
buildings up to 22,000 sq. ft; and vacant industrial and commercial lots varying from 1 acre up to
9 acres and larger tracts of land on SR 44 at I-95.
Common Programs and Goals
New Smyrna Beach and Edgewater City Commissions have each adopted new Economic
Development Plans. All three cities are focused on attracting Aviation and Aerospace
Equipment, Supplies, Service, Supplies and Technologies to Southeast Volusia with a
joint marketing campaign.
Southeast Volusia is uniquely positioned to attract aviation related industries to its
business parks and general aviation airport. Currently, working together to bring more
aviation and aerospace opportunities by working with our partners at with Daytona State
College (DSC), Embry Riddle Aeronautical University (ERAU), and University of
Central Florida (UCF) to provide technical training and assistance. Southeast Volusia’s
skilled workforce is compatible with new technologies available through ERAU because
the skill set from the marine industry transfers over to automotive and aviation.
Brownfield grant partnership to redevelop industrial sites
New Smyrna Beach and Edgewater have city property tax exemption programs
The three cities are active partners with Southeast Volusia Chamber of Commerce, Team
Volusia, Space Florida, Career Source, SCORE, Small Business Development Center,
Volusia County Economic Development Division, Daytona State, UCF, Embry Riddle,
and Bethune-Cookman
“Southeast Volusia is Open for Business”
Southeast Volusia Economic and Demographic Overview
Detailed economic and demographic information concerning the three cities of Southeast Volusia
(Edgewater, New Smyrna Beach and Oak Hill) primarily comes from the U.S. Census. Due to
the area’s smaller population size it is rolled into the Deltona – Daytona – Ormond Beach MSA.
Consequently, more valid detailed information on the area is difficult to come by.
Updated 3/13/2017 Page 5
What we know… The population of the area is increasing although at a slower rate than Florida
and housing prices have been increasing. We are also seeing new business investment come into
the area. From an educational attainment perspective we also know that most residents have not
obtained a college degree. Residential permit data shows both Edgewater and New Smyrna
Beach to be growing rapidly according to Volusia County statistics.
Trends that appear to be true. Median Income has risen slightly in our area according to Volusia
County’s Economic Development reports. From the same report, it appears that Private Industry
share f the value of goods and services produced (GDP) has increased substantially since 2012
(in excess of 11%). Employment trends in the MSA indicate an increase, however at a slowing
rate in 2016.
From a more antidotal perspective, the national rate of those unemployed or underemployed is at
all time highs. It is unclear how much of this issue impacts Southeast Volusia or Florida as a
whole, but it is likely this factor in here also. This might indicate that those seeking improved
job opportunities would be abundant. However, we know from speaking to local manufacturing
and specialty business that they are finding it difficult to hire qualified persons. We also know
that these industries are growing and may be able to grow even more if qualified hires were
available.
In summation, Southeast Volusia’s economy is demonstrating growth, and in some areas
spectacular growth. However median income in Southeast Volusia is on the low side and
improvement in this number may hold the key for the area to move past its historic retail oriented
business climate.
Mission and Vision Statements
Mission Statement:
Our Mission is to brand, market and promote Southeast Volusia as an attractive place to
do business with an emphasis on manufacturing, technology and value added industries.
Vision Statement:
Southeast Volusia is recognized globally as competitive, business friendly economically
strong community with a high quality of life.
Updated 3/13/2017 Page 6
SECTION 2. COMPETITIVE ASSESSMENT
In order to evaluate the competitiveness of Southeast Volusia, the strengths, weaknesses,
opportunities and threats (SWOT) need to be identified. As part of the SWOT analysis, input
from business and community leaders should be considered and evaluated. The Cities’ have
already provided their input as shown below. Once input is received from the business
community, a final SWOT analysis can be developed.
STRENGTHS
1. Location: Southeast Volusia is located between Embry-Riddle Aeronautical University
and the Kennedy Space Center, well-positioned to serve the aviation and aerospace
industry. Close Proximity to Commercial Spaceport at Kennedy Space Center.
2. Transportation
a. Easy accessibility to I-95, I-4, Ports in Jacksonville (Jax) and Port Canaveral, Rail
Florida East Coast Rail (FEC), Intracoastal waterway, Atlantic Ocean, Airports
(Sanford-Orlando, Orlando International Airport (OIA), Daytona Beach
International Airport (DBIA), New Smyrna Beach Airport)
b. Room for capacity
3. Quality of Life
a. Arts (Atlantic Center for the Arts, HUB, Artist’s Workshop, Little Theater)
b. Outdoor Recreation (parks, beaches, river, East Regional Rail Trail, biking trails,
paddling trails, fishing, hunting, Canaveral National Seashore, Eldora, Seminole
Rest, Historic Museums)
c. Special Events consistently
d. Restaurants (locally owned, perfect for “foodies”)
e. Specialty Shopping & Retail
f. Affordable Living
g. Southeast Volusia has been one of the county-wide leaders in new residential
construction in the last several years – a preferred area for growth. Many new
residents bring business experience and connections that can be valuable for
economic development.
h. Tourism is a key economic driver for the area. People who vacation here, often
end up moving their business here.
4. Available Land
a. Largest continuous Industrial zoned area in the County including Park Ave,
ParkTowne Industrial Center, Massey Ranch Airpark
b. Southeast Volusia Business Park
c. 415 Acres Located Close to 3A & US1 Intersection (Unitan Property)
d. New Smyrna Beach Airport & Industrial Area
e. Land near I-95
Updated 3/13/2017 Page 7
f. Residential development opportunities available, some with existing entitlements.
5. Education
a. 5 College / Universities in the County positioned to partner (Embry Riddle
Aeronautical University, Stetson University, University of Central Florida,
Daytona State College, Bethune-Cookman College)
b. Edgewater Public Elementary School – first elementary school in the state of FL
to become STEM Certified focusing on the Four C’s of Next Generation
Engineering Standards: collaboration, critical thinking, creativity, and
communication while exploring Science and Engineering Practices.
c. Burns Sci Tech Charter School –
i. Partnership with Southwest Airlines with Pilot Jeff Loche: Adopt-A-Pilot
Program (6 weeks class taught once each week by a Southwest Airline
pilot, 5th grade).
ii. Partnership with the Spruce Creek Fly-in “Experimental Aviation
Association”- provide an Aviation Career Day, Fly-over and free “Eagle
Flights” to interested students and their parents. Sponsor a flight simulator
program for student at the school
iii. Partnership with the NASA Speakers Bureau Resource: Engineers,
scientists and other professionals who represent the agency are scheduled
to speak to our students on a regular basis.
d. Southeast Volusia’s sole high school, New Smyrna Beach High School, Pathways
to Academies – through Advanced Placement Program, students are able to earn
college credit at over 3,000 colleges and universities.
i. Academy of Veterinary Science
ii. Medical Academy
iii. Academy of Engineering
iv. Culinary Academy
v. Academy of Entertainment & Sports Marketing
vi. Criminal Justice Academy
6. Health Care Availability
i. Florida Hospital New Smyrna
ii. Florida Memorial Hospital Health Park
iii. Florida Health Care Plans
iv. Halifax Health
7. Organization
i. The Southeast Volusia area is served by one chamber of commerce, the
Southeast Volusia Chamber of Commerce – since 1926.
ii. All three Southeast Volusia cities have approved a resolution to market
Updated 3/13/2017 Page 8
SE Volusia for Economic Development.
WEAKNESSES
1. Housing
a. Lack of inventory of more attainable, more workforce and more high-end housing
needed.
2. Infrastructure
a. Need enhancements to the usability of corridors and connector roads
b. Some areas of Southeast Volusia lack consistent connectivity to Water & Sewer
c. High Speed Fiber Optic Communication / Internet Connectivity
d. Expensive and difficult for land owners to construct infrastructure
3. Workforce
a. Availability
b. Skilled Labor Needed
4. Lack of Public Transportation
a. Votran bus routes take too long, times are limited, routes back home are
difficult
b. Commuter Rail unavailable in region
5. Traffic Arteries and Connectors Need Widening to enable large tractor trailer traffic
to traverse safely to Industrial Zoned areas
6. Lack of Technology
a. High Speed Fiber Optics not yet available
b. Area is not known as a technology region even though NASA & KSC to the
south and ERAU in Daytona Beach
OPPORTUNITIES
1. NASA / Kennedy Space Center new strategic plan to open the doors to allow private
companies to provide private space transportation services.
2. Strong Collaboration between the cities and the county
3. Largest Industrial Zoned Area or Center in Volusia County
4. Workforce
a. Skill sets created in marine industry are similar to automotive, aviation and
composites
b. Diversity – growing multi-ethnic population within the county available for
workforce
5. Water Front Properties Available
6. New Community Redevelopment Districts
7. The new Brannon Center is a civic center to serve SE Volusia County with a location for
business meetings and conferences.
8. SE Volusia has opportunities to grow its cultural arts assets to add to the arts, music and
Updated 3/13/2017 Page 9
theatre.
9. The acquisition of Bert Fish Medical Center by Florida Hospital to create Florida
Hospital New Smyrna brings growth opportunities in health care.
THREATS
1. At the current time, neighboring areas are ahead of SE Volusia in the number of existing
aerospace companies.
2. Changes in the political climate and / or land use restrictions could deter economic
development efforts.
a. Proposed Federal regulations (e.g. substantial minimum wage increases, comp time
requirements) could deter business expansion efforts
1. Limited Funding for Capital Improvement Projects
a. Water
b. Sewer
c. Roads
d. Storm-water
2. Environmental Factors
a. Mosquito Lagoon
Business Leaders Roundtable Forum
Methodology
Eighteen businesses participated in the Business Leaders Roundtable Forum held at the Chamber
of Commerce on February 2, 2017. The forum was staged as using the structure of an S.W.O.T.
(strengths, weaknesses, opportunities and threats) to analyze the competitiveness of the Southeast
Volusia region for tech, manufacturing and value added businesses in the area. The participants,
representing the tech, manufacturing and value added businesses in Oak Hill, Edgewater and
New Smyrna Beach were divided into two groups. The sessions were facilitated by Rick Hawes
and Carlos Giraldo, both volunteers of the Southeast Volusia Chamber of Commerce and
members of the Board of Directors.
Results
Both groups had commonalities and divergent views. The following are observations made by
participants.
A major weakness or challenge to the Southeast Volusia region is lack of access to skilled labor.
Both groups also echoed concerns regarding the local environment, environmental activists,
Updated 3/13/2017 Page 10
environmental regulatory delays in permitting, and the general misconception by the public that
manufacturers have a harmful impact on the environment.
Lack of skilled labor and the environment were considered major threats to Southeast Volusia.
Additionally, it was noted that a threat to growth is the unfair government competition with
private enterprise to promote industrial properties, the ad valorem (tangible) property tax and the
lack of incentives available for the manufacturing sector.
On the other side of the coin, both groups agreed that the location and the quality of life is a
major competitive strength to Southeast Volusia. It also has access to a variety of colleges, an
excellent transportation infrastructure, a large amount of land that has already been zoned as
industrial and the cost of both purchasing and developing land is generally lower than in other
areas within Volusia County.
In effect, the Southeast Volusia region has various opportunities in building its competitive
advantage over other areas by simply streamlining the permitting process, closing the job gap by
training a skilled force or having the ability to access a skilled workforce in West Volusia
(extend SR 442 to SR 415), establishing a relationship between local tech, manufacturing or
value added businesses with Embry Riddle Aeronautical University and creating a T.I.F. (tax
incremental financing) incentives similar to the North Brevard Economic Zone.
SECTION 3. ECONOMIC DEVELOPMENT OPPORTUNITIES AND TARGETS
Once the Competitive Analysis has been completed and accepted by the various
stakeholders it will play a key role in the process of determining the targeted industries. If a
competitive weakness exist in a defined geographical area that would make it impossible for an
industry to succeed or function, it will obviously not be identified as a target. The process of
selecting the targeted industries will need to not only take into account what the local community
desires, but also what we have in our community that prospects find attractive. The community
may want a certain type of industry, but due to geographic or other limitations, that industry may
find it unlikely that it will succeed. This is why an honest assessment in developing the
Competitive Analysis is so critical to success. Based upon an analysis prepared by Site
Selection Group on behalf of Team Volusia, certain industries emerged as being more likely to
have a good fit in Volusia County than others. The staff of Team Volusia made a Power Point
presentation to the Southeast Volusia Marketing Initiative (SEVMI) Executive Committee at its
January 26, 2017 meeting suggesting which types of businesses might be good targets. As the
regional SWOT analysis for Southeast Volusia becomes more refined, the Strategic Marketing
Plan should identify specific industries that will be targeted.
Updated 3/13/2017 Page 11
Business and Industry Opportunities and Targets
Updated 3/13/2017 Page 12
Updated 3/13/2017 Page 13
Selection Criteria - Desirability, Compatibility and Resources
P
rovided by Team Volusia
Methodology
The Cities of New Smyrna Beach and Edgewater have recently adopted Economic Development Strategic Plans.
The Southeast Volusia Chamber of Commerce has offered to work with the leaders in Oak Hill to help the City
create an Economic Development Strategic Plan. In addition, Team Volusia has adopted a study of target
industries (dated December, 2015) and a "Strategy for Success" (dated January, 2017) for their County-wide
recruitment efforts.
These plans and reports, as well as additional material from sources including the International Economic
Development Council (IEDC), are the basis for this section. This section will be amended and refined once the
competitive analysis is completed. The competitive analysis will provide information on site selection factors
and compare the merits of those sites versus the sites in Southeast Volusia.
Site Selection Basics
The IEDC manual entitled "Economic Development marketing and Attraction" lists the "Local Factors that
Influence Location Decisions", as follows:
- Access (proximity) to customer and supplier markets
- Access (proximity) to, and quality of, transportation system - roads, rail, freight, airports, ports
- Access to business and profession services (eg accountants, lawyers, lenders)
Updated 3/13/2017 Page 14
- Availability of suitable, affordable and "ready" land and facilities
- Environmental condition of the land
- Business climate
-Availability and cost of financial capital
-Image of the community: beliefs and impressions that an individual has about a community. The role of the
marketer is to determine the image of the community, understand how it impacts marketing efforts for the target
industries, and bring facts and perceptions about the community into congruence. (Note: the material gathered as
a part of the Southeast Volusia Advertising Authority (SVAA) marketing study, and the earlier Volusia County
Tourism Study (2013), may be helpful here.)
- Incentives
- Labor Force quality, productivity, cost and availability
- Level of unionization
- Quality of life: education quality, housing, cost of living, commuting, climate, crime rate, health
facilities, and recreational and cultural opportunities
- Regulations: environmental, workers compensation, zoning
- State and local government attitude toward business
- Taxes - sales, property, corporate and personal
- Telecommunication system
- Utility capabilities and rates
In addition to these general factors, there are "industry specific factors" as well. The industry specific factors
may include:
- Specific labor force skills required
- University access and Research & Development (R & D) activities
- Telecommunications infrastructure
- Low business costs
- If an international company:
- The presence of another company in the area from that country is a plus
- Concerns for the receptivity of the community to an international company
Opportunities
Marketing involves three activities:
1. Knowing your product
2. Knowing your customer
3. Knowing how to reach your customer with a message that solves a problem for the customer and
compels them to action - the desired action being to by our product.
Customers
One of our customer sectors is Aerospace as noted above in the list of targeted industries for over 5 years
Kennedy Space Center (KSC) has been planning to open its launch pads for use by private companies, and
recently a private company was hired by NASA to deliver a payload to the international space station.
Updated 3/13/2017 Page 15
Newspaper articles (copies attached list a number of aerospace companies that have expressed an interest in
using Kennedy Space Center launch facilities. Blue Origin is now constructing a building in the industrial park
within the KSC: 17 acres under roof! Blue Origin had looked at property in Southeast Volusia - Oak Hill -
before deciding to locate in Brevard County.
The attached articles list a number of companies who have expressed an interest in using the KSC launch
facilities - these and other companies provide and quick list of prospects for sites in Southeast Volusia.
Product
A review of sites listed on volusiasites.com, the New Smyrna Beach Board of Realtors
(newsmyrnarealtors.com), and Loopnet.com provide a quick list of some - but not all - of the sites that are
available. These sites are the basis of our product description. Our product also includes the other site selection
factors listed above, with available workforce, the cost of operations, and access being other important
"product" factors.
Message
The message section includes the following:
1. What is our message? Our message needs to convey to our target industries the advantages of our product,
thus positioning our product favorably against all the other options on the market. We need to present our
"brand" with a logo and tag line that quickly captures the attention of our potential customers. To do this, we
need to determine our competitive advantages - by measuring how our product fares in response to the needs
of site selectors (as listed above), and how we rate against our competitors scores in meeting those same site
selection factors. Our primary competition is in Brevard County, and this will be stiff competition: KSC is
located in that County, there is a 300 acre industrial park within KSC (Blue Origin is the first tenant), and the
county lost 8,000 jobs six years ago when the space shuttle program ended; however, we also have available
land, and as an official from Space Florida has said, not every company will want to locate in the industrial
park at KSC.
2. How do we convey our message? There are standard methods for conveying the message to targeted potential
customers:
- Publicity - is free, is provided by an independent, recognized news source which gives credibility; the
stories are not controlled by the product provider; but the message is not targeted to our potential
customers.
- Website - this is the baseline for all economic development marketing. Site Selectors gauge a
community's interest in recruitment of new companies by the information that is available on their
websites. A data-rich website is highly valued, as a site selector can easily gather information and
determine if the site has any "fatal flaws" (and thus be eliminated from further consideration) by
confidentially reviewing website information - without the need for more time-consuming efforts such as
contacting staff.
- Direct mail - gathering contact names and addresses is time consuming; and unsolicited mail is easily
discarded.
- Ads - this is costly but can be useful in publications that reach the targeted industries.
- Direct Selling - the best method, and the most costly.
Updated 3/13/2017 Page 16
Target Industries
The Matrix below provides the target industries for the cities of New Smyrna Beach and Edgewater, as well as
Team Volusia, Metro-Orlando, Enterprise Florida, and Brevard County. All six of these jurisdictions list
"Aviation and Aerospace" as a target industry! There are other overlaps as well, in manufacturing, medical, and
professional & business services.
Once the Competitive Analysis has been completed and accepted by the various stakeholders it will play a key
role in the process of determining the targeted industries. If a competitive weakness exist in a defined
geographical area that would make it impossible for an industry to succeed or function, it will obviously not be
identified as a target. The process of selecting the targeted industries will need to not only take into account
what the local community desires, but also what we have in our community that prospects find attractive. The
community may want a certain type of industry, but due to geographic or other limitations, that industry may
find it unlikely that it will succeed. This is why an honest assessment in developing the Competitive Analysis is
so critical to success.
January 26, 2017 meeting suggesting which types of businesses might be good targets. As the regional SWOT
analysis for Southeast Volusia becomes more refined, the Strategic Marketing Plan should identify specific
industries that will be targeted.
TARGET INDUSTRY COMPARISON: 2017
New
Smyrna
Beach
Edgewater Team Volusia Metro-
Orlando
State (Enterprise
FL)
Brevard
County
Aviation &
Aerospace
Aviation and
Aerospace
Equipment,
Supplies,
Service, and
Technologies
Aerospace
Manufacturing:
Parts and Components
Composites
OEM Supplier
Aircraft
Light Aviation
Sport Aviation
Aviation,
Aerospace’
& Defense
Aviation/Aerospace Aerospace &
Aviation
Creative
Class
Recreational
Equipment,
Supplies, and
Services
Computer & Electronic
Manufacturing:
Navigational,
Measuring,
Electromedical,
& Control
Instruments
Advanced
Technologies
Life Sciences:
Biotechnology,
medical device
mfg,
pharmaceuticals,
health care
Cleantech: solar,
High-tech
manufacturing
Updated 3/13/2017 Page 17
biofuels, fuel cells,
etc.
Information
Technology:
photonics/optics,
digital media,
software and
computer systems
design, computers
and
microelectronics,
telecommunications
Light
Industry
Commercial
and Industrial
Products and
Services
Machine Manufacturing
Agricultural,
Construction,
and Mining
Machinery
Food Manufacturing
Manufacturing
Homeland
Security/Defense
Medical Green
Industries and
Technologies
Medical Equipment &
Supplies
Medical
Machinery
Medical
Instrumentation
Medical Devices
Electronics
Professional Entertainment,
Recreation,
and Leisure
Services
Professional. &
Business Services:
Regional Headquarters
Recruiting from
high cost
locations in FL
& beyond
Target High
Growth
Industries (e.g.
software,
financial
services, medical
& healthcare)
Business
Services
Corporate
Headquarters
Financial and
Professional
Services
Advanced
Communication
s
Updated 3/13/2017 Page 18
Business Service
Centers:
Target High
Growth
Industries
Recreation Boat building
and Marine
Equipment,
Supplies, and
Services
Emerging Technologies
(including Aerospace R
& D:
Aerospace
Research &
Development
Emerging
Technologies
Distribution &
Warehouse:
Opportunities serving
key Florida consumer
markets
Online Retail
Traditional
Retail
Food & Grocery
Film Production
Few
opportunities
without
aggressive state
incentives
Film &
Digital
Media
SECTION 4. STRATEGIC GOALS AND ACTION PLAN
Goal 1. Establish the Organizational Structure
The economic development groups appointed by the governing bodies of the three cities
held a joint meeting March 16, 2016 to discuss ways in which the cities in Southeast Volusia
County (Cities) could work together on a regional marketing plan to recruit companies that
would create high paying jobs. There was a consensus among the participants that working
together in a collaborative manner would strengthen the opportunities for recruitment. There was
also a general agreement that the Southeast Volusia Chamber of Commerce (Chamber) would
play a key role in the development and implementation of this plan since it already represents
Updated 3/13/2017 Page 19
Southeast Volusia as a whole. Based upon recommendations coming out of this meeting the
governing bodies of the three cities passed resolutions supporting a joint marketing plan. This
joint marketing effort is now known as the Southeast Volusia Marketing Initiative (SEVMI).
The Cities’ respective economic development groups have agreed to jointly assume the
responsibility of overseeing the SEVMI as the “Regional Coalition”. The members of the
Regional Coalition will be the members of the respective Economic Development Board or
Committee of each City as appointed by the governing bodies from time to time. It was also
agreed upon to establish an executive committee comprised of one representative from each city
for the purpose of drafting the strategic marketing plan and to develop a regional brand to be
presented to the full Regional Coalition for consideration. Once the Strategic Marketing Plan is
approved by the Regional Coalition, it will then be presented to the governing bodies of each city
for their consideration and approval.
The Chamber has agreed to provide it’s services in assisting the Regional Coalition in
developing marketing material and implementation of the various aspects of the Strategic
Marketing Plan.
The economic development staff from each City will provide assistance to the Regional
Coalition and its executive committee and serve as liaison between the Cities.
Actions Items:
1.1 Establish a meeting schedule for the Executive Committee and the Regional
Collation.
Budget: $0
1.2 Submit SEVMI Strategic Marketing Plan to the Regional Coalition on March 15,
2017 meeting for review and consensus.
1.3 Submit SEVMI Strategic Marketing Plan to each Cities’ EDAB for recommendation
to Cities governing bodies.
Time Frame: April 2017
1.4 Submit SEVMI Strategic Marketing Plan to the governing bodies of the Cities for
approval.
Time Frame: May 2017
√
Updated 3/13/2017 Page 20
1.5 Send out newsletter to inform stakeholders, our local community and the press of
progress and other developments related to SEVMI to be sent by email and made
available on the SEVMI and Cities’ websites.
Time Frame: November 2016 and Ongoing
Budget: Donated by SunBeach Consulting
Goal 2. Review and Revise Strategic Marketing Plan
This draft of the Marketing Plan should continue to be reviewed and revised as we move
forward with this initiative. A final SWOT analysis needs to be developed in order to move
forward with identifying the targeted industries.
Action Items:
2.1 Invite local business leaders of the manufacturing and technology community to a
meeting to describe the SEVMI and get their input on the SWOT Analysis. Ask the
Chamber to facilitate this meeting as a neutral party and request that the Cities’ reimburse
the Chamber for any costs incurred.
Time Frame: Completed February 2, 2017
Budget: $100
2.2 Compile and summarize the input from the business leaders and finalize the SWOT
by merging and evaluating both the input from the business leaders and the existing draft
provided by the Cities’ economic development groups.
Time Frame: Completed February 13, 2017
Budget: $0
2.3 Seek advice from Team Volusia and Atlas Marketing to assist the Regional Coalition
in finalizing the SEVMI marketing plan. Note: Atlas Marketing is the consultant that
Team Volusia has hired to develop a strategic marketing plan for the County-wide
marketing and advertising campaign.
Time Frame: March - August 2017
√
√
√
Updated 3/13/2017 Page 21
Budget: $0
Goal 3. Develop a Regional Identity and Brand
It is important to have a distinct identity and brand to set out our local region apart from
other areas. The identity should emphasize our regional strengths and assets. The Brand should
capture the essence of our identity and be one that is recognizable and memorable. This Message
will be sent to Atlas Marketing via Team Volusia to be included in the Community Package
section of Team Volusia (TVEDC) Marketing Objectives.
Action Items:
3.1 Seek assistance from Team Volusia and Atlas Marketing in establishing the identity
and brand that would be distinct to our area, but also compliment the efforts of Team
Volusia, CEO Business Alliance, Volusia Manufacturer’s Association (VMA) and
Volusia County Economic Development Department.
Time Frame: April – August 2017
Budget: TBD
3.2 Review existing marketing materials used by the Cities, The SEV Chamber, Team
Volusia and Southeast Volusia Ad Authority to possibly be used in developing the
Identity and Brand.
Time Frame: April – August 2017
Budget: TBD
3.3 Establish a process by which the community and other stakeholders can participate in
defining a regional identity upon which a brand can be created.
Time Frame: April – August 2017
Budget: TBD
Goal 4. Develop Professionally Website, Social Media and Other Marketing Tools
Using the Regional Identity, Brand and Message that will be provided to Team Volusia and
Atlas Marketing for the Implementation of Team Volusia (TVEDC) Marketing Objectives
and Community Package, Business Champions Campaign and Partnership Campaign.
Updated 3/13/2017 Page 22
Professionally produced website and other marketing tools that reveal the value
proposition and message along with other social media is critical to being competitive in today’s
highly aggressive digital environment. The various forms of marketing products should be
evaluated to determine what would be the most cost effective given a limited budget. Working
with our partners including the SEV Chamber, Team Volusia, and Southeast Volusia Ad
Authority, materials that have already been produced could be incorporated into the new website
and marketing materials.
Action Items:
4.1 Work closely with Team Volusia to determine the extent to which the new
marketing plan and message can be implemented by Atlas Marketing as hired by Team
Volusia to generate marketing materials specific to SEV that can be used in developing
our own marketing efforts.
Time Frame: April - August 2017
Budget: $0
4.2 Review existing marketing materials used by all three cities, the Chamber and
SEV Ad Authority to possibly be used in developing marketing materials.
Time Frame: August – December 2017
Budget: $0
4.3 Create a professional website or video or marketing tools that will be
communicated and shared (to be placed and utilized by) Team Volusia, SEV Chamber of
Commerce, Volusia County, each City, and other partners.
Time Frame: October 2017
Budget: TBD
4.4 Encourage our partners, as well as the Cities, to utilize the marketing tools as
developed, to be placed as links or videos on their website, bring to trade shows and other
media outlets as deemed appropriate.
Time Frame: To Be Determined
Budget: $0
Updated 3/13/2017 Page 23
Goal 5. Establish a Collaborative Approach to Prospect Relations
Once a prospect decides to obtain information or wants to visit SEV, a protocol needs to be
established between the Cities and the Chamber to welcome the prospect to our region without
competing among ourselves.
Invite local manufacturing and other business leaders to participate in an alliance to welcome and
work with prospects to provide information and answers from a business perspective that would
be private and not subject to public records requests.
Goal 6. Build a Positive Relationship with Landowners, Industrial Developers and
Commercial Brokers
- Subscriptions to the SEVMI progress report newsletter is growing
- Properties in Southeast Volusia will be encouraged to be placed on
www.volusiasites.com
- Southeast Volusia Chamber of Commerce
- Local Board of Realtors
- Team Volusia and CEO Business Alliance
- Volusia County Economic Development Department
- Volusia Manufacturer’s Association
- And many others as we move forward
Updated 3/13/2017 Page 24
Supplements to Follow:
Related News Articles
Team Volusia Presentation from January 26, 2017
Team Volusia Strategy for Success
SE Volusia Marketing Initiative Executive Committee
1/26/17
Agenda
•SSG Sector Analysis
•Moving Forward
•What your clients want
•Market factors to consider in SE Volusia
•TVEDC Marketing Plan Update
•Local Economic Development Marketing Techniques
•Working Together
Sector Analysis Results
TARGET INDUSTRY REPORT
REFINING
TEAM
VOLUSIA’S
TARGET
INDUSTRIES
Sector Analysis Results
High Growth Industries Basic Operational
Requirements
Workforce
Compatibility
Industry Diversification
& Enhanced
Employment
Opportunities
CURRENT & PROPOSED TARGETS
MANUFACTURING SUMMARY
SITE SELECTION GROUP | PAGE 5
Based on its data analysis, findings from its community visit(s), and experience conducting site selection projects for
its corporate clients, SSG summarizes its findings and proposes the following target industries for Team Volusia.
Transportation Equipment Manufacturing
Computer & Electronic Product
Manufacturing
Machine Manufacturing
Computer & Electronic Product
Manufacturing
Navigational, Measuring, Electromedical &
Control Instruments
Machine Manufacturing
Agricultural, Construction, and Mining
Machinery
Medical Equipment & Supplies
Medical Machinery
Medical Instrumentation
Medical Device
Aerospace Manufacturing
Parts & Components
Composites
OEM Supplier
Aircraft
Light Aviation
Sport Aviation
Current Targets:
Advanced Manufacturing
Proposed Targets:
Advanced Manufacturing
CURRENT & PROPOSED TARGETS
OTHER SECTORS SUMMARY
SITE SELECTION GROUP | PAGE 6
Based on its data analysis, findings from its community visit(s), and experience conducting site selection projects for
its corporate clients, SSG summarizes its findings and proposes the following target industries for Team Volusia.
PROFESSIONAL & BUSINESS
SERVICES
Regional Headquarters
Customer Service Centers
EMERGING TECHNOLOGIES
DISTRIBUTION & WAREHOUSE
FILM PRODUCTION
PROFESSIONAL & BUSINESS
SERVICES
Regional Headquarters
Recruiting from high cost locations in FL &
beyond
Target high growth industries (e.g. Software,
Financial Services, Medical & Healthcare)
Customer Service Centers
Target high growth industries
DISTRIBUTION & WAREHOUSE
Opportunities serving key Florida consumer
markets
Online Retail
Traditional Retail
Food, Grocery
FILM PRODUCTION
Few opportunities without aggressive state
incentives
EMERGING TECHNOLOGIES
Aerospace Research & Development (reviewed
herein under Aerospace Manufacturing)
SE Volusia Target Industry Comparison
New Smyrna Beach Edgewater Team Volusia Metro-Orlando State (Enterprise FL)
Aviation & Aerospace Boat building and Marine
Equipment, Supplies, and Services
Aerospace Manufacturing Business Services Cleantech: solar, biofuels, fuel
cells, etc.
Creative Class Recreational Equipment, Supplies,
and Services
Computer & Electronic
Manufacturing
Advanced Technologies Life Sciences: Biotechnology,
medical device mfg ,
pharmaceuticals, health care
Light Industry Commercial and Industrial Products
and Services
Machine Manufacturing Aviation, Aerospace’ & Defense Information Technology:
photonics/optics, digital media,
software and computer systems
design, computers and
microelectronics,
telecommunications
Medical Green Industries and Technologies Medical Equipment &
Supplies
Film & Digital Media Aviation/Aerospace
Professional Entertainment, Recreation, and
Leisure Services
Professional. & Business
Services.
Life Sciences & Healthcare Homeland Security/Defense
Recreation Aviation and Aerospace Equipment,
Supplies, Service, and Technologies
Emerging Technologies
(including Aerospace R & D
Financial and Professional
Services
Distribution & Warehouse Manufacturing
Film Production Corporate Headquarters
Moving Forward
1.Understand what matters to your customer, then focus on the message and technique to get their attention
2.Let data drive your activity
3.Leverage partners when possible
4.Techniques to consider within economic development marketing
Business Costs
•Facilities: industrial, office, etc.
•Labor: wages, salaries and benefits
•Transportation and Distribution
•Utilities
•Financing
•Federal, Regional and Local Taxes
Business Environment
•Labor availability and skills
•Access to markets, customers and supplies
•Road, rail, airport infrastructure
•Utility, telecom and internet
•Suitable sites and facilities
•Regulatory environment
Cost of Living
•Personal taxes
•Cost of housing
•Consumer products and services
•Healthcare costs
•Educational costs
Quality of Life
•Healthcare facilities
•Schools and universities
•Crime rates
•Climate
•Culture and recreation
Site Selection Factors
Cost Factors Other Key Factors
Business
Personal
Data Driven – Think Regional
Data Driven - Workforce Dynamics
Industrial
Data Driven Real Estate Issue Availability and Preparedness
Office (Approximately 2,500 square feet is classified Class A)
Data Driven Real Estate Issue Availability and Preparedness
Flex Space (16,850 square feet is one available space of the 18,000 square feet)
Data Driven Real Estate Issue Availability and Preparedness
Retail
Data Driven Real Estate Issue Availability and Preparedness
TVEDC Strategic Plan & Marketing Goals
October 2016 Project kickoff
Early November 2016 Local research
Late November 2016 Site selector research
Nov/Dec 2016 Plan development
Late January 2017 Plan finalization
Jan/Early Feb 2017 Brand Development
Feb/March 2017 Creative Campaign dev
April 2017 Website wireframe dev.
May/June 2017 Website finalization/ launch
Marketing Plan Project Timeline Strategic Plan Project Timeline
June 2016 Project kickoff
July 2016 Area Assessment
July 2016 Stakeholder Engagement
August 2016 SWOT
Aug/Sept 2016 Benchmarking
Sept/Oct 2016 Recommendations
Nov/Dec 2016 Report Updates
January 2017 Implementation
TVEDC Marketing Objectives
Global business identity – Develop a cohesive and
recognizable business identity for the community for the
national business audience.
Profile - Raise the profile of the county within targeted
industries
Site Selector Focus - Increased consideration by site selectors
and executives as a business relocation destination
Cohesive Identity – Create an unified as a business
destination that can be leveraged by Team Volusia and its
partners
Amplified business development – Attract more primary
employers to the community to accelerate growth and
diversification of the local economy. Adding primary
employers faster will counterbalance the recent major
investments in tourism and retail sectors, improving job
quality and overall quality of life in the county.
Desired Outcomes Implementation Schedule (Draft)
Name and Brand Recognition Q1-Q3 2017
Website Design Q1-Q2 2017
Content Development Q1-Q4 2017
Social Media Campaign Q3-Q4 2017
Digital Media Campaign Dev. Q3-Q4 2017
Marketing Automation Q2-Q3 2017
Community Package Q3-Q4 2017
Targeted E-mail Campaign Q1 2018
Business Champions Campaign Q1-Q2 2018
Partnership Campaign Q3 2018
Step 1: Baseline Marketing Tools & Metrics
Tactics Typical Annual $ Total # Leads Typical $ Per Lead
ED Website $7,500 155 $48
Base community
content
$5,000 155 $32
CRM $2,000 155 $13
Email Marketing $250 155 $2
Content Mgnt Tools $1,000 155 $6
Social media Tools $250 155 $2
PowerPoint
Templates
$250 155 $2
Proposal Templates $250 155 $2
Total Baseline
Marketing $
$16,500 155 $106
Step 2:Awareness Marketing Tools & Metrics
Tactics Typical $ Total # Leads $ per Lead
Slideshare $2,000 25 $80
LinkedIn $1,000 8 $125
SEO $6,000 35 $171
Display Ads $2,000 10 $200
Email $5,000 25 $200
Facebook $1,000 3 $388
Twitter $2,000 3 $776
Direct Mail $5,000 5 $970
Media Placement $20,000 10 $2,000
YouTube $10,000 5 $1,940
Print Ads $10,000 5 1,940
Total $64,000 134 $478
How Can We Work Together
•Participate in strategy development for the SE Volusia marketing plan
•Partner with co-branded efforts and opportunities for product
placement leveraging TVEDC activities
•Gather data that highlights the unique strengths of SE Volusia
•Business development partnership (FAM Tours and Outreach)
Thank You
Follow us on social media:
Keith Norden, CEcD
President and CEO
Chris Wimsatt, CEcD
VP, Business Development
Matt Chesnut, CEcD
VP, Business Intelligence and Operations
Twitter: @TeamVolusiaEDC
Phone: 386-265-6332
City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2017-2761,Version:1
BOARD AGENDA ITEM
SUBJECT :
Minutes for the Regular Meeting - April 5, 2017
City of Edgewater Printed on 7/25/2017Page 1 of 1
powered by Legistar™
104 N. Riverside Drive
Edgewater, FL 32132City of Edgewater
Meeting Minutes
Economic Development Board
8:00 AM Council ChambersWednesday, April 5, 2017
1. CALL TO ORDER - ROLL CALL
Bliss Jamison, Marcia Barnett, Donna Snow, Cecil Selman, Brandon Beck and Craig BairPresent6 -
Oscar Zeller and Clarence McCloudExcused2 -
Samantha Bishop and Jordan ChurchAlso Present 2 -
2. APPROVAL OF MINUTES
AR-2017-2490 Regular Minutes - February 1, 2017
A motion was made by member Beck, second by member Barnett, to approve the Minutes
of February 1, 2017. The MOTION was APPROVED by the following vote:
Yes:Bliss Jamison, Marcia Barnett, Donna Snow, Cecil Selman, Brandon Beck, and Craig Bair6 -
Excused:Oscar Zeller, and Clarence McCloud2 -
3. PRESENTATIONS
None at this time.
4. PUBLIC COMMENTS
Bob Andrejkovics, 331 Admiralty Ct., shared his appreciation and happiness for the public relations
with Governor Scott, and recently enjoyed a great meal at the new Florida Roadhouse, hopes to see
it's continued success.
5. REPORTS (City or other)
a. Planning and Zoning Board
Nothing to report at this time.
b. SEVCC
Member Snow reported the Chamber Challenge 5k is April 6th, 2017; and the Crystal Apple awards
will be on April 26, 2017.
c. Economic Development/ Redevelopment Coordinator
Economic Development/ Redevelopment Coordinator Samantha Bergeron reported, City Council
recently changed zoning for 2010 S Ridgewood; zoning changes for 30 acres on Roberts Road which
Page 1City of Edgewater Printed on 5/12/2017
April 5, 2017Economic Development Board Meeting Minutes
project 103 Single Family Residental units; dual enrollment vocational training at ATC; and Sarah
Daughtery is going to offer space at their facility for a composites program.
Chair Jamison and staff discussed, internship for high school students, trying to figure out what
companies or entities that could help underwrite workers compensation and liability for underage
people in the workplace.
Ms. Bergeron also reminded the board of the Animal Shelter ribbon cutting at 10:00 a.m. and the
opening of Tropical Blossom Honey by Nature Nates.
6. OTHER BUSINESS
AR-2017-2491 SEVMI draft discussion
A motion was made by member Barnett, second by member Snow, to recommendation
for approval of the SEVMI Draft to the City Council. The MOTION was APPROVED by
the following vote:
Yes:Bliss Jamison, Marcia Barnett, Donna Snow, Cecil Selman, Brandon Beck, and Craig Bair6 -
Excused:Oscar Zeller, and Clarence McCloud2 -
7. NEW BUSINESS
a. 2016 - 2017 School Scholarship discussion
City Manager Tracey Barlow gave a staff presentation on how the Edgewater School Scholarship
fund was started and why.
Board members and staff discussed: how funds are dispersed; privacy of student applications,
guidelines and forming a sub-committee to determine awards; importance of growing the fund for
future years; Honors Night at New Smyrna Beach High School; Princess Ball; and promoting the
fund through the residential utility billing.
A motion was made by member Barnett, second by member Bair, to approve making
a sub-committee to review and determine scholarship recipients and awards. The
MOTION was APPROVED by the following vote:
Yes:Bliss Jamison, Marcia Barnett, Donna Snow, Cecil Selman, Brandon Beck, and Craig
Bair
6 -
Excused:Oscar Zeller, and Clarence McCloud2 -
After discussion, the board made a consensus to have member Snow as Chair, and members Bair and
Barnett as additional members on the Sub-committee Board.
The sub-committee determined to hold a special meeting on April 14th, 2017 at 12:00 p.m. to determine
scholarship recipients.
b. 2017 - 2018 EDB Draft Budget
Page 2City of Edgewater Printed on 5/12/2017
April 5, 2017Economic Development Board Meeting Minutes
Ms. Bergeron reviewed the Economic Development draft budget for the 2017 - 2018 Fiscal year.
Board members and staff discussed concerns over budget item for SEVMI, not duplicating efforts,
where the money is intended to be used for, and if all three cities will be supporting the marketing
initiative financially to the same standard.
8. BOARD REPORTS
None at this time.
9. ADJOURN
There being no further business to discuss, Chair Jamison adjourned the meeting at 9:01 a.m.
Minutes submitted by:
Jordan Church, Board Coordinator
Page 3City of Edgewater Printed on 5/12/2017
City of Edgewater
Economic Development Advisory Board
Budget FY 2017 ‐ 2018
ITEM / DESCRIPTION FY 2017 ‐ 2018
001‐1230‐552‐31‐10 Professional Services
Team Volusia ‐ Manufacturing Recruitment 25,000$
Constant Contact 310$
Southeast Volusia Marketing Initiative CEDS Goal 1.2.7 10,000$
001‐1230‐552‐40‐10 Travel & Per Diem
SEV Chamber Monthly Business Luncheons 500
SEV Chamber Monthly Business After Hours Events 60$
FRA Conference Hotel & meals 500$
Misc. Travel ‐ Economic Development meetings, County Council meetings, etc.100$
001‐1230‐552‐41‐40 Communications & Freight / Postage: 250$
001‐1230‐552‐47‐10 Printing & Binding: 500$
001‐1230‐552‐47‐20 Copier 1,250$
001‐1230‐552‐48‐10 Promotion / Marketing:
City of Edgewater Economic Development Brochure 5,000$
SEV Economic Development Summit 500$
Misc. Promotional Opportunities 500$
Southeast Volusia Chamber of Commerce Sponsorship Includes:
Directory Ad Full page ($980) 980$
Home Show Business Expo Sponsor ($500) 500$
Master's of Business Award (Installation) ($500) 500$
SEVMI meeting hosting, administrative, printing, copying 1,000$
SEV Chamber Support for the following: ($2,395) 2,395$
Business Retention / Expansion Activities (surveys, visits, etc.)
Recruitment and Economic Development Support
Events Promotion 52 weeks & Media Sponsorship Package
001‐1230‐552‐49‐10 Other Charges / obligations 50$
001‐1230‐552‐51‐10 Office Supplies 200$
001‐12030‐552‐52‐10 Operating Supplies 650$
011‐1230‐552‐52‐30 Uniforms 60$
001‐1230‐552‐54‐10 Books, Pubs, Subs, & Memberships :
FRA Membership Dues 245$
International Economic Development Council (IEDC) Membership Dues 405$
SEV Chamber of Commerce Memberships (CM, PR, ED) $625 625$
001‐1230‐552‐54‐20 Educational Development:
FRA Annual Conference 500$
Misc Training 500$
001‐1230‐552‐64‐20 Motor Vehicles 500$
Total 53,580$
City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2017-2759,Version:1
BOARD AGENDA ITEM
SUBJECT :
Minutes from the Special Meeting - School Scholarship Sub Committee Meeting - April 14, 2017
City of Edgewater Printed on 7/25/2017Page 1 of 1
powered by Legistar™
104 N. Riverside Drive
Edgewater, FL 32132City of Edgewater
Meeting Minutes
Economic Development Board
12:00 PM City Hall Conference RoomFriday, April 14, 2017
Subcommittee Special Meeting
1. CALL TO ORDER - ROLL CALL
Marcia Barnett, Donna Snow and Craig BairPresent3 -
Jordan ChurchAlso Present 1 -
2. NEW BUSINESS
a. Determination of Scholarship amount and number of awards
After the discussion and review of scholarship applications the SCC concurred to award six
scholarships equally at $1,000.00.
b. Determination of scholarship recipients
The subcommittee determined to give six scholarship awards. The recipients that will be awarded
are: Se'Lina Lasher, Glenn Moore, Dana Stott, Jesse Bookhardt, Dalton Mitchum, Kiera Williams.
Subcommittee Chair Snow volunteered to attend the New Smyrna Beach High School Honors night
May 18th, 2017 to present scholarship awards to the recipients.
3. ADJOURN
There being no further business to discuss, Chair Snow adjourned the meeting at 12:32 p.m.
Minutes submitted by:
Jordan Church, Board Coordinator
Page 1City of Edgewater Printed on 4/25/2017
City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2017-2766,Version:1
BOARD AGENDA ITEM
SUBJECT :
Election of Economic Development Board Chair
City of Edgewater Printed on 7/25/2017Page 1 of 1
powered by Legistar™
City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2017-2767,Version:1
BOARD AGENDA ITEM
SUBJECT :
Election of Economic Development Board Vice Chair
City of Edgewater Printed on 7/25/2017Page 1 of 1
powered by Legistar™
City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2017-2768,Version:1
BOARD AGENDA ITEM
SUBJECT :
Recommendation for Board Appointments
SUMMARY:
Review applications submitted by Todd Perry and Debbie Dolbow
RECOMMENDED ACTION:
Recommendation to fill vacant position
City of Edgewater Printed on 7/25/2017Page 1 of 1
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EDUCATION
High School
College
Degree(s)
WORK EXPERIENCE
INTEREST/ACTIVITIES
COMMUNITY INVOLVEMENT
WHY DO YOU DESIRE TO SERVE ON THIS/THESE BOARD(S)?
EXPERIENCE/QUALIFICATIONS RELATED TO BOARD(S) APPLYING FOR
A resume or separate sheet with additional information may be included with your application. Please return
application to the City Clerk’s office.
I understand the responsibilities associated with being a board member, and I have adequate time to serve if
appointed.
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Date resigned from board
City of Edgewater
Legislation Text
104 N. Riverside Drive
Edgewater, FL 32132
File #:AR-2017-2765,Version:1
BOARD AGENDA ITEM
SUBJECT :
Approval of EDB Proposed Budget for 2017-2018
RECOMMENDED ACTION:
Motion to approve the proposed budget
City of Edgewater Printed on 7/25/2017Page 1 of 1
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City of Edgewater
Economic Development Advisory Board
Budget FY 2017 ‐ 2018
ITEM / DESCRIPTION FY 2017 ‐ 2018
001‐1230‐552‐31‐10 Professional Services
Team Volusia ‐ Manufacturing Recruitment 25,000$
Constant Contact 310$
001‐1230‐552‐40‐10 Travel & Per Diem
SEV Chamber Monthly Business Luncheons 500
SEV Chamber Monthly Business After Hours Events 60$
FRA Conference Hotel & meals 250$
Misc. Travel ‐ Economic Development meetings, County Council meetings, etc.100$
001‐1230‐552‐41‐40 Communications & Freight / Postage: 250$
001‐1230‐552‐47‐10 Printing & Binding: 500$
001‐1230‐552‐47‐20 Copier 1,250$
001‐1230‐552‐48‐10 Promotion / Marketing:
City of Edgewater Economic Development Brochure 5,000$
SEV Economic Development Summit 375$
Southeast Volusia Chamber of Commerce Sponsorship Includes:
Directory Ad Full page ($980) 980$
Home Show Business Expo Sponsor ($500) 500$
Master's of Business Award (Installation) ($500) 500$
SEVMI meeting hosting, administrative, printing, copying 1,000$
SEV Chamber Support for the following: ($2,395) 2,020$
Business Retention / Expansion Activities (surveys, visits, etc.)
Recruitment and Economic Development Support
Events Promotion 52 weeks & Media Sponsorship Package
001‐1230‐552‐49‐10 Other Charges / obligations 50$
001‐1230‐552‐51‐10 Office Supplies 100$
001‐12030‐552‐52‐10 Operating Supplies 650$
011‐1230‐552‐52‐30 Uniforms 60$
001‐1230‐552‐54‐10 Books, Pubs, Subs, & Memberships :
FRA Membership Dues 245$
International Economic Development Council (IEDC) Membership Dues 405$
SEV Chamber of Commerce Memberships (CM, PR, ED) $625 625$
001‐1230‐552‐54‐20 Educational Development:
FRA Annual Conference 500$
Misc Training 475$
Total 41,705$
updated 5‐24‐17